Christopher Wieduwilt

🎵 Helping the music industry enter the #NFT space @ ACOY | Podcast Host @ Digital Punks - Der Music NFT Podcast

How I went from broke musician to helping 100k+ music pros with AI.

I was that kid with a guitar & big dreams:
↳ Started in a garage band at 15. 
↳ Toured the US & Europe.

Lived the highs & lows of the music life. 

After a number of years working in the music industry, I consulted for global brands like Porsche, Lufthansa, Goodyear, and L'Oréal. 

Later, I helped my mom become a bestselling author.

But I never forgot the musician's grind:
↳ That's why I built The AI Musicpreneur.

To help music pros leverage AI for success. 

A resource I wish I had when I was struggling. 

Now serving over 20,000+ musicians, producers & industry professionals monthly, including readers from Warner Music, UnitedMasters, AWAL, Cooking Vinyl, and more. 

My journey taught me success is about helping others.

Start here → aimusicpreneur.com

Founder

🎵 I wish  #NFTs existed 10 - 15 years ago.

I have practically been a music nerd for all my life. 

I used to play in various bands and as a solo artist as well as worked for record labels, organized festivals & managed up and coming artists.

I consider this experience very precious and am thankful for the opportunities I received.

I got to play in Los Angeles on Sunset Boulevard and toured the entire US.

Ranked up over half a million plays on Myspace (Yes, Myspace did exist back then)

Got featured in the biggest Rock/ Metal magazine in China.

And was on German TV.

Why am I telling you this?

It sounds like that could pay the bills right?

It didn't. AT ALL. It was a +- business.

Independent artists without much representation have it hard. 

Music piracy did not help at the beginning of the century.

And the model of streaming pays independent artists unfairly.

Along came COVID and seriously threatened live music and musicians.

Music NFTs taking off (in the next few years) feels like a resurrection for the music industry to me.
 
🎸 For independent artists NFTs could provide an opportunity to connect with fans in unique ways.

NFTs are not a get-rich-quick scheme, it needs work, but it could enable artists to make a better living than now.

You don't need millions of streams on Spotify, but maybe only a few hundred devoted fans that invest in your journey and see you grow.

💿 Record labels, publishing agencies & more can use NFTs to offer new experiences to music lovers.
At the same time creating new income streams could also mean that more investments go into up and coming artists long-term.

It puts a little bit of the power back into the hands of the music industry.

I've seen artists disappear over the years because they ran out of fuel at some point (financial wise).

Wouldn't it be great to experience live music and at the same time know that the artists performing can provide for themselves and their family?

Let's create your future together.

Christopher Wieduwilt (The AI Musicpreneur)

eprimo GmbH

Professional lead of the E-Commerce Team focussing on website development, sales planning and management, performance Marketing, analysis and affiliate marketing | Energy contract sales scaling via owned channels including new partners and strategies establishment | Sales initative consolidation for energy+ products (products aside from pure energy contracts).

Owner E-Commerce

Digital Marketing Manager

fitvia

External Advisor Performance Marketing

Performance Marketing for GSA, France, Italy, Spain and Poland, incl. Facebook Marketing, SEA (GSA independently, France and Italy via Agency), Campaign Analysis via channel-specific Tools + Google Analytics, Social Listening Analysis via Sentiment Analysis (Talkwalker), OnSite Strategy, A/B Tests, GDPR project, strategy and planning

International Head of Performance Marketing

Performance Marketing for GSA, France, Italy, Spain and Poland, incl. Facebook Marketing, SEA (GSA independently, France and Italy via Agency), Campaign Analysis via channel-spezific Tools + Google Analytics, Social Listening Analysis via Sentiment Analysis (Talkwalker), OnSite Strategy, A/B Tests

Head of Performance Marketing

Dr. Förster AG

Offline Marketing (Print, Leaflets, TV), Strategy and Budget Planning, Performance Marketing (Facebook, SEA), Agency collaboration (Affiliate, SEA, TV),  Community Management, Content Marketing / Native Advertising (Taboola, Outbrain, Ligatus, Plista, United Internet Media), Reporting (Google Analytics, Wunderdata, PowerBI, Excel), Retargeting (Criteo and channel specific), Amazon Marketplace, Amazon Sponsored Product Ads

Team Lead Paid Marketing

Performance Marketing (Facebook, SEA), Agency collaboration (Affiliate, SEA),  partly Community Management, Content Marketing / Native Advertising (Taboola, Outbrain, Ligatus, Plista, United Internet Media), Reporting (Google Analytics, Wunderdata, Excel), Retargeting (Criteo and channel specific), Offline Marketing (Print, Leaflets), Amazon Marketplace, Amazon Sponsored Product Ads

