Mihaela Cicvaric

lemlist

- Product roadmap & GTM strategy
- Launch narratives
- Landing pages
- Content creation: articles, playbooks, use cases, videos
- Cross-feature workflows
- Social media campaigns
- Newsletters, onboarding, product updates, cold outreach
- In-app modals & Notifications
- Brand collaborations & Product Hunt
- SEO & Content distribution

Product Marketing Manager

- Grew and managed a newsletter with 120k+ subscribers
- Scaled blog to 100k+ monthly visitors
- Created and promoted playbooks downloaded 20k+ times
- Built cross-feature workflow guides
- Developed customer success stories
- Launched free tools to attract and engage leads
- Curated high-performing cold outreach templates
- Organized and hosted masterclasses

Content Marketing Manager

SysKit

- Created blog articles, landing pages, newsletters, brochures, presentations, YouTube videos, and PR pieces
- Led SEO, SEA, and managed external digital agencies
- Prepared product launch content and conducted case studies
- Developed social media strategies for company profiles and the CEO’s LinkedIn
- Produced and promoted webinars and live demos
- Ordered merch and planned booth designs for conferences

Content & Digital Marketing Specialist

inspiracija.com

- Crafted social media strategies for medical, beauty, interior design, and catering clients
- Created and managed posting plans for Facebook, LinkedIn, and Instagram
- Wrote creative briefs and designed graphics
- Handled community management
- Captured and edited photo and video content

Social Media Manager

Inditex

Sales Associate

PMM @lemlist (lempire)

Sharing actionable outreach tips to help salespeople, growth marketers, entrepreneurs, and agencies to grow their businesses.

Get yours ⬇️

- 100k+ subscribers newsletter: https://www.lemlist.com/newsletter
- 10k+ people outreach community: https://community.lemlistfamily.com
- blog: https://blog.lemlist.com/
- LinkedIn: https://www.linkedin.com/company/lemlist

Curious to find out more? Shoot me a DM

Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing content on marketing, GTM strategy, product marketing, and copywriting straight from the field.

No fluff. No BS. Just proven strategies from 9+ years in SaaS - from leading marketing at lemlist ($0 → $30M ARR, bootstrapped) to scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

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Mihaela Cicvaric

Roxana Irimia

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