Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

JourneyWoman™: Women Over 50 Travel

- Grow and cultivate strategic partnerships with brands  
- Work with clients in developing and optimizing high impact marketing campaigns 
- Consult on growth and marketing strategies to enhance brand visibility, market positioning and increase revenue.

Strategic Partnerships

Canada Day London

As marketing advisor for Canada Day in London 2024, the world's largest international celebration of Canadian culture, I lead the dynamic marketing team in developing and implementing the integrated marketing plan for this iconic event. The mandate also includes championing the go-to-market plan, partnership & sponsorship development and social media with the goal of maximizing awareness, engagement &  attendance.    As a proud Canadian with a passion for branding, tourism and curating cultural experiences that create human connections, this engagement is perfectly aligned with my purpose.

Fractional CMO 

Just For Laughs / Juste pour rire

Responsible for leading team of seven direct reports (+40 employees) with accountability for championing the marketing & sales strategy and expanding global footprint for the Group’s multiple lines of business (Live events,  Media/ Distribution and Digital Monetization)  while ensuring alignment with company's vision.

Chief Marketing Officer

Sunwing

Led and mentored team of seven direct reports (50 + staff) responsible for managing and executing  omni-channel marketing strategy with mandate of maximizing sales, brand growth and driving digital transformation.  Promoted from Senior Director to Vice President with additional oversight of corporate communications, hotel division marketing (Blue Diamond Resorts, +45 hotels) across the company’s four lines of business.

Vice President Marketing & Corporate Communications

Responsible for leading multi-discipline team  from development of marketing strategy through data-driven storytelling, creative development and execution of go-to-market blockbuster campaigns such as Black Friday and Blue Monday across the full funnel resulting in unprecedented YOY sales growth

Senior Director Marketing

TravelBrands

Overall accountability for leading a team in the development and execution of marketing strategy, brand management, digital marketing, marketing communications, social media and PR for  company's retail brands (bricks & mortar and online) including Sunquest, Redtag and Sears Travel

Director of Marketing

Seneca College

Part time instructor of Entrepreneur class at School of Marketing and e-Business, Markham Campus

Marketing Professor

HRG North America

Overall accountability for North American marketing P/L with responsibilities for leading a team of 10 in the development and execution of the internal and external marketing plan (public relations, advertising, conferences, brand management, web marketing and sales support)

VP Marketing

Rogers Communications

Sr. Marketing Manager

I'm a passionate and creative Bilingual Marketing Executive with a track record for helping companies in the Travel, Entertainment and Telecommunications sectors build their brands from the inside out.    

With an extensive background in brand management, marketing strategy and communications , I've been recognized for  developing and executing memorable  customer centric integrated marketing plans that drive brand and sales growth.     

As a value based leader, I'm known for cultivating a shared vision across the organization by building relationships, gaining alignment and creating a positive work culture that inspires personal excellence and teamwork. 

My areas of expertise include:
• Leadership and Development • Digital Marketing • Marketing Strategy • Brand Management • Social Media • CRM • Corporate Communications • Public Relations • Content Marketing • Email Marketing

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The Battle

Christian Dion

Jacqueline Grossman

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