Christopher Nelson

Helping You Build Wealth with Tech Equity and become the Founder of Your Financial Independence

In the early 2000s,  my focus was on growing my skills, climbing the ladder, and being where I needed to be to get the job done. 

In 2009, I burned out hard. 

My new plan was to work for equity in tech start-ups and become financially independent.

Swing and Miss, the first start-up company I chose to work for, was going nowhere (equity worth zero). 

What happened? Did I screw up everything?

I chose the company because I was passionate about its mission, but I had not examined it further. I had no real plan.

My next step was to call people that I knew had been successful in working for equity in tech and see what was different in their "playbook."

Key lessons learned after first dead-end tech startup:
 -In trading my time and talent for equity, I need to think like an investor
 -Create a rigorous due diligence process
 -Don't fear failure, stay in the game
 -Keep learning

May 2011, Started at Splunk Pre-IPO

April 19th, 2012 Splunk had a break-out IPO

April 20th, 2012 feelings of anxiety and fear creep in about how to manage the newly generated wealth. 

I had to figure out how to get real income (real estate) into my portfolio. I needed something sending me checks.

Key lessons learned after the first IPO:
 -How to invest in private equity real estate
 -Set up my family for generational wealth
 -Own the result (don't put my future in someone else's hands)

New Mission: Be the Founder of a Micro Family Office to become Financially Independent.

Strategy:
 -Live within paychecks
 -Bonuses for extras
 -Invest all of our equity

I climbed the ladder to become a CIO. 

At the peak, I realized I wanted to build my DIY Family Office more than climb the ladder.

I changed roles and reduced my scope. 

On August 26, 2022, I graduated from my W-2 job to live a lifestyle by design.

I founded WealthOps in 2023 to equip technology professionals with the skills to build and run their portfolios.

My Portfolio:
 -3  Start-Ups I worked for IPOed (SPLK, YEXT, GTLB) <-Traded Time
 -Replaced paycheck with $200k+ of portfolio income
 -Built my Micro Family Office
 -Running a company structured around my life

My Results:
 -Highly Diversified Portfolio - Stocks, PE Real Estate, Debt, Businesses, and VC. 
 -$223 Million AUM with investors
 -7 Investments  gone full cycle with an Avg 19.4% IRR to investors
 -1000+ tech employees being educated on Managing Tech Millions
 -20+  and growing Portfolio CEOs

My mission - 1000+ Portfolio CEOs

Learn more about how I did this, join our free live workshop  →  https://dub.sh/wealthops-linkedin

Founder

Tech Careers and Money { }, a media and education company whose mission is to elevate Tech Professionals' finance knowledge through unmatched and unbiased education in career and personal finance to equip them to make their best decisions. 


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We just crossed 100 members in 𝗧𝗵𝗲 𝗠𝗶𝗰𝗿𝗼 𝗙𝗮𝗺𝗶𝗹𝘆 𝗢𝗳𝗳𝗶𝗰𝗲 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿.

But here's what matters more than the number.

100 entrepreneurs, physicians, and tech professionals who stopped being clients and started being CEOs of their wealth.

Most wealth management sells you dependency. 
Hire us. Trust us. Let "us" handle it.

We teach the opposite.

You already run complex operations. 
You make million-dollar decisions. 
You manage teams and P&Ls.

The skills you used to build wealth? 𝘛𝘩𝘰𝘴𝘦 𝘴𝘢𝘮𝘦 𝘴𝘬𝘪𝘭𝘭𝘴 𝘮𝘢𝘯𝘢𝘨𝘦 𝘸𝘦𝘢𝘭𝘵𝘩.

You don't need someone to do it for you. You need the frameworks specific to wealth operations.

That's the shift these 100 families made.

They're learning:

- The Evergreen Portfolio Model.
- Structured Alpha Strategies.
- Asset Protection Strategies.
- Family Office Operations.
- The Deduction Stack. 
- The Income Pyramid.
- Entity Architecture.
- Tax Optimization. 
- Deal Evaluation.

Not theory. Actual implementation.

Same rigor you'd bring to building a product. 
Same systematic thinking you'd apply to scaling a business.

Just applied to the thing that ACTUALLY compounds over generations.

The difference between a client and a Portfolio CEO? 
Clients delegate and hope. 
Portfolio CEOs architect and operate.

In a few days, I'm hosting a live workshop on how to architect your own Micro Family Office.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://dub.sh/mN0g8tK

Here's what attendees from last month's workshop said about it:

𝘐𝘵 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘳𝘢𝘯𝘨𝘦 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴. 𝘐𝘵'𝘴 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘶𝘵𝘰𝘳𝘪𝘢𝘭 𝘐 𝘤𝘢𝘯 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧 𝘵𝘩𝘢𝘵'𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘢𝘺𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘶𝘴𝘦𝘧𝘶𝘭 𝘢𝘯𝘥 𝘶𝘯𝘣𝘦𝘭𝘪𝘦𝘷𝘢𝘣𝘭𝘦.
- 𝘔𝘢𝘶𝘳𝘪𝘤𝘪𝘰 𝘏.

