Forwrd Agency

We help winning ecommerce & SaaS brands grow faster & more profitable.

Market leader in performance-focused YouTube ads for ecommerce & SaaS.

Co-Founder

FRED & FELIA

Chief Marketing Officer

BRUNA The Label

waterdrop®

Built & grew D2C across Europe & US to $100 million ARR. Responsible for PnL and 80% of company revenue. Built teams and established leads for ecommerce, acquisition, retention.

Head of Online

iProspect

team lead, digital marketing (search, shopping, display, video, paid social, CRM, CRO, analytics)

Senior Performance Marketing Consultant

MMCAGENTUR für digitale Kommunikation GmbH

Digital Project Manager & Performance Marketing

meediiaa

Digital Marketing, Web Design & Development

Hi! 👋 I'm Chris.

I started out in marketing & ecommerce 15 years ago.

Built D2C for waterdrop from $5 to $100 million in three years.

And worked as a fractional CMO with several 7- to 9-fig brands.

Today, I help winning ecommerce brands grow faster & more profitably with Forwrd Agency.

Invest and operate my own portfolio businesses and and share my learnings through Forwrd Thinking Pod & Newsletter.

_


4 ways I can help you:


① Grow faster & more profitable: Book a free strategy call and let's have a chat:
→ https://calendly.com/forwrd-agency/discovery


② Become a guest at our Forwrd Thinking podcast: Write me your topic.


③ Newsletter: Sign-up for my weekly Forwrd Thinking newsletter & receive learnings & critical thoughts about ecommerce, D2C & growth. → forwrdthinking.com


④ If you are looking for advisory or investors in D2C or SaaS, send me a message.

Christian Hoppe

📧🧲 Adam Kitchen

Co-founder at Content Army 🪖 Helping B2B leaders scale thought leadership, creating world-class content engines in less than 1 hour per month to predictably grow sales | Klaviyo Elite Partner & D2C Agency Owner

I've been a DTC email marketer for over 18 years. Owned my own eComm brand for 2 years. Over the last 7 years, I've built Magnet Monster to be a global retention marketing agency that's created strategies for brands such as Wild, Waterdrop, Abbott Lyon & Laura Geller + 300 others. We've achieved Klaviyo Elite Status (top 0.2% of agencies) & continue to deliver exceptional work for our clients.

We pioneered many of the leading retention strategies commonly deployed today in our industry and have trained hundreds of other email marketers through our flagship course, Monster Email Marketing: https://magnetmonster.com/email-marketing-course

I also built my agency exclusively off the back of content marketing on LinkedIn. I built a course sharing the exact strategy I deployed to generate over $10m in sales: https://magnetmonster.com/b2b-content-that-converts

I publish two Newsletters weekly:

Weekly Retention Strategy: https://magnetmonster.com/newsletter
Personal Growth & Life: https://adamkitchen.kit.com/


I love meeting other entrepreneurs and great humans and learning from them. Schedule a call if you want to chat: https://calendly.com/adamkitchen

We help eCommerce brands to scale profitably with bespoke email marketing strategy and world-class design.

Adam Kitchen

80% of our historical deals at Magnet Monster have been driven inbound through LinkedIn.

Yet I still hear many agency owners today say that you can't scale it or that it's broken.

Not true.

That's why I'm delighted to be talking about this exact topic at the Scale Your Agency Summit with Kevin Sanderson and an insane lineup of agency leaders.

Get your FREE ticket here to access everybody's talks on the 20-22nd Jan: https://lnkd.in/epGTrY2J

🧲 Adam Kitchen

Founder @ Magnet Monster 🧲 - Klaviyo Elite Partner & Retention Marketing Agency for D2C brands

I've spoken to 20 eCommerce owners already this year about scaling their retention revenue. These are the 3 constant gaps I've uncovered in their strategies:


1. Trying to be too clever with segmentation

The buzz around "Zero-party data" has done more damage than good when it comes to generating email revenue.

Agencies have misinterpreted the use-case for it and created complex permutations when it comes to flows and campaign strategy.

As a result, brands now think they need super granular segments to speak to each individual customer "persona" and end up confused.

This is reflected in their results: revenue doesn't match the strategic input, yet resource costs are through the roof.

Solution 🧲

If you're under 8 figures in revenue, go back to basics:

> 90-day engaged (high frequency)
> 180 days engaged (moderate frequency)
> 365 days engaged (low frequency)

Anything else is likely to be overkill and more effort than it's worth.


2. Still ONLY relying on email to scale retention revenue

Email engagement plummets post 60-days upon subscribing.

You can't control customer behaviour - but you can build in more touchpoints to the customer journey to maximise opportunities to drive repeat sales.

If you aren't already aggressively collecting SMS/WhatsApp consent AND layering on Direct Mail, you're a million miles behind at this point.

Solution 🧲

> Collect consent for SMS/WhatsApp from existing pop-ups
> Leverage social channels to expedite growth (i.e. IG stories)
> Start a winback campaign to churned VIPs through Direct Mail


3. Sluggish list growth 📉

Quality > quantity is always the key to list growth.

However, relying on onsite pop-ups alone is a recipe for sluggish growth.

With CACs constantly rising, you need to get creative with list growth strategies.

Solution 🧲

> Ask email subscribers to sub to SMS/WhatsApp once a month
> Run incentives through stories on social channels
> Leverage offline retail/QR codes to drive growth


_____________


If you aren't nailing all of these on the list, you're leaving money on the table.

DM me if so and our team will fix this within 30 days for you.


#emailmarketing #ecommerce #klaviyo

"£10million - that's what it would take to make me happy"

I've never forgotten this conversation I had with my first ever boss and mentor when I was 18 years old.

Nearly 2 decades on, I'm still realising how ridiculous it is/was.

Yet so many of us continue indefinitely down this path, obsessively optimising for wealth.

I've always been a worrier. As far back as I can remember, I've had anxiety about the future. There's definitely a strong genetic element in this and 

Open article: Balancing Life & Business Growth by 🧲 Adam Kitchen • 2 min read

Here's a secret behind generating case studies for your agency and getting a "Yes" more often than a no.


> Don't ask to include data.

Why?

Because clients are extremely sensitive about sharing this, and understandably so.

"But if I don't include stats, the case studies won't be worth anything"

You would be surprised how much credibility they still carry.

A lot of people value:

> The logos on your site
> The designs you've done
> The strategic thinking
> The fact that another brand operator will vouch for your work


You can get dozens more case studies this way, and the more the merrier.

Social proof is your currency as an agency owner.

taplio

The Battle

Christian Hoppe

Adam Kitchen

Followers

Posts

Engagements

Likes

Performance ScoreAdam Kitchen's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Christian Hoppe

Adam Kitchen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adam Kitchen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdam Kitchen's LinkedIn Performance