Mott MacDonald

Support project coordination and technical review activities for Utah Transit Authority rail fleet programs. Work with vendor engineering teams to review design documentation, clarify requirements, and ensure compliance with performance, safety, and regulatory expectations. Contribute to issue tracking, risk discussions, and project communication across internal and external stakeholders.

Project Manager - Rolling Stock

School of Rock Salt Lake City

Co-own and operate a performance-based music education studio serving the Salt Lake City region. Responsible for business strategy, staffing, operational systems, local partnerships, financial planning, and student program development. Focused on building a sustainable, community-centered learning environment that develops confident young musicians.

Co-Owner / General Manager

Writing Architect

Provided brand messaging, website content, and conversion-focused marketing copy for small and mid-sized businesses.

Owner / Copywriter

JKD Products Inc

Served as the sole engineer responsible for electrical and mechanical product design across custom trailer and equipment builds. Converted functional requirements into manufacturable wiring harness and component layouts, coordinated directly with fabrication and assembly teams, and supported testing, troubleshooting, and iterative refinement through release.

Design Engineering Manager

Designed wiring harness systems and electrical layouts for commercial trailer products. Coordinated with suppliers and production teams to implement manufacturing-ready designs.

Electrical Design Engineer

Stadler US

Supported train system integration, resolving cross-system electrical compatibility and performance issues. Worked directly with OEM engineering teams to align design packages with U.S. regulatory and operational requirements.

Electrical Systems Engineer II

Led on-site commissioning and testing of passenger rail vehicles, coordinating issue identification and resolution across propulsion, control, and safety systems. Facilitated collaboration between shop technicians, systems engineers, and vendor reps to meet delivery milestones and acceptance criteria.

Electrical Commissioning Engineer

NJ TRANSIT

Maintained, diagnosed, and repaired electromechanical and control systems across passenger rail equipment. Interpreted technical specifications, wiring diagrams, and system documentation to ensure safe, compliant operations. Collaborated with operations, maintenance, and safety teams to return rail assets to service efficiently and reliably.

Electrician

US Navy

As a Nuclear Electrician’s Mate in the U.S. Navy, I qualified through one of the most rigorous technical training pipelines in the military. I maintained, operated, and troubleshot electrical systems within a high-reliability naval nuclear propulsion environment, performing both preventive and corrective maintenance on power distribution equipment, control circuitry, and safety systems. The role demanded strict adherence to procedures, precise technical documentation, and consistent systems discipline. My time in the Navy built habits of accountability, attention to detail, and composure under pressure — habits that continue to shape how I approach engineering work today.

Electrician's Mate (Nuclear)

I help digital coaches/consultants attract high-quality clients with scalable marketing systems | Marketing Copywriter + Electrical Systems Engineer | 5% goes to Whale and Dolphin Conservation

I’ve always been drawn to how things connect — systems, processes, people, and the ideas that keep them moving.

I began my career in the U.S. Navy as a Nuclear Electrician’s Mate, where I learned to work with high-reliability systems, uncompromising standards, and the kind of discipline that only comes from environments where mistakes aren’t optional. That foundation shaped how I approach technical work and responsibility today.

After the Navy (and a lot of subsequent schooling in physics and engineering), I continued building my career in complex transportation and engineering environments. I moved into hands-on electrical systems work in passenger rail operations and later took on roles in commissioning and systems integration.

Today, I work in multi-stakeholder project coordination and technical review for rail fleet programs while also co-owning School of Rock Salt Lake City, where I manage daily operations, program development, and community engagement. Operating a business alongside a technical career has sharpened my ability to understand people, prioritize decisions, and stay accountable for outcomes.

Earning my Professional Engineer (PE) license has deepened my sense of accountability, not just to technical standards, but also to the people and systems those standards serve.

My goal is to continue bridging the gap between engineering precision and people-centered management, and to grow into a leader who brings clarity, empathy, and structure to complex environments.

Learning to lead through systems and people.