Online Marketing Manager

Junior Online Marketing Manager

Performance Marketing (Facebook, SEA), partly Community Management, Content Marketing (Taboola), Reporting (Google Analytics)

Trainee Marketing and Distribution

AgProp GmbH

Intership

TAM TAM Musikverlag

Publishing Administration for the German metal band Rammstein. I organised the incoming payments, controlled copyright statements on records, did refundation and all the stuff which is related to copyright and music publishing

I visited the GEMA (German equivalent to STIM) general assembly, handled the licence fees of the band and discussed the sense of the copyright. This is a current discussion in Germany since the Pirate Party came from Sweden to Germany and grew up. I also worked in corporation with sub publishers like kobalt music publishing and catalogued sync fees for the band.

Publishing Administration

Deutsche Telekom

I was responsible for marketing budget researches of customers. I was also forced to search new possible costumers for advertisements.  
After doing this a few weeks, I got into a team which build a new portal for collaborative consumption and linked neighbourhoods. I assisted in the concept, made researches, developed marketing strategies and defined our target groups.

Internship (Products and Innovations)

SG Nordring/ SG Rotation Prenzlauer Berg

Coach of young kids aged from 7 to 12 (F to D youth)

Youth football coach

Pilgrim Management GmbH

During the period of the 7th of March 2011 and the 4th of April 2011, I did an internship with Pilgrim Managment GmbH. In this time, Pilgrim Management was active in the music business and represented the German bands "Rammstein" and "Emigrate".

I got insights into several parts of the company during my internship also including meetings with "Rammstein Merchandise OHG", Here, new ideas for merchandise article were discussed, prices defined and offeres by supliers analysed. Moreover, at this time, merchandise strategies for Rammstein's America tour were planed. Additionally, I experienced the daily business of merchandise companies including packaging and preperation of shipping and the more.

Beside merchandise related issues, I experience what hard work has to be done for planning tours including visa difficulties, contract renegotiations and daily problem solving.

As little highlight, Emanuel Fialik presented the halls of BlackBoxMusic, one of the biggest  technic rental companies in Europa and important partner of Rammstein and Pilgrim Management at this time.

I also worked through a range of field independently during this internship. I got my own office room and were responsible for tracking trademark infringements. Here, I researched unauthorised online retailer selling Rammstein merchandise without being licensed. Furthermore, I analysed different target groups for the band's merchandise and worked out more than 30 new idea drafts for new merchandise

Internship

Born and raised in Berlin, educated in Berlin and Stockholm, matured in Berlin and Wiesbaden, taken roots in Manubach (RLP). 

I am a rapidly analysing Marketing professional who identifies problems rather instantly. However, I refuse to act precipitate and actionistic. Instead, I check my instant assumptions diving deeper into existing data and am confident that basing decisions on data is always the better choice. Thus, Excel definitely is my friend and Google Analytics beside other BI Tools is always on.

Working hard, focused and motivated is an intrisic trait of mine. As the achievement of goals is always my highest priority, I expect to always try to deliver the best work possible from myself and others. Therefore, I can work in a team, discussing, debating and finding solutions together as I do as a Product Owner as well as work independently on my own diving deep into number crunching until I find the solution as I did as a Freelance Advisor. 

My intrinsical motivation shaped my professionalisation as well. After achieving my A-Levels with good results, I studied my Bachelor in Berlin and my Master in Stockholm without the need of extra time. Nevertheless, I managed to do a nine months internship at Deutsche Telekom as well as working once a week for a Berlin based music publisher during my study time.

After succesfully graduating from university, I did a one month internship at AgProp and, immediately afterwards,  started my Traineeship at Dr. Förster AG. Within 19 months, I made it from a Trainee to Teamlead Paid Media managing our online and offline channels independently. After two great years in Berlin, I took the chance to build an inhouse Performance Marketing Team for fitvia in Wiesbaden. Here, I was in charge of and responsible for all Performance activities in our various international markets. In August 2019, I took the chance to become a part of Germany's biggest renewable energy supplier as Digital Marketing Manager. Here, I have been responsible for Performance Marketing activities (commodity products and innovations) as well as being an active part of the newly built E-Commerce team. In June 2021 I took the opportunity to take over the (Product) Owner E-Commerce role being responsible for the whole paid media part as well as the development and maintenance of our website.

Digital Marketing Manager | Teamlead Paid Media | International Head of Performance Marketing | Owner E-Commerce

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The Battle

Christopher Wieduwilt (The AI Musicpreneur)

Marcel Weigel

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