Kennedy Woods

Experienced B2B Marketer helping SMEs to grow their business 

✪ Are you looking to grow your leads to increase your sales?
We can show  you how to increase your networks on LinkedIn, capture more leads on your website and remarket to your leads using email marketing.

✪ Are you looking to grow Brand Awareness? 
We can show you how to use LinkedIn and other social media to create, grow and maintain brand awareness.

✪ Are you looking to grow traffic to your website?
We can show you how to use SEO, Blogs and Google Ads to grow traffic to your website by enabling greater visibility on Google.

Founder // Fractional CMO // Marketing Strategy

LinkedIn - Lead Gen - Content & Copywriting 

👉 LinkedIn 

✪ LinkedIn Training
✪ LinkedIn Strategy for Content & Engagement
✪ Personal profile and Company page optimisation
✪ Enabling SME's to get up and running with their Social Media Strategy
✪ Creating engaging content to attract new customers via LinkedIn
✪ Analysing stats and providing feedback to clients

👉 Lead Gen

✪ Generating warm leads and sales enquiries via LinkedIn
✪ Creating opportunities to bring your customers to you

👉 Content & Copywriting

✪ Creating and curating content for LinkedIn
✪ Copywriting for websites and blogs
✪ Utilising SEO and PPC to maximise the effectiveness of keywords used on websites 
✪ Creating copy for brochures, newsletters and email campaigns

Consultant 

Content Creation - Copywriting - Collaboration

Enabling SME's to start up and run with their Social Media Strategy
Creating content for Social Media posts
Analysing Social Media stats and providing feedback to clients

Copywriting for websites and blogs
Utilising SEO and PPC to maximise the effectiveness of keywords used on websites to enhance rankings in search engines
Creating copy for brochures, newsletters and email campaigns

Social Media Marketing Consultant

Kenzy.io

Founder

Bush Adventures UK C.I.C.

Bush Adventures UK is a new, dynamic and exciting Social Venture that aims to bring adventures and activities to local communities as well as provide leading wilderness development opportunities.

We focus in Norfolk and Suffolk at present but engage in Essex and many national parks.

We work with many organisations; public, private and voluntary to deliver outdoor development solutions; maintaining and supporting mindfulness along the way for centred and sustained progression

FaceBook https://www.facebook.com/bushadventuresuk/
Insta https://www.instagram.com/bushadventures/
Twitter https://twitter.com/BushAdventureUK

Non Executive Director

Hibernian Society (Charity)

Charity Trustee - providing marketing support to local charity

Marketing and Events

OrangeGrove

Project Management role with Web Design Agency
Managing implementation and updates of new client websites
Organisation and allocation of tasks to team members
Weekly review of CRM ensuring that all client and project information was up to date
Managing retained clients requests
Daily client liaison

Freelance Project Manager

Tour Partner Group

Reporting to Group Marketing Director: 

Responsible for delivery of all Social Media across TPG brands
Curating a quarterly calendar of posts to be delivered cross platform on LinkedIn, FaceBook, Instagram and Twitter for Hotels&More, Irish Welcome Tours, Trans Nordic Tours and Irish Horizons
Content creation, copy writing and image selection for all posts
Posting regularly twice weekly plus ad hoc posting
Engagement five days a week
Creating weekly analysis reports to gauge effectiveness of posts

Additionally taking responsibility for ad hoc projects including:

Delivery of Internal Communications Strategy
Copywriting for all English brochures, literature and recruitment advertisements
Writing creative briefs for external suppliers eg photographers, videographers, exhibition stands, brochures

Marketing Executive

River & Rowing Museum

Reporting to the Head of Marketing & Communications with the delivery of all marketing and communications activity at the Museum with a particular focus on developing relationships with local print and broadcast media and being responsible for the day to day delivery of social media and website activity.

Key Responsibilities:

Delivery of the Museum’s marketing and communications activities.
Regular liaison with local and regional press.
Daily updates to Museum social media and website.
New Business Development.

Main Duties:

Content writing for all Social Media posts.
Copywriting for seasonal What's On guide.
Regular networking with influencers and brand aligned businesses.
Writing press releases and in-depth articles
Regular liaison with press to enhance coverage for the museum.
Working together with Head of Marketing & Communications to regularly update website and co-ordinate social media campaigns for the whole Museum and develop audiences.
Regular audience evaluation and analysis.
Photo shoots and video briefs
Co-ordinating and administering the Museum’s CRM database for marketing activities.
Co-ordinating launch events for new collections.
Development of new business both locally and nationally.

