Chris Cicconi

Paying it Forward 👉 One Day at a Time

Salesperson 💸 --> Coach ✍️ --> Leader 🙋‍♂️
Sometimes a content creator 🎥 - always a goofball 【ツ】

I love building things, but not physical things.

I have a passion for building teams, networks, processes, procedures and revenue but most importantly people. 

This had led me to helping founders pivot from founder led sales to a sustainable and scalable sales engine.

Hit me up if you want to talk sales, fractional leadership, 👟or ☕️.
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I was once given an opportunity that has allowed me to build my wonderful career.
I want to make sure others have the same chance.
#payitforward

Content Creator

Host of "The War Room: The Kards Pre-Game Show" by 983 Media (a game by 1939 games)
Host for all Kards Official eSports events, including the World Championship Series
Host of "The Frontline" The Official Kards Podcast by 983 Media
Gwent Qualifier Caster and Gwent Partner (a game by CD Projekt RED)

Chris 🦄 Cicconi

I've lost 40 lbs eating ice cream 5 days a week.

A sub 250 calorie pint of ice cream (and 20+ grams of protein)

Because the Ninja Creami is funking magic.

(No, not sponsored, but not opposed to it SharkNinja 👀)

This is my go to recipe for a macro friendly Oreo McFlurry rip off. 
Shout to FitnessProductFinder on Instagram for the base recipe. 

400ml of 0% Fairlife Milk (or any other ultra filtered high protein milk)
45g of Monkfruit sweetner
15g of Vanilla Extract
1g of salt
1g of xantham gum 

3 Oreo Thins - these are your mix ins, save them for later 
(some people scrape the cream out to save like 8 calories or something but that's way too much work)

Freeze it for 18-24 hours.  

When you're ready to eat it, leave it on the counter for 30 minutes. Then run the sides and bottom under hot water for 30 seconds. 

This makes it softer, more like a Blizzard or McFlurry, if you like something harder, don't leave it out that long.

Spin it on light ice cream. Scrape down the sides with a knife when it's done, throw your 3 Oreo thins in and run it on the mix in setting and you're golden.

242 calories. 22g of protein. 5g of fat. 30g of carbs.

If you dig this and want my Rocky Road or Reese's Peanut Butter Ice Cream recipe drop a comment for which one you want to see next!

Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Fiverr Pro isn’t cheap, but it’s expensive to get it wrong.

When we launched ARC Roasters, we were running on a non-existent budget.

So we tried saving money on branding and web.

What did we actually buy with the nickels and dimes we found in our couch cushions? 
Revisions.
Broken builds.
Lost momentum.

When your company’s brand is on the line, mistakes don’t just cost money.

They cost credibility.

And for a small business, credibility is your strongest currency. 

Here’s what I’ve learned:
The most expensive hire isn’t the expensive one.
It’s the wrong one.
That’s why Fiverr Pro makes sense for high-stakes business projects.

Vetted professionals.
Proven expertise.
Even managed support when the project demands it.

If the outcome matters, hire like it does.

Brand partnership • Building Sales @ KnowledgeNow | Still Fixing GTM. Still Roasting Bad Takes.

Most AI tools are great at sounding smart.

They'll draft a beautiful email.

To the wrong person.
At the wrong company.
At the wrong time.

Because the AI doesn't actually know what's actually happening in your accounts. 

It's working off whatever you tell it, not unified buyer intelligence, not identity-resolved signals, not complete account context across your CRM, product, and engagement data

You have a choice, spend an hour researching your account, feed that information into AI, saving you no time OR check out Common Room's new Claude integration.

With Common Room connected to Claude, it’s no longer guessing from a prompt.

It’s reasoning over unified, continuously updated buyer intelligence.

Based on which accounts are heating up. Who just engaged. What signals matter.

Not vibes. Not guesses. Not a LinkedIn stalk that took 45 minutes.

For a solo seller like me with no RevOps team and no massive marketing budget behind me?

This is the closest thing I've found to having a full team in my corner.

Claude becomes the interface. 
Common Room powers the intelligence behind it.

69,613 people saw my Oreo cake recipe.

That's about 69,000 more than my professional posts.

Nice.

I've been quietly going through a pretty big health journey over the last year,  losing weight, running, training for Hyrox and making lots and lots of ice cream along the way.

I started posting about it on weekends on a whim.

But 3 posts. 100k impressions. 50+ new followers. Lots of DMs.

Apparently Oreo and running hit different than cold outreach tips. 

So I have a question for the people who just followed me:
What do you actually want to see?

More health/fitness content? Recipes, training updates, the whole journey?
Or was this just a fun detour and you just want me to go back to mocking Grant Cardone and Andy Elliott? 

Please drop a comment! I'm genuinely curious.
(seriously, asking you to drop a comment isn't actually me trying to hack my engagement...this time 🙃)

I finally got a treadmill this winter.

I was convinced I’d hate it.

Turns out, it wasn’t so bad.

While I don’t miss how soggy my feet currently are, I am happy that it’s 6 degrees and I can get back outside.

And it was also an excellent reminder that I do, in fact, hate the treadmill.

