Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

Kim Kiel Copy

Sales Copy Strategist, Voice Expert and Copy Coach for Women Consultants and Coaches

Self-Employed

Communication and empathy are two of my greatest skills and strengths. What does this mean for charities? It means I can write compelling copy that grabs the attention of busy donors and funders and moves them to support a great cause.

Currently, I work with YWCA Edmonton and CKUA Radio Foundation providing:
- grant research and writing (grew CKUA's grant revenue by 150% in under 2 years)
- report writing
- thank you and appeal copy
- cases for support

I also provide B2B services to other fundraising consultants.

Fundraising Consultant - specializing in Grant and Copywriting

I help small businesses and entrepreneurs find and use words that connect, convert and raise money.

I love helping busy business owners amplify their voice and market their services or products.

I provide:
-	Sale pages (my specialty)
-      Website copy edits & overhauls
-	Welcome & thank you emails
-	Fundraising consulting & appeal letter copy
-	Other custom needs

My words have raised millions of dollars for brands and causes in the arts, environment and wellness sectors. I write in a way that deeply connects with readers and converts browsers to buyers.

If you’re ready to grow your audience and your business with magic words that make money, we should talk. 

Some of the businesses I've helped:

Genesis Hypnosis
- long-form sale page for a certification course

The Forest Garden (landscape design and forest therapy business in Edmonton)
- e-book copy and editing, website copy, welcome email edits

INTI DESIGNS Studio & Gallery (new art and design gallery opening in Calgary)
- gallery invitation and inspo, welcome email copy

Sales & Conversion Copywriter

CKUA Radio Network

It was a dream of mine to get a job at my favourite public broadcaster.

As a Donor Relations Officer, I have worked on and continue to support several files:
- grantwriting and researching, growing grant revenue by 150% in 2 years
- writing various forms of copy: direct appeal letters, email appeals, thank you letters & donor reports
- helping to plan and launch the major donor and legacy giving programmes
- planning numerous donor cultivation and stewardship events
- writing radio ad copy
- singing my heart out as a member of the CKUkulele Choir & Band

Donor Relations Officer

Environmental Law Centre

Hired to implement a brand new fund development plan and program for the Environmental Law Centre, I grew the number of active donors and increased revenue by over 500% in under two years. I developed small-shop strategies for prospect research, cultivation and solicitation, donor stewardship and communications. 

I created and led Green Regs & Ham, a breakfast event to engage the community in learning more about the Centre and environmental law issues in Alberta; this event series continues today.

Fundraising Coordinator

Alberta Ecotrust Foundation

As Program Manager for Alberta Ecotrust, I oversaw and managed the grantmaking program. I implemented a new grants management database and was responsible for the administration of all awards. I also coordinated a volunteer grants committee of 20 representatives and built new ways to facilitate meetings and tools for volunteer appreciation. I also led the planning for numerous annual networking and learning events, including River Rally and Maximizing Effectiveness.

Program Manager

Canadian Parks and Wilderness Society

I oversaw the administration, fundraising, promotion and delivery of numerous environmental education programs to thousands of children, youth and adults throughout Southern Alberta. Whether in the classroom or guiding hikes in wilderness areas, I loved telling stories and engaging students in active learning about Alberta's environment.

Education Director

I help #GenX women experts and entrepreneurs boldly share their voice with copy that captures the perfect <chef’s kiss👌> blend of personality and persuasion. 

If you’re a coach, consultant or expert and you want sales copy that sounds just like you, I can help. 

With nearly 2 decades in communications and marketing - and a focus on direct response copywriting, I help women biz owners unearth their genius messaging and let it shine through powerful, on-brand copy and strategy. 

Get copywriting tips and sales strategies on the ill communication podcast: www.kimkiel.com/podcast

Services include:

Pitch Perfect Voice Guides - to help you understand and articulate your brand voice and get your team and contractors to write just like you. 

Websites that Sell - to attract your next-level of client and scale your impact, your website needs to showcase your expertise AND your personality. And sell with elegance. 

Launch Copy - get elegantly persuasive sales pages, emails and ad copy that connects with your right-fit clients and compels them to work with you. 

Joy of Copy Club - a group coaching experience for CEOs and solo entrepreneurs who want to write their own copy, only *better*.

We're a good fit if you 

🚀 are (re)launching a course or high-ticket 1:1 service ($2k-$100k)

😎 want to build your authority and trust but still sound like you

🤬 are investing in designers, ads and courses but still not seeing the sales you want

🌏 want to improve our world and its residents (bonus points for BCorps!)

🥃✈️💃🏻 like talking about bourbon cocktails, world travel or music (old school hip hop of course)

Want to connect? Send me an INMail!


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Kim Kiel 👩🏻‍💻✍🏻🎙

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The Battle

Christine Malfair 🏨

Kim Kiel 👩🏻‍💻✍🏻🎙

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

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