Mott MacDonald

Support project coordination and technical review activities for Utah Transit Authority rail fleet programs. Work with vendor engineering teams to review design documentation, clarify requirements, and ensure compliance with performance, safety, and regulatory expectations. Contribute to issue tracking, risk discussions, and project communication across internal and external stakeholders.

Project Manager - Rolling Stock

School of Rock Salt Lake City

Co-own and operate a performance-based music education studio serving the Salt Lake City region. Responsible for business strategy, staffing, operational systems, local partnerships, financial planning, and student program development. Focused on building a sustainable, community-centered learning environment that develops confident young musicians.

Co-Owner / General Manager

Writing Architect

Provided brand messaging, website content, and conversion-focused marketing copy for small and mid-sized businesses.

Owner / Copywriter

JKD Products Inc

Served as the sole engineer responsible for electrical and mechanical product design across custom trailer and equipment builds. Converted functional requirements into manufacturable wiring harness and component layouts, coordinated directly with fabrication and assembly teams, and supported testing, troubleshooting, and iterative refinement through release.

Design Engineering Manager

Designed wiring harness systems and electrical layouts for commercial trailer products. Coordinated with suppliers and production teams to implement manufacturing-ready designs.

Electrical Design Engineer

Stadler US

Supported train system integration, resolving cross-system electrical compatibility and performance issues. Worked directly with OEM engineering teams to align design packages with U.S. regulatory and operational requirements.

Electrical Systems Engineer II

Led on-site commissioning and testing of passenger rail vehicles, coordinating issue identification and resolution across propulsion, control, and safety systems. Facilitated collaboration between shop technicians, systems engineers, and vendor reps to meet delivery milestones and acceptance criteria.

Electrical Commissioning Engineer

NJ TRANSIT

Maintained, diagnosed, and repaired electromechanical and control systems across passenger rail equipment. Interpreted technical specifications, wiring diagrams, and system documentation to ensure safe, compliant operations. Collaborated with operations, maintenance, and safety teams to return rail assets to service efficiently and reliably.

Electrician

US Navy

As a Nuclear Electrician’s Mate in the U.S. Navy, I qualified through one of the most rigorous technical training pipelines in the military. I maintained, operated, and troubleshot electrical systems within a high-reliability naval nuclear propulsion environment, performing both preventive and corrective maintenance on power distribution equipment, control circuitry, and safety systems. The role demanded strict adherence to procedures, precise technical documentation, and consistent systems discipline. My time in the Navy built habits of accountability, attention to detail, and composure under pressure — habits that continue to shape how I approach engineering work today.

Electrician's Mate (Nuclear)

I help digital coaches/consultants attract high-quality clients with scalable marketing systems | Marketing Copywriter + Electrical Systems Engineer | 5% goes to Whale and Dolphin Conservation

I’ve always been drawn to how things connect — systems, processes, people, and the ideas that keep them moving.

I began my career in the U.S. Navy as a Nuclear Electrician’s Mate, where I learned to work with high-reliability systems, uncompromising standards, and the kind of discipline that only comes from environments where mistakes aren’t optional. That foundation shaped how I approach technical work and responsibility today.

After the Navy (and a lot of subsequent schooling in physics and engineering), I continued building my career in complex transportation and engineering environments. I moved into hands-on electrical systems work in passenger rail operations and later took on roles in commissioning and systems integration.

Today, I work in multi-stakeholder project coordination and technical review for rail fleet programs while also co-owning School of Rock Salt Lake City, where I manage daily operations, program development, and community engagement. Operating a business alongside a technical career has sharpened my ability to understand people, prioritize decisions, and stay accountable for outcomes.

Earning my Professional Engineer (PE) license has deepened my sense of accountability, not just to technical standards, but also to the people and systems those standards serve.

My goal is to continue bridging the gap between engineering precision and people-centered management, and to grow into a leader who brings clarity, empathy, and structure to complex environments.

Learning to lead through systems and people.

Cian Earls 🐬

Chief Marketing Officer | B2B Marketing Systems that Scale 50x Revenue | ESD Global Trainer for Self-Defense 🥷

"Wait… what do you actually do?"

In a nutshell, its all B2B marketing strategies that grow revenues but...

If I had a dollar for every time I heard this on LinkedIn, I’d have enough to retire and finally open that pizza place I dream about 🍕

Worked with 10+ startups, 20+ business owners to SCALE through marketing systems. 
Oh and landed a deal of Warner Bros for my company..

Here’s what I actually do 👇

I help B2B startups and founders go from:

🫥 Invisible → 🧠 Unforgettable
💤 Cold leads → 💰 Warm revenue
📉 Random posts → 🚀 Strategic growth engines

💡 Think of me as the marketing brain you plug into your business when you’re ready to stop guessing and start scaling.

What that looks like IRL:

Building high-converting marketing funnels
Creating personal brand strategies that drive leads
Running content and email marketing that doesn’t put people to sleep
Helping VCs, investors service providers, SaaS & real estate brands own their niche

Its pretty simple ... Just bold strategy + systems that sell.

So, if you're a business owner, marketer, or investor wondering why growth feels stuck...
We should probably talk.

(Or at least follow me for practical posts that don’t suck.)

Hibba Imran

People now find em dashes and AI comments cringe.

But remember, people also found these cringe:

1998 - Email at work
Cringe take: Pick up the phone, this feels lazy
What happened: Email became the backbone of professional communication

2003 - Blogging
Cringe take: Anyone can write, this isn’t real expertise
What happened: Thought leadership, SEO, inbound marketing were born

2007 - Open-source software
Cringe take: Free code can’t be trusted
What happened: It now runs most of the internet

2011 - Executives posting online
Cringe take: Serious leaders don’t share publicly
What happened: Founder-led brands outperformed faceless companies

2016 - No-code tools
Cringe take: This isn’t real engineering
What happened: Speed beat purity, startups shipped faster

2020 - Remote work
Cringe take: People won’t work without offices
What happened: Productivity didn’t collapse. Control narratives did.

