Malfair Marketing

Malfair Marketing's mission is to save busy hoteliers time and money by delivering strategic marketing solutions that increase bookings at a fraction of the cost of big agencies.

🚀Book a free hotel growth call  (https://malfairmarketing.com/book-strategy-session)

Current & Past Clients:
Summerland Waterfront Resort & Spa, Summerland, BC
Copper Point Resort & Spa, Invermere, BC
Mountaineer Lodge, Lake Louise, AB
Best Western Plus, Valemount, BC
Mount Robson Inn, Jasper, AB
Canmore Inn & Suites, Canmore, AB
Rocky Mountain Inn, Canmore, AB
Fairmont Vacation Rentals, Fairmont Hot Springs, BC
Charming Inns of Alberta, Hotel Collection, AB
Juniper Hotel & Bistro, Banff, AB

Hotel Marketing CMO & Consultant

The Juniper Hotel & Bistro

As the hotel GM, I was responsible for asset management and 18% revenue growth. I led 58 people in the operations rooms division and F&B teams, sales, marketing, revenue management, guest experience, and owner relations.  

I worked on raising awareness of the hotel brand, improving its reputation, increasing profitable revenues, developing new products and services, team retention, and community engagement.

Hotel General Manager

Bellstar Hotels & Resorts

This was an exciting role as I was responsible for this hotel property's pre-opening launch and opening.  I worked on growing brand awareness, guest experience, revenue management, financial performance, and operational efficiencies while leading a rooms division team of a top-ranked Canmore hotel.

Offload Marketing, Boost Revenue & Profitability & Reclaim Your Day | Fractional CMO & Marketing Advisor getting enviable results for independent hotels since 2010 | Love language: coffee ☕+ tacos 🌮

Have you ever wondered how your hotel could maximize its potential without being constantly overwhelmed?

As General Managers, you juggle countless responsibilities daily. 

The demands of a 24-hour operation—from managing guests, owners, and staff to handling sales and marketing—can be relentless.

Are you a hotelier facing these challenges?

- Overwhelmed by third-party booking commissions: Unsure how to sell rooms directly and avoid hefty fees.

- Struggling to keep up with digital marketing trends: The fast-paced changes leave you feeling behind.

- Disappointed with in-house marketing efforts: You see little growth and weak ROI despite a busy team.

Marketing always on the back burner: Other priorities consistently push marketing down your to-do list.

I understand your struggles because I've been there as a former General Manager and Marketing Manager myself. 

But there's a better way.

At Malfair Marketing, my clients experience:

- Increased revenue and profitability
- More repeat guests
- Improved reputation

Here's what a client has to say:

"Christine has been part of our hotel family since 2011. Seamlessly integrating with our organization and culture makes her an indispensable team member. Christine’s extensive experience in hospitality not only brings 'next level' marketing support but the business strategy and team coaching as well.

Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing."

Chad Gulevich, Vantage Hotel Group Owner

With a degree in Tourism Management and nearly a decade of industry experience in operations, plus 14 more in marketing, I'm uniquely qualified to help hotels achieve their goals.

Services Offered:

Outsourced Marketing: Effective marketing solutions without the cost of a full-time marketing manager.

Consulting and Mentorship: Results-driven partnership that saves time and money.

👉 Book a free 30-minute hotel growth call (https://malfairmarketing.com/book-strategy-session)

No sales pitch—just a conversation about your hotel, team, and goals. 

I look forward to hearing about your journey and how I can get your hotel more profitable revenue without overwhelm.

Christine Malfair 🏨

Hoteliers, your success in 2026 depends on what you do this quarter.


Just wrapped up a great 2-day planning session with one of my hotel clients. 

Did we talk about AI? 
You bet we did. 

We talked about what AI means for hotels today, and how it’s already shaping what’s next.

There were some reactions, followed by good reaction, and then planning what needs to be done in 2026. 

We all came together and agree that the choices made now are what create tomorrow’s results.

As Seth Godin says, “Today is your best chance to improve tomorrow.” 

Hotels know how to pivot, adapt, and change better than most industries.
Agree? 
Are you getting ready for 2026 and beyond?

Christine Malfair

Hotel marketing consultant & contractor for independent hotels. Grow your direct revenue without the complexity of a big agency. | Former GM | 15+ years fractional CMO

Amalia Fowler

British Columbia Institute of Technology

Amalia currently teaches with the Marketing Management program at the British Columbia Institute of Technology. Passionate about emphasizing the value of well thought out and strategic marketing, she delivers lectures weekly to students on subjects across the spectrum of digital marketing and paid media.

Previously: Part-Time Instructor, Intro to Digital Marketing (Apr. 2020- current)

Faculty, Marketing Management

Good AF Consulting

Good AF Consulting was founded by Amalia Fowler in August 2021 because she wanted to help business owners navigate the world of digital marketing. Good AF specializes in assisting agencies, Google Ads audits, digital marketing strategy development and in-house PPC training.

