Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

Harness organic LinkedIn strategies for #AuthorityBranding & #AI for growth 📈 | LinkedMinded™ Using Ai | Catapult your coaching/consulting business in 12 weeks | Founder of Crack the Coaching C.O.D.E.™ | Podcast Host🎙️

𝗬𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗰𝗹𝗶𝗲𝗻𝘁 𝗶𝘀 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻.

The only question is — 𝘸𝘪𝘭𝘭 𝘵𝘩𝘦𝘺 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘢𝘴 𝘵𝘩𝘦 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘵𝘩𝘦𝘺’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘴𝘦𝘢𝘳𝘤𝘩𝘪𝘯𝘨 𝘧𝘰𝘳?

Most leadership & executive coaches aren’t struggling with talent, skills, or results.

They’re struggling with visibility that converts into premium clients.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗱𝗲𝗮𝗹:
❌ Posting more doesn’t solve it
❌ Referrals aren’t predictable
❌ A résumé-style profile will never sell you as an authority

That’s why I created the 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗠𝗲𝘁𝗵𝗼𝗱 — a proven system that transforms your LinkedIn presence in just 30 days into a steady pipeline of 3–5 warm, qualified leads every week.

And no, this isn’t about posting daily, spamming DMs, or trying to be an influencer.

It’s about showing up as the Authority your future clients already want to hire.

𝗪𝗶𝘁𝗵 𝘁𝗵𝗶𝘀 𝘀𝘆𝘀𝘁𝗲𝗺, 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
✅ Position themselves as the premium choice in their niche
✅ Attract inbound attention from decision-makers ready to buy
✅ Replace gimmicks with genuine conversations that convert

𝗣𝗿𝗼𝗼𝗳 𝗶𝘁 𝘄𝗼𝗿𝗸𝘀:
"𝘐𝘯 𝘭𝘦𝘴𝘴 𝘵𝘩𝘢𝘯 2 𝘸𝘦𝘦𝘬𝘴, 𝘮𝘺 𝘯𝘦𝘸 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘱𝘳𝘰𝘧𝘪𝘭𝘦 𝘴𝘵𝘢𝘳𝘵𝘦𝘥 𝘢𝘵𝘵𝘳𝘢𝘤𝘵𝘪𝘯𝘨 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴. 𝘐’𝘷𝘦 𝘩𝘢𝘥 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯 𝘣𝘰𝘰𝘬𝘦𝘥 𝘢 𝘮𝘦𝘦𝘵𝘪𝘯𝘨!" — Brad S., Leadership Coach

If you’re ready to stop blending in and start being sought-after…

📅 Schedule your free 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁™ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗮𝗹𝗹 and let’s map out exactly how to position you so premium clients come to you 👉 https://jo.my/authority-boost-strategy-call

Chareen Goodman, Business Coach

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀𝗻’𝘁 𝗹𝗼𝘀𝘁 𝗶𝗻 𝗼𝗻𝗲 𝗯𝗮𝗱 𝗺𝗼𝗻𝘁𝗵. 𝗜𝘁’𝘀 𝗹𝗼𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗾𝘂𝗶𝗲𝘁 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻. 😵‍💫

Today's Authority Traction Newsletter dives into something most coaches, consultants, and founders  know deep down but rarely talk about...

➡️ Your LinkedIn isn’t flat because of the algorithm.
➡️ It’s flat because confusion compounds faster than Authority.

You know what I mean, right? 🤔

👉 A blurred niche here…
👉 An unfocused message there…
👉 One skipped week…
👉 One forced post…
👉 One more “pivot”…

Suddenly you’re not leading the conversation... you’re reacting to it. 😲

After years working inside Fortune 500 organizations, I can tell you this with certainty: Businesses rarely collapse from 𝗕𝗜𝗚 𝗳𝗮𝗶𝗹𝘂𝗿𝗲𝘀. They collapse from 𝗹𝗶𝘁𝘁𝗹𝗲 𝗱𝗿𝗶𝗳𝘁𝘀.

And right now, I see a lot of drifting on LinkedIn without people realizing it.

So,
If you’re tired of “trying everything”…
If you’ve been feeling inconsistent…
If your message feels fuzzy…

Remember this... 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘤𝘰𝘮𝘱𝘰𝘶𝘯𝘥𝘴, 𝘣𝘶𝘵 𝘤𝘰𝘯𝘧𝘶𝘴𝘪𝘰𝘯 𝘥𝘰𝘦𝘴 𝘵𝘰𝘰.

Let’s make sure you’re on the right side of that equation on Turkey Day. 🦃

📰 Click below and read the newsletter. It will answer one question clearly and directly: “𝗜𝘀 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 -𝗢𝗥- 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗰𝗼𝗻𝗳𝘂𝘀𝗶𝗼𝗻?”

And yes… Black Friday is coming and I have one offer you'll want to check out.
 
Hit 🔔 on my profile so you don’t miss it. Or DM me 𝗔𝗟𝗘𝗥𝗧 for early access.

#AuthorityTraction #AuthorityBrand #BlackFriday2025 #ChareenGoodman #

Stop Being Overlooked on LinkedIn | I Help High-Ticket Coaches & Service-Based Founders Build Magnetic Authority Brands with My Proven Formula to Attract Clients & Grow Revenue | Keynote Speaker 👉 Bank Your Brilliance™

What 2026 Will Look Like If Nothing Changes The biggest threat to your business in 2026 isn’t going to be the LinkedIn algorithm. It isn’t even going 

Open article: Authority Compounds… and So Does Confusion by Chareen Goodman, Business Coach • 4 min read

Authority Compounds… and So Does Confusion

I don’t talk about this much but there was a moment in my business where I almost walked away from LinkedIn completely. 🤔

Not because I didn’t believe in it, but because I was tired. 😫

👉 Tired of posting thoughtful content that got polite engagement... but no real conversations.
👉 Tired of spending hours planning, writing, showing up… with no increase in clients.
👉 Tired of feeling like the algorithm was eating my brilliance for breakfast.

And the worst part? I knew I was good at what I did. The market just didn’t know it yet.

I was visible → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘤𝘩𝘰𝘴𝘦𝘯.I was present → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘱𝘳𝘦𝘧𝘦𝘳𝘳𝘦𝘥.I was Seen → 𝘣𝘶𝘵 𝘯𝘰𝘵 𝘴𝘰𝘶𝘨𝘩𝘵-𝘢𝘧𝘵𝘦𝘳.

The emotions were rising up:
⛓️‍💥 It felt unfair.
⛓️‍💥 It felt confusing.
⛓️‍💥 And if I’m being honest… 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹. I know you know what I mean.

One day I had to get bold and confront myself:
“𝘏𝘰𝘸 𝘢𝘮 𝘐 𝘵𝘩𝘪𝘴 𝘣𝘳𝘪𝘭𝘭𝘪𝘢𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘯𝘰𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘵𝘳𝘢𝘤𝘵𝘪𝘰𝘯 𝘐 𝘬𝘯𝘰𝘸 𝘐 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨?”

Turns out, I was doing the right things… 𝙗𝙪𝙩 𝙞𝙣 𝙩𝙝𝙚 𝙬𝙧𝙤𝙣𝙜 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮 𝙋𝙝𝙖𝙨𝙚. 🙄

I thought I had a visibility problem but I actually had a phase problem.

