Christopher Rack

♟️CEO @ pharosIQ | Challenging the Status Quo, Lego Collector, Speed chess fan♟️

I specialize in taking small companies and helping them to scale into big ones without burning and churning millions. 
 
A strategic GTM executive, I've participated directly in the 10x+ growth of four different early stage businesses as an individual contributor, middle manager and executive leader (the largest being $6m to $140m)  My selling and leadership methodologies are built on a strong foundation of process building, execution, and building and nourishing winning cultures footed in accountability - while still remembering to #behuman. 

I love complex puzzles that most GTM leaders run away from, I'm the first one in the office and the last one to leave - and I'm perfectly ok with that. I have high expectations for myself and those I work with, and thrive in environments where the status quo is consistently challenged. 

I am a competitive chess player, Lego collector and father of four.  Fascinated by the idea of flawed heroes and collect memorabilia associated with these portrayals in TV and movies.  (Iron man, Dr. Gregory House, Andy Sipowicz, Dr. Sheldon Cooper, Elliot Stabler, Darth Vader, Walter White, Dexter) 

Work hard....Be kind, and the rest will take care of itself. 

"If you are good at something, you'll tell everyone, if you are great - people tell you" - Walter Payton

Chief Revenue Officer

Linkedin in 2026. 

"Good sir, you've done well. 15,913 have agree to connect with you.  They think you could bring value to their feed.  So much so, that we will ensure that 112 of those people see what you post regularly". 

Wait for it.......
Hold.......


"Click here to boost this post"

Challenging the B2B Demand Generation Status Quo #Trusttheduck

B2B marketing in 2026. (and 2025....and 2024.....and 2023.....and so on). 

When all else fails, lets make up a NEW acronym, people love these things. Acronyms sell! 

ABM
ABX
MQL
SQL
SSQL
SQA
MQA 
CPL
AAL 

All of these things are basically the same shit, in a different spin to sell more marketing solutions or SaaS - but hey if its not broke keep on churning out the same shit.

Thoughts I've had this week I thought I would never have......

1) I'm glad I don't have to plan (and babysit) and SKO/RKO this year.  I can just focus on what matters the most, customers and generating revenue. 

2) It was nice to sleep until 8am. 

3) I'm looking forward to B2Bmx this year, and being able to showcase what we do here at Demandview at scale to our ideal customers. 

4) I feel good about the Bears chances in the playoffs this week.

Fortune Engine

Leading growth initiatives for UK-based marketing consultancy specializing in APAC and EMEA market expansion for B2B technology companies.

•	Built and launched B2B demand generation programs resulting in a $300K+ qualified pipeline within the first year.
•	Secured ~30 new accounts via strategic ABM plays and channel-led GTM tactics.
•	Implemented integrated feedback automation via HubSpot, Google Forms, and Zapier, improving CSAT tracking by 25%.
•	Strengthened long-term client retention through operational streamlining and partner ecosystem growth.

Growth and Strategic Partnerships Lead

pharosIQ

Led customer success and program delivery for global demand generation campaigns targeting enterprise SaaS and cybersecurity markets.

•	Managed delivery and quarterly reviews across $1.75M in demand generation programs for global SaaS and cybersecurity clients.
•	Translated client feedback into process improvements, increasing campaign efficiency by 15% and CSAT by 20%.
•	Partnered with Sales to align delivery and pipeline acceleration across key accounts in APJ and EMEA.

Customer Experience Manager

Managed strategic channel partner relationships and enablement programs supporting multi-quarter client engagement strategies.

• Oversaw partner campaigns and internal enablement, driving 80%+ client retention across multi-quarter programs.
• Built reusable training resources and onboarding flows that boosted internal team output by 20%.

Partner Account Manager

Executed multichannel outbound programs for cybersecurity, cloud infrastructure, and enterprise IT clients.

•	Generated $2.25M in annual SQLs via multichannel outbound for cybersecurity, cloud, and IT vendors.
•	Delivered performance insight to executive stakeholders, increasing service output and satisfaction.

Senior Solutions Specialist

SPS Ireland Limited

Led marketing and business development initiatives for engineering services firm serving public sector and enterprise clients.

•	Drove client acquisition growth of 30% through hybrid digital and traditional-led campaigns.
•	Managed retention and strategic account success for public sector and enterprise clients.
•	Achieved 25% over-target performance while reducing costs by 10%.

Director of Marketing And Business Development

Hotel Zileli

•	Increased hotel revenue by over $350K in two years through PPC, SEO, and direct booking initiatives
•	Led team training and service upgrades, achieving 4-star classification from regional hospitality board

Digital Sales and Marketing Manager

•	Founded Elit Languages, a private language institute in Türkiye
•	Grew language institute to $250K in revenue in 18 months using referral programs and e-learning delivery
•	Business was acquired by EF in 2010; transition completed with full client retention

Founding Director (Elit Languages, Acquired by EF in 2010)

•	Increased preschool and corporate client acquisition by 50%+ using digital marketing and referral tactics
•	Developed corporate outreach strategy that unlocked new business revenue streams

Business Development Manager

Strategic growth is my throughline: spanning continents, campaigns, and career chapters. With over 15 years in B2B marketing, I’ve led demand generation for SaaS, cybersecurity, and enterprise tech firms. I thrive on breaking into complex APAC and EMEA markets, using data-led strategies to turn attention into revenue.

At Fortune Engine, I lead Growth & Strategic Partnerships, turning strategic intent into scalable pipeline. I’ve built $300K+ in qualified pipeline in under a year and led $1.75M in global demand programs. My work spans ABM, channel sales, and CS alignment, bringing cross-functional teams together to execute high-impact campaigns. From market entry to customer lifecycle, I bridge strategy and execution to turn insights into revenue.

I deliver full-funnel strategies that close pipeline gaps and unlock growth. Certified FCIM, FCMI, and MIoD, I blend strategic thinking with practical execution. Open to leadership or consulting, let's connect if you're ready to scale globally with confidence.

taplio

The Battle

Christopher Rack

Alan Matchett FCIM FCMI MIoD

Followers

Posts

Engagements

Likes

Performance ScoreChristopher Rack's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christopher Rack

Alan Matchett FCIM FCMI MIoD

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Rack's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristopher Rack's LinkedIn Performance