MINT

• Developed and executed strategic sales plans across four EU markets, driving significant revenue growth.  
• Managed the entire sales cycle, from generating inbound leads to successfully closing contracts.  
• Established effective customer retention strategies, enhancing client satisfaction and loyalty.  
• Achieved recognition as the Top Sales Account Executive in Europe for outstanding contract signings and revenue generation.

Senior Sales Account Executive

Amazon

1) Established and Launched Emerging Account Sales Team:
- Drove revenue growth for 50+ small and medium Italian businesses and secured major Chinese mega accounts, achieving a 340% increase in annual sales.
- Applied expertise in Business Development and Sales Management to create a successful team.

2) Negotiated and Secured Annual Upfront Agreements:
- Boosted year-over-year growth for Chinese mega accounts (Anker, Xiaomi, Hisense, TP-Link) by +150%, showcasing strong negotiation skills in Business Strategy, Media Planning and Retail Sales.

3) Led Global Collaboration Initiatives:
- Cultivated strong relationships with internal and external stakeholders, demonstrating skills in International Relations and Cross-functional Team Leadership.

4) Developed Innovative Marketing Strategies:
- Implemented Sponsored Ads, Programmatic, and Branding campaigns to develop innovative Marketing Strategies.
- Achieved a 20% increase in international brand awareness and €1.2M revenue growth, showcasing proficiency in Marketing and Strategy.

5) Generated New Business Opportunities:
- Pursued prospecting efforts, resulting in over €500,000 in revenue, highlighting strengths in Lead Generation and Direct Sales.

Amazon Digital Media Sales Manager I DSP & Sponsored Ads I Marketing Strategy I Consulting

1) Advertisement Business Strategy Development:
- Spearheaded the strategy development for the advertisement business with marketplace sellers on Amazon DE, demonstrating expertise in Business Development and Strategy.

2) Tactical Approach Design and Implementation:
- Designed and implemented a tactical approach for various channels both inside and outside of Amazon.
- Collaborated with sales events, agencies, social media, and Global Seller Teams in China, USA, France, and the UK, showcasing skills in Cross-channel Collaboration and Global Business Strategy.

3) Consultative and Analytical Support:
- Implemented consultative and analytical support for marketplace sellers, focusing on long-term business development through integrated partnerships.
- Leveraged Display Advertising, Search Advertising, retail merchandising, and custom solutions, emphasizing expertise in Consultation and Market Research.

Amazon Business Development Manager I Sales Management I Business Strategy I Lead Generation 

1) Managed Amazon’s EU Software Business:
- Managed Amazon’s 5 EU marketplaces' physical Software Business.
- Increased yearly revenues by €55MM through strategic planning and effective vendor partnerships.

2) Automated Retail Marketing Strategies:
- Designed and executed automated retail marketing strategies.
- Achieved a 15% increase in Software product selection and substantial revenue growth.

3) Strategic Financial Analyses and Deal Events:
- Led strategic financial analyses and executed major deal events.
- Achieved remarkable outcomes, surpassing revenue goals by 20% and internal targets by 15%.

4) Employee On-boarding for EU Organization:
- Identified, assessed, and on-boarded 10 mid-level employees for a new EU organization in less than 6 months.

5) Strengthened Relationships with Strategic Partners:
- Strengthened relationships with 6 strategic partners, including Adobe, Kaspersky, and Symantec.
- Conducted follow-up meetings with C-suite executives, showcasing skills in Vendor Management and 
Account Management.

Amazon Vendor Manager Software, Pan-EU (DE,UK,FR,IT,ES) I Business Process Improvement I Negotiation

1) Independent Management of Software Category:
- I took on independent management of the Software category within 3 months, showcasing strong leadership in Brand Management and Sales.

2) Operational Efficiency Improvement:
- I enhanced operational efficiency of the billing process with the 2nd biggest vendor, saving 4 man hours per week. Adoption on the EU level, and I successfully recovered over €1MM of unpaid invoices.

3) Marketing Plan Design and Implementation:
- I designed and implemented Amazon’s marketing plans for leading Antivirus companies (Kaspersky, Symantec), emphasizing expertise in Brand Development and Marketing Strategy.

4) Product Page Data Enhancement:
- I improved product page data, leading to a 5% increase in traffic and sales.
- I developed marketing plans showcasing proficiency in Branding & Identity and Integrated Marketing.

Amazon Online Sales and Brand Specialist I Market Research I Supply Chain I Retail Sales

Amunche SRLS

- I imported protein powder and black garlic from Chile and Pero to the European Union and sold the product on Amazon Germany with a monthly sales of 100 units.
- I was responsible for the analysis of the logistics and supply chain as well as food labelling policies.

