Christopher Rack

♟️CEO @ pharosIQ | Challenging the Status Quo, Lego Collector, Speed chess fan♟️

I specialize in taking small companies and helping them to scale into big ones without burning and churning millions. 
 
A strategic GTM executive, I've participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m)  My selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability - while still remembering to #behuman. 

I love complex puzzles that most GTM leaders run away from, I'm the first one in the office and the last one to leave - and I'm perfectly ok with that. I have high expectations for myself and those I work with, and thrive in environments where the status quo is consistently challenged. 

I am a competitive chess player, Lego collector and father of four.  Fascinated by the idea of flawed heroes and collect memorabilia associated with these portrayals in TV and movies.  (Iron man, Dr. Gregory House, Andy Sipowicz, Dr. Sheldon Cooper, Elliot Stabler, Darth Vader, Walter White, Dexter) 

Work hard....Be kind, and the rest will take care of itself. 

"If you are good at something, you'll tell everyone, if you are great - people tell you" - Walter Payton

Chief Revenue Officer

Linkedin in 2026. 

"Good sir, you've done well. 15,913 have agree to connect with you.  They think you could bring value to their feed.  So much so, that we will ensure that 112 of those people see what you post regularly". 

Wait for it.......
Hold.......


"Click here to boost this post"

Challenging the B2B Demand Generation Status Quo #Trusttheduck

B2B marketing in 2026. (and 2025....and 2024.....and 2023.....and so on). 

When all else fails, lets make up a NEW acronym, people love these things. Acronyms sell! 

ABM
ABX
MQL
SQL
SSQL
SQA
MQA 
CPL
AAL 

All of these things are basically the same shit, in a different spin to sell more marketing solutions or SaaS - but hey if its not broke keep on churning out the same shit.

Thoughts I've had this week I thought I would never have......

1) I'm glad I don't have to plan (and babysit) and SKO/RKO this year.  I can just focus on what matters the most, customers and generating revenue. 

2) It was nice to sleep until 8am. 

3) I'm looking forward to B2Bmx this year, and being able to showcase what we do here at Demandview at scale to our ideal customers. 

4) I feel good about the Bears chances in the playoffs this week.

#opentohelp | Chief Growth Officer | Board Member | CMO | SVP Marketing | Founder | Brand, Demand, & Revenue Executive | People Leader | Fractional | SaaS | Community | Content | Data, BI, AI, GenAI, Web3 | Storyteller

Hi, I’m Pete. I lead marketing and evangelism at the intersection of product, go-to-market, and human connection. For most of my career, I’ve helped teams make sense of change, tell clearer stories, and build growth that lasts longer than a quarter.

My path has unfolded in acts, not titles. Each one still shapes how I work.

1️⃣ Act I: Live Entertainment
I started backstage, designing experiences for artists like Snoop Dogg, Bob Dylan, and James Taylor. Night after night, you learn what lands, what doesn’t, and how quickly trust is earned—or lost. That’s where I learned a lesson I’ve never shaken: experience is the brand. Long before dashboards or funnels, people decide what they believe based on how something makes them feel.

2️⃣ Act II: Complexity at Scale
I moved into consulting and enterprise work, helping Fortune 50 organizations navigate change. I saw how systems, storytelling, and incentives collide—and how fast credibility erodes when clarity breaks down. That’s where I learned to simplify without dumbing things down, and to treat trust as a strategic asset.

3️⃣ Act III: High-Growth Tech
I’ve since led marketing for VC- and PE-backed companies, from early stage to $350M+ ARR, with real ownership of pipeline, revenue, and GTM execution. I’ve built PLG motions, enterprise demand engines, global teams, and the operating systems that keep growth from collapsing under its own weight.

4️⃣ Act IV: Head of Marketing & Chief Evangelist
Not the hype kind. The practical kind.

To me, evangelism is about showing your work—being transparent, opinionated, and close to customers. It’s how product, marketing, sales, and community stay pointed in the same direction, and how momentum turns into something durable.

That belief shows up most clearly in #opentohelp.

Each week, I hold free 1:1 conversations with builders, leaders, and people navigating what’s next. No pitch. No agenda. Those conversations keep me honest. They’re where I hear what’s confusing, what’s broken, and what actually helps—long before it shows up in a roadmap or a funnel.

People usually reach out when things feel complex, important, or slightly out of alignment—when growth is happening fast, when a story isn’t landing, when teams are working hard but pulling in different directions, or when someone just needs a thoughtful second set of eyes before making a big decision.

In an AI-saturated world, marketing won’t be won by louder automation or shinier tools. It will be won by leaders who can connect technology to people—and belief to action.

Always #opentohelp.
Pete 💛

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The Battle

Christopher Rack

📸 Pete Vomocil

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The Battle

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📸 Pete Vomocil

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Rack's LinkedIn Performance

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