𝘠𝘰𝘶 𝘫𝘶𝘴𝘵 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘵𝘩𝘦 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘵𝘩𝘢𝘵 𝘐 𝘸𝘢𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥.
- 𝘊𝘩𝘳𝘪𝘴𝘵𝘺 𝘞.

𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴 𝘨𝘳𝘦𝘢𝘵. 𝘈𝘯𝘥 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵'𝘴 𝘴𝘰 𝘧𝘶𝘯𝘯𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘰 𝘮𝘦, 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥 𝘵𝘩𝘪𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘭𝘪𝘬𝘦 𝘧𝘪𝘷𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰.
- 𝘗𝘢𝘴𝘤𝘢𝘭 𝘞.

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Tech Careers & Money Talk

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝘆𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗜𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲?💸

Join here 👉 techcareersandmoneytalk.com

Tweet Follow-up

Even Justin Welsh chimed in: https://twitter.com/thejustinwelsh/status/1628168298947919878?s=20

Post Follow Up

On the off chance you *do* want financial freedom — do these 11 things instead. 👇

- Ignore the above
- Buy back your time
- Start investing today
- Build a simple budget
- Learn personal finance
- Destroy credit card debt
- Work for equity AND salary
- Diversify w/ passive income
- Align your finances with goals
- Build a team of financial experts
- Join techcareersandmoneytalk.com

What did I miss?

50 - 50 Link

🧠 - Bonus Tip:  For Monday - Do A Brain Dump to Prevent Overwhelm 

Monday means mental overwhelm for Many. 

Objects in your head can be more stressful than they appear! 

Take piece of paper, 10 min and write down all the things you need to get done, work, life etc. 

Once you see them written down identify 3 things that have to get done today. 

Get to your base! 

TCMT Pod Page

𝗟𝗶𝘀𝘁𝗲𝗻 + 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗠𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 👇

🎧 Tech Careers & Money Talk 💸

www.podpage.com/tech-careers-and-money-talk-1/

TC&MN

Elevate your tech career and personal finance savvy.    

https://www.techcareersandmoneynews.com

Anti-Goals

Steal my Blueprint

Update Process

Actionable tips for growing your career, building wealth and living a life of impact. 
Always 3 minutes or less.

https://www.techcareersandmoneynews.com/

Find Rest 

🧠 - Bonus Tip:  Your Momentum is Fuel for your Mentors.  As your mentor sees you taking their input and iterating, they will be excited and want to participate more.  

Momentum breeds momentum.   

Hindi Video

Want all the details?   

Check out my origin story here on Audio : https://bit.ly/cnoriginstory

Watch it on YouTube! : https://youtu.be/7Hw-Y2hDtF8


From Equity to Exit 

Momentum for Mentors

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tech-careers-and-money-talk

careercadre

I Run My Own Micro Family Office and Teach Others to Do the Same | Founder @ WealthOps

In 2012, I became a millionaire.

Three months later, I realized I had no idea what to do with the money.

I met with wealth advisors. Every single one gave me the same pitch:

"𝘎𝘪𝘷𝘦 𝘶𝘴 𝘺𝘰𝘶𝘳 𝘮𝘰𝘯𝘦𝘺. 𝘞𝘦'𝘭𝘭 𝘥𝘪𝘷𝘦𝘳𝘴𝘪𝘧𝘺 𝘪𝘵. 𝘛𝘳𝘶𝘴𝘵 𝘶𝘴."

- Zero customization. 
- Zero long-term strategy. 
- Just a cookie-cutter portfolio.

That's when I discovered the problem:

If you have $1M-$30M, you're stuck in what I call the financial service desert.

You're too wealthy for mass-market advisors.

But not wealthy enough for a traditional family office ($100M+ minimum).

So I spent years studying how ultra-wealthy families actually manage money.

And I built what I now call a 𝗠𝗶𝗰𝗿𝗼 𝗙𝗮𝗺𝗶𝗹𝘆 𝗢𝗳𝗳𝗶𝗰𝗲.

The result after 4.5 years:
→ Portfolio generating $200K+ of annual cashflow
→ Principal still growing (not selling any assets)
→ 10 hours/week managing everything
→ Full control over every decision

Here's what most people get wrong:

They think wealth management is about picking stocks.

It's not. (This stuff comes last)

𝗜𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝗼𝗽𝗲𝗿𝗮𝘁𝗲𝘀 𝘄𝗶𝘁𝗵 𝗼𝗿 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝘆𝗼𝘂.

Here are the four-phases of every Micro Family Office:

𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁 → Define your legacy and investment thesis
𝗕𝘂𝗶𝗹𝗱 → Create legal structures and assemble your team
𝗥𝘂𝗻 → Operate with monthly/quarterly rhythms
𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗶𝗼𝗻 → Transfer systems, not just assets

Look... if you're sitting on $1M+ and still treating your portfolio like a savings account, you're leaving money on the table.

Want to build your own Micro Family Office?

I'm running a free 2-hour workshop where I'll walk you through building the foundation - your Legacy Statement and Investment Thesis.