2024 - AI-assisted comments and writing
Cringe take: This is fake thinking
What’s happening: The effort filter is disappearing

Now here’s the part we conveniently ignore. There is someone starting on LinkedIn today. Could be posting more today. Maybe the content is bad. Maybe it’s clumsy and maybe maybe it’s obvious they’re learning.

But they’re trying. You know what? History has a pattern, it doesn’t reward taste policing. But It does rewards participation. 
And participation always looks AWKWARD at the start.

So, dont let these 200k followers tell you something who cannot even relate to your journey.

B2B Marketing Systems that Scale 50x Revenue | ESD Global Trainer for Self-Defense 🥷

What Actually Changes If a Company Gets Its Act Together in Q1 2026?

a simple old school connected way of doing B2B marketing.


Here’s what that looks like:

📌 1) You stop assuming and start observing.
Instead of picking keywords in isolation, you look at how buyers actually search and ask questions on Google, Reddit, LinkedIn, forums, and AI tools. What they type, how they phrase problems, what keeps coming up. Visibility comes from understanding how people think, not from chasing one term.

📌 2) You answer questions where they already live.
When buyers ask something publicly, that’s your signal. Reddit threads, LinkedIn comments, community discussions, AI-generated answers. These are all places decisions start forming. Companies that respond in context outperform those publishing content in isolation.

📌 3) You analyse competitors beyond surface-level metrics.
Not who posts more or who has more followers, but where attention is actually coming from. Which channels drive engagement, which formats hold interest, and which spaces are still open. That’s where real opportunity sits.

📌 4) You revisit channels you left unfinished.
Search did not disappear, it expanded. Social still influences decisions. Email still moves deals forward. Lead magnets still work when they are useful. Most teams do not lose channels. They abandon them halfway.

📌 5) You design content to travel, not sit still.
One solid idea should not live once. It should show up as a post, a carousel, a long-form piece, a newsletter, and a discussion. Same thinking, multiple entry points, less wasted effort.

📌 6) You give value before asking for anything back.
Practical tools, templates, checklists, and frameworks people can use immediately. When someone gets help before they are asked to convert, trust builds naturally.

📌 7) You use CRM as context, not storage.
It connects what someone looked at, when they engaged, and how often they came back. That context shapes follow-ups, timing, and conversations instead of relying on guesswork.

📌 8) You use AI to support the work, not replace it.
To move faster where speed matters. To spot patterns humans miss. To keep systems running without constant manual effort.

What does this lead to?

- You show up earlier in the buying process.
- You stay visible across search, social, and AI discovery.
- You attract better conversations, not just more traffic.
- You connect marketing work to actual revenue.

This isn’t about doing more. 🫥 
It’s about doing the right things, in the right order.
no fake promises here, but something that has worked ...
again and again!

The choice is yours..
and YOU know where to find me. :)

OMG, is it that it’s 2026 and you’re still wondering how to hack LinkedIn posts…

Now is the time to build your tribe. Be with your people. Get that cookie…

Everyone tells you to post for your ICP, but let me tell you what more you can add.

So, instead of posting how cool you are and some CORPORATE gibberish.

Let’s take a pledge to be more than statistics here.

I mean, what’s worse than like-minded people building together?

Spoke with Christine Alemany how veteran marketers are using AI. 
Her AI system catches competitor's strategy. ↓
(this is one of my fav pieces!)

Learn AI with Christine Alemany

Truth be told, being a marketer, I second with Patrick Cumming..
We often confuse strategies with funnels. While there are no shortcuts and multiple touchpoints and decisions do matter, like he said, reading a blog doesn’t automatically mean that individual is TOFU.

Marketing @ KlientBoost - The Performance Marketing Agency

I spent most of 2025 saying the funnel is dead.

Some agreed. Some thought I was rage-baiting.

Now that I've analyzed our data from last year, I'm more convinced than ever: funnel-based thinking is actively hurting marketers.

Here's why:

1) Buyers don't follow your funnel stages

80% of buyers (per Wynter research) go with brands they've already heard of, then only research those brands. Many skip research entirely and just reach out.

Your content shouldn't map to funnel stages. It should associate your brand with category entry points so prospects think of you when they're ready to buy.

2) You don't need months to "nurture" prospects

This myth lets marketers dodge revenue accountability.

In November, we targeted a completely cold audience and generated 8 qualified inbound leads with under $5K in media spend.

Familiarity builds trust. High reach and frequency campaigns build familiarity fast.

3) You can't tell who's at what stage anyway

Someone liking your LinkedIn post doesn't make them TOFU. Reading your blog doesn't make them MOFU.

Building TOFU/MOFU/BOFU campaign structures based on guesses wastes budget.

The reality: prospects are either in-market or out-market. Your job is to be remembered by the first group and chosen by the second.

4) Funnel stages don't help you plan content

Base content on pains, gains, and jobs to be done instead.

If it's interesting and helpful, prospects won't care if you include soft CTAs and product info. You can do "TOFU" and "BOFU" in the same piece.

Stop mapping content to imaginary funnel stages. Focus on being remembered when it matters and chosen when buyers are ready.

taplio

The Battle

Cian Earls 🐬

Hibba Imran

Followers

Posts

Engagements

Likes

Performance ScoreHibba Imran's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Cian Earls 🐬

Hibba Imran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hibba Imran's LinkedIn Performance

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Performance ScoreHibba Imran's LinkedIn Performance