Chuck Aikens

With over two decades of experience in content development and online marketing, I help brands harness the power of AI to create authentic, engaging content that resonates with their target audience and delivers on their brand promise.

At Tidal Wave Content, we've pioneered a unique method that seamlessly integrates AI throughout the content creation process. From initial insights and research to writing and optimization, our approach enhances human creativity and intelligence, resulting in impactful content at scale.

Our Content Manager Online platform enables marketing teams to produce high-quality, brand-aligned content efficiently.  This innovative tool, coupled with our strategic framework and proven process, empower brands to:

- Establish themselves as industry experts
- Optimize content for search visibility and social media engagement
- Create meaningful connections with their audience
- Drive brand awareness and business growth
- Increase traffic, generate more sales, and grow revenue.

I'm committed to equipping brand managers, marketing teams, and entrepreneurs with cutting-edge strategies, processes, and tools to accelerate their content marketing efforts. By responsibly leveraging AI, we create authentic conversations that truly impact our clients' businesses.

Let's connect if you want to explore how AI assistance and SEO best practices can revolutionize your content marketing strategy while maintaining your unique brand voice.

Founder

Tymoo is a digital marketing collective that empowers brand managers, marketing teams, and freelancers with the strategy, processes, and tools to accelerate growth.

🚨 If your AI agents don't have approval gates, you don't have automation - you have liability.

Since my last post about getting Open Claw running, I've gone from one AI assistant to a three-agent team handling real client work: strategy, content, follow-ups, the full operation. They named themselves The Crew. (Yes, they picked it. I just went with it.)

And the single most important thing I've learned so far? It wasn't about making them faster. 

It was figuring out where to slow them down.

After every client meeting, Morgan, my execution agent, extracts action items and proposes new work streams. My original design had her doing this autonomously. Faster. More impressive. Looks great in a demo.

But every work item is a financial commitment against limited resources. 

One overeager extraction, where the agent interpreted a casual conversation as a deliverable, could misallocate countless hours of capacity over the next few weeks.

So I added an approval gate. Charlie reviews Morgan's proposals before they ever reach me. Charlie reviews every commitment before it becomes real and flags me if something doesn't seem right.  This short delay and human-in-the-loop are negligible compared to the cost of getting it wrong.

Here's the pattern I keep running into:

1. AI amplifies output. 
2. Amplified output amplifies risk. 
3. Amplified risk demands governance.

I'm still figuring this out. But the more I build, the more I'm convinced that the teams who win with agents won't be the ones who remove the most guardrails; instead, it will be the ones who install the right ones to provide the needed governance.

I am documenting my journey as I go.  If you're building with agents and running into your own governance tradeoffs, I'd love to hear what you're learning. 

Drop a comment or DM me. These conversations are how we all get better at this.

AI Ops for Marketing · Founder, Tymoo · Where AI systems power real brand work

⁉️ Yesterday, I did an “AMA on AI tools” with the Forum for Naturals Summit at Natural Products Expo.  The conversation confirmed something I keep seeing across the industry.

The next phase of AI isn't about which tool to use. It's more about how we approach using AI.

Most people are in Phase 1 of AI: Prompt Engineering. Crafting individual instructions, iterating output, session by session. It works, but it has a hard ceiling. It doesn't scale, and it doesn't transfer.

The game has moved to Phase 2 (context engineering, where we feed AI info like our brand voice, personas, and product data, alongside your prompts) and Phase 3 (intent engineering, where we encode the specs and outcome you want into how agents and sub-agents do their work).

Those three phrases map to three AI identities:
-> Prompters use AI conversationally to draft, research, and brainstorm. They drive every interaction. This was Phase 1, and how we all started.
-> Builders connect tools, create reusable workflows, and build skill libraries. They're designing systems. This is Phase 2 and context changes the quality of outputs.
-> Directors orchestrate agents, write specs, and manage AI the way you'd manage a team. They define outcomes. This will be Phase 3 and requires software design-like thinking.

One phase isn't better than another. But you need to know which one you are today and which one you're growing toward.

What is your AI identity -- Prompter, Builder, or Director? That determines what you should pay attention to and where you should focus your learning.

Stop chasing tools. Match tools to jobs. The right tool in the wrong context wastes more time than no tool at all.

After your next really good AI session, where you feel proud of the deliverable, ask it to summarize what you did as reusable instructions. Save that file. Guess what? That's your first skill.

Your skill library may become the most important professional asset you own outside your professional network.

You don't need to master AI. You need to get intentional about how you use it.

One tool. One skill. One time a week. That's where you start.

#AI #NaturalProducts #CPG #Tymoo

Gave my 2nd talk at the Forum for Naturals Summit at Expo West.  This one was for the CMO Group.

After a little context, I asked everyone to pull up their brand's best-selling product page. 

Then we pretended like we were an AI shopping assistant looking for a question related to their product by a shopper.

For example: "What's a clean-label magnesium supplement for sleep that's under $30?"

