Christian Dion

Hi, I'm Christian Dion 🙌  I'm a B2B GTM fractional who builds growth systems that actually cut through.
I've spent my career in the trenches: Fortune 500s, scale-ups, startups across adtech, safety and security, IoT, and more. I started in sales, which taught me the most important lesson in GTM: revenue is the only scorecard that matters.

That sales foundation shaped how I approach marketing. I don't build campaigns for vanity metrics. I build systems that blend creativity, data, and AI to drive pipeline and close deals. Craftsman over cookie-cutter. Revenue over reach.

I also host "B2B Unscripted - Balancing Tech & Touch in the Age of AI", where I sit down with top GTM and growth leaders to unpack what the algorithms can't solve: creative frameworks that work, hard-won lessons from the trenches, and tactics you can actually use. No fluff. No LinkedIn theatre. Just real talk about building in the age of AI.

Because here's what I know from building across industries and stages: AI can optimize your entire funnel. But it can't create the kind of connection that turns prospects into believers. That's still on us.

Marketing Director, Programmatic Solutions

Head of Marketing at smapOne | Integrated MarCom & MarTech

Strategic GTM and Marketing Leader

I am a revenue-focused B2B marketing transformation and GTM expert and agile leader who connects the dots across revenue teams. I transform marketing from a tactical function to a strategic growth engine that drives measurable business impact.

·	Strategic revenue catalyst, GTM architect & team transformer
·	10+ years of experience in B2B IT SaaS marketing
·	Expertise in GTM & marketing strategy as an integrated system
·	Strong background in digital marketing and brand positioning
·	Proven expertise in international market expansion
·	Managed annual budgets of €1.1 million
·	Proven success in running DACH & global campaigns
·	Led & orchestrated teams of up to 18 people (remotely)
·	Built and empowered high-performing teams of experts
·	Supportive & results-oriented leadership approach 
·	A problem-solving partner for my team & other stakeholders
·	Strong proponent of agile frameworks, cross-departmental collaboration, and AI
·	"Happy rebel" mindset: challenging siloed thinking & status quo

As a leader, I prioritize providing clarity and structure, aligning through connecting the dots, solving root causes, driving impact, and fostering cross-functional collaboration. Never in silos, but always with accountability. And without forgetting the human side of things. That's what makes teams and individuals strong and grow.

taplio

The Battle

Christian Dion

Sandra Junger

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