Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

konverted

Helping B2B tech companies go to market and grow with clarity since 2018.

My focus is on building messaging that earns mindshare from day one, rooted in strategy - not fluff.

What I actually do:

– Positioning and messaging strategy for tech businesses
– Offer development (what’s being sold, to whom, and why it matters)
– Website copy that reflects the product’s value clearly and credibly
– Focused research 
– Collaborations with founders, product teams, and in-house marketers

Not into bloated decks or buzzwords. I work fast, ask sharp questions, and help you get the clarity you need to grow. And find the right words to sell it. 

Clients include: AI Academy, NLB Bank, Navi Partner, Heads Adriatic, CheckIT, Flowy, and more across SaaS, IT, and B2B services.

Gradzo

As Head of Marketing for a multi-brand e-commerce company, I led the digital marketing vision, reporting directly to the CEO. I developed and executed comprehensive strategies while building and mentoring a talented team of both in-house hires and external partners.

Some of my key responsibilities included:

- Developing marketing strategies,
- Uncovering insights to the market, 
- Executing each marketing plan, 
- Measuring the effectiveness 
- Setting and monitoring KPIs, 
- Ensuring brand consistency across all messaging, 
- Analyzing consumer and marketing trends, 
- Identifying growth opportunities
- Monitoring competition. 

What I brought to the role:

- Expertise in web analytics, SEO, and paid advertising 
- Advanced skills in conversion-driven copywriting
- Strategic content marketing experience
- Analytical approach to problem-solving
- Strong time management and organizational abilities
- Proven leadership skills

Head of Marketing

Codeus

Codeus is a software development firm focusing on web and mobile app development, that works with a broad selection of clients across the globe. They take pride in their outstanding team of developers with diverse sets of skills. 

At Codeus, I reported directly to both the CEO and CFO, where I took on a hybrid role of marketing and sales. I led the creation and execution of targeted marketing strategies for the company’s B2B services, while also maintaining direct relationships with clients.

What set this role apart was the unique opportunity to be client-facing, ensuring their satisfaction at every stage. This direct interaction not only strengthened client relationships but also gave me valuable insights into their needs, challenges, and goals-insights I later applied to marketing campaigns to drive greater impact.

Partnerships Manager

Evans Media

- Managing video content creation for Fortune 50 companies, and developing and implementing their marketing plans and initiatives.
- Collaborating with C-level executives to develop and execute B2B communication plans using video content. 
- Performing A/B testing. 
- Creating concepts and scripts for the corporate, promotional, event, employer branding, and other videos. 
- Make sure that the content promotes our clients' corporate identity, and mission, are aligned with brand standards. 
- Working collaboratively with other teams, as well as other PR and Marketing agencies. 
- Enhancing, and evaluating the teams' activity.

Content Marketing Manager

Meaning.rs

In this role, I specialized in creating high-converting copy for B2B clients, with a focus on website content. My primary goal was to deliver clear, concise, and compelling messaging across multiple channels, including websites, emails, presentations, blog posts, social media, and videos.

Key responsibilities included:

- Translating complex ideas and technical details into relatable, engaging content for audiences outside the industry
- Conducting thorough research to fully understand each client’s business, industry, brand, and target audience
- Analyzing the core problem, identifying challenges, and crafting tailored messaging solutions
- Transforming raw data into actionable customer insights that drive engagement
- Testing various approaches through A/B testing to optimize conversion rates
- Collaborating closely with cross-functional teams to maintain brand consistency across all touchpoints

By applying conversion-driven copywriting strategies, I helped B2B clients connect with their target audience more effectively, leading to measurable improvements in engagement and conversions.

Lead Copywriter

Tidify

Developing and implementing marketing and sales strategies for a 7-figure e-commerce business. 
Building and engaging the B2B customer base.
Creating communication and content marketing strategies that promote long-term growth. 
Managing large-scale advertising budgets (Facebook, Instagram, Google, Pinterest)
Performing A/B testing.
Collaborating with Chinese vendors.
Managing Amazon stores and Amazon advertising. 
Converting data into customer insight and adjusting marketing efforts based on results.

Sales And Marketing Manager

Creitive

In this role, I developed targeted messaging strategies and comprehensive communication plans for startups and scaleups, helping them articulate their vision and connect with their audiences.

Key responsibilities included:

- Crafting innovative video concepts and storytelling ideas for diverse formats such as video podcasts, panel discussions, event coverage, corporate videos, and explainer videos
- Collaborating with industry experts and interview participants to refine their speeches and narratives for compelling on-camera performances
- Repurposing video content into bite-sized highlights, teasers, and articles for maximum engagement across platforms
- Creating dynamic social media content to extend the reach of video campaigns and boost audience interaction

By blending storytelling with strategic communication, I helped startups build powerful narratives and create content that resonates across different channels.

Senior Copywriter

Fine Tune Speaking

Performing market research (Asia), and developing and implementing marketing and sales strategies.
Managing advertising campaigns in both Asian and European markets (WeChat, Baidu, Facebook, Google)
Developing a lead generation program.
Developing and implementing customer success strategies. 
Building and engaging the customer base

Sales And Marketing Specialist

If you're a grown-up tech company that's building something new, messaging is one of the first things that will shape how it performs. 

Not just how it sounds - but where it lands in your customer's mind. 
What is solves. Who is it for. Why it matters. 

That's where I become your favorite person. 🙂

I help companies go to market with clarity - positioning their product, shaping strong offers, and building messaging that earns mindshare from the start.

No "branding therapies" and fluff. Just focused research, sharp strategy and a clear web copy that help your product sell itself. 

And as you’ve probably noticed, I’m not here to write clever lines.

I write to be clear. Because when something’s clear, it earns mindshare.

It sticks.

And when it’s time to take your product to market and launch a website - you’ll think of me. Not because I said so, but because now you know what I do and how I work. And why it's important.

With AI around, the world has become very noisy, so my skill has become even more precious. 💫 
But I didn't learn it overnight. 
It took me 8 years and experience with companies like Microsoft, AI Academy, NLB Bank, Navi Partner, Heads Adriatic, and others across IT, SaaS, and beyond.

So if you need someone to help you get it right from the start - text me. Or email me at romanajocic@gmail.com. Whatever works for you.

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The Battle

Christian Dion

Romana Jocic

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