Marketing Manager

Co-ordinated crowd-funding campaign in conjunction with The Art Fund to raise £21,000 to help finance the new John Piper permanent gallery.  Campaign exceeded expectations and raised over £26,000.
Responsible for planning and implementation of Social Media across agreed platforms for 8week period.
Ensuring that regular updates were posted across agreed platforms.
Working closely with Head of Marketing and Communications and Head of Collections to ensure that social media objectives were met on a weekly basis.

Marketing and Communications Executive

In December 2016 the River and Rowing Museum installed a permanent gallery dedicated to the works of John Piper. From February to June 2016  I compiled in-depth research  on Piper's life and his works for the Head of Collections to use in order to enrich the visitor experience.

Volunteer Research Assistant

Henley Festival

Events Team

Forward thinking, experienced Strategic Marketer working in B2B sector.

Always looking to stay ahead of the curve with the latest marketing tech.

❓What do I do ❓

More a case of what do WE do these days as the team has grown at Kennedy Woods! 

We are a growth marketing agency and we work with businesses who want to grow their brand and individuals who are looking to grow their personal brand. 

I am also a specialist in LinkedIn Marketing - and I can save you time and money by showing you how to get more leads, demos and free trials using LinkedIn as an effective social selling marketing tool.

❓How do we do it ❓

We look at your brand, your products, your services and we ask you lots and lots of questions to make sure we understand who you are, what you do and what are your goals.

We then use the correct mix of marketing tools to help you to achieve those goals.

❓What services do we provide ❓

Websites, SEO, Blogs, Google Ads, Lead Generation, Email Marketing, LinkedIn, Training, Mentoring, Fractional CMO services.

Get in touch now for a FREE Discovery Call and let's have a chat to see how I can help you to achieve your goals!

clairewoods@kennedywoods.net

Claire Woods

- Built and fostered strategic stakeholder relationships and collaborations with International Opinion Leaders and top world Healthcare Organizations driving and contributing to strategic initiatives and digital engagement during pre-covid, covid and post-covid world. Project partnerships conducted with the Cleveland Clinic, Le Bonheur, and Yale University.
- Worked both independently and as part of a cross-functional agile team with professionals at all levels to ensure coordinated efforts in new rare disease product launch (Nayzilam®), Software as Medical Device FDA Breakthrough and pre-submission (eliprio® epilepsy portfolio) and label updates of mature products (Vimpat®), as well as current asset in launch preparation (Staccato® Alprazolam).
- Led strategic and foundational medical and digital communications development, educational and teaching opportunities for cross-functional team, and collaborative multi-disciplinary programs. Key strategic planning and data generation of the Nayzilam Return to Baseline Functionality strategy; early intervention in epilepsy patients failing Antiseizure Medications.
- Led 3 Summer interns (Summer 2021) creating and steering the Summer internship project in the Software as a Medical Device Team, onboarding, guiding and developing the interns.
- Mentored 7 junior team members in Medical Affairs and Ethics and Compliance within US operations
- Medical authorship of FDA documentation and submission files including Breakthrough and De Novo device submissions, IND submissions
- Medical signatory of Global and US ad promo communications
- New solutions evaluation analysis for potential acquisitions within the Epilepsy area
- Oncology pipeline KOL interaction signatory for US
Therapeutic area: Neurology (Epilepsy), Oncology (advanced tumors)

Associate Medical Director, US Neurology Patient Value Unit

- Developed the Global Medical Strategy Plan up to launch (estimated 2025).
- Actively contributed to Phase 3 Clinical Development Program design and roll-out.
- Built initial Global Seizure Emergencies KOL strategic network of influence.
- Designed and developed global medical digital communications for regional and local use.

Global Medical Lead Staccato® Alprazolam (ad interim)

- Identified measurable success criteria to pilot the solution to ensure it met the business case requirements and desired outcomes.
- Connected across 27 countries in Europe to support the implementation of the new Neurology Go to Market Model. 
- Built and executed change and behavioral measurement plan to ensure business leader alignment and end user adoption.

EU Neurology Change Management Lead

- Built and inspired a team of diverse and highly motivated Neurology Medical professionals, leading and developing the Medical Content and Education in a digital world and Real-World Data Generation team.
- Focusing on the European Neurology common objectives, steered the team's performance and adaptation to new and evolving realities based on performance indicators and impact in collaboration with the cross-functional Neurology teams across EU and the globe.
  - Communicated proficiently and effectively to both external stakeholders and internal teams to help understand future impacting trends and events.
  - Developed and executed EU Medical communication plans, both digital and face to face, ensuring alignment across regions through targeted communications to key stakeholder groups, including the Neureca Omnichannel program for EU 5 and European live webinars with more than 2,000 HCPs reached over 3 years across 27 countries.
  - Drove and ensured implementation of EU Patient Plan and Value Strategy across Europe and synergized with other regions for higher patient value.
  - Built and fostered strategic stakeholder relationships with Key Opinion Leaders to drive and contribute to strategic collaborations and evidence generation.
  - Launched the new Epilepsy asset Briviact® in Europe as part of the cross-functional launch team leading Medical Strategy, strategic communications, stakeholder advocacy and evidence generation.
Therapeutic area: Neurology (Epilepsy and Movement Disorders)