I was trying to create Phase 3 results (𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘭𝘦𝘢𝘥𝘴, 𝘥𝘦𝘮𝘢𝘯𝘥, 𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘤𝘺) while still operating with Phase 1 habits (𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘨𝘢𝘱𝘴).

And once I understood what Authority Phase I was actually in, I cold change the outcome..

🏆 My confidence came back.
🏆 My messaging sharpened.
🏆 My lead flow increased.

𝗔𝗻𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗷𝗼𝗯… 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁𝗲𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝗮 𝗿𝘂𝗻𝘄𝗮𝘆.

So tomorrow, we’re having the conversation I wish someone had with me years ago about this. Because too many brilliant coaches are working in the wrong phase and blaming themselves for the wrong things.

If you’ve been feeling stuck, overlooked, inconsistent, or confused by what “should be working but isn’t”… you’ll want to be in The Authority Lounge Experience™ room.

🗓️ 𝗧𝗼𝗺𝗼𝗿𝗿𝗼𝘄 — 𝗙𝗿𝗶𝗱𝗮𝘆, 𝗡𝗼𝘃 𝟮𝟭⏰ 𝟭𝟭:𝟯𝟬 𝗔𝗠 𝗖𝗦𝗧
📍 𝗩𝗶𝗮 𝗭𝗼𝗼𝗺 - 𝗟𝗶𝗻𝗸 𝘁𝗼 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗶𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀

Join me 💛 The Authority Lounge Experience™

Done Being Overlooked on LinkedIn? I Help Leadership & Executive Coaches Turn Visibility into Clients with the Authority Brand Formula™ | 🎤 On-Demand Keynote Speaker | Bank Your Brilliance™ 💛

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This weekend while grocery shopping with my husband, I overheard two women behind us talking about the government shutdown ending. 🛒

One said... “𝘐 𝘥𝘰𝘯’𝘵 𝘵𝘩𝘪𝘯𝘬 𝘐 𝘤𝘰𝘶𝘭𝘥 𝘴𝘶𝘳𝘷𝘪𝘷𝘦 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘰𝘯𝘦.”

Ouch! That hit me like a Mack truck. 🚛

Then I heard the other... “𝘐𝘵’𝘴 𝘴𝘤𝘢𝘳𝘺 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘫𝘶𝘴𝘵 𝘩𝘰𝘸 𝘤𝘭𝘰𝘴𝘦 𝘸𝘦 𝘢𝘭𝘭 𝘢𝘳𝘦 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘧𝘢𝘭𝘭𝘪𝘯𝘨 𝘢𝘱𝘢𝘳𝘵.”

That's when I stopped reaching for the PayDay candy bar and told him... “𝘚𝘩𝘦’𝘴 𝘯𝘰𝘵 𝘸𝘳𝘰𝘯𝘨.”

It is scary, isn't it? 😬

That shutdown didn’t just break a record, it cracked open a truth.

👉 People had to take out loans for groceries... 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦 𝘸𝘩𝘢𝘵-𝘸𝘩𝘢𝘵?
👉 Families had to choose between rent and food... 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦?
👉 Folks lined up at food banks who never imagined needing one... 𝘪𝘵 𝘨𝘰𝘵 𝘳𝘶𝘨𝘨𝘦𝘥!

Even though the government reopened, the fear and anxiety still lingers because something felt and experienced like this is not easily erased.

As we were driving home, I said “𝘛𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘐 𝘱𝘶𝘴𝘩 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘩𝘢𝘳𝘥.”

You see, life doesn’t warn you. Life just happens, and you either have a stability plan or you don’t.

Most people who have jumped into coaching or consulting don’t have that in place.

And honestly, when I first started out as a coach, I didn’t either. Nobody was there to actually tell me about building my Authority Brand and much less show how to do it. They were telling me a whole lot of other stuff, but not the stuff that mattered most.

I spent years posting and praying on all the "social media" platforms... Facebook, Instagram, Twitter, hoping and waiting on leads, clients and referrals like they’d fall from the sky... 𝘰𝘯𝘦 𝘴𝘭𝘰𝘸 𝘮𝘰𝘯𝘵𝘩 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘸𝘯 𝘤𝘰𝘭𝘭𝘢𝘱𝘴𝘦. 😣

But thank God for a good man (pun intended 😂)

He looked at me, smiled... and said “𝘉𝘶𝘵 𝘯𝘰𝘸 𝘺𝘰𝘶’𝘷𝘦 𝘣𝘶𝘪𝘭𝘵 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘩𝘰𝘭𝘥𝘴 𝘺𝘰𝘶 𝘶𝘱.”

That’s when it clicked...

Your Authority Brand isn’t a logo. 𝗜𝘁'𝘀 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻. It's your insurance policy that keeps your business breathing when everything else suffocates.

That’s why I built The Authority Lab™ to help coaches, consultants, and founders build their personal business protection plan as an Authority Brand on LinkedIn.

→ Not as a program, but as the stability system I wish I had when I was barely keeping my head above water.

With another possible shutdown looming in 2026… 𝗜𝘁'𝘀 𝘁𝗶𝗺𝗲 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿! 💪

#ItsMonday #GovernmentShutdown #BlackFriday2025 #AuthorityLab #ChareenGoodman
___________________________

I’m opening something special for Black Friday. 🙌

Hit the 🔔 on my profile so you don't miss it and DM me the word 𝗔𝗟𝗘𝗥𝗧 if you want early access before the public announcement.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗜 𝘄𝗼𝗸𝗲 𝘂𝗽 𝘁𝗼 𝗮𝗻 𝘂𝗻𝘀𝗲𝘁𝘁𝗹𝗶𝗻𝗴 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗳𝗿𝗼𝗺 𝗺𝘆 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝗿. 😯

“𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘩𝘢𝘷𝘦 𝘤𝘰𝘺𝘰𝘵𝘦𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘢. 𝘗𝘪𝘤𝘵𝘶𝘳𝘦 𝘴𝘩𝘰𝘸𝘴 𝘵𝘩𝘦𝘮 𝘰𝘯 𝘰𝘶𝘳 𝘣𝘭𝘰𝘤𝘬. 𝘈𝘯𝘪𝘮𝘢𝘭 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘤𝘢𝘭𝘭𝘦𝘥.”

Are you kidding me. 😲

I thought I had landed a starring role in a remake of "The Grey". Instead of wolves... coyotes on the block.

Y'all, I live in Chicago. The city of snow and Al Capone, not coyotes.

Yea, the coyotes don't look too threatening in the pic.

They're just standing there... 𝘊𝘢𝘭𝘮... 𝘈𝘭𝘮𝘰𝘴𝘵… 𝘩𝘢𝘳𝘮𝘭𝘦𝘴𝘴. 😬

But danger rarely announces itself loudly, right.

It lurks and eases in quietly. Going unnoticed all too often.

Well, that just might be like your LinkedIn presence right now. 👀

You scroll, thinking everything’s fine.
You assume visibility will bounce back after the holidays... 𝘶𝘯𝘵𝘪𝘭 𝘉𝘈𝘔!

Your headline blurs, your offers fade, and your DMs stay silent. 😬

That's Authority erosion, the topic I wrote about in my Authority Traction Newsletter today. 📰

You see, when you're trying to build your Authority Brand, you don’t just wake up one day with:

📉 Zero leads
📉 Zero profile views
📉 Zero engagement
📉 Zero discovery calls

That happens slowly, with...

