Chuck Aikens

With over two decades of experience in content development and online marketing, I help brands harness the power of AI to create authentic, engaging content that resonates with their target audience and delivers on their brand promise.

At Tidal Wave Content, we've pioneered a unique method that seamlessly integrates AI throughout the content creation process. From initial insights and research to writing and optimization, our approach enhances human creativity and intelligence, resulting in impactful content at scale.

Our Content Manager Online platform enables marketing teams to produce high-quality, brand-aligned content efficiently.  This innovative tool, coupled with our strategic framework and proven process, empower brands to:

- Establish themselves as industry experts
- Optimize content for search visibility and social media engagement
- Create meaningful connections with their audience
- Drive brand awareness and business growth
- Increase traffic, generate more sales, and grow revenue.

I'm committed to equipping brand managers, marketing teams, and entrepreneurs with cutting-edge strategies, processes, and tools to accelerate their content marketing efforts. By responsibly leveraging AI, we create authentic conversations that truly impact our clients' businesses.

Let's connect if you want to explore how AI assistance and SEO best practices can revolutionize your content marketing strategy while maintaining your unique brand voice.

Founder

Tymoo is a digital marketing collective that empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth.

🚨 If your AI agents don't have approval gates, you don't have automation - you have liability.

Since my last post about getting Open Claw running, I've gone from one AI assistant to a three-agent team handling real client work: strategy, content, follow-ups, the full operation. They named themselves The Crew. (Yes, they picked it. I just went with it.)

And the single most important thing I've learned so far? It wasn't about making them faster. 

It was figuring out where to slow them down.

After every client meeting, Morgan, my execution agent, extracts action items and proposes new work streams. My original design had her doing this autonomously. Faster. More impressive. Looks great in a demo.

But every work item is a financial commitment against limited resources. 

One overeager extraction, where the agent interpreted a casual conversation as a deliverable, could misallocate countless hours of capacity over the next few weeks.

So I added an approval gate. Charlie reviews Morgan's proposals before they ever reach me. Charlie reviews every commitment before it becomes real and flags me if something doesn't seem right.  This short delay and human-in-the-loop are negligible compared to the cost of getting it wrong.

Here's the pattern I keep running into:

1. AI amplifies output. 
2. Amplified output amplifies risk. 
3. Amplified risk demands governance.

I'm still figuring this out. But the more I build, the more I'm convinced that the teams who win with agents won't be the ones who remove the most guardrails; instead, it will be the ones who install the right ones to provide the needed governance.

I am documenting my journey as I go.  If you're building with agents and running into your own governance tradeoffs, I'd love to hear what you're learning. 

Drop a comment or DM me. These conversations are how we all get better at this.

AI Ops for Marketing · Founder, Tymoo · Where AI systems power real brand work

⁉️ Yesterday, I did an “AMA on AI tools” with the Forum for Naturals Summit at Natural Products Expo.  The conversation confirmed something I keep seeing across the industry.

The next phase of AI isn't about which tool to use. It's more about how we approach using AI.

Most people are in Phase 1 of AI: Prompt Engineering. Crafting individual instructions, iterating output, session by session. It works, but it has a hard ceiling. It doesn't scale, and it doesn't transfer.

The game has moved to Phase 2 (context engineering, where we feed AI info like our brand voice, personas, and product data, alongside your prompts) and Phase 3 (intent engineering, where we encode the specs and outcome you want into how agents and sub-agents do their work).

Those three phrases map to three AI identities:
-> Prompters use AI conversationally to draft, research, and brainstorm. They drive every interaction. This was Phase 1, and how we all started.
-> Builders connect tools, create reusable workflows, and build skill libraries. They're designing systems. This is Phase 2 and context changes the quality of outputs.
-> Directors orchestrate agents, write specs, and manage AI the way you'd manage a team. They define outcomes. This will be Phase 3 and requires software design-like thinking.

One phase isn't better than another. But you need to know which one you are today and which one you're growing toward.

What is your AI identity -- Prompter, Builder, or Director? That determines what you should pay attention to and where you should focus your learning.

Stop chasing tools. Match tools to jobs. The right tool in the wrong context wastes more time than no tool at all.

After your next really good AI session, where you feel proud of the deliverable, ask it to summarize what you did as reusable instructions. Save that file. Guess what? That's your first skill.

Your skill library may become the most important professional asset you own outside your professional network.

You don't need to master AI. You need to get intentional about how you use it.

One tool. One skill. One time a week. That's where you start.

#AI #NaturalProducts #CPG #Tymoo

Gave my 2nd talk at the Forum for Naturals Summit at Expo West.  This one was for the CMO Group.

After a little context, I asked everyone to pull up their brand's best-selling product page. 

Then we pretended like we were an AI shopping assistant looking for a question related to their product by a shopper.

For example: "What's a clean-label magnesium supplement for sleep that's under $30?"

Can you answer that question using only the text on the page? Not the images. Not the brand story. Just the structured text.

For most people in the room, the answer was no.

That's the gap. And it's not a technology problem. It's a product data issue.

AI shopping agents don't see your lifestyle photography. They read your product data. Your product data is your pitch to the machine.

I shared my 10-part framework (link to the deck in comments) with an emphasis on Hero Clarity, Key Facts Block, and FAQs.

Here's something you can do this week: work on your FAQs (question-answer pairs).

Layer 1: PDP FAQs. Five to seven product-specific questions on every product page. "What does this taste like?" "Can I take this while pregnant?" "How is this different from the capsule?" Each answer is 40–60 words, front-loaded with the direct answer. This is exactly what AI uses to recommend a product. 

Layer 2: Brand FAQ Page. One central page for shipping, returns, certifications, and sourcing. Keeps product pages focused. Gives AI a single authoritative source for brand-level answers.

Layer 3: Shopify Knowledge Base App. This is a Free app that feeds information directly to the AI shopper on ChatGPT. Not visible on your storefront. Just a backend feed for the LLMs. The key metric: unanswered questions are provided to you from OpenAI.

You don't need to rebuild your site. You need to organize what you already know.

AI agents are the new shelf space. Your product data is your pitch.  

Let's start by answering the questions your shopper and get them clicking on that "Add to Cart" button!

#ExpoWest2026 #ForumForNaturals #AISearch #NaturalProducts #CPG

Steer, LLC

Strategist & Advisor

Katie McClammer Consulting - Freelance 

Many years of CPG marketing expertise across brand strategy, eCommerce, digital, and product management make me uniquely qualified to provide fractional marketing services.

Marketing Advisor & Consultant 

McCormick & Company

Senior Marketing Manager, Digital Commerce

Marketing Manager, Digital Commerce

Sr Product Manager, eCommerce

Marketing Consultant

Business Volunteers Unlimited Maryland

Senior Marketing Manager

Senior Associate Product Manager

Associate Product Manager

Community Analytics

Head of Marketing & Strategy

As a seasoned marketing executive with 20 years of leadership across digital commerce and consumer-packaged goods, I love crafting strategies to drive transformative growth. At McCormick and through other leading roles, I've spearheaded initiatives that significantly increased revenue and solidified brand presence in highly competitive markets.

I excel in deploying comprehensive marketing strategies, from sophisticated analytics and brand architecture to e-commerce and global market penetration, always with a focus on innovation and sustainable growth. My leadership is characterized by a proactive approach to fostering dynamic teams and forging strong partnerships.

Beyond my professional achievements, I am deeply passionate about holistic health and enjoy spending time with my two boys and husband.

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