Cian Earls 🐬

I’m happy to share that I’ve obtained a new certification: Project Management Professional (PMP) from Project Management Institute!

Cian Earls

Utah PE + PMP | Electrical Engineer & Business Owner | Learning to Lead Through Systems & People

Big milestone today.
I officially earned my Professional Engineer (PE) license.

It’s been a long road getting here,
and for a while, I’d given up on the idea.
I thought it wasn’t meant to be.

Between the strict requirements, full-time work, starting a business,
and finding my footing again after a few career detours,
it more often than not felt out of reach.

But every setback became part of the process.
Every late night.
Every moment of self-doubt.
Every small win that eventually added up to something that mattered.

Engineering, for me, has always been about connection and trust.
Earning my PE has deepened that sense of accountability.
It’s not just about technical precision.
It’s about integrity, clarity, and the impact behind every decision.

I’m proud of how far I’ve come,
and excited (and grateful) to continue learning to lead.

My daughter was born last week,
and it’s made me reflect on what
my other two kids have already taught me.

Lessons about patience and presence.
Lessons about slowing down in a fast world.

The truth is, my kids have taught me 
more about leadership than
any course or title ever could.

Being a parent requires sacrifice,
the kind that asks you to put others first,
not once, but every single day.

And I’ve learned that real leadership is similar.
Long-term outcomes are built on quiet, consistent sacrifices
that no one sees except the people you’re showing up for.

With another little one joining us,
I’m reminded that learning to lead
starts and ends at home.

What have your kids (or the people you care for) taught you about leadership?

Something I’ve been noticing:

A lot of stress in projects comes from assumptions rather than disagreements.

When expectations are clear, work feels lighter.
When expectations are vague, even small tasks feel heavy.

Clarity isn’t flashy, but it changes everything.

Sometimes, people get under your skin.

They miss details.
They give pushback.
They don't listen.
They don't follow through.
They make poor decisions.

And the natural instinct is ALWAYS to react.

But good leadership is the opposite of reaction. 

It's the ability to slow down instinct:
the power to overcome the moment,
setting the tone for everything else.

Not because you’re above it,
but because you’re responsible for it.

It's not about control of others.
It’s about control of yourself.

How do you slow yourself down before reacting?

Lately, I’ve been reflecting a lot on what it means to lead. 
Not in a title sense, but in the everyday sense. 

How you respond when things get messy. 
How you communicate when you’re frustrated.
How you balance systems, people, and expectations 
when all three pull you in different directions. 

Those are the moments that shape your leadership style 
and mold the culture around you. 

What does good leadership look like to you these days?

JK Molina

Run the JK Molina brand on Twitter (@OneJKMolina)

Founder

Tweet Hunter

Marketing

7-Figure Exit. 3,000+ Customers. 150+ Clients Served.

Grew Tweet Hunter to over $1 Million ARR.

200k+ Followers on Twitter.

Get a daily email on signing more clients: https://likesaintcash.com/

David Molina

I buy women's razors.

They're great. They give you a much better shave than the ones for men.

They're like the Apple of razors. They come in a nice box that's easy to carry. 

They're smoother. They last longer. Fantastic product.

The pink box and butterfly stickers remind me that this is not a product for men.

But I don't care about that.

I care that it's good.

Your audience and I have that in common:

We don't care who the stuff is for.

As long as the stuff is good.

You can say you help group A but if your stuff is really good you will always attract groups B, C and D.

This is why I believe niching down doesn't serve you or your prospects.

It's not that it's ineffective.

If you've got some clients now it clearly worked.

But if you stopped justifying who your stuff is for,

And only focused entirely in your art and making better razors,

You would get a lot more clients:

From your current niche.

And from dozens more.

Who cares which niche they're from.

As long as it's helpful to them and they pay you then you're doing something right.

I stopped caring about my niche and just started caring about making razors that work.

My razors got better.

Client acquisition took half the time.

And I got a lot of my energy back.

It's wild how much energy is wasted in choosing a niche.