👉 A weak banner here.
👉 A confusing headline there.
👉 A message that blends in.

𝘕𝘰𝘵 𝘵𝘰 𝘮𝘦𝘯𝘵𝘪𝘰𝘯 𝘪𝘯𝘤𝘰𝘯𝘴𝘪𝘴𝘵𝘦𝘯𝘵 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘯𝘥 𝘯𝘰 𝘳𝘦𝘢𝘭 𝘴𝘺𝘴𝘵𝘦𝘮. 🙄

Before you know it… your LinkedIn presence is in danger and your Authority eroded. 😬

This year, I’ve reviewed hundreds of profiles, and the pattern is always the same.

Coaches and consultants assuming:

❌ Visibility will pick back up soon.
❌ Leads flow will be better next year.
❌ They’ll fix their profile “after the holidays.”

But Authority doesn’t vanish overnight. It just erodes when we're not paying attention.

Quietly. Steadily. Sometimes… 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁𝗹𝘆.

Here’s the twist: just like those coyotes circling back at night... Authority threats circle back. They don’t vanish.

That’s why the Authority Lab™ is here for 2026.

What we do in the Lab, isn’t built on hustle. It’s built on 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 + 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 + 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆.

Your Black Friday opportunity drops this week. Only time to lock in 2026 Black Card Access™.

Comment 𝗔𝗟𝗘𝗥𝗧 and I’ll send the early details.

Chareen Goodman - Business Coach

Helping Introverted Coaches & Founders Build a Visible, Premium Authority Brand — So YOU Stand Out Confidently, Attract High-Value Clients & Grow Without Losing Your Identity | Speaker | Bank Your Brilliance™

Too many coaches live on borrowed oxygen. One flick of the LinkedIn algorithm and BOOM... 𝘁𝗵𝗲𝗶𝗿 𝗽𝗶𝗽𝗲𝗹𝗶𝗻𝗲 𝗳𝗹𝗮𝘁-𝗹𝗶𝗻𝗲𝘀. 😯

(𝘉𝘦𝘦𝘯 𝘵𝘩𝘦𝘳𝘦, 𝘣𝘶𝘵 𝘯𝘦𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯. 🙌)

A while back, I made a decision: 𝗯𝘂𝗶𝗹𝗱 𝗺𝘆 𝗼𝘄𝗻 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗲𝗰𝗼𝗻𝗼𝗺𝘆 𝗶𝗻𝘀𝘁𝗲𝗮𝗱.

→ 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗼𝗻: 𝘢𝘯 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘉𝘳𝘢𝘯𝘥 𝘴𝘰 𝘵𝘪𝘨𝘩𝘵 𝘵𝘩𝘦 𝘢𝘭𝘨𝘰𝘳𝘪𝘵𝘩𝘮 𝘤𝘢𝘯 𝘸𝘰𝘣𝘣𝘭𝘦 𝘢𝘯𝘥 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘣𝘳𝘦𝘢𝘵𝘩𝘦 𝘦𝘢𝘴𝘺. 😊

Basically, there are two ways to operate here:

1️⃣ 𝗔𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺 𝗧𝗲𝗻𝗮𝗻𝘁 → You copy, chase reach, and ride every hack-du-jour. Every update feels like Russian roulette with your revenue.

2️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗮𝗻𝗱𝗹𝗼𝗿𝗱 → You own a fortress of proof, positioning, and Authority presence. The algorithms may visit, but they don’t control the rent.

The problem? Over 87% of you act like Tenants but expect Landlord results. 😏

Here's the antidote ⚗️

Remember that:
✅ Platforms shift, but Authority compounds.
✅ Likes don’t pay invoices; conversations do.
✅ Visibility without positioning just fuels the scroll.
✅ LinkedIn insurance isn’t a policy; it’s an Authority Brand that outlives the feed.

My personal playbook (𝘴𝘵𝘦𝘢𝘭 𝘪𝘵, 𝘱𝘭𝘦𝘢𝘴𝘦):

The Authority Brand Formula™ ↔ B + O + C × (Ex3) ÷ T

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 → Say why you’re the pick, not a pick.
𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 → Turn your profile into a “Book a Call” funnel, not a résumé.
𝗖𝗼𝗻𝘁𝗲𝗻𝘁 → Educate, agitate, validate.
𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 → Comments, Connections, Conversations.
𝗧𝗶𝗺𝗲 → Compress all this until consistency becomes your default.

Run the formula for 90 days and see results like:

👉 Profile views increase by 210% (targeted prospects)
👉 Inbound connection requests grow by 167%
👉 Steady flow of premium leads

Will an update throttle your impressions? 𝘔𝘢𝘺𝘣𝘦.
Will it topple a brand anchored in Authority? 𝘕𝘰𝘵 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦.

Bottom line... Stop refreshing the feed... ➡️ Start banking your brilliance.

Your own personal economy is now in you hands. 💛

graphical user interface, text, application

Most automation tools promise the moon…🌜
but leave you empty-handed... 😏
or your account banned... 🫣

But ReactIn.io? It actually 𝗗𝗘𝗟𝗜𝗩𝗘𝗥𝗦!

In just 7 days, 𝗶𝘁 𝗽𝘂𝗹𝗹𝗲𝗱 𝗶𝗻 𝟮𝟮 𝗵𝗶𝗴𝗵𝗹𝘆 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱, ICP-fit leads, straight from genuine content engagement. 😍

❌ No scraping. 
❌ No spammy DMs. 
❌ No annoying pitching.

This isn’t just AI hype. → This is 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗻 𝗮𝘂𝘁𝗼𝗽𝗶𝗹𝗼𝘁 running quietly in the background while you focus on what truly matters: 𝗺𝗮𝗸𝗶𝗻𝗴 𝗮𝗻 𝗶𝗺𝗽𝗮𝗰𝘁.

I put it to the test. 
It passed with flying colors. 🙌

That’s why I’m bringing ReactIn.io into my clients’ world inside the Authority Lab™.

Because tools help you 𝗱𝗼 𝗺𝗼𝗿𝗲, but smart systems help you 𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲.

💡 ReactIn.io powers the automation.
💛 The Authority Lab™ powers the transformation.
👉 Swipe through the full scoop in my carousel below.

P.S. Thanks François Delporte and Hugo Delattre 💛

#Sponsored #AuthorityLab #ReactIn #AuthorityBrandFormula #ClientAttraction #LinkedInGrowth #ChareenGoodman

Reactin for LinkedIn Leads Carousel.pdf

I thought the 𝗠𝗮𝗰𝘆’𝘀 𝗧𝗵𝗮𝗻𝗸𝘀𝗴𝗶𝘃𝗶𝗻𝗴 𝗗𝗮𝘆 𝗣𝗮𝗿𝗮𝗱𝗲 was going to be magical… 🤩

Instead, it felt like an episode of Survivor. 🤺

Years ago, my sister and I took a road trip from California and drove cross-country to spend Thanksgiving with friends on the East Coast.

And we thought… why not go to the Macy’s Thanksgiving Day Parade while we’re here?

Sounds dreamy, right? 🥰

Nope.