EU Medical Content CoE Lead Neurology

-Developed, managed and deployed the harmonized EU Vimpat® digital medical communications for the full EU Medical customer facing team through the LEAP platform while coaching the team for optimized use of both the iPad and the content, providing all medical inputs to the development of digital brand communications.
  - Evaluated and analyzed usage metrics and impact actioning on insights and providing recommendations to further the communications development.
  - Facilitated alignment with the medical, global and local compliance networks for the review of digital content (promotional/non promotional) ensuring the fluidity of the review process and speed of deployment to the markets.
- Developed and delivered the EU level medical education around Epilepsy and Vimpat® strategy including the EU Epilepsy multichannel and webinar program (Neureca), created patient cases workshop, European and International congress presence, and analyzed respective metrics for actionable insights and program evolution with over 1,000 HCPs reached in the first 3 events, across 27 countries.
Therapeutic area: Neurology (Epilepsy)

Medical Content and Education Lead Vimpat

- Developed, managed and deployed the harmonized EU Vimpat® digital medical communications for the full EU Medical customer facing team through the LEAP platform while coaching the team for optimized use of both the iPad and the content, providing all medical inputs to the development of digital brand communications.
  - Evaluated and analyzed usage metrics and impact actioning on insights and providing recommendations to further the communications development.
  - Facilitated alignment with the medical, global and local compliance networks for the review of digital content (promotional/non promotional) ensuring the fluidity of the review process and speed of deployment to the markets.
Therapeutic area: Neurology (Epilepsy)

Medical Manager, Vimpat Customer Content Center of Excellence

Engaged and partnered with National KOLs, strategic communicator brand solutions, clinical research activities and therapeutic approaches.
Managed solutions life cycle management, creating external communications (face to face meetings, clinical sessions, congresses, symposia, master classes, workshops, advisory boards), planning, management, and execution of national and international events.
Country evidence generation owner IIS, case reports, publications, donations and grant requests management.
Clinical research local point of contact and facilitator of sponsor/CRO – study site communications, focused on country feasibilities and selected sites follow-up.
Development of product value dossiers for hospital formulary discussions and portfolio inclusion.
Therapeutic area: Neurology (Epilepsy)

Medical Scientific Liaison CNS

Pfizer

Managed clinical trials at country and investigational site level, ensuring clinical trial progress at sites within the global milestones, aligned with ICH-GCP/CFR21 compliance; submitted clinical trial applications to the regulatory agency, central ethics committee and hospital administrations.
Therapeutic areas: Oncology (NSCLC, Breast Cancer, Prostate Cancer), Pediatric HIV, Anti-Fungals

Clinical Research Site Manager

My mission is to help improve the lives of people living with severe diseases

A proven scientific leader who isn’t constrained by existing boxes, only new ways of looking challenges and at the world. I have led healthcare professional and patient directed strategic communications and programs, while spearheading team development, patient value, and portfolio expansion. 
An accomplished Medical Affairs professional driving value for people living with severe diseases by designing and implementing dynamic strategies and solutions. My personal mission is to demonstrate excellence in patient care, team engagement and development, as well as a fervent dedication to providing new medicines, health services and programs to meet growing patient, prescriber and payer needs.
Global pharma experience in EU (27 countries) and US 
Leadership in both field-based and office-based roles located at Global and US Headquarters as well as country offices
Medical Affairs leadership in digital communications and engagement, Ph2 and 3 clinical trials, FDA interactions, peri-launch, launch and early commercial development, in drug, drug-device and software as medical devices.
Team and individual development as a formal manager and as an influencing mentor and coach, building trust and group engagement.
Naturally fluent Key Opinion Leader “whisperer”, building long lasting, strategic relationships and collaborations globally 

Skills:  
Building and Fostering Relationships | Medical Affairs | Strategy | Evidence Generation | Product Launch | Strategic Communications | Agile / SCRUM | Design Thinking | Insight Analysis | Project Management | Regulatory Level Documentation Development |Team Advocate |Clinical Site Engagement |Global Citizen
Technical skills:
Microsoft office tools (Word, Excel, PowerPoint, SharePoint, Teams) | Zoom |Webex |Meet | Veeva tools (Source Clear, Source Documents, Source Submissions, CRM)
Bilingual Fluency:  Portuguese, English 
Fluency: Spanish, French

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Claire Woods

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