Co-Founder I Entrepreneurship I Import I Amazon SellerCentral

Zipwash (www.ZipWash.es)

ZipWash is a laundry service startup tailor-made for university students.

- Conducted a market and consumer study in order to create a lean startup strategy according to the results.
- Responsible for definition and communication of the value proposition of the brand for the customers.
- Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

Co-Founder and Responsible for Marketing, PR and Strategy

Starwood Hotels & Resorts Worldwide, Inc.

1) Streamlined Communication Channels:
- Streamlined communication channels between the convention sales team and other departments.
Resulted in a 40% reduction in response time and significantly improved overall customer satisfaction.

2) Exemplary Organizational and Interpersonal Skills:
- Demonstrated exemplary organizational and interpersonal prowess.
- Flawlessly coordinated meetings and leisure events for up to 150 individuals, including prestigious clients such as Coca-Cola and KFC.
- Thrived in fast-paced, high-pressure environments, consistently exceeding expectations.

3) Sales Team Support and Competitor Analysis:
- Developed materials for the sales team to articulate the value of a unique new platform.
- Performed competitor analysis and conducted customer calls to inform product positioning and pricing.

Complex Sales Coordinator I Events I Hospitality 

- Responsible for the coordination and execution of marketing campaigns. 
- In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma.
- Coordinated the marketing and consumer research and created a loyalty club.
- Represented the marketing department at official events.

Marketing Trainee I Food & Beverage Strategy I Assistant to General Manager

Hotelschool The Hague

1) Student Representative at Hotelschool The Hague:
- Elected as one of 6 students to represent the entire student body, consisting of over 2000 students.
- Actively participated in meetings with the board of directors to discuss and contribute to the achievement of strategic goals.

2) Feedback Implementation and Complaint Handling:
- Implemented students' feedback obtained during feedback sessions.
- Dealt with and addressed complaints from the student body, ensuring their concerns were heard and addressed appropriately.

Member of the Representative Advisory Council

Le Meridien Barcelona

- Managed client interaction and customer service with more than 50 clients per day (handling of guest complaints).
- Promoted the hotel, its services, loyalty program and the promotions available.
- Accountable for financial and treasury support (Bills, guest payments).

Front Office Intern I Guest Relations 

Marketing managers and CMOs face a tough challenge: making smart choices in a world where data is locked away and media channels are scattered. 

I'm here to change that.

My mission is to empower marketing leaders with clear, actionable insights. 

Using a blend of cutting-edge AI and hands-on guidance, I help teams like yours:

- Boost marketing budget effectiveness across all channels
- Cut down on time-consuming manual reporting tasks
- Turn complex data into simple, powerful decisions

How do we do it? 
By combining smart tech with real-world know-how. 
Our custom-built workflow tools tap into AI's potential, while our team's deep industry experience ensures you get practical, results-driven advice.

This approach has helped marketing teams:

- Increase return on ad spend by up to 30%
- Free up 15+ hours per week previously spent on reporting
- Spot new growth opportunities hidden in their data

Ready to take control of your marketing data and drive real results? 

Let's talk about how we can streamline your decision-making process and boost your team's impact.

Reach out today to start your journey towards smarter, more effective marketing.

Christin A.

Fast Company

Fast Company Executive Board is a vetted professional organization of senior executives, founders, business owners, and industry experts who are defining the future of business. As an Executive Board member, I write monthly articles that appear on Fastcompany.com and contribute to the professional community.

Executive Board Member

Slalom Consulting

I was Slalom's global lead for Advertising & Marketing Transformation, supporting the organization's 50+ offices across North America, EMEA and APAC. I helped leading brands and agencies future-proof their advertising & marketing capabilities by crafting effective strategies, selecting the right solutions and technologies, building winning orgs, and measuring performance to boost RoMI/RoAS in a privacy-first world. 

As part of this role, I helped manage key MarTech/AdTech platform and ISV partnerships including Amazon Ads/AWS+Ads, Google Ads/GMP, Adobe, LiveRamp, The Trade Desk, Snowflake, Claravine, Mint.ai, Amplitude, Amperity, Segment, Tealium, TransUnion, Braze, TreasureData, ActionIQ and more. 