It was icy cold. 🥶

It was packed shoulder to shoulder. 😧

People were pushing, shoving, elbowing for a better view. 🫣

Kids were screaming. 😩

Adults were screaming. 😬

At one point it felt like a cat fight with snowballs disguised as confetti. 😲

I lasted maybe at most 20 minutes before ducking into a McDonald’s to defrost with a cup of hot cocoa... ☕
𝘸𝘩𝘪𝘤𝘩, 𝘩𝘰𝘯𝘦𝘴𝘵𝘭𝘺, 𝘸𝘢𝘴 𝘵𝘩𝘦 𝘣𝘦𝘴𝘵 𝘱𝘢𝘳𝘵. 😂

But here’s the funny thing about that experience…

For years, that parade reminded me of the chaos we get sucked into with all the “holiday hype.” 😏

🛑 Everyone is pushing.
🛑 Everyone is rushing.
🛑 Everyone is fighting for something they don’t actually want. 🙄

And the stuff that truly matters gets lost somewhere in all that noise and chaos.

But...

There is always an upside in those moments, 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘤𝘶𝘱 𝘰𝘧 𝘩𝘰𝘵 𝘤𝘰𝘤𝘰𝘢. ☺️

Like...
🧡 The warmth.
🧡 The simplicity.
🧡 The clarity.

Those are the moments that ground you and you have to take them when you can and however way you can, even if it's just a cup of hot cocoa. 😋

That’s what Thanksgiving actually is for me now. 🦃

So in the spirit of the season this year...

Instead of adding to the noise I’m giving you the exact opposite of a chaotic, pushy Black Friday moment.

⚠️ No rushing.
⚠️ No shoving.
⚠️ No screaming.
⚠️ No “50% OFF (but not really stuff).”

If 2026 need that type of space and structure, and not another crowded parade of modules and videos, comment BLACK CARD and I’ll send the details way.

And...

𝗛𝗔𝗩𝗘 𝗔 𝗪𝗢𝗡𝗗𝗘𝗥𝗙𝗨𝗟 & 𝗛𝗔𝗣𝗣𝗬 𝗧𝗛𝗔𝗡𝗞𝗦𝗚𝗜𝗩𝗜𝗡𝗚 🦃

pic credited to Canva AI because I didn't take pictures that day. 🤣

𝗬𝗼𝘂 𝘀𝗽𝗲𝗻𝘁 𝟮𝗞, 𝗼𝗽𝗲𝗻𝗲𝗱 𝟰𝟬 𝘃𝗶𝗱𝗲𝗼𝘀, 𝗮𝗻𝗱 𝘄𝗮𝗶𝘁𝗲𝗱 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗺𝗮𝗴𝗶𝗰... 𝘁𝗵𝗮𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗮𝗺𝗲. 🎩🐇

🔮 The modules sat in your hard drive taking up space.
🔮 Your notebook filled with half-written frameworks.
🔮 Your feed stayed quiet with not movement.
🔮 Leads did not come in as expected.
🔮 But the loss of confidence did.

𝗧𝗛𝗘 𝗕𝗔𝗗 𝗡𝗘𝗪𝗦: Traditional coaching programs drown you in information.

🪄 8 modules. 𝘕𝘰 𝘸𝘦𝘦𝘬𝘭𝘺 𝘱𝘭𝘢𝘯.🪄 40 videos. 𝘕𝘰 𝘰𝘯𝘦 𝘤𝘩𝘦𝘤𝘬𝘴 𝘺𝘰𝘶𝘳 𝘸𝘰𝘳𝘬.🪄 A prayer. 𝘠𝘰𝘶 𝘮𝘰𝘷𝘦 𝘰𝘯 𝘢𝘯𝘥 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘤𝘩𝘢𝘯𝘨𝘦𝘴.

End result... You start to wonder if you were the problem. (I know I did when I was in that situation. 🤨)

But here is the shift you're looking for.

Authority is not taught with modules and videos.

𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗶𝘀 𝗯𝘂𝗶𝗹𝘁!
⇉ with your sleeves rolled up...
⇉ day-by-day with focused...
⇉ week-by-week live...
⇉ in the trenches...

𝗧𝗛𝗘 𝗚𝗢𝗢𝗗 𝗡𝗘𝗪𝗦: The Authority Lab™ trades modules for clear direction and videos for guided implementation.

✅ Weekly direction so you never guess.
✅ Weekly accountability so you never hide.
✅ Weekly refinement so your voice sharpens.
✅ A weekly rhythm that compounds into Authority the algorithm cannot ignore.

Clarity on Monday. → Momentum by Friday.
Fifty-two micro wins that stack into one category-leading Authority Brand ➡️ 𝗬𝗢𝗨𝗥𝗦!

🙌 Imagine knowing the exact move for each week of 2026.
🙌 Imagine twelve months where support cancels out confusion.
🙌 Imagine watching credibility rise while courses collect dust somewhere else.

If a full year of that type of guided rhythm would make you unstoppable in 2026 on LinkedIn, let the next step be simple. Comment 𝗕𝗟𝗔𝗖𝗞 𝗖𝗔𝗥𝗗 for access. ◼️

#AuthorityBrand #BlackFriday2025 #ChareenGoodman

𝗖𝗼𝗻𝘁𝗲𝘅𝘁 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 😲

You can have the best content in your niche…
You can post consistently, comment daily, and still be invisible. 👀

But the problem isn’t your visibility. → 𝗜𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝘅𝘁.

Here’s the truth most coaches don’t want to hear:

👉 𝘞𝘩𝘦𝘯 𝘺𝘰𝘶𝘳 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘤𝘢𝘯’𝘵 𝘱𝘭𝘢𝘤𝘦 𝘺𝘰𝘶, 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯’𝘵 𝘤𝘩𝘰𝘰𝘴𝘦 𝘺𝘰𝘶.

Your posts might be interesting, but if they’re not anchored in a clear position, they float right past your buyers.

And that’s the difference between being seen and being sought out. 😍

When I finally codified my 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ and started leading with context, I saw the shift:

🙌 My message clicked.
🙌 My audience recognized it.
🙌 LinkedIn News tapped me to contribute 3x 𝘪𝘯 𝘰𝘯𝘦 𝘮𝘰𝘯𝘵𝘩.

Not luck. Not louder posts.  Just clarity that converts.

📰 This week’s issue of 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 dives deep into this exact shift... 𝘸𝘩𝘺 𝘤𝘰𝘯𝘵𝘦𝘹𝘵, 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘤𝘰𝘱𝘺, 𝘣𝘶𝘪𝘭𝘥𝘴 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯.

Check it out: "𝘊𝘰𝘯𝘵𝘦𝘹𝘵 𝘐𝘴 𝘌𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨: 𝘏𝘰𝘸 𝘵𝘰 𝘔𝘢𝘬𝘦 𝘠𝘰𝘶𝘳 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘖𝘣𝘷𝘪𝘰𝘶𝘴"

Too, let me know what’s that one thing you could clarify this week that would make your Authority obvious and not overlooked? 🤔

(And if you’re not sure where to start, this newsletter will show you exactly how.)

#AuthorityTraction #AuthorityBrandFormula #ContextIsEverything #LinkedIn 
#ChareenGoodman

Clarity, Context & Conversion: Key for Recognizable Authority All to often, I talk with brilliant coaches and consultants who are posting content, com

Open article: Context Is Everything: How to Make Your Authority Obvious by Chareen Goodman, Business Coach • 6 min read

Context Is Everything: How to Make Your Authority Obvious

𝗕𝗲𝗶𝗻𝗴 𝗯𝘂𝘀𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ≠ 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗽𝗮𝗶𝗱 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻. 😲

95% of leadership & executive coaches mistake busyness for business.