Can you answer that question using only the text on the page? Not the images. Not the brand story. Just the structured text.

For most people in the room, the answer was no.

That's the gap. And it's not a technology problem. It's a product data issue.

AI shopping agents don't see your lifestyle photography. They read your product data. Your product data is your pitch to the machine.

I shared my 10-part framework (link to the deck in comments) with an emphasis on Hero Clarity, Key Facts Block, and FAQs.

Here's something you can do this week: work on your FAQs (question-answer pairs).

Layer 1: PDP FAQs. Five to seven product-specific questions on every product page. "What does this taste like?" "Can I take this while pregnant?" "How is this different from the capsule?" Each answer is 40–60 words, front-loaded with the direct answer. This is exactly what AI uses to recommend a product. 

Layer 2: Brand FAQ Page. One central page for shipping, returns, certifications, and sourcing. Keeps product pages focused. Gives AI a single authoritative source for brand-level answers.

Layer 3: Shopify Knowledge Base App. This is a Free app that feeds information directly to the AI shopper on ChatGPT. Not visible on your storefront. Just a backend feed for the LLMs. The key metric: unanswered questions are provided to you from OpenAI.

You don't need to rebuild your site. You need to organize what you already know.

AI agents are the new shelf space. Your product data is your pitch.  

Let's start by answering the questions your shopper and get them clicking on that "Add to Cart" button!

#ExpoWest2026 #ForumForNaturals #AISearch #NaturalProducts #CPG

Inflow®

I oversee the operations, and client success at Inflow an award-winning digital marketing agency focused on driving exceptional client results.

President

The VP of Services is responsible for the success of the SEO, Paid Search and Social as well as the CRO Service offering. This position focuses on team performance, growth and fiscal goals. Work within Executive team on strategy, planning, leadership, culture, policy, problem-solving, and decision-making. The VP regularly identifies new services and tools that would benefit clients. In addition, supports the teams in gaining new skills, growing the team’s talent and overall business success.

Vice President

Zolzman

Managing Partner

Interact with executives at leading companies sharing my perspective of Digital Marketing, SEO, Advertising industries through 1:1 interviews and small group workshops. GLG is an exclusive network of executives and industry experts who share insights and get access to unique benefits, events, and opportunities.

Advisory Council Member

BST Global

Architect and implement strategic digital initiatives and roadmaps to grow brand reach, awareness and lead acquisition.  In developing the company’s first digital marketing strategies, I work to champion processes and improvements, while educating teams on digital channels, tools and best practices to drive workflow efficiency and enable synergy between the sales, account management and marketing groups. While developing the digital marketing program I also lead implementing all MarTech into existing systems and processes or develop new processes and workflow to accommodate platforms including: Marketo marketing automation, DemandBase account based marketing and programmatic display ad vendor, LinkedIn Sales Navigator, chatbots.

Responsibilities and initiatives  include:
Developed training series on Digital Marketing & Selling.
Ran sessions with executives, product directors and the sales and account management teams
Design and develop monthly, quarterly and annual digital roadmaps
Vendor contract evaluation, negotiation and optimization
Launched Marketo marketing automation
Strategic lead on website redesign
Conversion Rate Optimization, A/B and Multivariate Testing
Collaborate with IT on integration of LinkedIn Sales Navigator and Marketo with Dynamic CRM
Developed budget strategy
Implemented project management system for marketing initiatives
Consult with product directors to develop content strategies 
Web design and development vendor selection

Head of Global Digital Strategy

Socius Marketing

Socius Marketing | Director, Digital Strategy
December 2017 - PRESENT,  Tampa, FL
I oversee a team of SEO, CRO, Email Marketing and Programming professionals. Lead  strategic planning and execution our book of 600+ active clients in various  industries and verticals.  Work with the executive team to drive product development, planning and development of Socius Marketing services. Create new standards, and team processes to develop excellent and evolving client work, foster innovation and promote education across cross departmental teams. 

Responsibilities and initiatives include:
Training of internal & client teams
Manage a team of SEO Professionals 
Adaptive problem solving
Creation of Digital Briefs & proposal responses
Strategic sales support & prospect analysis
Produce marketing roadmaps
Process evaluation and optimization
Demonstrate diplomacy 
Conversion Rate Optimization, A/B and Multivariate Testing
Technical SEO audits and troubleshooting
Use consultative approach to drive client engagement & empowerment
Strategic thought leadership
Evaluation of campaigns
Prioritization and mitigation of client issues

Director of Digital Strategy

I make work fun for others while being a champion of doing great work, and getting sh*t done. 

I oversee a team of SEO and Programming professionals. Drive  strategic planning and execution our book of 400+ active clients in different industries and verticals.  Work with the executive team to drive product development, and strategic planning and development of Socius Marketing services. Create new standards, and team processes to develop excellent and evolving client work, foster innovation and promote education across cross departmental teams. 

