Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

_


4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

Simplifying influencer marketing with TECH - Head of Benelux at Promoty

Lisa Lieke

Maxxium Nederland

Brand Specialist

LisaLieke

- Create and manage visual campaigns for social media 
- Event management and production for LQBTQ+ minded businesses like Meijt Amsterdam 
- Talent management and cofounder The Queer Agency 
- Project management

Event management and social media management

POV Agency

Promoty

Head of Benelux

Head of the Dutch market

- Project management
- Growth marketing
- Sales and account management 
- Digital content creation 
- Develop influencer marketing strategies

Community Manager

LisaLieke 

Freelance brand specialist and visual merchandiser for company's including Hudson's Bay, de Bijenkorf and Uniqlo.

Brand Specialist and Visual Merchandiser 

London Nest Ltd.

Creation of a weekly vlog focussed on showcasing life of a student in London.

Youtuber

Selfridges

Brand ambassador for Ganni contemporary womenswear. 

- Meet daily and weekly sales targets
- Visual merchandising tasks
- Communicate brand values to (prospective) clients and colleagues

Brand Specialist 

Victoria's Secret

- Give style and fit advise to customers in store and in fitting rooms
- Personal styling and shopping in the Angel Suite
- Meet hourly and daily personal sales targets (SPH, TPH etc.)
- Assist floor lead 
- Train new Sales Associates 

I've been chosen twice as the angel/employee of the month in sales.

Sales Specialist

Starbucks

(District) Coffee Master at Starbucks Schiphol airport. 

- Train new barista's and aspiring coffee masters
- Floor leading
- Communicate brand values and promotions to employees and guests 
- Meet daily and weekly sales targets
- Set up training projects for current employees and broaden general knowledge and skill

Coffee Master

POV: generating sales through TikTok and influencer marketing

I am not a fan of influencer marketing or social media. 

Actually, I used to hate ‘influencers’ up until a couple of years ago. So: how did I end up with a company that focusses on both? 

Let’s start at the beginning. I was born in  Amsterdam, grew up thinking I was going to be a dancer, became a barista and bartender, bra fitter, ski instructor and eventually brand specialist. After getting my first sponsorship at just 800 followers, I got more and more interested in social media and influencer marketing. However, I still hated the way things were done in this industry. 

Events and hospitality are at the core of what I love and I have been involved in both industries for years now. Experiencing the struggles they have working with agencies on social media and marketing I figured there was another way to do things. 

Enter: POV Agency. 

At POV Agency we aim to work WITH B2C companies, instead of working for them. Passion for the brands we collaborate with and UGC are at the core of this.  

Are you ready to have me as your new TikTok and influencer marketing bestie?

taplio

The Battle

Christian Hoppe

Lisa Lieke

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