Stop spinning your wheels and follow these 9 steps so you can fill your calendar faster.

1️⃣ 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗮𝗱𝗲𝘀 when it’s not backed by Authority.
→ (You don’t need more eyeballs... you do need the right eyeballs.)

2️⃣ Posts, comments, DMs → All roads must lead to one place: 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀.
→ (No call booked means no cash booked.)

3️⃣ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ = (B + O + C) × (Exe) / T.
Branding + Optimization + Content, multiplied by Engagement on 3 levels, divided by Time.
→ (Master the math and you'll print the receipts.)

4️⃣ Your profile is not a résumé. It’s a sales page wearing 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗔𝗿𝗺𝗼𝗿.
→ (Rewrite it until it says “𝘐’𝘮 𝘪𝘯 𝘥𝘦𝘮𝘢𝘯𝘥" not “I’m available”)

5️⃣ Content ≠ 𝗬𝗼𝘂𝗿 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗗𝗶𝗮𝗿𝘆.
Content is your commercial. Each line in your post should elevate Positioning, Proof, or Perspective.
→ (If it does none of the three, delete it and start again.)

6️⃣ Vanity metrics feel good, but 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗲𝗲𝗹𝘀 𝗯𝗲𝘁𝘁𝗲𝗿.
Track three KPIs only: Profile Traffic, Engagement Quality, Conversion Flow = DM to Deal™.
→ (Quality > Quantity, every single day that ends in “y” 😉)

7️⃣ Comment like an 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆, not as amateur.
Level up your comments with Insights → Relationships → Invitations → Invoices.
→ (In that exact order 😊)

8️⃣ The fastest way to 𝟮𝘅 𝗶𝗻𝗯𝗼𝘂𝗻𝗱 𝗹𝗲𝗮𝗱𝘀?
Talk to double the humans in half the time.
→ (Your Triad of Engagement™: Comments, Connections, Conversations.)

9️⃣ Consistency 𝗰𝗼𝗺𝗽𝗼𝘂𝗻𝗱𝘀 𝗼𝘃𝗲𝗿 𝘁𝗶𝗺𝗲.
Authority is built in public, interest is nurtured in private, deals are done in the DMs.
→ (Keep all three spinning or the flywheel dies.)

Remember these two things:
✅ Busy on LinkedIn ≠ Cash in your pocket.
✅ Do what matters, not what’s convenient.

So...
👉 Save this post.
👉 Read it every day.
👉 Implement one line per week.

Then, your LinkedIn “activity” will turn into LinkedIn income quicker than you can say “𝘕𝘦𝘸 𝘤𝘭𝘪𝘦𝘯𝘵 𝘴𝘦𝘤𝘶𝘳𝘦𝘥.” → (a.k.a. Cha-ching) 🫶

P.S. Find out why you’re not booking more clients on LinkedIn. Take the 3 minute 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁 𝗦𝗰𝗼𝗿𝗲𝗰𝗮𝗿𝗱 𝗤𝘂𝗶𝘇. Link is in the comments. 👇

☕️𝗔 𝗦𝘂𝗻𝗱𝗮𝘆 𝗰𝗼𝗳𝗳𝗲𝗲 𝗰𝗵𝗮𝘁 𝘃𝗶𝗯𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗜 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘁𝗵𝗶𝘀 𝗼𝗳𝗳 𝗺𝘆 𝗰𝗵𝗲𝘀𝘁... #SundayMusings

So, I was scrolling through my DMs this morning (terrible habit, I know 🙄) and saw THREE different coaches all crying the blues and saying basically the same thing:

"𝘐 𝘯𝘦𝘦𝘥 𝘮𝘰𝘳𝘦 𝘭𝘦𝘢𝘥𝘴... 𝘐 𝘥𝘰𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴... 𝘯𝘰𝘵𝘩𝘪𝘯𝘨'𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘮𝘦..."

And honestly? It made my heart hurt a little. 🥹

Because here's what I'm seeing everywhere right now on LinkedIn.

Coaches and consultants stuck in the 𝗵𝘂𝘀𝘁𝗹𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗿𝗮𝗽 thinking that if they just...

👉 Post MORE... 
👉 Show up MORE...
👉 Hustle a bit HARDER...

Then something will magically happen. 🔮

But let me tell you, 2026 is the year of positioned #Authority, not more #Hustle ... (𝘢𝘯𝘥 𝘺𝘦𝘴, 𝘐 𝘴𝘵𝘪𝘭𝘭 𝘭𝘪𝘬𝘦 𝘶𝘴𝘪𝘯𝘨 𝘩𝘢𝘴𝘩𝘵𝘢𝘨𝘴, 𝘪𝘵'𝘴 𝘫𝘶𝘴𝘵 𝘮𝘺 𝘵𝘩𝘪𝘯𝘨. 🤣)

I've been there. 

It was that season where I thought LinkedIn was broken... or I was broken... or SOMETHING was broken... because 𝘐 𝘸𝘢𝘴 𝘥𝘰𝘪𝘯𝘨 "𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘳𝘪𝘨𝘩𝘵" 𝘣𝘶𝘵 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘤𝘳𝘪𝘤𝘬𝘦𝘵𝘴.

Turns out I wasn't broken... LinkedIn wasn't broken... NOTHING was broken... 𝘐 𝘸𝘢𝘴 𝘫𝘶𝘴𝘵 𝘥𝘰𝘪𝘯𝘨 𝘗𝘩𝘢𝘴𝘦 3 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘪𝘯 𝘗𝘩𝘢𝘴𝘦 1. 😬

That was like trying to run a marathon when you haven't even mastered the skill of running around your own neighborhood block 3x. 🏃‍♀️‍➡️

But this is the dirty LinkedIn family secret nobody talks about? 🤫

Most of us are solving the wrong problems 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗲𝗻𝗲𝗿𝗴𝘆, but wondering why we're on the verge of 𝗯𝘂𝗿𝗻𝗼𝘂𝘁 𝗮𝗻𝗱 𝗴𝗶𝘃𝗶𝗻𝗴 𝘂𝗽 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝗳 𝗶𝘁. 

❌ We're focusing on followers when we should be building systems.
❌ We're optimizing our captions when we should be clarifying our message.
❌ We're chasing algorithms when we should be creating predictable lead flow.

The coaches and consultants who are going to WIN in 2026? 

They're not the ones posting for the sake of posting 5x a day. 

They are the ones who will be 𝗔𝗟𝗜𝗚𝗡𝗘𝗗 by getting:
➡️ Clear in their message
➡️ Structured in their system
➡️ Confident in their Authority

2026 will hit very different when you finally stop fighting uphill and start building your ideal future client pipeline with intention. 😍

Just saying. 💛

P.S. OK, the picture may be a little unrelated, but it was such a beautiful day in Chicago, I had to make a double pumpkin spice run. 🎃

P.P.S. Join me on Friday, November 21st at 11:30 AM/CST for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ where will will dig into the conversation of Authority Phases so you can assess if you're in the right phase or not. 

