The Hospitality Leader's Roadmap: Move from Ordinary to Extraordinary

In "The Hospitality Leader's Roadmap," Christin Marvin, a seasoned hospitality professional, shares her inspiring journey from a line cook at 15 to managing partner by 30. With over twenty years of industry experience, Christin provides a candid and insightful memoir filled with leadership lessons and personal growth stories.

In this book, you will:
Discover the characteristics of a great leader.
Learn the importance of hiring people smarter than you.
Understand how to create systems for success.
Explore effective methods for developing managers.
Gain insights into achieving mental fitness.

"The Hospitality Leader's Roadmap" offers an inside look into the highs and lows of the restaurant industry, providing practical wisdom for aspiring and seasoned professionals
This book serves as a beacon of hope and a guide for navigating the demanding yet rewarding path of the hospitality world, addressing the critical issues of burnout and the unhealthy influences of alcohol. Embark on a transformative journey to becoming an extraordinary hospitality leader. 

Grab your copy now at christinmarvin.com/book

Author

Restaurant Leadership Podcast

The Restaurant Leadership Podcast : The show that teaches restaurant owners and operators how to be world-class leaders without wasting time and energy.

Podcast Host

CHOW - Culinary Hospitality Outreach & Wellness

CHOW’s mission is to support wellness within the hospitality industry and to improve the lives of our community through shared stories, skills, and resources.

Board Member

Solutions by Christin

My company, Solutions by Christin offers one on one coaching, group coaching, leadership workshops and consulting for local restaurant leaders who are looking to be in the top 1% of the industry.

Hospitality Catalyst

Denver, Colorado

Area Manager

I had the pleasure of developing leaders, opening new locations, connecting with the community and making our restaurants more sustainable in the Colorado market. My passion lies with developing people, building culture and operations excellence.

Regional Manager

I had an active role in helping the company expand from 2-7 locations that spanned a variety of concepts. I also implemented a wellness program, hired and developed leaders and implemented systems to drive sales.

Managing Partner

Christin Marvin is a distinguished restaurant coach, author, speaker and host of the restaurant leadership podcast, No Hesitations. With over twenty years of experience, Christin has established herself as a preeminent authority in the field, having spent time in both fine dining and high-volume growth concepts. 

As the founder of Solutions by Christin, she partners with independent restaurant owners to address their most pressing leadership and business challenges, enabling them to focus their time and energy where it matters most. Christin excels in personalized one-on-one coaching and facilitating impactful leadership workshops. 

When you embark on a coaching journey with Christin, it's not merely about coaching; it becomes a transformative adventure, breaking down barriers and propelling you to levels of success you may have never imagined possible.

Christin Marvin

The restaurants that survive the next 5 years won't be the ones with the best food.


They'll be the ones with the best systems.

Great food keeps people coming back.

But systems are what keep your doors open.

Systems for:
✅ Hiring and training people who don't need you to babysit them
✅ Managing food costs without sacrificing quality
✅ Creating consistent guest experiences across every shift
✅ Building leaders who can run the business without you

Good food gets you noticed.

Strong systems keep you profitable.

#RestaurantBusiness #RestaurantSystems #HospitalityLeadership

We coach multi-unit restaurant operators to build systems that drive profitability and reclaim time—so they can scale with confidence and spend their time and energy where they want to, not where they have to.

If your managers are working 70-hour weeks during the holidays, you have a systems problem.


Not a dedication problem.

I get it (December is insane in restaurants).

But if your leadership team is burning out just to keep things running, something's broken.

The Process pillar in the IRF is designed to prevent this.

When you have strong processes:
✓ Your managers aren't the only ones who know how to solve problems
✓ Your team can execute without constant supervision
✓ Systems reduce the chaos instead of adding to it

Your managers should be leading, not just surviving.

And if they're barely hanging on, it's time to build better systems.

Watching your managers burn out trying to hold everything together? Comment "SYSTEMS" and I'll show you which processes are breaking them.

#ProcessPillar #ManagerBurnout #RestaurantSystems

Curious about how restaurants can effectively implement NA beverage programs?                         