There's too many options. You'll never get it right.

So don't try.

Don't market the niche.

Market the razor.

Likes Ain't Cash. 4,800+ Customers. 250+ Clients Served. How I Turned My 1 Big Idea (Likes Ain't Cash) Into $3 Million:

All entrepreneurs need to cope somehow.

I’ve observed entrepreneurs who cope with action and entrepreneurs that cope with thinking.

And the ones who cope with action make a lot more.

Picking a niche makes a lot of sense for cold audiences (like ads).

I could never make it work with warm audiences.

Gun to my head - if I had to answer what's my niche then I'd probably say "coaches".

Yet that would be inaccurate.

Maybe 60% of people I work with are coaches.

A lot of them aren't.

One prefers the private life without an audience and runs ads. Another one likes to be flown out for in-person packages but doesn't like to coach.

One guy I couldn't even find online. He partners with people in secret and launches stuff for them.

They've all spent a non-trivial amount here and made multiples of that in return.

It's been a positive for both sides.

But we would've missed this opportunity if my messaging was "I help coaches."

They may have had some interest.

But niching down would've made them go "not for me".

They were a "maybe".

But if I niched down I would have turned that "maybe" into a "no".

In my experience with audiences, that's what niching down does:

It turns maybe's into no's.

Niching down is like going to a bar with a shirt that says "I'm only into blondes."

It limits you to a great amount of great people.

Maybe a brunette liked you. But the shirt made her go from "maybe" to "no".

Niching down backfired.

A better use of your energy is to opt out of the niching game entirely.

And spend it creating tools and assets that make people from all niches interested in it.

Make great products.

Let the niche choose itself.

Very happy with the UltraHuman ring.

I don’t notice it unlike smartwatches. Tracks heart health (important on reta). And insights actually improve sleep.

Great product.

It's a normal thing in the Likes Ain't Cash world to not allow some people to give you money if you don't like what happens when they do.

We don't run a show business. You don't have to be nice to everyone.

Why your audience doesn't see your posts

(Insight after gaining 250,000 followers):

https://lnkd.in/gFigx3tX

"If you give the sauce away for free people will pay you too cook it for them."

I've had a few cringe takes.

This is one of them.

I used to swear by this.

It made sense: Give people value and they'll reciprocate with their money.

Some do.

Most don't because gratitude isn't a strong a motivator as self-interest.

Between free sauce and paid sauce - most people (myself included) will choose free sauce.

A frame that proved much more profitable for me is demonstrating why the sauce matters.

I demo this in this podcast with Ian Garlic at minute 4:15:

https://lnkd.in/ebETcVEq

Hamilton had about $11,500 in MRR and had made $150k last year.

But he wasn't satisfied with 2 things:

1. He wanted more money.
2. He wanted to get out of one-time purchases and more into monthly recurring revenue.

In August he made $42k (that's 3 months of last year's progress condensed into 1)...

... And more than doubled his MRR to $25,000.

8 lessons from Hamilton's journey (@howtoswingtrade):

Hamilton

Doubling Testosterone

(This post is not medical advice. Consult with your health professional.)

Unless we work together - nothing I post is business advice.

Consult with your business professional.

My posts are solely anecdotes of what's working for the Cash Creators and me right now.

I love business.

And I love health too.

I don't talk about it much but I nerd out on it.

Health protocol:

Weights: 3 times a week

Cardio: 3 times a week (alternating between LISS and HIIT)

Peptides: BPC-157, TB-500 and Retatrutide.

BPC-157 for Injury healing.
TB-500 for Blood flow, which complements it.
Retatrutide (Reta) for Appetite suppression and Metabolism.

A few months ago I completed the hardest thing I've ever done health-wise:

Getting a six pack.

I'm 5'10 (177cms tall).

And I ended up weighing 139.8 pounds (~63 kilos).

I was happy that I got my weight that low for my goal.

But I was NOT happy to see what that did to my testosterone.

It went down.