- Advertising & Marketing Transformation
- MarTech/AdTech Strategy
- Digital / Marketing / Product Analytics
- Media & Agency Strategy
- Agency In-housing & Hybrid Agency Development
- Customer / First-Party Data Strategy
- Retail Media / Commerce Media
- Data Privacy & Responsibility

Managing Director - Advertising & Marketing Transformation

I ran Slalom's Global Experience Team (GXT) which was often referred to as Slalom Digital. This global team of 200+ professionals supported Slalom's global network of 45 offices by providing expertise in the following areas:

EXPERIENCE DESIGN (XD):
Human Centered Design
Formative/Summative Research
Visual Design/Creative Services
User Testing & Validation
Service Design
Design Systems & Design Ops
Accessibility & Inclusive Design
Innovation Execution
Design Thinking / Sprints
Brand ID (Create)

CUSTOMER STRATEGY (CS):
Customer / Employee Experience
CX Organization or Operating Model
VoC / Experience Analytics
Loyalty Strategy / Operations
Brand Strategy
Customer Success Design
Agile Research
Customer / Content Strategy
Sales Strategy & Sales Optimization
Customer Value Prop & GTM
Product Strategy & GTM

DIGITAL STRATEGY (DS):
ExperienceTech (MarTech / SalesTech / ServiceTech) Strategy
AdTech Strategy & Execution
Media & Agency Services
Marketing Transformation
Marketing Org Design
Marketing Operations 
Marketing Performance Management
Contact Center Transformation
Strategic Product Management

Managing Director - Global Experience Team

Slalom is a modern consulting  company focused on strategy, technology, and transformation. In 39 markets around the world, Slalom teams have autonomy to move fast and do what's right for our clients, making us more personal and nimble than traditional consulting firms. We care deeply about helping you tackle your biggest challenges and turn your vision into reality.

Slalom's brings the experience and discipline of a management consulting firm, the creative brainpower of a digital agency, and the deep technical expertise that’s been at the core of Slalom’s business since day one.

Practice Area Director

University of Colorado Boulder - Leeds School of Business

The Advisory Committee meets several times per year to discuss the curriculum of the Customer Experience Program and assign mentorships for future class participants.

Advisory Committee Member, Customer Experience Certificate Program

Capgemini Consulting

Capgemini (EPA: CAP) is headquartered in Paris, France and operates in 40 countries, with nearly 120,000 employees across North America, Europe, South America and the Asia Pacific region. Capgemini Consulting is the Strategy and Transformation Consulting brand of the Capgemini Group. 

Life Sciences has multiple sectors: pharmaceuticals, biotechnology, medical devices, and agribusiness. For each we provide clients with industry-specific solutions. Capgemini’s life sciences team globally comprises a network of 2,500+ consultants. Our team of life sciences experts are able to share insights into the most critical business issues facing this industry right now, because we are the No. 1 global life sciences consulting practice.

Principal responsibilities:
- Guided Life Sciences clients through digital transformation projects
- Consulted Life Sciences clients on Customer Experience (Marketing, Sales & Service) strategy and transformation
- Led teams of consultants on wide range of consulting projects, from inception to delivery
- Delivered clients best-in-class strategy based on deep understanding of industry best-practices, trends and topics 
- Provided thought leadership and Subject Matter Expertise (SME) on Marketing, Sales & Service disciplines
- Developed relationships with clients and gain deep understanding of their businesses
- Identified new revenue opportunities for Capgemini Consulting, both within and outside of existing accounts

Principal areas of consulting expertise:
- Digital Transformation Strategy
- Sales & Marketing Strategy and Transformation
- Multi-Channel Marketing Strategy (MCM)
- Closed-Loop Marketing (CLM) & eDetailing Solutions
- Campaign Management Strategy & Solutions
- Vendor Assessment
- Data Management Strategy
- Customer Relationship Management (CRM) / Customer Experience (CX) 
- Digital Marketing Strategy 
- Social Media & Social CRM
- Database & Direct Marketing / Personalized Communications

Managing Consultant - Life Sciences Consulting

Dun & Bradstreet

D&B (NYSE:DNB) is the world's leading source of commercial information and insight on businesses, and was founded 170 years ago. D&B provides solution sets that meet a diverse set of customer needs globally, encompassing Risk, Supply and Sales & Marketing business units.

- Directed and expanded key relationships with D&B’s commercial Fortune-500 client portfolio.
- Consulted clients on digital transformation through integration of D&B’s data services into internal business processes and analysis of information workflow throughout organization.
- Identified opportunities to enhance clients’ marketing program by leveraging D&B’s extensive firmographic information on customers and prospects.
- Assessed performance of customer acquisition, lead nurture and CRM programs; identified new opportunities for D&B’s data services within key enterprise accounts.
- Consulted clients on Master Data Management (MDM) solutions and best practices.
- Leveraged skills and industry experience to drive long-term sustainable revenue growth for clients.

