Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

We build systems to increase peace, performance and profit.

Founder

Book Author: NewBee

The Palm Restaurant

-Configured cloud-based Accounting and Operations tool (R365) to streamline Inventory, Scheduling, and Reporting. Created training materials for reference by management teams to scale adoption of new systems
-Supported the outsourcing of bookkeeping and human resources departments with project management tracking 
-Collaborated with Professional teams to support bankruptcy sale process

Director of Business Strategy

SALIDO

-Supported fundraising activities for Series A round which include Cap Table Management and Investor Communications
-Implemented Salesforce Sales and Service Cloud to manage 120 current and 500+ prospective accounts
-Supported CFO with financial operations across: Budgeting, Customer Billing, AP/AR, and Expense Reporting

Chief of Staff

MeyersUSA

- Developed Project Management function at corporate level of 8-unit restaurant company  
- Configured enterprise resource planning system to support Accounting, Purchasing, Inventory and Sales functions 
- Created pricing model for wholesale bread and pastry program to enhance product mix profitability

Corporate Operations Manager

Deloitte

Business Technology Analyst

CEO of CPD Advisors | Scaling $5-20M organizations with Regenerative Business Solutions | Author, Speaker, and Trainer

Like you, I am passionate about making a huge impact in the world. 

Also like you, I face a seemingly infinite list of challenges to regenerate and scale the organizations I work with. 

After investing 10+ years across the worlds of restaurants, startups, & Fortune 500 companies, I discovered my life's work through writing a book about bees.   

I started Million Dollar Machine to realize my mission of democratizing business transformation tools. We are a training form that designs systems to increase peace, performance and profits. 

Learn more at https://www.yourmdm.co

Ernesto 🍯 Mandowsky

Big shout to Markus Kaulius for helping me experience what living a 10/10 life can FEEEL like. 

I'm so excited to be surrounded by EPIC people like him who can PUMP UP A ROOM OF 100+   

Thanks to Nick Hutchison for filling a room with empowering speakers that know how to light up a crowd. 

Hype for Bookthinkers Live 2026!

Ernesto🚄 Mandowsky

Helping entrepreneurs maximize relationships to increase revenue, referrals, and reputation | Notion Certified | 2x Author | Challah Baker and Systems Builder

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The Battle

Christine Malfair 🏨

Ernesto 🍯 Mandowsky

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

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