Mihaela Cicvaric

PMM @lemlist (lempire)

Content Marketing Manager

Sharing actionable outreach tips to help salespeople, growth marketers, entrepreneurs, and agencies to grow their businesses.

Get yours ⬇️

- 100k+ subscribers newsletter: https://www.lemlist.com/newsletter
- 10k+ people outreach community: https://community.lemlistfamily.com
- blog: https://blog.lemlist.com/
- LinkedIn: https://www.linkedin.com/company/lemlist

Curious to find out more? Shoot me a DM

Roxana Irimia

"she’s the marketing roxstar" | Head of Marketing @ lempire | click FOLLOW to save hours of Marketing, Copywriting and Branding research

Sharing insights on marketing, GTM, product marketing, copywriting, personal branding, and pipeline growth straight from what I build, test, and ship in real life.

No fluff. No BS. Just proven, sharp strategies from 10 years in SaaS - from working in content, product marketing, to leading marketing at lemlist ($0 → $30M ARR, bootstrapped), and now scaling global marketing at Chili Piper ($40M+ ARR).

Head of Marketing

Leading the marketing team at lempire, $20M+ in ARR, $150M valuation, bootstrapped.

Suite of products helping people grow their businesses.

→ Book meetings with 17%+ of your prospects [Powered by AI]
www.lemlist.com

→ Keep your emails away from spam
www.lemwarm.com

→ Your personalized scheduling tool
www.lemcal.com

→ Build your personal brand on LinkedIn in 10min a day
www.taplio.com

→ Build your personal brand on Twitter
www.tweethunter.com

I just read an article saying that managers who talk about personal things with their team lose authority. What a “great” piece of advice.

I’d rather know things like:

– how my teammate’s dog is doing after getting injured last week
– who had to move to another city because of a storm
– the game someone’s son built after school
– whose parents are visiting after a long time
– who just moved into a new apartment

Asking someone on your team how they’re doing doesn’t make you less authoritative. It just makes you human.

VP Marketing at Chili Piper 🌶️ | ex-Head of Marketing at lemlist | “she’s the marketing roxstar” | FOLLOW to save hours of Marketing, Content, Product Marketing and Branding research

Marketers who chase volume → get replaced by AI 
Marketers who develop judgment → become irreplaceable

AI can already handle most of the execution: writing copy, building reports, scheduling campaigns, producing content at scale.

But it can't:

→ know which message lands with this specific buyer 
→ spot the strategic shift before the data catches up 
→ make the call when there's no clear answer

If you want to stay valuable as a marketer in 2026:

1. Get closer to revenue 

Know which campaigns create pipeline, not just leads.

2. Talk to customers every week 

Use their words, not yours, to describe the problem.

3. Develop a point of view 

Pick a position and defend it, AI can't do that.

4. Make decisions faster than you're comfortable with  

Judgment is a muscle, the only way to build it is to use it.

taplio

The Battle

Mihaela Cicvaric

Roxana Irimia

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taplio

The Battle

Mihaela Cicvaric

Roxana Irimia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Roxana Irimia's LinkedIn Performance

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Performance ScoreRoxana Irimia's LinkedIn Performance