Major clients:  Honeywell, Avaya, Ernst & Young, PwC, Deloitte, Cap Gemini, ADP, PepsiCo., NY Times, Arrow Electronics, Cushman & Wakefield

Consultant, Sales & Marketing Solutions

Easypurl.com

Easypurl.com is the leading provider of cross-channel marketing software and services. Easypurl.com is a complete online solutions provider for Personalized URLs, landing pages, email marketing, QR codes and postal mail tracking with intelligent mail barcodes (IMB).

- Played leadership role in start-up firm selling innovative B2B SaaS marketing technology.
- Directed sales and marketing efforts while managing a team of 12 direct reports.
- Implemented successful marketing campaigns for firm using email, direct mail, search engine (paid and organic), mobile, trade show marketing and print advertising.
- Developed Partnerships with key industry players, including HP, XM Pie, Kodak, PODi , USA Data, PIA/GATF, DSCOOP, Allegra Network and the Direct Marketing Association (DMA).
- Represented company to press and at seminars, conferences and other industry events
- Launched company e-newsletter and blog and managed social media strategy.

Major clients:  General Motors, Disney, Covidien, Radio Shack, RR Donnelley, Draft FCB, Digitas, Wunderman, Wolters Kluwer, Kaiser Parmanente, Rogers Telecom, Budco, Kraft

VP Sales & Marketing

Indros Technologies, Inc.

INDROS (Interactive Direct Response Services) Technologies, Inc. was a boutique Interactive agency specializing in online customer acquisition for direct marketers.

- Developed and implemented digital marketing plans for new clients entering the US market.
- Established interactive media network that included relationships with marketing partners such as Google, Yahoo, MyPoints and Azoogle.
- Implemented online marketing campaigns acquiring 50,000+ new customers and generating over $2.25 million in revenue between 2004 and 2006.
- Negotiated online media buys in various formats, including CPM, CPC, CPA & CPL.

Major clients:  Yves Rocher, Dr. Pierre Ricaud, Haband, Covermark, EMF Fashions, New York City Department of Education (NYCDOE)

Director of Marketing

Crown Relocations

Crown Relocations is a multinational corporation specializing in assisting individuals and corporations with international relocations. Crown Relocations has more than 4,000 employees in 40+ countries.

- Created PR department for multi-national corporation breaking into US market
- Acted as official pressperson, interacting with print and digital media.
- Conceived, researched, wrote, pitched and dispatched news items to press
- Wrote feature articles for publication in major newspapers and magazines, in US and abroad

Communications Manager / Press Officer

Actilog, SA (Paris, France)

Actilog, SA is a business publisher specializing in the production of prospectuses and annual reports.

- Served as firm’s principal liaison to English-speaking clients
- Coordinated translation and production of prospectuses and annual reports

Major clients:  Air France, BNP Paribas, Société Générale

Client Services Manager

MBA Center

The MBA Center is a network of educational advising and test preparation centers that help prospective MBA students enhance their chances of admission to business schools.

- Edited and contributed to 'MBA Events' annual magazine
- Contributed to 'Total TOEFL Prepbook' and 'Mastering the GMAT' test-prep books

Writer

Executive with two decades of experience in the digital space encompassing strategy consulting, marketing/advertising technology, data, and media planning/buying. Thought leader and subject matter expert in customer experience management, digital strategy, and advertising & marketing transformation. Podcast host, writer, and public speaker.

Specialties: 
- Advertising & Marketing Transformation
- Customer/1PD Data / C360 / Identity
- Data Clean Rooms & Data Collaboration
- Paid Media (planning, measurement)
- MarTech/AdTech advisory
- Digital Analytics
- Data Privacy & Responsibility
- Digital Marketing Strategy
- Publisher Data Monetization
- AI in Advertising & Marketing

Industries served: Healthcare (payer/provider), Life Sciences (pharma, biotech, med devices, MedTech), Media & Entertainment, Telecommunications, Retail/Consumer Goods, Financial Services, Tech

Rio Longacre

Data foundations aren't sexy... but Patrick Duggan from Treasure Data thinks we should be talking about them a lot more. I agree!

If this sounds interesting, check out our 1:1 #SignalAndNoise Podcast session during Amazon Web Services (AWS) #reInvent earlier this week. Patrick leads global alliances for TD and has been a great partner of Credera for many years.

#MarTech #AdTech #CDP #Data #AI

Brett House Alyssa Furth Phil Lockhart Kim Batson

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Rio Longacre

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Rio Longacre

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