Registration link is in the comments. Or you can always DM me 𝗔𝗧𝗟 to learn more. 😊

#AuthorityPhase #AuthorityBrandFormula #AuthorityLab #LinkedInStrategy #LeadFlow

Okay so… last night I went to a masquerade birthday party for someone very dear to me, and LISTEN... your girl had fun. 💃🏽

The moment my friend called and invited me, I told her “𝘐’𝘭𝘭 𝘣𝘦 𝘵𝘩𝘦𝘳𝘦 𝘯𝘰 𝘮𝘢𝘵𝘵𝘦𝘳 𝘸𝘩𝘢𝘵.”

That’s commitment. And because of that commitment, I got to experience pure joy, old friends reuniting, new friendships started, gratitude, and life happening in real time. 😍

But I want you to get this one thing… none of it would’ve happened if I hadn’t made the commitment first. 🤔

There is power in making a commitment because:
👉 Commitment creates unforgettable moments.
👉 Commitment creates real relationships.
👉 Commitment creates lasting results.

But it also reminded me of something important.. you cannot get the full experience of anything without giving full commitment. 

𝘞𝘩𝘦𝘵𝘩𝘦𝘳 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘭𝘪𝘧𝘦, 𝘰𝘳 𝘸𝘪𝘵𝘩 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘮𝘮𝘪𝘵𝘮𝘦𝘯𝘵.

I committed to being there and because of that simple commitment, I experienced joy, connection, reconnection, and growth.

Everything good that happened was downstream of the commitment... “𝘐’𝘮 𝘪𝘯.”

Building your Authority Brand takes that type of commitment... “𝘐’𝘮 𝘪𝘯.”

𝗖𝗼𝗺𝗺𝗶𝘁𝗺𝗲𝗻𝘁 → 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 → 𝗔𝗰𝘁𝗶𝗼𝗻 → 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Because at some point, your future has to stop waiting for permission… and start changing with commitment. 💛

---------------------------
P.S. If you’re feeling that nudge like the one I felt when I said “𝘐’𝘮 𝘪𝘯” then maybe this is your moment too. 𝗕𝗹𝗮𝗰𝗸 𝗖𝗮𝗿𝗱 𝗔𝗰𝗰𝗲𝘀𝘀™ into the Authority Lab™ is open, but only for the ones who are ready to commit to a different 2026 on LinkedIn.

If you know you’re ready to step out of hiding and into your Authority on LinkedIn... this is my personal invitation to you. Check out the link in the first comment. And then 𝗗𝗠 𝗜'𝗠 𝗜𝗡 when you've made the commitment. 💛

Here's a quiet truth I’ve learned about LinkedIn... 𝗦𝗼𝗺𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗰𝗮𝗽𝗮𝗯𝗹𝗲, 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝗳𝘂𝗹, 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 𝗵𝗲𝗿𝗲 𝗮𝗹𝗺𝗼𝘀𝘁 𝗻𝗲𝘃𝗲𝗿 𝗰𝗼𝗺𝗺𝗲𝗻𝘁.

→ They read.
→ They reflect.
→ They save posts.
→ They watch silently.
→ And they only reach out when something truly lands.

If that’s you, then I want to speak to you for a moment.

From my vantage point, you’re not being quiet because you lack expertise. You’re quiet because:

• You lead with depth, not noise
• You don’t want to perform to be seen
• You value clarity over constant content
• You’re intentional about how you show up

But here’s the tension I see in so many coaches, consultants, and founders who operate this way...

𝘠𝘰𝘶 𝘸𝘢𝘯𝘵 𝘺𝘰𝘶𝘳 2026 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦 𝘵𝘰 𝘧𝘦𝘦𝘭 𝘱𝘳𝘦𝘮𝘪𝘶𝘮, 𝘷𝘪𝘴𝘪𝘣𝘭𝘦, 𝘢𝘯𝘥 𝘢𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘢𝘵𝘪𝘷𝘦… 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘤𝘰𝘮𝘪𝘯𝘨 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵.

If that’s what’s been sitting on your mind lately, I’d love to know... 👉 𝗪𝗵𝗮𝘁 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗼𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗳𝗲𝗲𝗹𝘀 𝗺𝗼𝘀𝘁 𝘂𝗻𝗰𝗹𝗲𝗮𝗿 𝗳𝗼𝗿 𝟮𝟬𝟮𝟲?

You can comment if you want, but you don’t need to. A private message works just as well. 😊

P.S. If this resonates, send me the word 𝗤𝗨𝗜𝗘𝗧, and I’ll share something with you privately. No pressure. Just clarity

LinkedIn keeps whispering your name. Yet the room stays quiet. 👀

You know your insights can shift an entire industry, but the timeline scrolls past as if you never posted.

Being the best-kept secret may be romantic in novels, but on LinkedIn it's revenue leaking out of every unseen word.

Your Authority is in jeopardy. 😬

Make this your day to stop hiding behind your brilliance.

Because being the best kept secret isn’t noble ➡️ 𝗜𝗧'𝗦 𝗘𝗫𝗣𝗘𝗡𝗦𝗜𝗩𝗘.

We go live today for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ 😍.

If you’re visible but not converting, this hour will change how you use LinkedIn.

🕰️ Today @ 11:30 AM CST via ZOOM
🎟️ Grab your seat → https://lnkd.in/gqC6ZRq6

P.S. Bring your coffee and LinkedIn headline and join us for a real-time conversation on why being brilliant at what you do isn’t enough to attract clients, and how to bridge the gap between being visible and being in demand.

Busy isn’t 𝗯𝗮𝗻𝗸𝗮𝗯𝗹𝗲 on LinkedIn! 😲

⚠️ You post, post, post, and wait. 𝘕𝘰 𝘮𝘦𝘦𝘵𝘪𝘯𝘨𝘴 𝘩𝘪𝘵 𝘺𝘰𝘶𝘳 𝘤𝘢𝘭𝘦𝘯𝘥𝘢𝘳.
⚠️ You comment, comment, comment, 𝘣𝘶𝘵 𝘯𝘰 𝘪𝘯𝘷𝘰𝘪𝘤𝘦𝘴 𝘨𝘦𝘵 𝘴𝘦𝘯𝘵.
⚠️ You connect, connect, connect, 𝘺𝘦𝘵 𝘯𝘰 𝘸𝘪𝘳𝘦 𝘵𝘳𝘢𝘯𝘴𝘧𝘦𝘳𝘴 𝘭𝘢𝘯𝘥.

Activity can feel like momentum, but motion does not equal money. 😲

The difference? 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆.

Authority is the quiet gravity pulling premium clients toward you while the news-feed spins on.
Authority is the signal that cuts through the digital noise and says...

“𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘨𝘶𝘪𝘥𝘦 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘵𝘳𝘶𝘴𝘵, 𝘴𝘰 𝘱𝘢𝘺 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘱𝘢𝘺 𝘱𝘳𝘦𝘮𝘪𝘶𝘮.” 😍

Authority is never an accident. It is a formula: 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗕𝗿𝗮𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮™ → (B + O + C) × (Ex3) / T

➡️ 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 that clarifies exactly who you are.
➡️ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 that turns your profile into proof.
➡️ 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 positioning your brain as the best room in the building.
➡️ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 on three levels: comments, connections, conversations — 𝘤𝘰𝘯𝘷𝘦𝘳𝘵𝘪𝘯𝘨 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘪𝘯𝘵𝘰 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱.➡️ All compounded over 𝗧𝗶𝗺𝗲.

