Kennedy Woods

Experienced B2B Marketer helping SMEs to grow their business 

✪ Are you looking to grow your leads to increase your sales?
We can show  you how to increase your networks on LinkedIn, capture more leads on your website and remarket to your leads using email marketing.

✪ Are you looking to grow Brand Awareness? 
We can show you how to use LinkedIn and other social media to create, grow and maintain brand awareness.

✪ Are you looking to grow traffic to your website?
We can show you how to use SEO, Blogs and Google Ads to grow traffic to your website by enabling greater visibility on Google.

Founder // Fractional CMO // Marketing Strategy

LinkedIn - Lead Gen - Content & Copywriting 

👉 LinkedIn 

✪ LinkedIn Training
✪ LinkedIn Strategy for Content & Engagement
✪ Personal profile and Company page optimisation
✪ Enabling SME's to get up and running with their Social Media Strategy
✪ Creating engaging content to attract new customers via LinkedIn
✪ Analysing stats and providing feedback to clients

👉 Lead Gen

✪ Generating warm leads and sales enquiries via LinkedIn
✪ Creating opportunities to bring your customers to you

👉 Content & Copywriting

✪ Creating and curating content for LinkedIn
✪ Copywriting for websites and blogs
✪ Utilising SEO and PPC to maximise the effectiveness of keywords used on websites 
✪ Creating copy for brochures, newsletters and email campaigns

Consultant 

Content Creation - Copywriting - Collaboration

Enabling SME's to start up and run with their Social Media Strategy
Creating content for Social Media posts
Analysing Social Media stats and providing feedback to clients

Copywriting for websites and blogs
Utilising SEO and PPC to maximise the effectiveness of keywords used on websites to enhance rankings in search engines
Creating copy for brochures, newsletters and email campaigns

Social Media Marketing Consultant

Kenzy.io

Founder

Bush Adventures UK C.I.C.

Bush Adventures UK is a new, dynamic and exciting Social Venture that aims to bring adventures and activities to local communities as well as provide leading wilderness development opportunities.

We focus in Norfolk and Suffolk at present but engage in Essex and many national parks.

We work with many organisations; public, private and voluntary to deliver outdoor development solutions; maintaining and supporting mindfulness along the way for centred and sustained progression

FaceBook https://www.facebook.com/bushadventuresuk/
Insta https://www.instagram.com/bushadventures/
Twitter https://twitter.com/BushAdventureUK

Non Executive Director

Hibernian Society (Charity)

Charity Trustee - providing marketing support to local charity

Marketing and Events

OrangeGrove

Project Management role with Web Design Agency
Managing implementation and updates of new client websites
Organisation and allocation of tasks to team members
Weekly review of CRM ensuring that all client and project information was up to date
Managing retained clients requests
Daily client liaison

Freelance Project Manager

Tour Partner Group

Reporting to Group Marketing Director: 

Responsible for delivery of all Social Media across TPG brands
Curating a quarterly calendar of posts to be delivered cross platform on LinkedIn, FaceBook, Instagram and Twitter for Hotels&More, Irish Welcome Tours, Trans Nordic Tours and Irish Horizons
Content creation, copy writing and image selection for all posts
Posting regularly twice weekly plus ad hoc posting
Engagement five days a week
Creating weekly analysis reports to gauge effectiveness of posts

Additionally taking responsibility for ad hoc projects including:

Delivery of Internal Communications Strategy
Copywriting for all English brochures, literature and recruitment advertisements
Writing creative briefs for external suppliers eg photographers, videographers, exhibition stands, brochures

Marketing Executive

River & Rowing Museum

Reporting to the Head of Marketing & Communications with the delivery of all marketing and communications activity at the Museum with a particular focus on developing relationships with local print and broadcast media and being responsible for the day to day delivery of social media and website activity.

Key Responsibilities:

Delivery of the Museum’s marketing and communications activities.
Regular liaison with local and regional press.
Daily updates to Museum social media and website.
New Business Development.