Join us for a transformative conversation as Dana Bonelli , a veteran in the wine and spirits industry, unveils the evolution of inclusivity in the non-alcoholic (NA) beverage space. Discover how the hospitality sector has shifted from exclusive, patriarchal beginnings to a more welcoming and inclusive environment. Dana reflects on her journey starting in the mid-90s and provides a comprehensive look at the industry's progress in response to technological advancements, cultural changes, and increasing consumer demand for wellness-oriented options. 

#nonalcholicdrinks #hospitality #leadershippodcast

Know a restaurant leader who's burned out, questioning their path, or ready for a transformation?


Give them The Hospitality Leader's Roadmap.

This isn't a tactics book.

It's my story of going from line cook at 15 to managing partner by 30, navigating burnout, struggling with alcohol, and finding a better way to lead.

Inside, you'll find:
✓ Raw, honest stories about the reality of restaurant life
✓ Lessons on resilience, mental fitness, and sustainable leadership
✓ Practical wisdom for leaders who want to thrive, not just survive

This book is for anyone in hospitality who's ever felt like they're giving everything and getting nothing back.

It's a reminder that you're not alone, that burnout isn't a badge of honor, and that there's a better way forward.

If you know someone who needs this message, this is the gift that could change their life.

Grab your copy at the link in the comments. Sometimes the best gift is knowing someone else gets it.

#HospitalityLeadership #BurnoutRecovery #RestaurantLife

Things I know at 44 I wish I knew at 30:


Burnout isn't a badge of honor (it's a warning sign).

You can't lead effectively when you're exhausted.

Your team will rise to the expectations you set (if you actually set them).

Saying no is a superpower.

The best leaders aren't the ones who do everything (they're the ones who build people who can).

If I could go back and tell my younger self anything, it would be this:
Working harder isn't the answer.

Leading better is.

What's one lesson you wish you'd learned earlier in your career?

#LeadershipLessons #RestaurantOwner #CareerWisdom

Short and sweet today because it's the weekend before Thanksgiving:


Take 10 minutes today to thank your team.

Not a generic "good job."

A specific "I see what you do and it matters."

Name the thing they did well.

Tell them why it made a difference.

Mean it.

Your team is about to bust their asses this week.

Let them know you see them.

#RestaurantLeadership #TeamAppreciation #Thanksgiving

Most restaurant owners confuse being busy with being productive.


They're not the same thing.

Busy is working 70-hour weeks putting out fires.

Productive is building systems so fires don't start in the first place.

Busy is doing everything yourself because "it's faster."

Productive is training someone else so you don't have to do it anymore.

Busy is reacting to whatever crisis pops up.

Productive is planning so crises become rare.

You didn't open a restaurant to be busy forever.

You opened it to build something sustainable.

What's one thing you're doing this week that's busy work vs. productive work?

 #RestaurantLeadership #ProductivityTips #WorkSmarter

How to lead your restaurant through market saturation without burning out.                          

Kevin Morrison explains how knowing your numbers and leading with clarity helps your brand stand out, even in crowded cities like Denver.

Learn more on The Restaurant Leadership Podcast.

#restaurant #leadership #innovation

Your team doesn't need more training.


They need better systems.

Training without systems is just setting people up to fail.

You can train someone on your service standards all day long, but if:
⁉️ You don't have a clear onboarding process
⁉️ Your managers aren't reinforcing those standards
⁉️ There's no accountability when standards slip
...that training doesn't matter.

Systems create consistency.

Training teaches people how to work within those systems.

You need both.

But systems come first.

What system is missing in your restaurant right now?

#RestaurantSystems #RestaurantTraining #OperationalExcellence

🔹Are you tired of scrolling through LinkedIn without getting any traction for your business or professional profile? Look no further! 🔹

I'm Ophir Tal - The Linkedin Content Writer and marketing strategist you've been searching for.

With over 5 years of experience in creating engaging content, I know what it takes to get your target audience hooked, lined up, and tinkered with. 

⭐I have a rich background in journalism and bilingual content creation in both English and Hebrew, which is essential in creating compelling messages that resonate with your audience and get you the results you need.

⭐Whether you're a big or small business, a solopreneur, or just an individual looking to get ahead, I'm your guy!  