By a lot.

348 ng/dl. Which is the 20th percentile of men.

And I may not know much about tesosterone but I know that if 80% of men are better than you at some thing then something is seriously wrong.

I checked it yesterday (2 months after) and it more than doubled.

777 ng/dl.

Happy with the progress.

On to the next milestone.

I'm part of a few circles with people making $1 million to $5 million a year.

It's wild the things they talk about.

What stood out to me are the things that they don't.

Almost everybody in those circles just kind of stopped talking about hiring or employees altogether.

The consensus is that there's no point in hiring someone that can be replaced by a GPT or a Tool.

These people use Ai to hoard the most valuable resource they've got:

Mental bandwidth.

This is worth more to you than money or time is.

Without mental bandwidth you can't enjoy your money or enjoy free time because your mind would be somewhere else.

It is THE resource to be coveted.

This is why paying for solutions instead of figuring things out yourself is a rich person trait:

You give away a less valuable resource (money) for a more valuable one (mental bandwidth).

I'm a bit more rustic than them in that I believe some things shouldn't be replaced. Like creative writing for example.

I believe outsourcing creative writing to Ai is like hard drugs in that it gives you a great high but long term it messes with your head. I'll avoid that.

But for stuff like business writing it makes a lot of sense. Like offers, landing pages, upsells and even chat interactions.

I love making offers.

I hate making the backend. It's all so tedious. So I had Cashie build a large chunk of it for me and I could launch a Black Friday Offer 3 weeks early.

I'm waiting on the podcast I did with Kamal to come out and to post snippets of it I no longer have to hire someone. There's a tool that does that.

My main takeaway from the conversations in those circles is how unfair things will get very soon.

They'll be too fast. The copy will be too accurate. The funnels will be too optimized.

Like giants playing basketball against kids - some people will have so many great Ai tools that you will hardly be able to call it a fair fight.

I'm grateful that I got ahead of the curve and I can develop Cashie this early for myself and clients.

We never really intended to play fair.

When I stray away from these 3, things get hard.

When I stick to it, MRR is built for clients and myself:

1/3) Create Customers

I've worked with about 50 people in a 1-on-1 basis. The amount of them that have bought a one-time offer before:

49.

Some people will jump straight from a lead that has paid you $0 to your 1-on-1 offer.

A customer that has paid you for a small product is 56 times more likely to take that jump.

The reason for this is the same reason why sometimes it's easier to close people on a sales call than to get them on the sales call in the first place:

People want in when people see you do your thing.

And asking them to pay for a small product that creates a small result is a very low-friction way for them to see you do your thing.



2/3) Turn Customers Into Clients

Products should leave people with potential energy: An Idea to be installed or an Asset to be used.

Let's say you help people with their offers. If your product helped someone create an offer, you just created potential energy in their business.

There's now something that could be turned into more.

About 15% of your customers will ascend into the next thing to turn that potential energy into kinetic energy.

The "pitch" is simple:

"You have this. Wanna get something out of it?"



3/3) Create Tools For Clients

Most people who join coaching programs watch 2 videos, attend 1 call and then stop using the tools.

Which means that they don't renew.

That's just how it goes.

You can mitigate this by reframing the way you think of yourself:

I believe that thinking of yourself as a coach, a consultant or a mentor is limiting.

You may do all 3. But you don't all 3 all the time.

A more helpful frame is looking at yourself as someone with tools.

Your job is not so much "coaching" people as it is creating useful tools for them to install.

This drops the time it takes to pass on your teachings.

Which makes your tools better.

Better tools are faster to use and easier to install.

Which incentivizes consumption.

Which then increases client results (and thus - retention).

And so the trinity is complete:

1. Create customers because a customer is much more likely to turn into a client.

2. Turn customers into clients by offering to turn potential energy into kinetic energy.

3. Create useful tools for clients that you can use to create customers.

Many steps in between but these are the Likes Ain't Cash fundamentals.

You can get the steps in between completely wrong (and I often do).

