You don’t have to burn yourself out to build a successful business.

I learned that the hard way.

On paper, everything looked great.
✔ Built three businesses to $200M in revenue
✔ Bootstrapped a service business to $25M with 25 people in five years
✔ Scaled a VC-backed tech company to $28M ARR in under two years with just 12 people
✔ Made a double-sided consumer marketplace profitable in three months with a five-person team
✔ Raised $30M in venture capital

But behind the scenes, I was exhausted, constantly putting out fires, and convinced the business would fall apart if I stepped away.

So I pushed harder, thinking that was the only way.

Then life forced me to stop.

I ran headfirst into a glass window. A concussion took me out for eight weeks. No emails, no meetings, no problem-solving. For the first time, I couldn’t step in to fix things.

And when I came back, I was shocked. The business hadn’t just survived. It had thrived.

That moment forced me to question everything.

I always thought the key to scaling was working harder and building better systems. And systems did help. But what really made the difference wasn’t the business. It was me.

I had built a company that depended on me, not because it had to, but because I didn’t know how to let go. I believed that stepping back meant losing control. That if I wasn’t involved in everything, things would fall apart.

That belief had to change.

Learning to trust my team, step back, and stop being the bottleneck wasn’t easy. But once I did, everything changed.

The systems worked because I let them. My team thrived because I gave them space. And the business grew faster than ever, not because I was in every decision, but because I wasn’t.

Now, I help founders do the same.

Most founders come to me because they feel stuck. They’re scaling, but at the cost of their time, health, and freedom. It doesn’t have to be that way.

If you’re ready to build a business that grows without you being in the weeds, join me for daily insights on scaling, leadership, and personal growth.

Let’s get started.
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Let’s connect:
Email: hello@christinecarrillo.com
Twitter: @ChristineCarril

Christine Carrillo

PVDigital

Digital, Creative, Strategy 
For the❤️of advertising

Founder

SoftUni

Instagram for Business, Digital Video, Online Sales

Lecturer

Digital Agency Interactive Share

Shareholder and Partner

Digital strategies with focus on business impact, growth and ROI.

Client Service Director

•	Development and implementation of online advertising strategies for local and international clients
•	Project management 
•	Media planning & buying
•	Digital creative
•	Social media
•	Training

Digital Manager

IAB Bulgaria

PR Team

•	Client service
•	Monitoring
•	Media relations 
•	Press releases & Copywriting 
•	Event management
•	Research
•	Campaign analysis and reporting

Junior PR

Bulgarian Public Relations Society

Intern

Bulgarian team building workshop

Team building leader

🤝What’s up, I’m Peter. 
Digital and advertising professional and lecturer with 15 years experience. Focus on business impact, growth & ROI. Environmentalist. Less talk more action ✅
Specialties:
- Creative & Copywriting 
- Development and implementation of communication strategies 
- Digital Strategy, Media Planning & Buying, Social Media
- Digital Video Advertising 
- Training, public speaking, lecturing, consulting

taplio

The Battle

Christine Carrillo

Peter Vladimirov

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