⭐My Content writing services have helped an array of clients boost their brand awareness, attract quality leads and create content that have their audience begging for more and unlocking new opportunities.

I'm here to help you crush it on LinkedIn! 


👉So, if you're ready to boost your brand awareness and get new opportunities on LinkedIn, let's chat!

Ophir Tal

Ophirwriter

Linkedin ghostwriting & personal branding for B2B Founders & CEOs to make their LinkedIn profile a beacon of business relationships.

Want to grow your linkedin? Book a call with me here:

ophir-tal.com

Founder | LinkedIn Consultant & Ghostwriter

Wikimedia Israel

Managed Wikimedia Israel's social media channels (Facebook, LinkedIn, Instagram) and wrote newsletters about Wikimedia's activism in sharing free knowledge

Marketing and Events Manager

Combat Anti-Semitism Movement

Promoted brand awareness by writing youtube scripts, tweets and posts on Facebook and Instagram.

Social Media Intern

The Jewish Agency for Israel

Initiated, facilitated, and hosted Israel-themed arts, culture events, and lecture series for a Jewish community of 26,000 people and wrote a blog aimed at that community.

Community Specialist

Eloops

Created Blogposts and newsletters aimed towards raising the topic of Employee Experience and brand awareness for a Saas Startup.

Content Management Intern

ynet

Wrote articles and conducted interviews for Xnet Magazine of The Ynet network

Freelance Journalist

Build a LinkedIn personal brand you’re proud of.

If you’re a founder who’s active on LinkedIn and doesn’t get results, it’s either because of these 2 reasons:


→ You’re not reaching the right people.

→ You’re not saying the right things to get their attention.

You’ve put in hours writing posts, but most of the engagement comes from colleagues, friends, and family, not decision-makers.

You hesitate to post because you don’t want to sound “salesy.”

You keep giving away free value, hoping something will happen.

Meanwhile, the right audience still doesn’t know you exist.

When I partner with you, we fix both problems so your LinkedIn starts working for you:

→ Your profile positions you as a trusted authority.

→ Your posts spark interest from the people you actually want to talk to.

→ Your network fills with the right connections who open doors to opportunities.

Here’s what other founders have achieved working with me:

→ Grew their following 10x in 6 months, attracting the right investors and partners.

→ Started conversations with relevant prospects through content aligned to their values.

→ Built credibility in front of people who could hire them, invest, or refer them.

If you want to make LinkedIn work for your business goals, book a discovery call: ophir-tal.com

I’ll partner with you to manage your content strategy, execution, and delivery in full, while you stay focused on running your company.

All under a fixed monthly retainer with clear pricing and set conditions.

Book your 1:1 call with me (link in bio) to make it all happen, so you can attract the right people, start the right conversations, and open the right doors.

Because I’m a LinkedIn ghostwriter and coach, I work remotely.

Because I help my clients get leads and followers there, and built my personal brand around that, I get paid.

Because of that, I can live as a digital nomad.

And because of that, I’m spending this long weekend in Pai, northern Thailand.

This is freedom through branding :)

LinkedIn content strategy built for clarity and results

No alternative text description for this image

Black Friday Special: LinkedIn Content Strategy that will help you generate leads 🤘


If you're tired of posting without getting any results keep reading.

I'm offering a 1-hour intensive content strategy session that will transform how you approach LinkedIn.

The goal is to build your systematic approach to convert your audience to whatever goal you have in mind (leads, job applicants, podcast interview-you name it).

Here's exactly what you'll walk away with after our session:

THE STRATEGY

↳ Content calendar structure you can follow week after week.

↳ DM conversation starters that actually get responses and book calls.

↳ Engagement tactics that build genuine relationships, not just vanity metrics.

↳ Positioning framework that differentiates you from every other person in your space.

↳ Content pillars tailored to your audience so you know exactly what to write about.

THE PROCESS

We'll spend one focused hour together where I analyze your current approach, identify the gaps, and build your custom strategy from scratch.

After our call, I'll write everything down for you in a comprehensive strategy document. You'll have your roadmap ready to execute the moment we hang up.

