Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

_


4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

voilà (getvoila.com)

- full ownership of the marketing function of the business (performance,retention, brand, design, PR)
- cross departmental growth led projects to continue to improve the product market fit
- focused on improving the attractiveness of the business model for future growth and investments.

CLARK

- Leading, guiding and enabling a team of 30+ marketers across areas including Performance, TV & Offline, Partnerships, Organic, Influencer & Podcasts.
- Driving the group-wide strategic marketing growth efforts for scaling user intake and brand awareness.
- Managing multi-million marketing & branding budget.
- Development of functions including mid-term marketing planning, products / services, channels, and touch points, assuring enhanced brand and performance marketing. 
- Steering a diverse range of data and KPI related processes through close collaboration with key stakeholders. 
- Further developed and implemented a new marketing operating model, encompassing marketing delivery performance.

VP Growth Marketing

- With a strong focus on the future of digital, I led a team responsible for the establishment of shared frameworks based on marketing and user experience best practices testing. 
- Scaling the digital efforts 6x in just over 2 years.
- Growing the team from 1 to 20 people within 2 years.
-Working on a project basis, I covered all digital marketing topics including Social Media, Influencer, SEO, Native, CRM, CRO, SEA, Podcasts.

VP Digital Marketing

DCMN

- Market and product expansion.
- Multi-brand strategy.
- OKR definition and tracking.
- RFP for marketing automation tooling.
- Global top talent acquisition and retention plans.

International Head Of Digital

GLOSSYBOX

- Successful exit; acquired by The Hut Group.
- Managed the marketing teams across 7 international markets in a matrix dynamic.
- Market and product expansion.
- Quarterly campaign roll-outs.
- Responsible for all Online and Offline Marketing initiatives at Glossybox stretching from SEO, SEM, Affiliates, Strategic Partnerships, Display Advertising, Print, TV, Radio, Planning & Processes.

Global Head Of Online Marketing

Ringier AG

- Managed PPC campaigns for multiple clients in the sub saharan African region, including Google Ads, Facebook & Instagram, PR, SEO and basic programmatic;
- Conducted accounts' audits, strategy reviews and recommendations;
- Supervised a team of five people- consisting of junior and senior digital marketing executives;
- Oversaw the wider team training and development;
- Actively engaged in talent search, interviewing and hiring for the newly established hub;
- Handled the team's performance appraisals and career objectives' establishment.

Ecommerce Manager - Online Marketing International

Liquid Labs GmbH

- An In-house venture builder for the Otto Group, with focus on FinTech and Logistics. 
- Successful exit; acquired by Hermes Europe.
- Responsible for strategy and execution of all Online and Offline marketing channel including but not limited to SEA, SEO, CRM , Social Media, Direct Mail, Video Marketing and CRO.
- A business development focused role with agility, speed and strategy proving the major drivers for success.

Online Marketing Manager

die kartenmacherei GmbH

- Google and Social Media advertising for performance and branding marketing in Germany and Austria
- Execution of campaign strategy and optimise them towards defined KPIs
- A/B tests, DCO tests to bring new approach to the team
- Competitor analysis to stay inside market trends
- Create data-driven reports to measure advertising efficiency
- Marketing project management: New marketing channel acquisition, improving existing channels, analysing the data and taking actions accordingly

International Marketing Manager

SANDEMANs NEW Europe Tours

- Progressed from Paris City Manager to Regional Director in charge of 3 operations.
- Controlled an operational budget of over 7 digits.
- Achieved significant revenue increase that forever changed the organisation by delivering new service offerings, ancillary revenue and creative ways to turn customer engagement into up-selling opportunities. - Increased Amsterdam’s turnover by ~400% in 3 years and also doubled Paris’ revenue.
- Directed the expansion and new opening teams in 2 new locations which became profitable ahead of budgeted schedule.
- Took ownership of all customer feedback channels comprising partner escalations, internal escalations and NPS.
- Grew staff and freelance tour guides retention by proactively working on recruitment, company culture and ways to progress and reward the best-performers.

Marketing & Operations Manager

Berlin Based experienced Vice President of Marketing with a demonstrated history of working in the Berlin start-up industry. 

Passionate leader who builds high performing teams, pinpointing purpose and closing strategy-execution-gaps. An operations catalyst and excellent communicator with the ability to perform in fast-paced environments.

Leadership & Development
Growth Strategy Planning & Execution
Brand & Thought Leadership
Multi-Channel Marketing
Digital, Offline, Organic & Partnership Marketing
Lead Generation & Management
Organisational Development
Budget & Performance Management

Skilled Management and Leadership. Strong marketing professional with a Bachelor of Business Administration (BBA) focused in Marketing & Management, from UNSW Australia.

taplio

The Battle

Christian Hoppe

Timothy Perchey

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?