Main Duties:

Content writing for all Social Media posts.
Copywriting for seasonal What's On guide.
Regular networking with influencers and brand aligned businesses.
Writing press releases and in-depth articles
Regular liaison with press to enhance coverage for the museum.
Working together with Head of Marketing & Communications to regularly update website and co-ordinate social media campaigns for the whole Museum and develop audiences.
Regular audience evaluation and analysis.
Photo shoots and video briefs
Co-ordinating and administering the Museum’s CRM database for marketing activities.
Co-ordinating launch events for new collections.
Development of new business both locally and nationally.

Marketing Manager

Co-ordinated crowd-funding campaign in conjunction with The Art Fund to raise £21,000 to help finance the new John Piper permanent gallery.  Campaign exceeded expectations and raised over £26,000.
Responsible for planning and implementation of Social Media across agreed platforms for 8week period.
Ensuring that regular updates were posted across agreed platforms.
Working closely with Head of Marketing and Communications and Head of Collections to ensure that social media objectives were met on a weekly basis.

Marketing and Communications Executive

In December 2016 the River and Rowing Museum installed a permanent gallery dedicated to the works of John Piper. From February to June 2016  I compiled in-depth research  on Piper's life and his works for the Head of Collections to use in order to enrich the visitor experience.

Volunteer Research Assistant

Henley Festival

Events Team

Forward thinking, experienced Strategic Marketer working in B2B sector.

Always looking to stay ahead of the curve with the latest marketing tech.

❓What do I do ❓

More a case of what do WE do these days as the team has grown at Kennedy Woods! 

We are a growth marketing agency and we work with businesses who want to grow their brand and individuals who are looking to grow their personal brand. 

I am also a specialist in LinkedIn Marketing - and I can save you time and money by showing you how to get more leads, demos and free trials using LinkedIn as an effective social selling marketing tool.

❓How do we do it ❓

We look at your brand, your products, your services and we ask you lots and lots of questions to make sure we understand who you are, what you do and what are your goals.

We then use the correct mix of marketing tools to help you to achieve those goals.

❓What services do we provide ❓

Websites, SEO, Blogs, Google Ads, Lead Generation, Email Marketing, LinkedIn, Training, Mentoring, Fractional CMO services.

Get in touch now for a FREE Discovery Call and let's have a chat to see how I can help you to achieve your goals!

clairewoods@kennedywoods.net

Claire Woods

Priority Freight

• Overall responsibility for strategic planning to successfully drive full marketing mix for the whole Group (made up of 9 locations plus a truck stop and restaurant) 
• Lead, develop and ensure execution of regional and UK multichannel marketing plans
• Develop effective regional and UK marketing communications calendar and evaluate content requirements to identify content themes and trends across local markets
• Oversee the creation, implementation and optimisation of regional and UK content
• Social media – maintain presence and drive engagement on various platforms (including but not limited to LinkedIn, Twitter, Facebook and Instagram)
• Lead PR programme - including managing media relations, promoting media opportunities and interviews, creating thought leadership pieces, case studies, blog articles and press releases
• Website management – plan and implement regular website redesigns and content management, traffic growth, UI and advertising revenue
• Brand strategy and corporate identity development 
• Lead generation through campaign management 
• Event management, including exhibition attendance, arranging hospitality and event planning
• Monitor and report performance and ROI, and provide insights and recommendations to optimise further content planning and creation to achieve KPIs
• Strategically allocate and manage budget allocation, deliver KPIs and support priorities
• Leadership skills - share knowledge and guidance to help further develop the broader team
• Manage relationships with key stakeholders, local media and agencies
• Lead, mentor and inspire others to ensure team is delivering expectations