THE RESULTS

My clients typically see engagement increases within the first week and start booking discovery calls within 90 days. One founder I worked with recently booked 9 calls in 1 week.

Is it guaranteed? Nope. 

Will you have a strategy to get you there in 30, 60, 90, 120, or 180 days? 

Yes. 

It’s up to YOU how to implement it.

THE DEAL

Normal investment: $150
Black Friday price: $100 (30% off)

This offer expires Sunday night. 

After that, I’m back to regular pricing.

YOU

↳ Ready to invest one hour to transform your entire LinkedIn strategy.

↳ Solopreneur or founder ready to take LinkedIn seriously.

↳ Looking for a systematic approach, not random tactics.

↳ Willing to post consistently and engage authentically.

This is your opportunity to stop guessing what works on LinkedIn and start following a proven system that generates real business results.

Want in?

Send me a DM and I'll send you the link to book and pay for our 1:1 LinkedIn content strategy call.

P.S. Only taking 10 clients at this price. When they're gone, they're gone.

If you don’t piss people off, 

Then you’re off. 

If you’re always so agreeable,

Then I disagree with your attitude. 

If you’re always appealing to the masses,

You are not appealing to me. 

If you don’t stand for something,

Then you bend on your knees. 

If your offer feels too safe, it’s unsafe!

And so does your LinkedIn. 

Disrupt yourself and your writing,

Deliver your punches like Mike Tyson did.

Then and only then,  

You could disrupt an industry.

LinkedIn strategy built for clarity and results

Favikon ranked me as the number 1 LinkedIn creator in Israel in the content marketing & copywriting niche! 

This is insane. 

Not only that I’m in the top 200…

Or top 50…

But number 1! 

If I said it about myself…

Then it would be bragging. 

But when Favikon says that about me…

That’s something else. 

It means I have made a difference. 

And frankly, beyond the likes or recommendations from clients, this is the ultimate proof I literally stood out. 

Humbled (yes, humbled) to provide value in the content marketing & copywriting niche, 

Knowing that in 2025 I’ve improved lives and helped founders become better off on LinkedIn.

This remarkable place is Boracay in The Philippines, it’s the first island we explore here!

Like I told you last week:

Weekdays are for ghostwriting & coaching 

Weekends are for island relaxation.

That’s what I call work-life harmony,

That’s the essence of being a digital nomad :)

"I'm here for connection not business" is the biggest lie on LinkedIn.


Every single person saying this still pays for Netflix, buys coffee at Starbucks, and orders from Amazon.

They're literally supporting businesses every day while pretending they're above commerce.

They’re the ultimate hypocrites.

They can’t deny there's nothing wrong with 
doing business on a business platform. 

LinkedIn was literally created for professional networking and business development! 

No one is a mother Theresa who's above making money. 

We all have bills to pay and goals to achieve.

If you want to get clients be honest about it.

People respect it way more than fake altruism.

I forgot to tell you that Anna Pitner and I are now in our 10th country as digital nomads: The Philippines! 🇵🇭

From Makati in Manila, during weekdays:

Build LinkedIn content strategies for people who want to get results & clarity 

Coach clients who want to master content & social selling skills for life 

Ghostwrite on LinkedIn for the founders who want to scale their personal brand 

And in the weekends, explore the beautiful islands of the Philippines.

I'll keep you posted about my experiences here!

This post isn’t about business and it is about business at the same time.

Why? 


In every conversation I have with prospects, 

My digital nomadism is the ultimate ice breaker.

It kills all objection even before we talk about LinkedIn. 

The founders want to know:

Where I travel
How do I do it
How do I fund my travels 

And many of them are truly jealous…

And beyond all of that, 
my nomadism is proof,
A cornerstone of my LinkedIn strategy. 

Proof one can use LinkedIn to make money. 
Proof one can use LinkedIn to design their life.
Proof that I stand for something, not blend in. 

So now, as I explore The Philippines, 

I’m sharing social proof:

Not being a guy who’s always behind the laptop,

But living an interesting life,
And then writing about it. 

(Maybe that’s why Favikon ranked me as the number 1 creator from Israel in the content marketing & copywriting niche). 

Now, what can you learn from it? 