But as long as you get the fundamentals right you will always be okay.

Someone asked me if there's a place they can read all my emails and I realized this is a good idea.

I don't have it now but I do send a daily email on how to get more clients.

People like reading them.

If you want more clients you might like them too:

likesaintcash.com

My focus this November was Valencia:

Moving.

The Ukrainian and I like this city a lot. We're just waiting on the paperwork so that we can move.

In the meantime we went house-hunting.

We found 2 good candidates. One that's more urban and one that's more rural. I like the rural one.

I'm feeling alive in a way that's hard to articulate.

Might be something to do with the fact that I finally finished my cutting phase.

I got the six pack I wanted and now I can finally eat something else than egg whites and rice cakes.

I can enjoy the Ukrainian's (excellent) cooking now. And because I have more nutrients in me - my testosterone more than doubled.

It went from the 20th percentile to the 80th percentile:

And my gym lifts are up.

Those where my first 13 days of November.

During that time - the Likes Ain't Cash Model was cranking in my business.

It created:

132 one-time customers.

155 client payments.

6 new clients.

142 challenge members.

253 new email subscribers.

$39,712 ($32,984.83 of that is profit).

The Likes Ain't Cash Way.

Last 24 hours to get Offer Cashie: The Ai that prints your offers in 8 minutes.

Trained on what sold $3.1 million of my own and multiples of that for clients.

If you're on the list - you just got an email with the link.

3 years ago I did the 23&Me thing where they tell you where you’re from.

You spit in a tube. Mail it. You get your ancestry map a few days later.

It was really cool.

(If you’re curious - I'm 50% Korean, 50% all over Hispanic countries and 0% little bitch).

23&Me kept sending me emails to get more out of their services.

(Advanced Ancestry they call it.)

And a few other products.

But I genuinely don’t see a reason to buy more.

Their first offer was fantastic.

But after that I didn’t see a reason to keep paying them.

I'm not the only one. As they filed for bankruptcy.

There's parallels to the coaching and consulting industry here.

People leave.

They leave often.

And they leave quick.

It's rare that people stay with someone for more than 2-3 months.

So the coach has got to hunt more clients.

Which are going to leave in 2-3 months too.

And the spiral continues.

One in.

One out.

Two in.

Two out.

It doesn’t matter how big the bucket is when there’s a hole at the bottom.

For those in that situation, improvements in offers, leadflow and content won't do as much...

... As retention.

Just losing 10% less clients can make you go from regression to growth in weeks.

It creates stability.

And removes the anxiety at the beginning of every month because the coach doesn't know if they'll be able to have as good of a month as the last one.

There's no need for that anxiety anymore.

Because they can trust that they've given their clients reasons to stay with them.

They can trust that they've got solid retention.

The way towards retention starts with commitment towards yourself:

When people see you jumping from one thing to another, you communicate uncertainty.

People don't buy from uncertain coaches.

The coach must find ONE Big Idea they can commit to.

This commitment is felt by the audience.

Which results in commitment back.

I came up with Likes Ain't Cash 3 years ago and I’m still evolving it daily.

Every problem I solve with it leads to another.

First it was how to get clients.

Then how to get Whales. Then how to upsell them. Then how to recycle the assets you created along the way so that they do it for you.

Now it’s Cashie and how to have Ai operate the whole thing.

I've been at it for years.

And I’ll keep developing Likes Ain’t Cash until I become one of those “ancestors” 23&Me talks about.

A seller needs an irresistible offer.

But they also need their one Big Idea that they can commit to, so that other people can commit to it too.

Or they’ll end up with the 23&Me Problem.

And keep listening to the bittersweet sentence of “Thanks for your help! Truly appreciate it! I’ll go on my own now.”

How People Are Using The Cash Creator Tools:

During Black Friday only - they're available and one saves $4,401. 

Check your email for the details.

First in-person podcast in 2 years coming soon.

Busy week.

We're on the last stretch to move to Spain with The Ukrainian.

