Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Roku Inc.

-Builder, leader, influencer, strategist, tactician
-Commercial lead for all Canadian account growth activity
-Operationalizing Canadian account growth by creating framework, analyzing opportunities, building account growth strategy, securing resources, and executing plans
-Leading and coaching local Canadian sales and marketing team
-Developing strategic partnerships with TV manufacturers and national retailers (Best Buy, Walmart, Amazon, Costco) to drive Roku TV in Canada
-Creation and implementation of channel and go-to-market plans, charting path for market share leadership for Streaming Devices and Roku TV
-Influencer-leader within a matrix-heavy global organization, securing resourcing and bandwidth for Canadian initiatives
-Driving retail marketing campaigns, focusing on digital and in-store experiences
-Spearheading churn-reduction and retention strategy
-Own and manage marketing budget, P&L overall country profitability, and market share

Country Manager, Canada

Samsung Electronics

-Development of national channel sales strategy for the Consumer Electronics business
-Coaching a Training and Field Marketing team to build tools and programs designed to educate and enable retail sales associates to sell with confidence
-Joint-business planning with strategic retail partners to drive mutual ROI in Samsung’s key innovation categories
-Analysis of industry and POS data to develop category insights and build plans to increase market share

Head of Channel Sales Strategy

-2014 President's Award Winner
-2014 - 2016 Supplier of the Year Award
-Turned around a business within 12 months, and maintained consistent growth in revenue and share.

National Account Manager

Cognilytics, Inc.

Director of Business Development

-Delivered 24% growth in a declining industry
-Created innovative category-driving solutions increasing average sales value by 15%
-Drove significant supply chain improvements through forecast process implementation

GE Appliances - MABE

-Improved overall channel performance during the 2009 recession
-Created collaborative supply chain process to decrease product shortages and improve forecasting
-Built strategic partnerships with Home Depot, Wal-Mart, Future Shop, The Brick, and Sears
-Coached and managed team of 10 Sales Professionals

Director of Sales, National Accounts

Whirlpool Canada

Channel Marketing Manager, Premium Brands

TECHNOLOGY BUSINESS BUILDER, SALES LEADER AND STRATEGIST WHO GETS THINGS DONE
I'm a builder. I create infrastructure, process, teams, and strategies to scale up businesses. I have 20+ years of experience in developing innovative channel strategies that enable sales and marketing teams to drive new business, grow existing accounts, and adapt effectively to constantly changing industries.
My abilities to mine and analyze data, as well as to draw out key insights on market trends allow me to see the details that enable me to formulate innovative winning plans and tactics.
I am an influencer-leader highly skilled in navigating matrix organizations, who is disciplined, focused, and action-oriented, working hands-on with my teams to get things done.

taplio

The Battle

Christian Dion

Marcin Lempka, MBA

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