Analyze your hobbies. 
Find 1 angle that makes them unusual.
Write about them with passion.

Tie them to your personality, 
And tie your personality to your business. 

That’s how you live an interesting life,

That’s how you you’re being professional by being personal.

P.S. What hobby or a field of interest you have that you could write about on LinkedIn?

I'm sick and tired of generic LinkedIn content. And I bet you are too.

"Failure is the stepping stone to success" 🙄
"Here are 5 tips to boost productivity"
"Agree? Thoughts?"

It's content pollution.

The problem isn't that people don't have interesting stories.

It's that they default to sanitized, soul-crushing content that sounds like everyone else.

But your mess is your message!

That time you got fired after calling your boss a narcissistic jerk? 

POST IT.

The product launch that flopped because your audience lied in the market survey? 

POST IT.

The investor who ghosted you but then you saw them at the Starbucks line and hit it off?

POST IT.

I've stopped telling my LinkedIn coaching clients to write  "inspirational" posts.

Now I hunt for their uncomfortable truths. 
The moments that made them sweat.
The decisions that kept them up at night.

Stories people can’t copy,
But can deeply relate to. 

Generic content brings generic results.
Specific content warms potential clients.

They both work.
One against you and the other for you.

P.S. Are you team generic or specific?

Too many founders on LinkedIn obsess over “high ticket” clients, but all they should focus on is providing wonderful services to wonderful people.

Some even give marine animal nicknames to clients…whale client, fish, shark. How degrading! These are people. Treat them with respect and give them what they’ve paid for. 

Someone who pays is always more valueable than someone who doesn’t pay and seemingly has more money. 

Like Dumbledore said: 

Help those who deserve it. 

Clients aren’t high or low ticket. 

They are people goddamit.

Before working with me: 
No calls from LinkedIn. 

After working with me on his branding: 
9 calls booked from linkedin. 

1 hour call, 1 strategy, optimized for results. 
Now, as it’s Black Friday, 

I offer the same kind of session, 30% off. 

If you’re interested in linkedin content strategy that converts, DM me “strategy”

I’ll send you the link to book our 1:1 linkedin strategy session at the discounted price of $100.

The old LinkedIn playbook is dead. 


Buying signals? 

→ Aren't as obvious as they used to be.

Virality? 

→ Isn’t encouraged by LinkedIn anymore.

Inbound leads? 

→ Still possible, yet unpredictable.

Yet too many “gurus” preach the old playbook as if LinkedIn didn’t change in 3 years.

But linkedin has changed, we all feel it. 

To make LinkedIn work for us, 

We must shed the old playbook, 

And adhere to a new one, 
In which linkedin growth isn’t the goal, 

It’s the tool dor something more profound: 

Business growth and self-growth. 


This is my alternative LinkedIn playbook for 2026:


1. Talk to people who feel the problem

Do not worry too much about titles or filters.
Your best buyers already want help.
Some of them never saw your content. 

They only need to feel the problem you solve.


2. Use content to show depth,

Most buyers don’t comment.
Many don’t like or follow.

Some only see your content after you DM them.

But when they do see it, 
They should feel you are real, sharp and clear.
Depth builds trust. Views do not.


3. Have a simple point of view

Say what you believe.
Say what the market gets wrong.
Say how you work.
A few strong ideas beat a long list of tricks.


4. Let DMs do the real work

Content warms people up.
DMs move them forward.
Keep your messages short and human.
Ask simple questions.
Your goal is to see if they want help now.


5. Don’t chase likes or profile views

These signals can be nice, 
but they don’t tell you who wants to buy.
Sometimes they mean nothing.
Sometimes they mean something.
You can check them, 
but don’t depend on them.


6. Use content and DMs together

Content alone is slow.
DMs alone feel weak.
Together they create trust fast.
People who discover you through a DM and then read your posts usually move quicker.


7. Give people one clear next step

This can be:

- A call
- An entry offer
- A landing page 

One path keeps things clean and easy.


8. Show real wins, not hype

Share proof that others said about you, like:

- Client results
- Testimonials 
- Rankings

Not follower growth. 
Not big claims.
Others can say about you,
What you can’t say about yourself. 


