Mihaela Cicvaric

lemlist

- Product roadmap & GTM strategy
- Launch narratives
- Landing pages
- Content creation: articles, playbooks, use cases, videos
- Cross-feature workflows
- Social media campaigns
- Newsletters, onboarding, product updates, cold outreach
- In-app modals & Notifications
- Brand collaborations & Product Hunt
- SEO & Content distribution

Product Marketing Manager

- Grew and managed a newsletter with 120k+ subscribers
- Scaled blog to 100k+ monthly visitors
- Created and promoted playbooks downloaded 20k+ times
- Built cross-feature workflow guides
- Developed customer success stories
- Launched free tools to attract and engage leads
- Curated high-performing cold outreach templates
- Organized and hosted masterclasses

Content Marketing Manager

SysKit

- Created blog articles, landing pages, newsletters, brochures, presentations, YouTube videos, and PR pieces
- Led SEO, SEA, and managed external digital agencies
- Prepared product launch content and conducted case studies
- Developed social media strategies for company profiles and the CEO’s LinkedIn
- Produced and promoted webinars and live demos
- Ordered merch and planned booth designs for conferences

Content & Digital Marketing Specialist

inspiracija.com

- Crafted social media strategies for medical, beauty, interior design, and catering clients
- Created and managed posting plans for Facebook, LinkedIn, and Instagram
- Wrote creative briefs and designed graphics
- Handled community management
- Captured and edited photo and video content

Social Media Manager

Inditex

Sales Associate

PMM @lemlist (lempire)

Sharing actionable outreach tips to help salespeople, growth marketers, entrepreneurs, and agencies to grow their businesses.

Get yours ⬇️

- 100k+ subscribers newsletter: https://www.lemlist.com/newsletter
- 10k+ people outreach community: https://community.lemlistfamily.com
- blog: https://blog.lemlist.com/
- LinkedIn: https://www.linkedin.com/company/lemlist

Curious to find out more? Shoot me a DM

Adora Intellectual Property

Adora IP offers brand, domain name and IP protection services for innovators and artists. We help transform brands, grow businesses and create goodwill.

- Providing legal and advisory services in the area of intellectual property law, domain names, blockchain, websites, apps and privacy
- Collaborating with IP lawyers and law firms from several countries across the EU
- Providing training and organising educational courses, webinars and lectures for individuals and companies

Owner | Intellectual Property and Domain Name Expert

CAC- Czech Arbitration Court

The Czech Arbitration Court is a dispute resolution provider for Top-Level Domains (TLDs) under the Uniform Dispute Resolution Policy (the "UDRP"), as well as for .EU ccTLDs under the .EU Alternative Dispute Resolution Rules (the “ADR Rules”). 

- Serving as a panelist for disputes involving .EU ccTLDs

Domain Name Panelist

Latin America IP SME Helpdesk

The Latin America IP SME Helpdesk is a service of the European Commission that provides free, confidential first-line assistance on Intellectual Property related issues to EU SMEs that are operating in Latin America or are willing to do so.

Intellectual Property Expert

ECTA (official)

ECTA promotes the knowledge and professionalism of the intellectual property law community in the fields of trade marks, designs, copyright and other intellectual property rights, within the European Union.

The Mission of the Internet Committee is to analyse the legal and practical implications of the internet and of new technologies on trade marks and other distinctive signs and to identify solutions respectful of these rights in case of conflicts. The Committee also advises on how ECTA can better harness the use of the internet and of the new technologies.

Member of ECTA's Internet Committee

Patent Office of the Republic of Bulgaria

The Ideas Powered for business SME Fund is a grant scheme designed to help EU small and medium-sized enterprises (SMEs) protect their intellectual property (IP) rights. The SME Fund is a European Commission initiative implemented by the European Union Intellectual Property Office (EUIPO).

IP Scan puts you directly in contact with an IP expert designated from a National IP office who will work with you to review your business model, products/services, and growth plans.

My duties as an IP Expert include:

- Analysing SMEs' business models, assessing their IP, and identifying the most appropriate IP strategy for them. 
- Presenting the findings of the analysis in a report and offering recommendations on how to integrate an IP strategy into SMEs’ business plans.
- Working with SMEs to integrate the recommendations into their business.