Responsibilities and initiatives  include:
Training of internal & client teams
Manage a team of SEO Professionals 
Adaptive problem solving
Creation of Digital Briefs
Strategic sales support & prospect analysis
Produce marketing roadmaps
Process evaluation and optimization
Ability to demonstrate diplomacy

Conversion Rate Optimization
Technical SEO audits and troubleshooting
Use consultative approach to drive client engagement & empowerment
Strategic thought leadership
Evaluation of campaigns

Proven management and leadership skills 
Excellent communication skills
Advanced technical SEO knowledge
Self-starter with the ability to learn new skills and implement them quickly
Flexible and positive - able to support growing and evolving environments
Adaptive and agile 
Ability to observe process and develop innovative methods of efficiency 
Experience working with a variety of CMS, CRM and project management systems

Digital Strategy Team Manager

As a Digital Strategist I take a leadership role in directing Content, SEO, PPC and Social Media teams to develop and implement conversion centric holistic strategies for clients across diverse verticals. In my role as an Account Manager I act as the direct client contact for about 50 new and existing accounts, as well as acting as the liaison between cross-functional internal teams.
Responsibilities and initiatives include:
▸ Developing custom digital marketing strategies
▸ Training of internal teams
▸ Development of site launch strategies
▸ Account and Project Management
▸ Conversion Rate Optimization
▸ Technical SEO audits and
troubleshooting
▸ A/B and Multivariate testing

Digital Strategist 

Volume Nine

While working with consulting clients and special one-time projects, I also worked to develop and manage a Local Search Engine Optimization program designed to aid and support brick and mortar businesses in improving on-site optimization, content creation and local SERP rankings while educating key business contacts on SEO best practices. 

In my current SEO Specialist role my initiatives include:

     *  Account Management
     *  Project Management
     *  SEO Production
        -  Keyword Research
        -  On-site Optimization
        -  Identify Linking Opportunities
        -  Competitive Analysis
        -  Algorithmic Penalty Identification and Remediation
        -  Site Traffic/ Performance Analysis
        -  Content Reviews & Recommendations
        -  Custom Reporting
     *  SEO Implementation and Website Development/ Design
        -  Implementation of optimization recommendations on client sites
     *  Identify and Close Client Up-sell Opportunities 
     *  Aid in Proposal Creation & Sales Process

SEO Specialist &  Account Lead

Internet Marketing Denver Co Meetup

Once a Month we organize an event to bring Internet Marketing experts together with their peers and business owners to facilitate learning and discussion regarding what's new and useful in the Internet Marketing industry.

Check out our next Meetup at: http://www.meetup.com/Internet-Marketing-Denver-co/

Co-Organizer

SEO Hog

I am an Internet marketing consultant at SEOhog. We provide internet marketing that increases organic website traffic to help our clients grow profits and gain new customers.

My responsibilities include determining the project keywords, milestones, key performance indicators and best course of action for the campaign as well as reporting and leading client meetings. My focus in this role is customer ROI, developing and maintaining technically clean web properties, video optimization and link building.

Internet Marketing Consultant, SEO

Wazee Supper Club

I manage the Facebook, Twitter and Foursquare accounts for a Downtown Denver restaurant. My responsibilities include developing a monthly social media calendar, listening for and responding to customer service inquires, compliments and complaints and monitoring and reporting account analytics. Content for all accounts is developed by meeting with the GM, taking original photos and utilizing Adobe Photoshop to design announcements and other marketing images.

Social Media Manager

Denver Concrete Company

Partner, Project Manager and Marketing Consultant

Jen Holzman has more than a decade of experience in Digital Marketing with a focus on SEO, UX and Conversion Rate Optimization. Holzman also has extensive knowledge of a variety of MarTech including many CMS’, CRMs, ESPs, analytics, testing platforms and project management systems. She enjoys helping businesses strategically plan and implement innovative technology solutions that establish holistic success.

Holzman started her career in digital marketing designing, building and marketing small business websites. This background in website design and development helped to hone her skills in CRO and Technical SEO leading to roles as a strategist and consultant working with brands such as Volkswagen, Dillard's, Jacuzzi, Solv, Dr. Scholl's, BreastCancer.org, Claritin, and hundreds more.

In her work as an agency leader, Holzman enjoys creating new standards and processes to help teams produce excellent, ever evolving client work. She is passionate about fostering innovation and promoting education across departmental teams ensuring cutting-edge work is produced for valued clients. Her strategic thought leadership has helped empower teams to drive superior client results.

Holzman studied at Westfield State University and Naropa University. She is also certified in Google Analytics, GoogleAds and is a BingAds Certified Professional.

What are my differentiators?
I am a client facing technical expert
I make processes more efficient 
I make work fun for others while being a champion of doing great work, and getting sh*t done
I consider long-term organizational opportunities while prioritizing necessary immediate adjustments 
I'm not afraid to talk about the hard/uncomfortable things that hold us back
I am IN LOVE with digital marketing- I live and love this industry 24/7

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Chuck Aikens

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The Battle

Chuck Aikens

Jen Holzman

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Chuck Aikens's LinkedIn Performance

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