𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻 𝗧𝗼𝗽 𝗩𝗼𝗶𝗰𝗲 𝗜 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗦𝗲𝗮𝗿𝗰𝗵 𝗜 𝗖𝗫𝗢 & 𝗕𝗼𝗮𝗿𝗱 𝗟𝗲𝘃𝗲𝗹

I believe we’re at the inflection point of the Next Economy an era where AI, human performance, and strategic  thinking will decide which companies thrive and which quietly disappear.

Most leaders see the wave. Few know how to ride it.
My mission is simple: turn uncertainty into advantage for those bold enough to lead.

For over 15 years, I’ve worked where complexity meets clarity building systems that can’t easily be copied, brands that own their narrative, and strategies that work today and three years from now.

I don’t chase trends.
I shape them through levers like learning loops, network effects, and narrative architecture that turn one smart decision into exponential impact.

That approach has powered ventures and transformations such as:

Dealerdesk  scaled a digital platform from beginner to market leader, leading to a successful exit.

Beyond Chiefs  guiding companies through uncertain environments with AI-fist Executive Search, fractional leadership and strategic advisory at the C-suite level.

RecRepublic  redefining recruitment with precision search strategies and candidate profiling frameworks that attract transformational leaders.

LabourX building an AI-enabled platform for the NEXT ECONOMY

Peak OS a holistic performance operating system for leaders, designed to sustain excellence in high-change environments.

From AI-powered recruitment to corporate enablement ecosystems, my work always shares one DNA:
See the game. Redesign the board. Change the outcome.

Today, I partner with founders, executives, and organizations to:

Pinpoint where AI creates true leverage in their world

Architect Organizations that stand for something bigger than features

Design systems so every action compounds over time

If you believe the future belongs to those who shape it message me to explore how your organization can lead in the Next Economy.

Christian Pobbig

growth w/ linkedin ads for B2B SMBs | 🧪 building with ai on weekends

Hey, thank you for being here ☺️

What I do >>>

- I help b2b companies scale with LinkedIn marketing (strategy & ads) 

- I write a 2x newsletter on proven product marketing insights at productletter.beehiiv.com

What I've done >>>

- I  have worked in-house as an SEO & Content Lead for a couple of SaaS companies.

- I have worked in 3 agencies over 7+  years developing, content strategy, branding, and copywriting.

- I have written 100s of long-form SEO content (including technical) for the last 7 years.

- I have developed content strategies for several  B2B SaaS startups.

- I have developed brand strategies for startups.

- I have ghostwritten LinkedIn content for a startup CEO.

-I have designed websites using Wix, WordPress, Shopify, Ghost, and more.

- I have designed landing page copy for clients.


NOW: I help B2B companies/services scale with LinkedIn Ads.

Interested?

Shoot me a DM.

Okerosi Davis 🦒

Founder; I want to take my LinkedIn serious this 2026
Me; I would recommend we test these 4 formats.

LinkedIn provides up to 9 content formats; 

- text
- polls 
- image 
- video
- event
- carousels
- document
- celebrations
-write article (on desktop)

Over my 8+ years on this platform, I not tried two

The celebrations feature got a revamp, but not tried it yet

I have attended several LinkedIn live events, not held one yet

When I talk to founders on the best format to use,
I always boil to 4 main ones. 

The first reason, they have been proven to work
The second one is LinkedIn algo prioritizes them

A few days ago I shared a post on looking into 300+ LinkedIn Creators.

Aside from understanding their LinkedIn positioning, I was noting their primary content formats.

Here is the breakdown; 

1. Text only 

Chris Walker, & Adam Robinson grew to 100k+ using text posts mainly.

And if you are starting out, text post is the best format. 

Importantly, the first 3 lines can make or break the post

I would add, you should consider text structure as well.

2. Image + text caption

If you have noticed, I have boiled my posts to this format.

With a twist though, maxing out on the 3,000 characters

And leaning heavily into on brand visual designs. 

The two factors are crucial for the algo currently
One is 'hacking' the Dwell Time metrics 
Two is about standing out on the Feed

Chris Donnelly, Anthony Pierri, Pierre Herubel
Jake Ward, Vincent Pierri, Nick Broekema 

These are of the best Creators to shadow on visual images/infographics

3. Video + text caption

This format has been a hit & miss for me
Even LinkedIn is indicating mixed feelings 

One quarter, video content is next frontier
The next quarter, my video feature is no more

But if you extrapolate from other platforms
Video is the language of the internet

For LinkedIn, think long form video 
With LinkedIn ads clients, long form does better
Additionally, the platform now has 'total watch time' analytics

One interesting trend am seeing with B2B videos,
Is the rise of video-first LinkedIn B2B Creators
They are contracted to create videos for brands

Ademola Adelakun, Connor Lewis, Todd Clouser
Louis Butterfield, Oyinko K., Alex Sheridan 

These are some example Creators on my feed.

4. Documents

In my experience, this one is a hit or miss format
It's worth testing though. 

Eddie Shleyner does really well with the format
So Jake, Anthony, and Nick that I have mentioned above.

The key difference am seeing boils down to design

The other formats are on demand basis.
Matt Lakajev does well with live events
Andy Mewborn is winning with Polls 

Am putting a 100 examples swipe file.
Comment ' Format ' and I will share it with you


___________________________________________________

tl:dr; 4 LinkedIn content formats to test as a Founder
p.s: follow me Okerosi Davis 🦒 on linkedin marketing

taplio

The Battle

Christian Pobbig

Okerosi Davis 🦒

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Performance ScoreOkerosi Davis 🦒's LinkedIn Performance

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taplio

The Battle

Christian Pobbig

Okerosi Davis 🦒

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Okerosi Davis 🦒's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreOkerosi Davis 🦒's LinkedIn Performance