Owner

RicketyRoo Inc

Amalia is a Senior PPC Consultant at RicketyRoo, Inc. where she manages PPC strategy and implementation across a portfolio of clients.

Senior PPC Consultant

Snaptech Marketing

As the Director of Marketing Services at Snaptech, Amalia assisted in the high-level strategy development and implementation of strategies for all of Snaptech Marketing's clients while managing a team of up to 12 specialists. She provided guidance on strategy, execution, goals, KPI's and reporting and was the point person for any client questions or concerns. In her tenure as Director of Marketing Services Amalia streamlined budget tracking, introduced various levels of automation to marketing services, and assisted in the growth of the agency through sales and vendor collaborations, all while still managing her own book of B2B and SaaS clients. 

Previous positions at Snaptech include:
Senior Digital Marketing Strategist (April 2018 - July 2018)
Account Director (August 2018 - December 2018)

Director of Marketing Services

Convertus

Amalia managed a team of 5 PPC Specialists at Convertus, where together they maximized ROI for 150+ automotive clients across Canada and the United States. Duties included developing unique performance plans for every client based on their goals and optimizing returns on a daily basis through active campaign management and strategies.

Other roles held at Convertus include: 
- Digital Marketing Specialist Intern (May 2015 - June 2015)
- Junior PPC Specialist (June 2015 - December 2015) 
- PPC Specialist (December 2015 - June 2016) 
- Senior PPC Specialist (June 2016 - September 2016)

Paid Search Team Lead

Amalia Biro Marketing

As a freelancing digital strategist, Amalia worked with small business and non-profit clients on developing an overall digital presence in a way that worked best for them - taking the mystery out of digital advertising and bringing data-driven decision making to the table. Strategies included everything from education to overall day-to-day management of all things digital: PPC campaign set-up and management, social media advertising, community and reputation management, SEO management, web analytics, and user experience based web design.

Camp Tech Inc

Taking the mystery out of Google AdWords for local small businesses was the aim of Amalia's teaching at Camp Tech. The course discussed the fundamentals of AdWords, the best practices of campaign design, and writing copy that works. This three hour hands-on class looked at targeting and bidding techniques to get in front of your ideal audience, how to setup and manage high performing keyword lists, and how to track and analyze your ad campaigns.

Digital Marketing Instructor

I save my clients money with Google Ads audits and strategy calls.

Amalia Fowler is a marketing expert in strategy & paid media, focused on bringing clarity to her clients. She believes in looking at marketing from a holistic perspective and has worked directly with hundreds of clients of varying sizes across multiple industries. She brings this cross-industry and cross-platform expertise together with the core belief that no two clients are alike, and therefore no two marketing strategies should be the same either. Her favorite saying is 'it depends'. 

Her original expertise was developed in Google Ads and paid acquisition, and she has since added experience with Google Analytics, social media marketing, measurement, testing and optimization, CRO and SEO. Amalia has also spent considerable time doing customer research and developing brand and voice documents for clients, helping them unify the user experience from awareness through to post-purchase. Working with email and content experts, Amalia has led demand generation efforts for multiple B2B and B2C organizations during her time in agency.

Amalia is also experienced at building exceptional teams, having developed and run two separate high-performance digital marketing departments. She believes that communication is at the heart of every relationship and in approaching leadership from the standpoint of curiosity. Clear expectations, willingness to be in-the-weeds and consistent support are hallmarks of her management style.

She passionately pursues opportunities to educate and mentor in the digital marketing space. She is a marketing faculty member at the British Columbia Institute of Technology and a speaker - appearing at both SMX East in New York City, SMX Virtual conferences and PPC HeroConf. She has also been a mentor with various SEO and PPC programs, supporting individuals as they begin their career in digital.

One thing that shouldn't surprise me any more but usually does is how poorly some agencies and freelancers communicate. 

Communication is the key to delighting and retaining your clients. 

It doesn't take much, and it doesn't have to be a grand gesture. 

Send reports early, help clients prep for recurring meetings, come with new ideas beyond the scope of your work if you see an opportunity, and communicate ahead of any potential roadblocks.

The payout on proactive communication is huge in an industry where it is often missing.

BCIT Marketing Professor & Digital Marketing Strategist

Yesterday a student in my office hours was asking about resources for developing a career in paid search, and anything I could recommend for building his skills further beyond our class. 

It thrills me to no end when I get to lend Kirk Williams and Jyll Saskin Gales books out to my students, to recommend Jyll's podcast "Inside Google Ads" and encourage students to join PPCchat hosted by Julie Friedman Bacchini. 

Honored to call these folks friends. Grateful for the connectedness of our space.

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Amalia Fowler

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taplio

The Battle

Christine Malfair 🏨

Amalia Fowler

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christine Malfair 🏨's LinkedIn Performance

Performance ScoreAmalia Fowler's LinkedIn Performance

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