As a referral-focused sales trainer and commercial leader, I help founders and sales teams build pipeline through trust – not pressure.

With 15+ years in B2C and B2B sales, I bring hands-on experience across the full sales cycle: from outbound strategy and qualification, to value-driven discovery, closing, and structured deal management. I’m process-oriented, pragmatic, and focused on what actually works in the field.

Today, I train ambitious teams to win more business, and support founders and scale-ups as a fractional sales leader – with clear priorities, better systems, and measurable impact.

As the host of the Go To Network podcast, I share weekly sales insights from real-world challenges – honest, tactical, and always close to the real work.

Curious by nature and driven by outcomes, I believe that better sales comes from clarity, accountability, and continuous learning.

Christoph Karger

Laura Rieger 👩‍💻📈

Creative Strategist @Perspective | B2B Demand Gen | Paid Social

👋 Hi, I'm Laura, Head of Marketing and B2B Demand Gen Manager with more than 8 years of experience in B2B and B2C. My passion is digital marketing across paid and organic channels such as LinkedIn, Facebook, podcasts, and website optimization. But I don't just enjoy being creative, I also love strategy development, analysis, and reporting.

Strategically, I am responsible for pipeline generation, GTM, full-funnel strategies, projects, campaigns, and channel reporting.

For me, marketing is one thing above all else: getting the right message to the right people at the right time.
I know the ICP as well as I know my best friend. I listen to user calls, immerse myself in the world of my ICP, and understand their problems so well that I can create targeted messaging.  

More than ever, it is important to generate qualified leads that also convert well. 📈

I also have extensive experience in website optimization: combining SEO and content is part of my daily business. Furthermore, A/B testing is more than just a buzzword to me. 

🚀 But what excites me most is campaign management. With innovative ideas and a strategic approach, I create successful campaigns that lead to higher ROI, greater brand awareness, and a consistent pipeline. 🔥

👉 What else sets me apart? Get to know me!

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The Battle

Christoph Karger

Laura Rieger 👩‍💻📈

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