Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Digital Campaigns Manager | Field Marketing

Led marketing strategy and campaigns for the core business portfolio. Acted as the primary contact for Fire/EMS associations and partnerships and supervised the planning of industry Tier 1 trade shows, including coordination of booth and demo plans.

Marketing Manager | Video Security & Critical Communications 

Responsible for planning, coordination and execution of customer visits from around the world to our corporate headquarters in Chicago. Lead product and solution demonstrations of Motorola’s full product portfolio (Land Mobile Radio, Software Solutions, Video and Analytics, and Managed Services) for visits that include customers, internal teams, investors, and various other groups.

Product Demo Specialist

Credentials Solutions

Responsible for all digital and print marketing. Content creation including: sell sheets, marketing brochures, case studies, sales presentations, social media posts, company newsletter, website content editing, landing pages. Worked with sales team to launch email campaigns.  Coordinated and executed trade show registration and booth materials/appearance.

Marketing Manager

Marketing Associate

Motorola Mobility (a Lenovo Company)

Worked on the internal communication side of three global new product launches. Managed a continually changing Q&A document through Google Docs. Tracked changes and reached out to global teams and verbally confirmed that the changes were correctly made in their given region. Created a presentation and talking points for company-wide, new hire orientation revolving around being active ‘social’ employees.
•Built relationships with different departments to get prototype phones from product team at Motorola to outside marketing agency, meeting all timelines.
•Worked with international agency teams confirming that product information was translated to the necessary languages and recorded changes, ensuring content was correct.
•Ensured new ‘Social Employee’ slides were included in training new employees, helping them to promote the company/products online.

Communications Intern

Marquette University

Promoted job postings, career fairs, on-campus interviews, informational sessions, and other services that the office offered on Facebook, Twitter and LinkedIn. Posted articles and relevant discussion posts on social media sites and the office website. Created videos and presentations for campus events.
•Created a banner and new section on our website that featured new job/internship every week. 
•Researched, proposed, and implemented different platforms, benefiting the office and my position, including photo editing platforms, social media management platforms, and different animated video platforms.

Social Media Intern - Career Services Center

Managed day-to-day tasks of scheduling appointments. Reviewed and approved all job postings on Marquette Universities job board. Assisted with planning and set-up/break-down of career fairs and on-campus employer informational sessions.
•Trained new hires after my first year of working in the office.
•Created a LinkedIn page to connect students and alumni with the Career Services Center and grew that to a page with over 500 connections.

Front Desk Assistant - Career Services Center

Rite-Hite

Marketing Intern

The Novo Group

Created and launched marketing email campaigns through Salesforce CRM. Researched and crafted lists for future speaking events and conferences. Designed marketing materials and assisted in making Prezi and PowerPoint presentations.
•Conducted and managed email campaigns through segmenting and targeting on the CRM platform SalesForce.

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Christian Dion

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