Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

LG Consultation

Services en planification stratégique / Strategic Planning Services

Consultant

Sanuvox Technologies Inc.

De l’air pur à la vitesse de la lumière   -    Purifying air at the speed of light ™
Sanuvox Technologies Inc. is a global leader in ultraviolet air purification providing the most advanced cost-effective in-duct and stand-alone UV air purifiers and coil disinfection systems available. Proprietary Sanuvox UV systems are designed to maximize exposure time delivering the ultraviolet energy required for exceptionally high disinfection rates.
In-duct and stand alone Sanuvox air purification systems are used around the world in residential, commercial, medical and cannabis installations. 
---

Sanuvox Technologies Inc. est un chef de file mondial dans la purification de l’air par les ultraviolets, offrant les systèmes de purification de l’air et de désinfection des serpentins les plus avancés et les plus rentables. Les systèmes brevetés de Sanuvox sont conçus pour maximiser le temps d’exposition, en fournissant l’énergie ultraviolette nécessaire à des taux de désinfection exceptionnellement élevés.
Les systèmes de purification d’air Sanuvox, intégrés et autonomes, sont utilisés dans le monde entier dans des installations résidentielles, commerciales, médicales et de production de cannabis. Ce sont les systèmes de purification de l’air les plus efficaces sur le marché.

Président

MentorConnect Montreal

MentorConnect is licensed from MIT Venture Mentoring Service, the service has set clear benchmarks for mentoring at one of the most powerful engines of innovation and entrepreneurship in the tech world. 
MentorConnect framework create a safe space that allows new ventures to reach their full potential through a process of forthright collaboration. ttps://www.mentorconnect.ca/

Mentor

Vice-président, Alarmes et stratégie des ventes, Services de sécurité, Canada

TalentWorld

Vice président TalentWorld

Solutions Ecofitt

Produits et services pour l'économie d'énergie et d'eau
Products and services for Energy and Water conservation

Co-Fondateur et Président

Brand Momentum Inc.

Brand Momentum est une agence ventes et marketing avec la plus forte croissance au pays, selon Top Profit 50. Services de ventes, développement des affaires, mise en marché et marketing expérientiel à travers le pays, avec plus 1000 personnes .

President / Member of the Board / Membre du CA

Locus Strategies inc.

Locus Stratégies a été acquis par Brand Momentum en septembre 2012. Les services sont incorporés à l'offre de BM.
Aider les PME dans leur recherche de croissance: services en développement des affaires, gestion du changement, développement des ressources humaines
Help SMB companies in their search for growth: business development services, change management, human resources development

Locus Consultation    Locus Consulting

Principal / President

CIM (devenue Launch par la suite)

CIM - Consumer Impact Marketing est devenu Launch! après mon départ

Vice-president, Products and services

Vice-président et partenaire

Mosaic (devenue Acosta-Mosaic par la suite)

Director client services

Louis is a seasoned executive with over 30 years of experience in sales and marketing, process improvement, and new business development. He was the president of Sanuvox Technologies, a global leader in ultraviolet air purification technology that provides the most advanced and cost-effective in-duct and stand-alone UV air purifiers and coil disinfection systems available.
He is back into consulting for strategic planning

taplio

The Battle

Christian Dion

Louis Garceau

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