Over 1,000 people have attended so far.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://dub.sh/mN0g8tK

---

Here is what attendees from last months workshop said about it:

𝘐𝘵 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘳𝘢𝘯𝘨𝘦 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴. 𝘐𝘵'𝘴 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘶𝘵𝘰𝘳𝘪𝘢𝘭 𝘐 𝘤𝘢𝘯 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧 𝘵𝘩𝘢𝘵'𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘢𝘺𝘪𝘯𝘨𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘶𝘴𝘦𝘧𝘶𝘭 𝘢𝘯𝘥 𝘶𝘯𝘣𝘦𝘭𝘪𝘦𝘷𝘢𝘣𝘭𝘦.

- 𝗠𝗮𝘂𝗿í𝗰𝗶𝗼 𝗛.

𝘠𝘰𝘶 𝘫𝘶𝘴𝘵 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘵𝘩𝘦 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘵𝘩𝘢𝘵 𝘐 𝘸𝘢𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥.

- 𝗖𝗵𝗿𝗶𝘀𝘁𝘆 𝗪.

𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴 𝘨𝘳𝘦𝘢𝘵. 𝘈𝘯𝘥 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵'𝘴 𝘴𝘰 𝘧𝘶𝘯𝘯𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘰 𝘮𝘦, 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥 𝘵𝘩𝘪𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘭𝘪𝘬𝘦 𝘧𝘪𝘷𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰.

- 𝗣𝗮𝘀𝗰𝗮𝗹 𝗪.

Goldman Sachs just surveyed 245 families managing $1 billion+ portfolios.

Here's what they're doing while everyone else is paralyzed...

Despite big concerns, they're not sitting on cash.

They're executing.

The data tells a clear story:
→ 34%  are reducing cash positions
→ 39%  increasing private equity allocations
→ 38%  adding to their public equities
→ 26%  expanding private credit exposure

Here's what this actually means...

These families aren't reacting to headlines.

And the most important finding?

70% manage their investments in-house.

They're not outsourcing critical decisions to advisors.

They have clear investment theses.

They run quarterly reviews.

They make annual business plans for their portfolios.

This creates a playbook:
✓ Patient capital with decade+ time horizons
✓ Opportunistic deployment during dislocations
✓ Programmatic commitments regardless of sentiment
✓ Zero emotional reaction to geopolitical noise

The difference isn't wealth.

It's operational structure.

It's having systems that work when markets don't.

It's knowing what to do before you need to do it.

Most people with $1-30M don't have this.

They have... 
- Scattered accounts.
- Generic advice.
- No investment thesis.
- No operating rhythm.

The good news is this is fixable.

If you want to learn how to build these operational systems for your portfolio - the same frameworks these ultra-wealthy families use - I'm running a live workshop walking through the exact architecture.

Comment "WORKSHOP" and I'll send you the details.

Goldman Sachs surveyed 245 family offices managing $1B+ each.

Here's some takeaways from the data...

- 86% have AI exposure.
But here's what matters: 87% are also using AI to manage their portfolios. They're not just betting on the trend, they're operationalizing it in their own wealth mgmt.

- 72% are active in secondaries.
This isn't random. When there is liquidity pressure, family offices buy discounted assets. They have patient capital. No quarterly redemptions. No exit timelines forcing their hand.

- 33% now hold crypto (up from 26% in 2023).
Still a minority. Still selective but growing steadily. APAC shows the strongest interest - likely because they're most concerned about geopolitics (75%) and see digital assets as a hedge.

- 58% expect to be overweight tech in the next 12 months.
Despite market volatility. Despite valuation concerns. They're leaning INTO trends, not away from them.

Some regional differences...

- Americas: Highest PE allocation (25%) and increasing

- APAC: Most geopolitically concerned, highest crypto interest

- EMEA: New interest in hedge funds for sophisticated downside protection

If you want to learn how to build the operational structure these families use - adapted for $1-30M portfolios - I'm running a free workshop walking through the complete framework.

Tuesday, January 21st at 8:00pm ET.

Comment "WORKSHOP" and I'll send you the registration link.

Have over $10M in income? Your audit risk jumps to 8.8%. (𝟮𝟮𝘅 𝗮𝘃𝗴)

But here's what really caught my attention when I was digging through IRS data last week:

If you have over $20M in assets? 

𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝘁 𝗿𝗶𝘀𝗸 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁𝘀 𝘁𝗼 𝟭𝟴.𝟮%.

That's not a typo. Nearly 1 in 5 chance.

In 2024 alone there were $84.1 billion in penalties assessed.

Here's the thing most people don't realize:

The root cause of an IRS penalty often isn’t an error on your tax return.

It’s the byproduct of operating your wealth like a hobby, not a business.

- Improper entity structures. 
- Lack of documentation.
- Everything scattered.
- No routine systems.

𝗧𝗵𝗲 𝘂𝗹𝘁𝗿𝗮-𝘄𝗲𝗮𝗹𝘁𝗵𝘆 𝗱𝗼𝗻'𝘁 𝘄𝗶𝗻𝗴 𝗶𝘁.

