Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

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4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

Adcubator

CEO & Founder

102 Ventures LLC

CEO & Co-Founder

ACCELERATED

Cutting-Edge CRO & A/B Testing | We accelerate the Growth of D2C-Brands

Partner & Head of Growth

eCom Incubator LLC

eCom Incubator provides aspiring and existing entrepreneurs with a step-by-step framework for sticking to one product, converting visitors into buyers, and profiting in a competitive market.

RUNNERS POINT Warenhandelsgesellschaft mbH

Salesman

Abercrombie & Fitch Co.

WE ARE HIRING | Established for eCommerce Growth | Cutting-Edge Growth Marketing

Jem Bourouh is 24 years old and a serial entrepreneur from Germany. With his Google Ads agency Adcubator, Jem and his team have spent more than $310M profitably. After being in the DTC space for more than 4 years and bootstrapping his own e-commerce brands, he's decided to invest and acquire other businesses such as marketing agencies and ecommerce brands.

Jem Bourouh

Money doesn’t buy happiness, trust me.

But it buys better decisions.

Back when I earned 9€ an hour when I was a broke student, every choice I made was a trade-off.

Dinner out or new shoes.
A short trip or saving for rent.
Every euro was a this-or-that choice.

Fast forward a few years...

I run my own 8-figure companies, live between continents, and build systems that work when I sleep.

And I finally understand what money really is.

It's a multiplier of choice.

Let me explain.

1. Leverage money to buy labor

When I started delegating, my time expanded. I take opportunities, and focus on high-impact decisions.

2. Money improves decision quality

When you have capital, you stop choosing the cheapest option and start choosing the right one.

Better hires, better mentors, better systems.

Security is an illusion

I once thought a stable job meant safety. Now I know that true security is owning your time, skills, and freedom, not relying on someone else’s paycheck.


P.S. What better decision would you make if you could?

Google Ads for High-Growth DTC Brands | Trusted by BRĒZ, Hey Shape, Calming Co, Eskiin, Pure Diffuser, FluffCo, Dore & Rose | Managing 9 Figures in Annual Ad Spend | Founder @ Adcubator

Most agencies run the same cookie-cutter setup.

They treat each client's account the same.
And then wonder why nothing scales profitably.

Here’s the truth:

Each product type needs its own scaling logic and creative structure. That’s why we never apply the same strategy for each client.

We’ve managed campaigns that:

1. Generated $3M in book sales in one month
2. Ran YouTube Ads with multiple 8-figure views
3. Won with "very-hard-to-sell" seasonal products

All of them succeeded, but none of them used the exact same ad setup.

Because success depends on...

• The margins
• The client’s business model
• How you leverage existing data
• When to accelerate and when to hold back

Most agencies never get this right.

They apply cookie-cutter strategies across all clients without understanding the fundamental differences between push and pull marketing.

And they call it a "strategy".

P.S. Have you ever spotted a cookie-cutter setup inside your ad account?

I used to argue with my team about strategies.

PMAX vs Search. YouTube vs Meta.

Everyone had “data” to back their perspective.

But here’s the thing: Both arguments were right. Just looking from different angles.

Like that 6 or 9 drawing everyone debates about.
Both are true, it just depends where you stand.

And that’s where most teams get stuck:

Not because they’re wrong.
But because they can’t move on.
They overanalyze. Overthink. Delay.

That’s analysis paralysis:

Everyone argues their data point. Nobody decides.
Thinking "What if we pick the wrong bid strategy?"

Competitors scale while you’re still thinking.
The truth? Speed wins. Every time.

We've helped to scale a hydrogen bottles brand from 3k to 26k in daily AdSpend in just a couple of days.

Was everything perfect? No.
But it worked because we fast.

When you’re stuck deciding if it’s a 6 or a 9…

Pick one, move, and learn faster than the rest.

taplio

The Battle

Christian Hoppe

Jem Bourouh

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taplio

The Battle

Christian Hoppe

Jem Bourouh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jem Bourouh's LinkedIn Performance

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Performance ScoreJem Bourouh's LinkedIn Performance