When you shift from busy to bankable, a powerful thing happens: The right people visit. The right people talk. The right people pay. 😍

So before you queue another post “just to stay active” 😏
𝘗𝘢𝘶𝘴𝘦...Ask yourself...
𝘋𝘰𝘦𝘴 𝘵𝘩𝘪𝘴 𝘢𝘤𝘵𝘪𝘰𝘯 𝘣𝘶𝘪𝘭𝘥 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘰𝘳 𝘫𝘶𝘴𝘵 𝘢𝘥𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘯𝘰𝘪𝘴𝘦?

Your coaching play for this week:
✅ Choose Authority.
✅ Choose Bankable.
✅ Choose Courage.

Ready to swap motion for money? Send me a DM with the word “Formula”, and I’ll show you how to turn the scroll into stop, look, and listen. 💛

-------------------------
Hi, I'm Chareen Goodman, Business Coach
Click on my profile + follow + 🔔
Creator of the Authority Brand Formula™

Visibility isn’t the same as being chosen. 🤨

And that distinction is what separates 𝘁𝗵𝗲 𝗯𝘂𝘀𝘆 from 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸𝗲𝗱. 👀

Here’s what I mean…

You can have thousands of impressions, a steady stream of likes, and even a few people in your DMs and still wonder why the right clients aren’t reaching out.

Because what builds clients, credibility, and cash flow isn’t random visibility… 

𝗜𝘁’𝘀 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆-𝗗𝗿𝗶𝘃𝗲𝗻 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

So what is that?

Authority-Driven Visibility™ is the type of visibility that turns heads and opens doors. 😍

✅ It’s strategic.
✅ It’s structured.
✅ It’s engineered to position you as the obvious choice — 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 ❓ 𝘰𝘯𝘭𝘪𝘯𝘦.

It’s when your content, profile, and conversations all say the same thing:
“𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘢𝘮. 𝘐 𝘬𝘯𝘰𝘸 𝘸𝘩𝘰 𝘐 𝘴𝘦𝘳𝘷𝘦. 𝘈𝘯𝘥 𝘐 𝘴𝘰𝘭𝘷𝘦 𝘳𝘦𝘢𝘭 𝘱𝘳𝘰𝘣𝘭𝘦𝘮𝘴.”

Who it’s for:
👉 Coaches.
👉 Consultants.
👉 Thought leaders.

The people who’ve done the work — 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘦𝘹𝘱𝘦𝘳𝘵𝘪𝘴𝘦 — but are tired of shouting into the algorithm void hoping someone notices what they do and how they help.

Why you should care:
Because the coaches and consultants who get chosen in 2026 won’t be the loudest, they’ll be the clearest.

The ones whose digital footprint signals Authority and 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘢𝘤𝘵𝘪𝘷𝘪𝘵𝘺.

And that’s what I help you build.

This is exactly what we'll be engineering inside my Authority Lab™ in 2026. 

So if you’re tired of showing up without traction… it might be time to stop chasing visibility and 𝘀𝘁𝗮𝗿𝘁 𝗲𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆. 

Stay tuned because I'll be talking more about this leading up to Black Friday. 👀

If LinkedIn has felt a little “off” lately, you’re not imagining it. 🙄

After the noise of Thanksgiving → Black Friday → Cyber Monday…

A lot of brilliant coaches and consultants are quietly asking themselves:

“𝘞𝘩𝘺 𝘥𝘰𝘦𝘴 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘦 𝘴𝘦𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘨𝘳𝘰𝘸𝘪𝘯𝘨, 𝘸𝘩𝘪𝘭𝘦 𝘮𝘺 𝘮𝘰𝘮𝘦𝘯𝘵𝘶𝘮 𝘧𝘦𝘦𝘭𝘴 𝘴𝘵𝘢𝘭𝘭𝘦𝘥?”

Great question. 🤔

Here’s the real reason... and it’s not the algorithm:
➡️ Observation creates inspiration.
➡️ Proximity creates results.

And most experts stay stuck in observation mode far longer than they realize.

✅ Watching the wins.
✅ Saving frameworks.
✅ Collecting inspiration.
✅ Studying the testimonials.
✅ Trying to reverse-engineer what they see…

…but never stepping inside the environment that actually produced those results. 😮

This week’s Authority Traction™ Newsletter goes deep into this divide and why 2026 will reward the those experts who step into proximity, not the one who hustles harder from the sidelines.

If you’ve been feeling “almost there,” “circling the same goal,” or “watching others pass you,” this one will hit home.

📰 Read the full newsletter: 𝙊𝙗𝙨𝙚𝙧𝙫𝙖𝙩𝙞𝙤𝙣 𝙒𝙤𝙣’𝙩 𝘽𝙪𝙞𝙡𝙙 𝙔𝙤𝙪𝙧 𝘼𝙪𝙩𝙝𝙤𝙧𝙞𝙩𝙮. 𝙋𝙧𝙤𝙭𝙞𝙢𝙞𝙩𝙮 𝙒𝙞𝙡𝙡.

And then ask yourself the question that changes everything ⤵️ 

“𝘈𝘮 𝘐 𝘰𝘣𝘴𝘦𝘳𝘷𝘪𝘯𝘨 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘰𝘱𝘭𝘦’𝘴 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘳 𝘢𝘮 𝘐 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘴𝘵𝘦𝘱𝘱𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘮𝘪𝘯𝘦 𝘢𝘳𝘦 𝘤𝘳𝘦𝘢𝘵𝘦𝘥?”

Intriguing... 👀

Too, if you want the link to the December 5th Authority Lounge Experience when it drops Wednesday, DM me LOUNGE.

#AuthorityTraction #AuthorityBranding #LeadershipCoaching #ExecutiveCoaching #BusinessConsulting #LinkedIn #AuthorityLab

Your next level isn’t in their testimonial... It’s in your decision to step in. Have you every felt it? There’s a moment every coach, consultant, and 

Open article: Observation Won’t Build Your Authority. Proximity Will. by Chareen Goodman - Business Coach • 5 min read

Observation Won’t Build Your Authority. Proximity Will.

View Chareen Goodman, Business Coach’s profile

This might surprise you…  😲

but most of the coaches I work with aren’t struggling because they’re not talented.

They’re struggling because they’re working in the 𝘄𝗿𝗼𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗵𝗮𝘀𝗲. 🫣

I know this because I’ve lived in every phase myself. 🙄

When I first started building my Authority Brand on LinkedIn, I believed:

If I post more… If I engage more… If I show up more... things would take off. 😏

But this is what I got...
👉 BUSY
👉 INVISIBLE
👉 EXHAUSTED

Completely unaware that I was doing the right work, but in the wrong phase. 🙄

In a nutshell:
➡️ What grows your Authority in one phase will slow you down in another.
➡️ What feels productive may be the very thing holding you back.

Here's what I've discovered: 𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘵𝘩𝘳𝘦𝘦 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘗𝘩𝘢𝘴𝘦𝘴, 𝘢𝘯𝘥 𝘦𝘷𝘦𝘳𝘺 𝘤𝘰𝘢𝘤𝘩 𝘪𝘴 𝘪𝘯 𝘰𝘯𝘦 𝘰𝘧 𝘵𝘩𝘦𝘮.