They run Family Offices with clear governance, documented strategies, and institutional-grade documentation.

But you don't need $100M to operate this way.

You just need the right framework.

And that's exactly what a Micro Family Office does.

It gives you the structure, systems, and documentation that transform your wealth from a compliance risk into a well-run operation.

Because when you operate your wealth like a business, you're not just protecting yourself.

You're building something that actually scales and can be passed down.

Ready to get organized and stop flying blind?

Join my free live workshop on Feb. 4th at 8:00pm ET where I'll walk you through how to build your own Micro Family Office.

𝗬𝗼𝘂 𝗰𝗮𝗻 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://dub.sh/mN0g8tK

---

Here is what attendees from last months workshop said about it:

𝘐𝘵 𝘸𝘢𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘳𝘢𝘯𝘨𝘦 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘪𝘴. 𝘐𝘵'𝘴 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘶𝘵𝘰𝘳𝘪𝘢𝘭 𝘐 𝘤𝘢𝘯 𝘵𝘩𝘪𝘯𝘬 𝘰𝘧 𝘵𝘩𝘢𝘵'𝘴 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘴𝘢𝘺𝘪𝘯𝘨𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘶𝘴𝘦𝘧𝘶𝘭 𝘢𝘯𝘥 𝘶𝘯𝘣𝘦𝘭𝘪𝘦𝘷𝘢𝘣𝘭𝘦.

- 𝗠𝗮𝘂𝗿í𝗰𝗶𝗼 𝗛.

𝘠𝘰𝘶 𝘫𝘶𝘴𝘵 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘵𝘩𝘦 𝘧𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 𝘵𝘩𝘢𝘵 𝘐 𝘸𝘢𝘴 𝘮𝘪𝘴𝘴𝘪𝘯𝘨, 𝘢𝘯𝘥 𝘐 𝘥𝘪𝘥𝘯'𝘵 𝘬𝘯𝘰𝘸 𝘵𝘩𝘢𝘵 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥.

- 𝗖𝗵𝗿𝗶𝘀𝘁𝘆 𝗪.

𝘐 𝘵𝘩𝘰𝘶𝘨𝘩𝘵 𝘵𝘩𝘢𝘵 𝘸𝘢𝘴 𝘨𝘳𝘦𝘢𝘵. 𝘈𝘯𝘥 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘪𝘵'𝘴 𝘴𝘰 𝘧𝘶𝘯𝘯𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘰 𝘮𝘦, 𝘐 𝘸𝘪𝘴𝘩 𝘐 𝘩𝘢𝘥 𝘵𝘩𝘪𝘴 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘭𝘪𝘬𝘦 𝘧𝘪𝘷𝘦 𝘺𝘦𝘢𝘳𝘴 𝘢𝘨𝘰.

- 𝗣𝗮𝘀𝗰𝗮𝗹 𝗪.

You have to put $50,000 in one of these. Which are you picking?

Which of these metals do you think will have the biggest run up in 2026?

Helping Founders Break the $10M Ceiling | Strategy, Cash Flow & Leadership Systems | Scaling CFO

I help founders simplify scaling.

You started your business. You pushed past $1M. Now you're stuck somewhere between $3M and $10M, working harder than ever but not moving faster.

The problem isn't effort. It's complexity.

Too many priorities competing for attention. Financials that don't tell you what to do next. A team that still needs you for everything. Growth that feels like grinding instead of building.
I fix that.

I'm Cruz Gamboa, founder of Ascend Growth Ventures. I combine Scaling Up methodology with CFO-level financial clarity to help founders cut through the noise and scale with confidence.

Before this, I spent 25 years in corporate finance - including Regional CFO at GE and strategic finance leadership at GE Capital. I've seen what works at scale. Now I bring that to founders building something that matters.

I work best with CEOs in professional services, coaching, SaaS, and service-based businesses who are ready to scale profitably without burning out.

One conversation can change your trajectory: calendly.com/cruzagamboa/call-with-cruz-ascend-30min

Cruz Gamboa

Scaling isn’t about being nice.
It’s about being clean.

Clean with roles.
Clean with standards.
Clean with truth.

You don’t fire people.
You outgrow misalignment.

As the Netflix CEO puts it:

“If I wouldn’t fight to keep you, I owe you honesty—and a generous exit.”

Not because someone failed.
But because one of three things is true:
•	The role evolved faster than the person
•	The seat was wrong from the start
•	The bar moved—and the company didn’t move it back

High-performing companies don’t drag this out.
They decide early and act with dignity.

No drama.
No ego.
No moral stories.

Just:
•	Radical clarity
•	Respectful exits
•	Fair severance
•	Clean energy left behind

Dragging misalignment is the real cruelty.
Clarity is the kindness.

Scaling isn’t loyalty to individuals.
It’s loyalty to the mission, the team, and the future.

Right people.
Right seats.
Right standards.

And when someone no longer fits?
You don’t shame them.
You set them free.

If you want to scale, stop managing discomfort.
Start architecting teams.

Managers hesitate.
Leaders make room.