Group Head of Marketing

Ethos Group

•	Strategic planning – plan, present and execute the full marketing strategy for six companies
•	Lead generation – Email marketing, SEO, PPC, digital advertising, campaign tracking
•	Branding – complete rebranding for several companies (including logo, typeface, tone of voice)
•	New company set up – set up marketing literature and procedures for two new companies
•	New websites – design and manage creation of new websites with a focus on lead generation (DreamWeaver, WC3, HTML & CSS, forms, Photoshop, Filezilla)
•	Project management – implementation of new customer portals, CRM system, websites, telephone systems and many IT projects 
•	Line management – provide leadership and management to team

Head of Marketing & IT

P&O Ferries

•	Strategic planning – plan, present and execute the continental SEO and content strategy
•	Management skills – share knowledge and provide support to the eCommerce team
•	Search engine optimisation – manage, implement and report on SEO programme
•	Content management – create content and source translations whilst maintaining consistency across 
all markets
•	Marketing campaigns – support on and offline activity with dedicated landing pages and relevant optimised content (DreamWeaver, WC3, HTML & CSS, forms, Fireworks)
•	Campaign tracking – implementation of tracking tags whilst protecting site performance (JavaScript)
•	Reporting – monitor and report KPIs to identify ways to increase efficiencies and enhance performance
•	Architecture – establish and maintain site architecture and usability standards
•	Development – coordination of technical changes, new development projects and website testing

eCommerce Manager

Advanced

•	Strategic planning – provide a strategic vision, including ways to grow the brand and increase acquisition
•	Resource management – effectively manage team resource to meet project deadlines
•	Group rebrand project combining five companies to create one division
•	Website management – plan and implement new website, content management (HTML, CSS, forms)
•	Social media – maintain a social media presence through Twitter, Facebook and LinkedIn
•	Copywriting – provide written copy for marketing literature, adverts and the website
•	Direct marketing campaigns – undertake full service campaigns via both hard copy and email marketing
•	Marketing literature – creation of all varieties of documentation
•	Event management – planning and execution of events; plus regular attendance at external conferences
•	Database management – data cleansing, segmentation and analysis
•	Attention to detail – ability to proofread and communicate errors in an appropriate manner
•	Customer mailings – oversee mailing coordination and identify campaign-based target audience
•	Management information – report on marketing activity; competitor activity; campaign data; website performance and social media statistics

Senior Marketing Executive

Saga plc.

• Marketing communications – responsible for direct mailings programme; test plan and email marketing
• Management information – post-campaign analysis to monitor performance and improve productivity and efficiency
• Design and creativity - development of marketing communications, including mailing literature, emails, external advertising and internal staff communications
• Competitor analysis - monitoring competitor products and marketing activity both on and off-line to report key changes, messages or trends
• Branding and compliance – brand guidelines, Saga marketing guidelines, FSA and internal procedures
• Developing others - regular support given to colleagues - seen as a reliable source of information and a specialist in some areas

Global Radio

Regional Marketing Executive

With a wealth of experience in all areas of the marketing mix, Emma is the Group Head of Marketing at Priority Freight, a leading provider of global time-critical logistics solutions. She is responsible for the overall marketing strategy and delivery of all activities across the group, both on and offline.

Emma is determined and innovative with an energetic attitude that is results-driven and motivated by success. She is self-disciplined with the ability to multitask, work under pressure and meet deadlines. She is both a good leader and team player with excellent communication skills and the ability to impart knowledge and develop others. Emma is enthusiastic to advance her skills, review new technologies and keep at the forefront of developments in digital marketing to improve business performance.

• Proven digital, social and offline marketing capabilities and implementation skills
• Ability to formulate, manage and deliver successful digital marketing strategies and campaigns
• Experience of working with Illustrator, Indesign, Photoshop, Dreamweaver, Wordpress, Salesforce and Force24
• Experience with high quality asset creation
• Experience of multi-stakeholder management and people management required
• Strong presentation skills

taplio

The Battle

Claire Woods

Emma Cooper

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