Gupshup

Product Marketing Manager

Media.net

Associate Copy Desk

FreitasWrites

Self Employed

EDISOL ONLINE

Editor

Crimson Interactive

Associate Research Editor

Story Consultant for Content Creators | Story-Driven Product Marketing | Building B2B & B2C Brand Content

Product marketing was a happy accident that I wanted! I started out in marketing because I love telling stories; advertising did help with that. However, being creative without a challenge was getting a bit boring. 

And then product marketing happened

My superpowers include:

Go-to-Market Strategy: Launching products with the precision of a rocket launch Can identify key market segments faster than you can say "market segmentation."

Product Positioning & Messaging: Explaining complex tech concepts in a way that's actually understandable. Because who needs jargon when you have witty analogies and a knack for storytelling?

Content Marketing: Creating content that's so engaging, it makes people forget they're learning about tech. My secret weapon? A healthy mix of data-driven insights, creative flair, and a sprinkle of memes.

Sales Enablement: Giving sales teams the resources they need to close deals like it's a clearance sale on Black Friday. Think killer presentations, persuasive product demos, and a never-ending supply of coffee.

Cross-functional Collaboration: Bringing together different teams with the finesse of a seasoned diplomat (but with less formal attire and more high-fives).

If you're looking for a product marketing pro who can make your tech stand out from the crowd (and maybe even get a chuckle or two), let's connect!

Christopher Freitas

Nobody taught me how to lead.

I was 23, three kids under three, working night shifts, and drowning. 

So I did what terrified people do—I quit my job and started a cleaning business.

Yep. Cleaning toilets.

But here's what really happened: Every floor I scrubbed, I was building trust. Every decision was a leadership moment. I didn't have a title or permission. I just showed up and figured it out.
Then bankruptcy hit. And I had to rebuild everything from the ground up.
That's when I realized—leadership isn't a title. It's how you show up when life gets hard.

Most leadership advice is written for people at the top. But what about the rest of us? 

The ones building businesses, leading teams, raising families, and trying not to lose ourselves in the process?

That's the messy middle. And that's where real leadership happens.

So I created the Lead From Where You Are™ philosophy—three frameworks I use every single day in my real estate work, my coaching, and my life:

🚴 The BIKE Method™ – Four micro-habits that keep you grounded when everything's spinning: Be You. Insight. Kindness. Engage.
🎯 The STEER Formula™ – S→(T+E)xE=R. Your brain believes everything you tell it. This helps you catch the thought spirals before they derail you.
💎 The Platinum Rule™ – Forget treating people how YOU want to be treated. Real leadership is meeting people where THEY are, not where you think they should be.

This isn't theory from the sidelines. It's what works in real business and real life.
I work with people in the messy middle—the ones who are:

Building something meaningful but running on empty
Leading teams but doubting themselves
Trying to grow without losing who they are
Ready to stop overthinking and start leading

I coach 1:1, lead workshops, and speak on stages about the frameworks that took me from survival mode to actually enjoying the ride.

If you're in the messy middle, you're in the right place.
📩 hello@tonyakay.co

Tonya Herb

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The Battle

Christopher Freitas

Tonya Herb

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