#scalingup #founders #growth #ceo

Most businesses don’t fail because they’re bad.

They fail because they’re trying to be someone else.

Burger King copied McDonald’s for 30 years.
Same audience.
Same positioning.
Same “family-friendly” nonsense.

And they kept losing.

Because you can’t beat the market leader
by playing their game better than them.

By 2004, Burger King was dying.
So they asked the only question that actually matters:

“Who is already buying from us?”

Not who they *wanted*.
Not who looked good in presentations.

The truth.

The answer?
Men aged 18–34.
Heavy fast-food users.
People who came back again and again.

And those customers didn’t want:

➡️ Safe
➡️ Cute
➡️ Corporate

They wanted:

➡️ Flame-grilled food
➡️ Control
➡️ Edge
➡️ Personality

So Burger King stopped pretending.

They brought back “Have It Your Way.”
Not as a slogan.
As a strategy.

They built everything around that one customer.

Marketing got bold.
Messaging got raw.
Campaigns got polarizing.

Subservient Chicken.
Whopper Freakout.

Not for everyone.
Exactly the point.

What happened next?

Same-store sales jumped.
Franchises grew.
And net income increased 2860% in three years.

That’s not a pivot.
That’s a resurrection.

Burger King didn’t beat McDonald’s.

They sidestepped them.

McDonald’s owned families.
Burger King owned young men who wanted control.

Different customer.
Different lane.
No direct competition.

Here’s the real lesson:

If you try to serve everyone,
you get ignored by everyone.

The fastest way to grow isn’t copying the leader.

It’s finding the customer they don’t care about
and building obsessively for them.

Specific beats broad.
Always.

#ceo #founder #growth

No alternative text description for this image

Most businesses don’t fail from lack of effort.

They fail from listening to themselves instead of the market.

Dunkin didn’t pivot loudly.

They pivoted quietly by watching what people kept paying for. 

Then they let the data rewrite their identity.

That’s the real upgrade:
✅ Feelings → Facts
✅ Ego → Evidence
✅ deas → Income that repeats

The market is always talking.

Your sales are the language.

So here’s the uncomfortable check:
What do people come back for again and again?

And are you building more of that… or still pitching what you’re emotionally attached to?
#scalingup #CEO #founder #growth

Your First Product Is Not Your Last

She built a $7.8 BILLION empire
…from a basement
…with $70,000
…and zero investors

Judy Faulkner.
Founder & CEO of Epic Systems.

No VC hype.
No IPO roadshows.
No “exit strategy.”

Just one woman, one computer, and a decision most founders are too scared to make:
“I will not give up control.”

Judy wrote Epic’s first code herself.
When hospitals still ran on paper.
When people said tech had no place in healthcare.

GE tried to buy Epic Systems.
Oracle tried.
Private equity tried.
She ended every meeting the same way: No.

46 years later:
➡ Epic Systems powers 50%+ of U.S. hospital beds
➡ 305M+ patient records
➡ Still private. Still founder-led.

No ads.
No apps.
No noise.

Just software that helps doctors save lives
—and quietly prints billions.

Lesson most founders miss:
Fast money buys speed.
Control buys decades.

Boring businesses.
Long vision.
Unbreakable conviction.

#scalingup #ceo #founders

Bill Gates could have flown First Class every day or flown on his own plane, even as a billionaire, 

But he chose to fly Economy until around 1997.

Why?

Because it wasn’t worth the money.

Same plane.
Same arrival time.
5× the cost for a tiny upgrade.

That’s how smart people think about scale.

Most people make money and immediately upgrade their lifestyle.

Smart operators upgrade what makes money.

More spending doesn’t equal more growth.
It usually equals more noise.

When you’re scaling, ask one question:
👉 Does this change the outcome?

If it doesn’t:
Cut it.

A fancy office doesn’t increase revenue.
A luxury car doesn’t improve execution.
Premium tools don’t fix broken systems.

Wealth has one real job:
Buy back your time.

Once you have enough, the goal isn’t more stuff.
It’s fewer constraints.

Less distraction.
More focus.
More leverage.

Scale isn’t about looking successful.
It’s about building something that works without you.

That’s real wealth.
#scalingup #ceo #growth #founder

He was 78 years old
…when he launched a vodka brand
…with no distillery
…in an industry that laughed at him

Sidney Frank.
The man behind Grey Goose.

No product breakthrough.
No secret formula.
No startup hype.

Just one insight most people missed:
People don’t buy vodka. They buy status.

Sidney didn’t make better vodka.
He made a better story.

France on the label.
Luxury in the bottle design.
A price so high it forced belief.

While others chased volume,
he chased perception.

He didn’t market to the masses.
He placed Grey Goose in elite bars first.
When bartenders poured it,
the world followed.

He moved slowly.
Protected exclusivity.
Ignored trends.

8 years later:
➡ Grey Goose became the default “premium vodka”
➡ Competitors copied the look
➡ Bacardi paid $2.3 BILLION

No overnight success.
Just disciplined positioning.

Lesson most builders miss:
Innovation gets attention.
Positioning creates power.