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How to make a million dollars.

The easy way.

Ask Dad. 

But seriously, she goes on to explain how she plans on making a million dollars before she turns 20, but when the plan starts with:

"I work for my Dad's company" you start to lose a bit of credibility. 

It's just another reminder that generic advice on social media is almost always 🐴  💩 

Because unless you have a rich pops who can give you a job, this probably isn't relevant to you.

Or maybe I'm just jealous 🤷

I’ve seen some wacky 💩 in sponsored content contracts lately.

Not sure if it’s because the LinkedIn influencer space is still maturing…

Or because some companies are testing how much they can get away with.

I try to live by: “Never attribute to malice that which is adequately explained by stupidity.”

But these two from the past week made me pause.

1️⃣ “We own the content you produce for us.”

Hard no.
If the content lives on my account, it’s mine.
You’re paying for distribution and audience access.
Want usage rights?
Great. Let’s price a license.
But ownership of something published on my platform? Not happening.

2️⃣ “We’ll pay you after all 3 posts go live.”

Why is the creator financing the campaign?

I’ve seen too many brands:
Delay payment
Renegotiate after performance
Or decide a post “didn’t go viral enough”
Meanwhile the creator has already delivered the asset and the reach.

Ideally: paid upfront.
At minimum: paid per post.
Anything else shifts all the risk to one side.

If you’re a creator navigating a contract, I’m happy to take a look.

And if you’re a brand… structure deals like a partnership, not a gamble.

Any experience creators see other wild clauses in creator contracts?

Is LinkedIn using AI too much to enforce their policy?

Or are they thinking about my mental health?

Because the a-🕳️ I was referring to in the comment that they took down?

Me. Full self deprecating. 

Apparently they decided I'm not allowed to harass myself! 

...not sure why they think they can kink shame me like that.

What's with all the pizza party hate?! 🍕 

Pizza is great.

Sure, as a reward from corporate it kind of blows, but why would we take the pizza away?

This should be an AND situation, not an OR situation.

Give me pizza AND a bonus.

#bringbackthepizzaparty

PS: Pizza from one of the best spots in Montreal and no, not just because I'm related to the owners 😅  Forno Pizza Frankie's

I used to brag about size.

Pipeline size that is, get your mind out of the gutter.

Felt like a large pipeline was a guarantee that I'd hit my number.

Until I realized, pipeline is made up.

All the "happy ears" in the world won't help you hit quota when you're avoiding what really needs to be done.

Qualification. 

That means asking the tough questions.
That means disqualifying prospects. 
That means your boss might ask you "what's wrong with your pipeline>!"

So we avoid it.
And we pad the list, instead of dealing with our poopy pipeline.

Doug George

Invited

• Leading adult tennis programming for Hasentree Country Club.

Head Professional, Racquet Sports Operations

Assistant to the Director of Racquet Sports - overseeing facilities operations, budgeting, programming and revenue operations for Hasentree Country Club; part of Invited Clubs.

Racquet Sports Professional

Athletic Move LLC

Athletic Move LLC provides private tennis instruction, coaching and hosts private events to high & ultra high net worth individuals across the Hamptons & LA markets. 

Supporting fewer clients with higher-quality training, and more robust client experience — focused on individual training, and group coaching using tech, & AI-enabled solutions, as well as organizing private estate parties, corporate meetings, events, mixers, and home-based charity events. 

Scaled, and expand into LA market, while simultaneously building AI / SaaS startup, Klothed. 

Clients from: Apollo Global Management • Conti Group • Goldman Sachs • J.P. Morgan • Morgan Stanley • Henry Schein • Tao Group Hospitality • MSG Entertainment Group • KLM Equities • Yale, Super Models and others of Celebrity-status.

Notable Achievements: 

• $0 -> 6-figures within first 12 months
• 100% organic, referral-based growth
• Zero customer acquisition costs  
• CNBC “Make It” Interviewee  
• Interviewed by Wharton Professor of Management, Matthew Bidwell for new book (release 2025) around startups and entrepreneurial pathways

Owner

Bold Metrics Inc.

Advisory Board Member

Life365

Life365 is a leading B2B SaaS remote patient care management solutions provider. Patients with various conditions, can access remote-care monitoring & self-care management, that results in more efficient outcomes. 

Responsibilities included supporting Life365’s business development, marketing and fundraising initiatives; supporting Life365’s Series A round and strategic partnerships. 
• Reported to Ryan Changcoco, VP of Government, Investor Relations & Stakeholder Engagement.

Strategic Advisor

Klothed

Developed by a UC Berkeley Professor of Computer Science, Klothed is a patent-pending SaaS platform enabling virtual clothing try-ons for consumers, using generative AI and machine learning. Shoppers could make informed decisions prior to purchasing, helping eliminate friction, improving conversion, while reducing emissions and textile waste. 

Following a $1,800,000 pre-seed raise, my responsibility was overseeing all business operations, GTM (go-to-market) strategy and strategic initiatives. 

Highlights: Developed our brand strategy, content, launched our closed beta, managed six-figure budgets, landed two strategic partnerships, and crafted investor decks that secured $1,200,000 in LOIs before our co-founders decided to exit.