9. Grow your small world, not the whole world

Start more conversations. 
Gather more newsletter subscribers.
Grow the people who see you often.
It works better than big random reach.


10. Improve your writing every month

Don’t look for high views.
Look at the posts that made people comment with deel emotions. 
Double down on them.


In 2026 you’ll face 2 choices: 

Chase a world of linkedin growth that barely exist anymore 

Or use linkedin as a tool that grows you, not it. 

I’m definitely choosing the latter, 

Because LinkedIn doesn’t exist. 
Only YOUR LinkedIn does, 

And the goals YOU want to achieve through it, not ON it.

P.S. What part of the playbook surprised you the most?

There are 5 types of people in your DMs:


(Get your strategy for booking meeting through LinkedIn here: https://lnkd.in/dkuyTP62 )

→ Type 1: The Valuable Prospect

Needs your help, 
Answers questions,
Cooperative. 
These are your next clients. 
True partners who make your job easy.


→ Type 2: The Self-Denier 

Clearly needs help but waves their "million years of experience" flag.

They're drowning but won't grab the life preserver.

Leave them to drown. 


→ Type 3: The "Best, Name" Guy

Still living in 1995, 
Treating DMs like formal work emails.
“At this time I’m not looking to explore this. Best, name) 

AVOID LIKE PLAGUE. 


→ Type 4: The Helper

Can't afford you now but happily refers others.
These people are networking gold mines.
They will build your pipeline long-term.


→ Type 5: The Ghoster

Silence is their only language.
They read, they see, they vanish.
Block them after 3 days of not answering. 


Knowing which type you're dealing with saves you hours of wasted effort.

Stop treating everyone the same.

The valueable prospect will convert, 
The helper is worth building a relationship with. 

The rest are not worth your time and energy,

If you want to generate leads via LinkedIn.

I've built my entire DM strategy around these 5 types.

And it's transformed my response rates.

Because once you know who you're talking to...

You know exactly what to say and to WHOM.

Found this post helpful? Repost it ♻️

P.S. How many DMs do you send daily?

If you're here for business, be honest about it.

There's nothing wrong with that!
Actually, there's everything right with it.

Hiding behind soft language,
Talking about “connection” and synergy,
Will ruin your journey towards getting results.

Too many founders dance around their goals.

They post about "networking",
when they mean "prospecting."
They talk about "sharing value" 
When they mean "getting leads.

When you're clear about your intentions:

- You stop wasting time
- Your messaging becomes direct
- Your content attracts the right people

The people who succeed online are the ones who own their business intentions.

They say: "I help X achieve Y through Z."

Not: "I'm passionate about connecting with like-minded individuals." 🤮

Your audience respects honesty.
They smell the fake humility from miles away.

So stop apologizing for building on LinkedIn.

Call it what it is: business.

You’ll grow your business faster.

Why LinkedIn has DMs in the first place?


It wants candidates to message employers.
It wants employers to message candidates.
It wants prospects to message businesses.
It was businesses to message prospects. 

Linkedin even created sales navigator,

To help people find specific prospects. 

SALES navigator. 
Not “synergy” navigator.
Not “connection” navigator. 

Sales, goddamit! 

When people write against sending DMs? 
They’re writing against LinkedIn. 

When people say that LinkedIn isn’t for sales? 
They’re denying LinkedIn their money. 

A platform like LinkedIn can’t say: 

“You’re allowed to message someone if you’re interested in their services, but you’re never allowed to message someone who you see as a potential client”.

If it would have been the case,

The platform would be called North KoreadIn,

Not LinkedIn. 

So get used to it:

The wheel is round. 

One day you buy, the other day you sell. 
One day you look for a job, 
The other you’re hiring.

People wouldn’t be here if LinkedIn wouldn’t make them money in the short or long term.

Those who fail to understand it?

Shouldn’t be on LinkedIn, period.

In 2026, I’ll share more of my lived experience on LinkedIn.


You see, the sea of sameness turned into an ocean of sameness, 

And because this is a competitive platform,

It’s now a red ocean. 

But I’m not for that at all. 

I want to work with people who appericiate stories and not only think about problems and solutions, but also think about their passion. 

