Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

_


4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

Rigi

- Set up Viralo’s performance marketing engine from day 1 (0→1), scaling the app from launch to 5M+ installs within 60 days, making it one of India’s fastest-growing entertainment apps.
- Built and executed end-to-end growth strategy across Meta, Google, and YouTube, managing ₹10Cr+ monthly ad spend while reducing CAC by 20% and improving ROAS.
- Designed and led a full-funnel growth framework (awareness → trial → subscription), driving a 35% uplift in trial-to-paid conversions.
- Executed culturally resonant campaigns with regional insights & multilingual creatives, boosting engagement and retention.
- Developed creative briefs for design, copy, and video teams, enabling production of high-performing assets aligned with product positioning.
- Partnered with product, analytics, and creative teams to enhance monetization, improving Day-7 retention by 18%.
- Championed A/B testing & creative experimentation, cutting CPI by 25% & CPT by 15% below benchmarks.

Performance Marketing Associate 

Wati

- Led end-to-end paid media strategy (TOFU to BOFU) across Meta, Google, and LinkedIn Ads for a global customer engagement platform.
- Scaled MQLs by 10% month-over-month and increased demos by 30%, contributing to a 250% customer base expansion.
- Managed $200K+ monthly ad budget, optimizing spend allocation for maximum CAC efficiency and pipeline impact.
- Ran multivariate tests on creatives, landing pages, and audiences—boosting conversion rates across channels.
- Implemented attribution tracking using HubSpot, GA4, and cohort analysis to enhance SQL quality and funnel velocity.
- Collaborated with design, content, and sales teams to launch high-converting campaigns with unified messaging.

Meta Ads Specialist

Propacity

- Mentor at Propacity Platform for educating real estate entrepreneurs about online advertising platforms
- Experience working on Facebook, Google, LinkedIn, and other native ad platforms for lead generation and traffic-based campaigns
- Generated over 300K+ leads with over INR 15 Cr+ spends
- Competitor research expertise
- Strong performance marketing strategy creation and execution skills
- Successful planning, execution, and optimization of key traffic KPIs via social & third-party platforms
- Daily monitoring of accounts and identification and testing of new channels to meet or exceed established critical metrics.

Manager - Performance Marketing

- Working on Facebook, Google, Linkedin & other native ad platform for Lead Generation and Traffic based campaigns.
- Generated 200K+ leads over INR 10 Cr+ spends.
- Performing competitor research.
- Creating and executing strong performance marketing strategy.
- Ensuring successful planning, execution, optimization for key traffic KPIs via social & third-party platforms. 
- Monitoring the accounts on a daily basis, identifying and testing new channels to continue to meet or exceed established critical metrics.

Associate - Performance Marketing

- Working on Facebook for Lead Generation and Traffic based campaigns.
- Generated 80K+ leads over INR 4 Cr+ spends.
- Performing competitor research.
- Creating and executing strong performance marketing strategy.
- Ensuring successful planning, execution, optimization for key traffic KPIs via social & third-party platforms. 
- Monitoring the accounts on a daily basis, identifying and testing new channels to continue to meet or exceed established critical metrics.

Analyst - Performance Marketing

• Managed multiple digital properties, including Facebook pages (1M+ likes) and YouTube
channels (30K+ subscribers, 6M+ views).
• Specialized in Google Ads and Facebook Ads for content promotion and audience
growth.
• Developed WordPress websites from scratch, implementing SEO and content strategies
for organic traffic growth.

Freelance

Growth & Performance Marketing || Ex- Wati, Propacity

I’m a Performance Marketing Manager with 5+ years of hands-on experience driving growth for B2B SaaS, B2C through full-funnel paid acquisition strategies. With a track record of managing $2M+ in total ad spend and generating 300K+ quality leads, I specialize in optimizing ROI across Google Ads, Meta Ads, LinkedIn Ads, and native platforms.

From refining PMAX and search targeting to running A/B tests that move the needle on CAC and MQLs, I bring a data-driven approach and cross-functional collaboration mindset to every campaign. My toolkit includes GA4, HubSpot, GTM, and attribution modeling—ensuring each marketing dollar works harder and smarter.

I’m passionate about staying ahead of industry trends, collaborating across teams to align messaging, and mentoring others in digital marketing strategies. If you’re interested in scaling growth, optimizing ad performance, or discussing the latest trends in paid media, let’s connect

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The Battle

Christian Hoppe

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