𝗣𝗛𝗔𝗦𝗘 𝟭: 𝗖𝗹𝗮𝗿𝗶𝘁𝘆, 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗦𝗶𝗴𝗻𝗮𝗹𝗶𝗻𝗴
This is the foundation of your Authority.

✔️ You’re defining how the market should perceive you.
✔️ You’re shaping your positioning, sharpening your message, and making your expertise recognizable.

This phase isn’t about polish. It’s about precision and context because if people can’t instantly understand who you help, what you solve, and why it matters, nothing else moves the needle.

𝗣𝗛𝗔𝗦𝗘 𝟮: 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 
This is where visibility turns into traction. 

But the frustration is real... You’re visible, 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗰𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴.

Phase 2 requires:
✔️ A predictable content rhythm
✔️ An engagement system
✔️ A DM-to-Deal™ workflow
✔️ Consistent Authority signals

In this phase, consistency is currency and 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗰𝗿𝗲𝗮𝘁𝗲 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆. 💪

𝗣𝗛𝗔𝗦𝗘 𝟯: 𝗦𝗰𝗮𝗹𝗲, 𝗟𝗲𝗮𝗱 𝗙𝗹𝗼𝘄 & 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲
This is where Authority becomes a pipeline.

✔️ You’re known.
✔️ You’re trusted.
✔️ Your systems are working.

Now the work shifts:
From effort → efficiency.
From creation → expansion.
From being visible → becoming in-demand.

This is where the R.O.I. of Lead Flow™ becomes essential!

👉 Referrals → Outbound (done right) → Inbound demand.

In Phase 3, you don’t need more hustle. → 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝗮 𝗟𝗲𝗮𝗱 𝗙𝗹𝗼𝘄 𝘀𝘆𝘀𝘁𝗲𝗺 𝘁𝗵𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝗲𝘀 𝗥.𝗢.𝗜.

Here’s the BIGGEST mistake I see on LinkedIn:

❌ Coaches trying to operate in Phase 3 when they’re still in Phase 1.
❌ Coaches stuck in Phase 1 habits when they’re well into Phase 2.
❌ Coaches playing hopscotch across all Authority Phases.

👉 Wrong phase → Wrong effort → Wrong results.

If you want help identifying your Authority Phase, join me at The Authority Lounge Experience™ — Friday, Nov 21.

Comment PHASE or DM me PHASE and I’ll send your private invite.

P.S. Save this post. You’ll want it handy as you build out your 2026 Authority Plan.
𝘛𝘳𝘶𝘴𝘵 𝘮𝘦 𝘰𝘯 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦. 😉

𝗜𝗳 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗳𝗲𝗲𝗹𝘀 “𝗯𝘂𝘀𝘆 𝗯𝘂𝘁 𝗻𝗼𝘁 𝗯𝗮𝗻𝗸𝗮𝗯𝗹𝗲” 𝘁𝗼 𝘆𝗼𝘂 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄, 𝘁𝗵𝗲𝗻 𝘆𝗼𝘂’𝗿𝗲 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗹𝗶𝗸𝗲𝗹𝘆 𝗱𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝘄𝗼𝗿𝗸 𝗯𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗿𝗼𝗻𝗴 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗣𝗵𝗮𝘀𝗲. 😲

Here's why this can absolutely screw things up (and the 3 Authority Phases on LinkedIn that most coaches and consultants don’t even know they’re in one, or which one they're in.

Here’s the breakdown:

𝗣𝗛𝗔𝗦𝗘 𝟭 — 𝗖𝗹𝗮𝗿𝗶𝘁𝘆, 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 & 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗦𝗶𝗴𝗻𝗮𝗹𝗶𝗻𝗴
You’re figuring things out:
→ Who you help.
→ What you solve.
→ How to position your expertise.
→ How to create content that actually lands.

𝘙𝘦𝘢𝘭 𝘵𝘢𝘭𝘬: 𝘠𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘮𝘰𝘳𝘦 𝘱𝘰𝘴𝘵𝘴. 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯 𝘸𝘪𝘵𝘩 𝘱𝘳𝘦𝘤𝘪𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘤𝘭𝘢𝘳𝘪𝘵𝘺.

𝗣𝗛𝗔𝗦𝗘 𝟮 — 𝗦𝘆𝘀𝘁𝗲𝗺𝘀, 𝗠𝗼𝗺𝗲𝗻𝘁𝘂𝗺 & 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻
→ You’re visible but inconsistent.
→ Your content is good but your conversion is messy.
→ You're getting DMs but they're not turning into dollars.
→ You're getting income but the inconsistency is stressing you out.

𝘙𝘦𝘢𝘭 𝘵𝘢𝘭𝘬: 𝘠𝘰𝘶 𝘥𝘰𝘯'𝘵 𝘯𝘦𝘦𝘥 𝘮𝘰𝘳𝘦 𝘭𝘪𝘬𝘦𝘴. 𝘠𝘰𝘶 𝘯𝘦𝘦𝘥 𝘢 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘴𝘺𝘴𝘵𝘦𝘮 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴 𝘸𝘩𝘪𝘭𝘦 𝘺𝘰𝘶 𝘴𝘭𝘦𝘦𝘱.

𝗣𝗛𝗔𝗦𝗘 𝟯 — 𝗦𝗰𝗮𝗹𝗲, 𝗟𝗲𝗮𝗱 𝗙𝗹𝗼𝘄 & 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲
→ You're the go-to expert in your space.
→ You’re recognized and people engage but you want predictable pipeline.
→ People tag you, share your stuff but your client pipeline feels like a rollercoaster you can't get off.
→ You want that predictable "𝘐 𝘤𝘢𝘯 𝘧𝘪𝘯𝘢𝘭𝘭𝘺 𝘨𝘰 𝘰𝘯 𝘵𝘩𝘢𝘵 𝘷𝘢𝘤𝘢𝘵𝘪𝘰𝘯" income but you that unpredictable pipeline is an issue.

𝘙𝘦𝘢𝘭 𝘵𝘢𝘭𝘬: 𝘐𝘵'𝘴 𝘯𝘰𝘵 𝘢𝘣𝘰𝘶𝘵 𝘸𝘰𝘳𝘬𝘪𝘯𝘨 𝘩𝘢𝘳𝘥𝘦𝘳. 𝘐𝘵'𝘴 𝘢𝘣𝘰𝘶𝘵 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘵𝘩𝘢𝘵 𝘣𝘳𝘪𝘯𝘨 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰 𝘠𝘖𝘜.

Which phase are you living in right now? 👀

If you want me to send you the 𝘈𝘶𝘵𝘩𝘰𝘳𝘪𝘵𝘺 𝘗𝘩𝘢𝘴𝘦 𝘉𝘳𝘦𝘢𝘬𝘥𝘰𝘸𝘯 so you know EXACTLY where you are… Comment 𝗣𝗛𝗔𝗦𝗘 and I’ll send it to you.

P.S. Join me on Friday, November 21st at 11:30 AM/CST for 𝗧𝗵𝗲 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗟𝗼𝘂𝗻𝗴𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲™ where will will dig into the conversation of Authority Phases so you can assess if you're in the right phase or not. Registration link is in the comments. Or you can always DM me 𝗔𝗧𝗟 to learn more. 😊

#AuthorityBuilding #LinkedInStrategy #CoachingBusiness #ContentStrategy #BusinessGrowth

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