The plan is to settle here. Have kids. Live the family life.

Disney movie style.

From Alicante to Javea to Valencia. We're visiting many cities.

They're beautiful.

Next week we're choosing a house.

If our Visa is approved then the next step is making the deposit.

And finding a way to move our stuff from Poland to Spain.

Electric.

It feels like this stuff will actually make a difference in the next decades for us.

The feeling that reminds one that social media can warp one's perception of money.

In social media, $30k/month can be considered not impressive.

I disagree.

I think it's quite impressive.

It buys you real things things you can touch, smell and live.

And thinking that you need a lot more to live a great life is, in my opinion, nonsense.

When I hit $5k/month the first thing I did was buy good food. I did the carnivore diet for a month. Not because I like meat that much but because I wanted to try "rich people stuff".

That was great.

Then I bought an apartment. Flew my parents to Europe multiple times.

Paid for my brother's expenses in the U.S. so he can dedicate himself to med school. And started sending Abuelita some money every week.

I even gave my friends peptides to last for a month.

That is also great.

All available way before $100k/month.

I'm there now and I don't live any different from when I was at $30k/month.

It's not a small number.

But 100% attainable depending on your Model and your Big Idea.

Lock those in and a lot of the good things in life become bargains.

The Cash Creator understands this - and that's why not all of them want $100k/month.

Some get everything they want and need at $10k/month.

Some at $20k/month.

Some have bigger requirements and going from $300k/month to $400k/month makes a big difference to them.

I respect them all the same.

And I'm excited for them because I know that whatever number they shoot for,

The electric things in life are available to them way before they reach it.

Evergreen offers are real.

… to a select few that have a massive audience.

They get millions of impressions a week so it makes sense.

Post a lot --> Get traffic to link in bio -> $$$

Which makes sense in theory but when was the last time you bought through a link in bio?

Most people who click on your link in bio repeat the same 4 steps:

    They see it
    Think “I’ll buy that sometime when I need it”
    Then leave
    Then click again some other day.
    Then repeat.

You’ve done.

I’ve done it.

We’ve all done it.

We’ve done all the “due diligence” and “consumed” enough to know it’s probably a good idea to buy but we never really get to it.

Yet we’ve all seen an offer with a fraction of the context of that link in bio…

And we’ve bought it.

We buy because we know that there is a chance that we won’t be able to in the future.

Evergreen offers never go away.

And that's the problem.

They signal to your audience

“I’ll be here for you ❤️ Whenever you need me ❤️ Take your time ❤️ ”

You allow slowness.

And so you get slowness.

I had an evergreen offer in my link in bio for years.

Had friends with 100k+ followers who did too.

And we’d both be surprised if a single sale came through every month.

Evergreen offers stall because they lack a reason to buy them now.

But mainly because they cultivate an image of “always here and always helpful”

Which is great for being famous but if being famous is your goal then you’re reading the wrong guy.

The Cash Creator has no interest in getting famous.

He wants to get rich.

And being always available doesn’t make you rich.

Evolving does.

I don’t do evergreen offers.

I do ever-evolving offers.

I evolve and my offers evolve with me.

I used to do only info products. Then I did sales calls and then Google docs.

As I evolved, the offers did.

And people started buying again.

Every offer had a limit:

How long I was going to be interested in doing it.

Have you considered that the reason your offer isn't selling so well isn't because it's bad,

But because you’re just kind of bored of it?

(No shame in it. It’s hard to stay interested in something you’ve been doing for that long.)

But maybe it's a sign to evolve.

To lean towards what’s calling you and wrap an offer around it...

... Instead of selling the same evergreen offer that the audience (and probably you) are kinda tired of.

The audience deserves more.

You deserve more.

Lean into that.

Into the voice that doesn't go away.

The challenge is in adding those ever-evolving offers without complexity.

taplio

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Cian Earls 🐬

David Molina

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taplio

The Battle

Cian Earls 🐬

David Molina

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Likes

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