IP Scan Expert for the Bulgarian Patent Office

World Intellectual Property Organization – WIPO

WIPO is a specialised agency of the United Nations and the WIPO Arbitration and Mediation Center is a neutral, international and non-profit dispute resolution provider, and the global leader in the provision of domain name dispute resolution services under the WIPO-designed UDRP.

- Provided input in the assignment and supervision of work of 20 Legal Case Managers, and guidance on issues arising in the management of cases
- Provided input in the review of panel decisions for the purpose of inclusion in WIPO's publicly available case-related resources
- Made proposals on the allocation of WIPO panelists based on case requirements
- Maintained relations with and provided information to users, relevant organisations and registrars on internet dispute resolution and operational matters
- Delivered training and presentations on internet dispute resolution matters

Associate Legal Officer

- Shepherded cases through the UDRP procedural process, administering disputes under generic Top-Level Domains ("gTLDs") and country code Top-Level Domains ("ccTLDs") (working languages: English,  Spanish and Bulgarian)
- Provided information to users, relevant organisations and registrars on internet dispute resolution and
operational matters
- Assisted WIPO Panelists with jurisprudential analysis and legal research (decision review support, point of contact between Panelists and parties, participation in and organisation of the annual Panelists Meeting)
- Participated in internal and external seminars, workshops and training courses
- Delivered training and presentations on internet dispute resolution matters (to users, staff and new legal case managers)

Legal Case Manager

Deloitte España

Acted as a consultant for the Convergence Programme at the European Union Intellectual Property Office ("EUIPO"), which aims at harmonising national intellectual property offices' practices.

Directed two convergence projects (CP8 and CP9), managed a team of four people and acted as a point of contact between the EUIPO and Deloitte for those projects.

Other responsibilities included:
- Drafting of complex project documents (analysis papers, project briefs, rules of participation, best practices, Working Group meeting preparatory documents and presentations)
- Research and analysis in the areas of trade marks and designs (national law, EU Regulations and Directives, case law, practices of national and regional IP Offices)
- Designing questionnaires on possible future Convergence Projects in the areas of trade marks and designs (absolute grounds, relative grounds, cancellation, register, formalities)
- Preparation, organisation and follow-up on workshops to collect information from national IP Offices and User Associations

Legal Business Analyst for the Convergence Analysis Project at EUIPO

ELZABURU

Developed Elzaburu's expansion and presence on the Chinese market. Furnished strategic advice and developed the IP side of businesses in China and in Europe (for Chinese companies). A part of my associateship was spent on-site in Beijing.

IP and Business Consultant

Managed the coordination between the different departments of the firm in Madrid and the Beijing office, which included training of staff, project management, strategy and business development. A part of my associateship was spent on-site in Beijing.

Other responsibilities included:
- Furnishing legal and strategic advice to multinational and Fortune 500 companies in the area of trade marks (preliminary searches, applications, portfolio management, defending and enforcing trade mark rights)
- Collaborating with the Legal & Business Department on different projects, mainly connected with strategy development for technology transfer, green technologies and biotechnology
- Developing the IP side of businesses in China and in Europe (for Chinese companies)
- Drafting of complex legal texts to be filed before the EUIPO, the WIPO or the Spanish Patent and Trade Mark Office (oppositions, appeals, invalidity and revocation claims, domain name cancellation actions, domain name arbitration decisions)

Legal Associate

Assisted various Partners of the Firm in all aspects of legal work during two placements (3 months
in the Litigation Department and 3 months in the Trade Mark Department)

Legal Intern

IP & Domain Name Expert | Helping companies maximize trademark & domain name value

I am an Intellectual Property and Domain Name expert passionate about helping startups and SMEs maximize the value of their business through a pro-active IP strategy. 

My mission is to make IP and domain names easy and accessible for founders, entrepreneurs and artists.

How can I help? 

🎓 Learn with me
Follow me on LinkedIn for educational content and practical tips for your business.

👩‍💻 Design your IP strategy with me
Book a free IP Strategy Call to help you understand where intellectual property fits into your business strategy. I will review your business model and growth plans to identify the most appropriate IP strategy for you. Book through the link below.

®️ Protect your IP assets with me
Protecting your intellectual property is the only legal way to avoid having your unique ideas, products, or services copied or used without permission. Get the full value of an in-house IP counsel at a fraction of the cost. I work with a limited number of clients and you can be one of them. DM me for more information.

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Mihaela Cicvaric

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