Experience didn’t slow him down.
It sharpened him.

Long vision.
Clear narrative.
Unshakeable belief.

#founders #scalingup #businessstrategy #longtermthinking

Most people think Starbucks’ rewards program is about free coffee.

It isn’t.

It’s about cash flow.

Starbucks Rewards is not a loyalty perk.
It’s a prepaid deposit system.

When a customer loads money into the app, Starbucks gets paid before any coffee is made.
Accounting-wise, that money sits as deferred revenue.

But operationally?
It’s usable cash.

That’s the move.

Instead of waiting for daily transactions, Starbucks created a system where millions of customers fund operations in advance.

No interest.
No bank fees.
No dilution.
No debt.

Every preload improves:
✅ Working capital
✅ Liquidity
✅ Balance sheet strength

And Starbucks holds that cash until the customer redeems it.

Some never do.

Unused balances.
Forgotten cards.
Abandoned apps.

That “breakage” flows straight to profit.

Multiply this behavior across ~29 million users and you don’t have a rewards program anymore.

You have a deposit base.

This is why Starbucks scales so efficiently:
▶ Stores expand faster
▶ Cash flow stays predictable
▶ Capital stress stays low

They didn’t out-market competitors.
They re-engineered when money moves.

The lesson:-

Growth isn’t always about selling more.
Sometimes it’s about getting paid earlier.

Starbucks didn’t build loyalty.
They built a financial engine and wrapped it in a green apron.#ceo #scalingup #growth #ceo #founder

Most companies scale faster by cutting people.
Publix scaled stronger by owning the opposite.

95 years. Zero layoffs.
Not luck. Not culture posters.
A Scaling Up system done right.

➡ Promote from within
➡ Clear succession planning
➡ Everyone thinks like an owner
➡ Leaders built, not bought
➡ Long-term value over short-term savings

When people own the outcome, execution compounds.
When leadership is grown internally, trust scales.

This isn’t a feel-good story.
This strategy may not be your strategy. 
For Publix, It’s a people strategy that beat Walmart.

You have to find what it's true for your company. 

Scale isn’t about size.
It’s about who owns the results.

#scalingup #growth #CEO

No Layoffs?

The first $5M? Brutal.
The next $5M? Still hard.
After $10M? Growth accelerates.

Here’s the scaling truth Kevin O’Leary calls out:

The first $5M is about survival. You’re learning how to deploy capital, take smart risks, and build systems that work. 

Most entrepreneurs quit here.

The next $5M? 

Execution matters. You’ve survived the grind, learned what works, and can now scale with confidence. Decisions compound. Efficiency improves. Strategy becomes your edge.

Beyond $10M? You’re playing a different game. Capital works for you, not the other way around. Systems, processes, and disciplined execution create leverage.

Lesson: 

Wealth and business scales the same way. 

Master the first phase. 
Build discipline. 
Then scale.
#scalingup #founder #growth #ceo

ADIDAS LOST €1.5 BILLION.
NOT TO NIKE.
NOT TO THE MARKET.
BUT TO ITS OWN BUREAUCRACY.

January 2023:
Dead Yeezy stock.
First loss since 1992.
Slow teams. Scared decisions. Broken speed.

9 months later?
Profitable. Faster. Sharper. Beating Nike.

The turnaround wasn’t magic.
It was leadership.

One CEO did 3 things most companies avoid:
→ Cut layers
→ Killed approvals
→ Simplified what already worked

No hype.
No noise.
Just speed, clarity, and conviction.

Big lesson:
You don’t lose because you’re small.
You lose because you’re slow.

Sometimes the fix isn’t more strategy.
It’s less nonsense.

#scalingup #CEO #founders #growth

ADIDAS Story

Growth without cash flow is just noise. 📉
Dives deeper into why founders who master cash strategy scale faster, stay resilient, and win long term.

Full Cash Is King podcast episode premiering Friday 🚀

🔔 Turn on notifications so you don’t miss the next clips—and the full conversation.

👉 Set your reminder & watch the premiere here:
https://lnkd.in/eBnXhnie

#CashIsKing #DevinSizemore #PodcastShorts #BusinessPodcast
#CashFlowManagement #ScalingBusiness #FounderMindset
#SustainableGrowth #WealthStrategy #EntrepreneurLife
#YouTubePremiere #PodcastReels

He didn’t fail for 10 years.
The market just wasn’t ready yet.

Hwang Dong-Hyuk sold his $675 laptop to buy food.
Lived with his grandmother.
Got rejected for a decade.

Studios said:

➡️ Too weird
➡️ Too violent
➡️ Not commercial
➡️ Too complex

Same script.
Same idea.
Same “no”.

Here’s the part most people miss 👇

This wasn’t a talent problem.
It was a timing + distribution problem.

He had the product early.
The market came late.

In 2018, Netflix expands globally.
Needs bold, non-safe content.
Needs local stories with global emotion.

One exec reads the script and says:
“This is exactly what we need.”

$21.4M invested.
Zero marketing push.
No homepage love.

Result?