What contribution will I have if I’ll be another guy with a fancy carousel or an infographic? 

If I’ll say that I split the atom with AI and now everyone give me your email for access? 

No. 

In 2026, I’ll focusing on 3 kinds of stories:

-Stories from my life as a digital nomad 
-Stories from the journeys of my clients 
-Stories from my coaching/ghostwriting 

And I’ll use mostly pictures from my life. 

Yes, I’ll use AI as an assistant 

But you’ll get the raw version of me, 
And with 2 passions that I have in mind: 

Living a life of freedom,
Helping you become better off through Linkedin.

P.S. How will your writing on LinkedIn change in 2026?

I don’t work with people who hate AI.


As a LinkedIn coach, GPTs that I created are a major part of my work, 

Mixing profesionalism, nuance and effiency. 

I’m deeply excited about the new technology,

It helps my clients who are non-writers start writing themselves with my mentonrship. 

So when people attack AI…They attack me.

They attack my clients who love these tools. 

If you want AI in your toolkit, 

As an aid in your journey to freedom?

I’m the guy for you. 

If you think AI is inauthentic, 

You ain’t my person to work with.

Leads and reach are not rivals. They're allies.


I've been building LinkedIn strategies for years, 

And this rivalry is completely made up.

(Get each and leads on linkedin with a strong content strategy: https://lnkd.in/dkuyTP62 )

Reach without leads? 
You're building vanity metrics.
Leads without reach? 
You're limiting your growth potential.

You need both working together.

Reach AND leads = exponential results.

I'm not picking sides in this fake war.

The Iron Man vs Captain America rivalry made for great movies. Civil war if you recall. 

Eventually, they learned to work together.

If they wouldn’t have stopped treating each other as competitors,

And start treating one another as teammates,

They couldn’t have beaten Thanos.

Same thing happens on LinkedIn:

It’s a team sports between reach and leads. 

Reach the right people with posts 
Convert them with DMs
(Sometimes with posts)
Leave nothing to chance!

Stop the rivalry. Start the partnership✌️

P.S. What's your take? Team reach, team leads, or team both?

It’s only Tuesday and I already got 1 client this week and 2 inbound leads!

All thanks to my work, brand and LinkedIn profile.

If you are a founder who has been running your business for at least 2 years, 

Already has clients, existing demand, and a clear proof of concept, 

And you want 2026 to be the year you build a brand on LinkedIn and turn your LinkedIn presence into a predictable pipeline,

Send me a DM,

I’ll make LinkedIn work for you.

Some people want access to your time and experience but believe they shouldn't have to pay for any of it.


I had someone yesterday who embodied this perfectly.

"I have this problem that's holding me back in business."

They connected with me. 
They sent me a DM. 
They initiated the outreach.

But the moment I started asking simple questions to understand their situation, 

They got defensive.

Not because the questions were wrong, 

But because answering them required honesty and responsibility they weren't ready for.

Then came the classic line: "I don't want to go into this. Best, craphead”.

Haha, best? 

This is LinkedIn DMs, not email you weirdo!

They reached out for help, 
Then panicked the second it required depth.

They wanted clarity without commitment.

These are the type of people I block now.

Not remove as a connection, 

I block them entirely,
So they’ll lose access to me forever.

Only people who benefit my brand get access to my content:

- Clients
- Engagers 
- Past clients
- Mentors I’ve worked with 
- Service providers I’ve paid to 
- People who refer me to potential clients 

They all help me grow, 
They all get access to me.

If you can't invest financially, 
The minimum you can do is engage,
Or refer me to someone who needs help. 

If you do neither, then no:

You don't get to consume my content.

I'm here for people who are serious about LinkedIn,

Not those who drain my energy,

And make fool of themselves.

taplio

The Battle

Christin Marvin

Ophir Tal

Followers

Posts

Engagements

Likes

Performance ScoreChristin Marvin's LinkedIn Performance

Performance ScoreOphir Tal's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christin Marvin

Ophir Tal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Christin Marvin's LinkedIn Performance

Performance ScoreOphir Tal's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreChristin Marvin's LinkedIn Performance