Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

_


4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

Callum McKeefery

Partner.io

As the CEO of Partner.io, I’m on a mission to revolutionize how companies build and manage partnerships.

I wear many hats—visionary, strategist, product-builder, and occasional firefighter. My passion lies in creating solutions that empower teams, drive revenue, and simplify complexity. When I’m not obsessing over roadmaps or customer success, you’ll find me journaling new ideas, running demos, or sprinting toward the next big challenge.

Chief Executive Officer & Founder

Reviews.io

For your business to succeed online you will need to create trust between you and your customers. Our review collection service helps your business collect good quality reviews from your happy customers.

Reviews.io is an independent company that publishes real customer user reviews. We use our state of the art 'Review Collection Technology' (RCT) to collect reviews from customers that have recently interacted with your company. Our service is simple to set up and we have several UK based engineers who can guide you through the whole process.

Reviews.io is a fast growing self funded start-up. 

We are a leading independent review collection service. We give businesses, big or small, the opportunity to improve their online image while giving online shoppers the confidence to spend money with that business.

NOTE: If you are recruiter please do not cold call me or email, we don't work with recruitment agencies.

Managing Director

Liquid New Media Limited

Liquid New Media is a digital media development company. We build, buy, and invest in tech assets.

Villas.com

We have moved on from Villas.com as it was a lot of hard work with not a lot in return.

Purchase

As a serial tech entrepreneur, I have built and scaled multiple SaaS companies, including Reviews.io, which I exited in 2022 after growing it into a global leader. Now, as the CEO of Partner.io, I am on a mission to revolutionize how companies build and manage partnerships.

I wear many hats—visionary, strategist, product-builder, and occasional firefighter. My passion lies in creating solutions that empower teams, drive revenue, and simplify complexity. When I am not obsessing over roadmaps or customer success, you will find me journaling new ideas, running demos, or sprinting toward the next big challenge.

Beyond the tech world, I am deeply committed to philanthropy, particularly in supporting children with disabilities. In collaboration with the Leicestershire-based charity Menphys, my wife Nikki and I designed an inclusive Santa's grotto, ensuring a magical and accessible experience for all children. 

Originally from Leicester, UK, I now reside in Irvine, California, with my family. Our journey has been profoundly influenced by our son, Hudson, who was diagnosed with a rare mitochondrial disease. This personal experience has led us to support research initiatives aimed at finding cures for such conditions. 

I am always eager to connect with like-minded professionals, explore innovative ideas, and collaborate on projects that make a difference.

Callum Mckeefery

We’re doing it all over again… 🎅❤️

Santa’s Inclusive Grotto is officially back for 2025.

A calm, quiet, sensory-friendly Santa experience designed exclusively for children with special needs and their families.

No queues. No overwhelm. Just a magical moment where every child gets the time and space they deserve.

If you know a family who would benefit from this, please pass it on.

Bookings are now open.

Startups are hard. Always have been.
Don’t buy the hype.
Today’s “AI gurus” were yesterday’s NFT hustlers.
The wind changes fast.

Me... after working from starbucks for an hour. Why they always have it so cold?

When you start getting messages like this… you know the flywheel’s working.

In a world we’re everything looks the same I love finding sites that break the mould.  

Posthog.com is  by a long distance one of the most original UI/UX experiences on the web. It’s brilliant. 

If your looking for inspiration check it out.

Open article: PostHog – We make dev tools for product engineers by posthog.com

PostHog – We make dev tools for product engineers

taplio

The Battle

Christian Hoppe

Callum Mckeefery

Followers

Posts

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Performance ScoreCallum Mckeefery's LinkedIn Performance

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taplio

The Battle

Christian Hoppe

Callum Mckeefery

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Callum Mckeefery's LinkedIn Performance

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Performance ScoreCallum Mckeefery's LinkedIn Performance