✓ #1 in 94 countries
✓ 1.65B viewing hours
✓ $900M+ value created
✓ Best ROI in Netflix history

Scaling lesson most founders ignore:

Great ideas don’t die.
They wait.

If you’re early:
Don’t dilute the vision to get small yeses.
Build proof elsewhere.
Survive long enough to meet the right platform.

Scaling isn’t about changing your idea.

It’s about finding the right leverage.

One right distributor > 1,000 wrong pitches.

Ten years of “weird”
became a global empire.

Sometimes the world just isn’t ready yet.

Stay in the game long enough… and it will be.
#scalingup #founderstories #growth #CEO

The World Isnt Ready

GIANTS don’t fall overnight.
They fall one comfortable decision at a time.

They built the category.
Owned the market.
Had money, talent, and trust.

Then they did one thing wrong 👇
They stopped adapting.

Motorola. 
Intel. 
Netscape. 
Borders.

Not stupid.
Not unlucky.
Just late.

The market doesn’t punish failure.
It punishes complacency.

Scroll through this carousel if you want a reminder of one brutal truth:
➡️ Past success is not future security.
➡️ Comfort is more dangerous than competition.
➡️ If you’re not improving, someone else is preparing to replace you.

Stay hungry.
Or become a case study.
#SCALINGUP #CEO #FOUNDER #GROWTH

CRITICAL MISTAKES

Most people don’t need a new year.

They need a new operating system.

2026 won’t reward louder marketing, more hustle, or more tools.
It will reward founders who build clarity early and compound it fast.

What I’m seeing with founders between $3M–$10M is consistent:
• When financial visibility improves, decisions slow down in the right way
• Leadership shifts from reactive to intentional
• Teams stop guessing and start executing
• Growth becomes calmer, not heavier

Breakthroughs rarely come from doing more.
They come from removing noise and tightening the system.
That’s the mindset I’m taking into 2026.

Less chaos. More leverage. Fewer moves. Better ones.

If you’re also thinking about how you want to operate differently next year, I wrote a short piece on what actually creates momentum at this stage.

DM me or write "2026", and I will share the memo I wrote for my clients and friends with you.

#ceo #founder #scalingup

cruzgamboadrive

patagonia-solar-llc

He refused to touch a $1.50 hot dog, and it helped build a ~$250B business.

Jim Sinegal.
Costco co-founder.

Inflation hit.
Costs rose.
Wall Street pushed the obvious move:

“Raise prices.”

Jim’s response was blunt:

“If you raise the price of the hot dog, you’re done.”

No slides.
No consultants.
No narrative gymnastics.

Just a rule.

So Costco did what most companies won’t:

They redesigned the system.
* Built their own production capacity
* Reduced supplier dependency
* Ruthlessly simplified SKUs
* Absorbed costs where trust mattered most

Instead of passing pain to customers, they owned it.

While others:
→ Blamed inflation
→ Shrunk products
→ Optimized short-term margins

Costco:
→ Held the line on iconic prices
→ Added ~5M new member households
→ Sustained ~92% renewal rates
→ Scaled to ~$250B in annual revenue

Here’s the part most founders miss:

They weren’t protecting a hot dog.

They were protecting trust.

And trust compounds faster than margins ever will.

Most companies raise prices to survive.
Strong companies redesign economics so prices don’t have to.

Boring moves.
Brutal discipline.
Unfair long-term advantage.

So what’s the one price, promise, or principle in your business that you refuse to break, no matter the pressure?

#scalingup #founders #leadership #pricing #ceo

In 1997, Jeff Bezos was stressed for all the right reasons.

Amazon was losing money.
Online retail wasn’t proven.
Most investors thought he was wrong.

Here’s the part people miss:

Stress doesn’t come from working hard.
It comes from knowing what to do and not doing it.

So Bezos acted.
Packed boxes himself.
Made the calls.
Shipped anyway.

No fancy office.
A door for a desk.
A Honda Accord in the parking lot.

Fast forward to amazon have $2.6 TRILLION market cap.

Lessons for founders:

▶️ Action kills anxiety
▶️ Clarity is earned through execution
▶️ Fancy setups don’t build big companies
▶️ Ignore opinions, obey the math
▶️ The long game compounds quietly

If something is stressing you out right now,
it’s probably your to-do list calling you out.

#scalingup #founder #ceo #growth

If everything is a priority, nothing scales.

That’s why most companies don’t stall from lack of ideas.
They stall from lack of focus.

The Power of One fixes that brutally fast.

Here’s the rule:

At every level of the business, there is ONE thing that matters more than everything else.

Not a vision board.
Not 12 KPIs.
One outcome that moves the needle now.

Company:
→ One #1 priority for the quarter that makes growth unavoidable.

Leaders:
→ One measurable result they own. No hiding. No excuses.

Teams:
→ One clear objective that directly supports the company's priority.

Individuals:
→ One commitment that, if done daily, makes execution inevitable.

Why this works (and why most won’t do it):

➡️ Focus beats intelligence
➡️ Clarity beats motivation
➡️ Ownership beats meetings
➡️ Execution beats strategy decks

Scaling isn’t about adding more people, more tools, or more plans.