Director, Business Development & Strategic Initiatives

HamptonsFit

HamptonsFit began as a B2C SaaS platform for on-demand sports & fitness training. Think: Uber for sports training in the Hamptons market. 

I wore several hats as a partner in a high-growth startup, including, supporting existing clients, sales development initiatives, driving account upsells, and operations initiatives.
• Increased revenue through business development initiatives, strategically entering the B2B market to support private clubs with amenity-based offerings
• Became one of the most recognizable mobile sports training startups after expanding across NYC, The Hamptons, and Greenwich markets; achieving a low 7-figure valuation. I exited April 2022 to launch my startup, Athletic Move.

Partner | Head of Business Development

HamptonsFit is a SaaS-enabled platform for in-person, private sports & fitness training. We help clients across the Hamptons, NY, save time through contactless, on-demand bookings, back-office management and physical sports training. 

• Reporting to the Founder & CEO, first full-time hire overseeing sales, BD & customer experience.

Business Development Manager

Estero Country Club

• Oversaw 40+ player Junior tennis program, with 2 part-time assistants. 
• Directed sales & revenue-generating activities through mixers, social programming, events and player sourcing. 
• Managed adult tennis programming & operations, league schedules for 16 teams across 6 leagues. 
• Oversaw clay court operations & facilities maintenance.

Head Tennis Professional

• Developed & operated 2nd largest junior program in SWFL. I revitalized the program from 4 kids to 42+ year-round kids across red, orange and yellow ball. 
• Developed 4 players who went on to compete in NCAA D-I, D-II and NAIA. 
• Facilitated weekly clinics for ladies, men’s and mixed doubles competitive teams 
• Conducted 52+ hrs of private instruction per week

Assistant Tennis Professional

Victoria's Secret

• Directed asset protection, operations & compliance across NYC, Brooklyn, Queens and Long Island stores - managing 15+ 
• Instituted directives that coincided with district sales leadership, mitigating $200,000+ in operational losses.

Regional Manager, Asset Protection & Operations

Head of Asset Protection operations for Victoria’s Secret Global Flagship in Herald Square, NYC.

• 8 direct reports protecting company assets of the Global Flagship, comprised of 600+ employees, 30k daily visitors and $100M+ in annual revenue. 
• Mitigated external theft by 18% year over year during my tenure, increased internal theft investigations & successful closures by 26%

District Manager, Asset Protection & Investigations

Nordstrom

• Initiated complex investigations for 16 Nordstrom Full Line & Rack stores across the Northeast, stemming from internal theft, fraud, dishonesty, organized retail crime and supply chain losses. 
• Conducted 200+ investigations, closed 130 successful cases worth $260,000+, recovering $192,000 in losses & merchandise through restitution, and recognized as a top 5 investigator nationwide (of 84).

Corporate Investigator 

We Help Brands Attract the Right Customers | Partner & Head of Growth @ Verbatim | Marketing & Branding | Follow me as I talk about my real life journey across sales, development and business |

Thanks for stopping by! 



I’m Doug 👋

💥 A ‘traditional’ path ended after college. With many interests, I traveled different roads; realized the likes, dislikes, challenged myself to accomplish anything, and gained lifelong skills along the way, knowing I was never handed anything. 

💥 Building genuine relationships, learning new things, being challenged, connecting around business, real estate, investing, SaaS / tech, and  cool startups — all things that get me going professionally. 

💥 Tennis, book shops, local coffee shops, walking trails, perusing quaint towns & enjoying time with my partner and cat is sacred - watching movies and trying to emulate “Chopped” in the kitchen are a close second. 

👉🏼 Previous 5 years ⤵️ 


⭕️ 1000s of clients, multi-six figures in revenue for my own businesses 

⭕️ Partner, Head of Ops/BD in a Sports-tech startup (Think: Booxi or MindBody) in the Hamptons, reaching 7-figures (Exit) 

⭕️ Owner, Consultant & Director of Client Services for Athletic Move LLC - Built entirely through word-of-mouth and referrals, to six-figures 

⭕️ President / Director of Business Development & Operations for a SaaS startup focused on Generative AI, raised $1.8M, raised another ~$1M in LOIs before exiting. 

Currently ⤵️ 

✅ Head Professional, Racquet Sports Operations at Invited Clubs - The Hasentree Club 

What’s next ⤵️ 

👉🏼 I’m open to an AE, Account Manager, Customer Success role in a Pre-seed to Series B org, where I can lean into strengths of building successful relationships early and be part of the growth story. 

“When you put yourself out there, do the right thing, and work hard, good things happen.” 
    
New York-born ❤️ 
Florida-raised 🏄🏻‍♂️

Manager, Sales & Business Development

Oversee all aspects of B2B Wellness and Account Management services, B2C sales and expansion revenue. 

• 
• Lead generation, closing and nurturing new & existing accounts (generalist)

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The Battle

Chris 🦄 Cicconi

Doug George

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The Battle

Chris 🦄 Cicconi

Doug George

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Engagements

Likes

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