Christopher Rack

♟️CEO @ pharosIQ | Challenging the Status Quo, Lego Collector, Speed chess fan♟️

I specialize in taking small companies and helping them to scale into big ones without burning and churning millions. 
 
A strategic GTM executive, I've participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m)  My selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability - while still remembering to #behuman. 

I love complex puzzles that most GTM leaders run away from, I'm the first one in the office and the last one to leave - and I'm perfectly ok with that. I have high expectations for myself and those I work with, and thrive in environments where the status quo is consistently challenged. 

I am a competitive chess player, Lego collector and father of four.  Fascinated by the idea of flawed heroes and collect memorabilia associated with these portrayals in TV and movies.  (Iron man, Dr. Gregory House, Andy Sipowicz, Dr. Sheldon Cooper, Elliot Stabler, Darth Vader, Walter White, Dexter) 

Work hard....Be kind, and the rest will take care of itself. 

"If you are good at something, you'll tell everyone, if you are great - people tell you" - Walter Payton

Chief Revenue Officer

Sales Leader | Girl Dad x2 | Dog Dad x3

Michael Spires

Happy 6th birthday today to my oldest daughter, Iris Noel Spires! You mean more to your dad than you could ever imagine and I cannot wait to snag you from school and come home to cake and ice cream 🎉 🎉

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Sometimes you just have to trust that everything happens for a reason....

One of my 2026 resolutions, along with no alcohol, was to get back into running and I have been.

I was in the middle of a streak of 14 runs in 15 days, even set a new personal record with over 50 miles in a single week, and then… my treadmill broke!

It’s February in Illinois mind you. I’m soft when it comes to running outside in the cold. So I did what any rational adult would do — panic-order a new treadmill on Amazon.

Two days later it arrives.

Ten years newer. Sleek. Fancy.

And missing one critical feature: it doesn’t decline.

My old treadmill declined downhill — which I always used because it felt easier on my knees, hips, and back.

So now I’m stuck running flat.

First run? Brutal.

Second run? Worse-now it's in my head.

Couldn’t go as far. Couldn’t go as fast. Everything hurt.

I was frustrated.

Then I realized something:

Maybe the problem wasn’t the treadmill.

Maybe it was me trying to recreate the old routine instead of adjusting to the new reality.

So I changed it.

If I couldn’t go downhill… I’d go uphill.

Instead of one long, steady run a day, I started doing two shorter, hard incline sessions. Slower. Steeper. More uncomfortable.

And here’s the twist:

I lost more weight in my first week doing that than I did in the previous month running long downhill miles.

The thing I thought set me back was actually the thing that pushed me forward.

Sometimes what feels like a disruption is really a redirection.

In running.
In business.
In life.

The old way might have worked.

But the new way might be exactly what you need.

What “broken treadmill” in your life might actually be doing you a favor?

I recently saw a post where a sales rep was asking marketing for more leads from a specific source because he called and converted one of their leads… on his second cold call attempt.

Should be the norm apparently.

I mean, why wouldn't we treat statistical outliers like repeatable process?

That’s like hitting one half-court shot and asking the coach why we don’t just shoot from there every possession.

This is how “lead quality” gets blamed.

• Call once → no answer → “bad lead.”
 • Call twice → miracle conversion → “we need more of these leads.”
 • Call 3+ times → “ugh, marketing.”

Second-call conversions are the exception, not the rule.

If the expectation is:
“I should be able to call every lead once or twice and turn it into pipeline”
…then the problem isn’t marketing. 

#b2bleadgeneration #b2bsales

the only value prop of 3/4ths of the b2b demand gen space right now 🤣 if this is your only value prop right now in this space, you are skiing uphill and have a LONG ways to go my friends.

#b2bdemandgeneration #b2bleadgeneration

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Christopher Rack

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Spires's LinkedIn Performance

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