It’s about removing everything that doesn’t matter
until what’s left cannot fail.

That’s the Power of One.

What is the one thing in your business that is calling for your full dedicated attention?

What are the things you are willing to pause so that you can fix it and remove the constraint?

#scaling #founders #growth #ceo

This is Why Companies Fail

Most founders do not have a growth problem.

They have a strategy stacking problem.

That is what the 7 Strata of Strategy solves.

It is a framework created by Verne Harnish to force clarity on the 7 layers that actually drive scale, profitability, and differentiation.

Not vision statements.
 Not buzzwords.
 Real strategic leverage.

What is the 7 Strata?

A practical checklist for building a strategy that compounds.

It answers one question:

“Why should the right customer choose you, pay you more, and stay longer?”

When to use it

Use the 7 Strata when:
• Revenue has stalled between $3M to $10M
 • Sales feels harder than it should
 • Margins are thin
 • Marketing sounds generic
 • The team cannot clearly explain why you win
 • You are scaling but complexity is rising faster than profit

It is especially powerful during:
• Annual planning
 • Strategy resets
 • Go-to-market changes
 • Repositioning
 • Pre-scale phase

What each Stratum means

Words You Own
 The category in the customer’s mind.
 If you do not define it, the market will.

Sandbox
 Who you serve and where you win.
 Focus creates power.

Brand Promise
 The measurable result customers can expect.

Brand Promise Guarantee
 How you reduce risk and increase trust.

Differentiating Activities (3 to 5)
 What you do differently that competitors cannot easily copy.

X-Factor
 Your 10x to 100x structural advantage.
 Process, data, network, cost, or ecosystem.

Profit per X + BHAG
 Your economic engine and long-term target.

This is where strategy meets money.

Why 7 Strata?

Because advantage is layered.

Most companies operate with 2 or 3 layers.

Strong companies stack all 7.

Each layer multiplies the others:

Positioning
 → Focus
 → Trust
 → Differentiation
 → Structural advantage
 → Profit engine
 → Long-term dominance

Miss one, and growth leaks.

The founder truth

If your strategy cannot be explained on one page, it cannot scale.

Clarity is not a branding exercise.
 It is a profit lever.

If you are operating between $3M to $10M and growth feels heavier every year, your next breakthrough is probably not more hustle.

It is a sharper stack.

If you want, I can share the worksheet I use with founders to map this in under 60 minutes.

Just DM SEVEN

#scaling #growth #CEO #founder

Cash flow isn’t optional—it’s the #1 rule behind sustainable business growth 💸
In this episode, Devin Sizemore breaks down how smart cash strategy fuels scale, stability, and long-term success.

Full podcast episode premiering 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 𝟮𝟯𝗿𝗱 𝗮𝘁 𝟳𝗔𝗠 𝗘𝗦𝗧 🚀

🔔 Turn on notifications so you don’t miss the next reels and the full episode.

👉 Set your reminder & watch the premiere here:
https://lnkd.in/eBnXhnie

#CashIsKing #DevinSizemore #BusinessPodcast #PodcastReels
#CashFlow #EntrepreneurMindset #ScalingBusiness #FounderTalk
#SustainableGrowth #WealthStrategy #StartupGrowth

Most founders brag about revenue.

That’s a mistake.

I’ve seen companies doing millions a year…
and the owner is still stressed, still stuck, still one bad month away from panic.

Why?

Because revenue doesn’t buy freedom.
Profit does.

More revenue without profit just gives you:

• More people
• More complexity
• More risk
• Same lifestyle

That’s not growth.
That’s leverage working against you.

Here’s the truth:

Growth does not start with selling more.
It starts with a profitable system.

There are only 3 levers that matter:

1. Price – Are you charging what it’s worth?

2. Volume – Are these the right customers?

3. Cost – Are you efficient without breaking delivery?

Everything else is noise.

Fix those three, and profit shows up.

Profit gives you:

➡️ Margin for mistakes
➡️ Proof the model works
➡️ Room to breathe

Profit turns into cash.

Cash pays the team.
Cash pays you.
Cash funds growth without stress.

Then you reinvest:
Better people.
Better systems.
Better clients.

That feeds the engine.

The engine creates more profit.

And now growth funds itself.

Stop asking:
❌ “How do we get more revenue?”

Start asking:
✅ “How do we make this system more profitable?”

Revenue is movement.
Profit is power.

If your business feels fragile, it’s because it is.

Fix the system.
The money follows.

Are you focused on more revenues or more profit in your business?  What would your business look like if you had more profit with the same amount of revenue?

#scalingup #growth #Ceo #founder

taplio

The Battle

Christopher Nelson

Cruz Gamboa

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Performance ScoreChristopher Nelson's LinkedIn Performance

Performance ScoreCruz Gamboa's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christopher Nelson

Cruz Gamboa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christopher Nelson's LinkedIn Performance

Performance ScoreCruz Gamboa's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristopher Nelson's LinkedIn Performance