Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

blueprint North America

Blueprint is a commercial consultancy business which helps its client companies improve their profit performance via a mix of project consultancy and training/development.

We specialize in Strategy, Sales, Negotiation, Storytelling and Leadership.

Together, let's transform your teams confidence!

President and Co-Founder

JLeBlanc

During a WeNote (Interactive Keynote), Julien will anchor the participants in a common purpose, listening and adapting to them. The participants will be part of the process and will drive the WeNote versus passively listening to a story. 

Julien will create the picture of what could be and the participants determine how to get there, allowing them to bring their individual strengths and perspective to the challenge. It is a baton pass…a seamless energy trade that allows the recipient to accelerate forward. 

The participants are left with a desire to act on something important to them.

Together, let's elevate your next conference!

Keynote Speaker

Audiologie Avenir Hearing

Hearingaidrental.ca was acquired by Sonova (Connect Hearing) in 2022.

We rented brand new hearing aids with the goal to change the way hearing aids are dispensed around the world. 

Our company was founded by an audiologist and entrepreneur (s) with the objective of being able to offer a comprehensive solution that will benefit both the patient and the clinic

Hearingaidrental.ca was the first program of its kind in the hearing aid industry and offered an alternative financial solution to better hearing health.

Co-Founder Hearingaidrental.ca

Orium

North America’s leading composable commerce consultancy and systems 
integrator, we work with best-in-class technology partners to set strong composable commerce foundations today that can support how brands serve their customers across channels in the future. 
https://orium.com/

Executive Committee Member

HockeyShot

WE ARE HOCKEYSHOT
HockeyShot is the largest online specialty retailer of hockey training equipment in Canada.

We provide hockey training products that are fun, innovative, and accessible. Our products are available worldwide to revolutionize hockey players' skills, whether they be a beginner or experienced.

Strategic Advisor

Reliance Home Comfort

Changing and shaping the HVAC landscape in Ottawa.
In the business of providing peace of mind with your heating and cooling needs.

General Manager - Ottawa

McCain Foods

Responsible for global Sales and Marketing corporate training and business development with the McCain Learning Centre (McCain Foods)

Fantastic company with great people!!!

Global Sales and Marketing Leader with the McCain Learning Centre

Director Retail Sales-Western Canada

PepsiCo Canada

National Account Manager- Costco

Hi, I’m Julien—a Relentless Optimist, a Dynamic Speaker, Facilitator of Change and Passionate Entrepreneur.

I’ve always believed in the power of optimism and hard work. As a portfolio entrepreneur and business coach, I’ve had the privilege of founding and nurturing over 10 companies to commercial success. My love for entrepreneurship is matched only by my passion for learning and sharing knowledge. For over a decade, I’ve made it a habit to read at least one book a week, constantly bringing fresh ideas and cutting-edge strategies to my clients.

With more than 25 years of experience across industries like Food & Beverage, HVAC, Sports Equipment, and Medical Devices, I’m a firm believer that the ‘science of success’ applies everywhere. My journey as a sales professional and business leader has been about commercializing products and services, but more importantly, it’s been about helping people and organizations unlock their true potential.

Today, I’m the President and co-founder of blueprint North America (blueprintna.com), a boutique training and development firm dedicated to transforming business confidence. Whether it’s a startup or a Fortune 500 company, I’m passionate about helping teams and individuals reach new heights. I’ve delivered over 1,500 workshops and keynotes in 47 countries, and each experience has been as rewarding as the last.

I’d love to connect and share ideas. Feel free to DM me or visit jleblanc.me to learn more about my journey and how we can work together.

taplio

The Battle

Christian Dion

Julien Leblanc

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