Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Illinois Squash

Illinois Squash is dedicated to growing the game and making it accessible to all—supporting youth development, competitive play, and lifelong engagement with the sport. 
• Collaborates with stakeholders to build a thriving squash ecosystem in the state.
• Leads the Marketing & Communication Committee at Illinois Squash to enhance digital outreach and promote youth development programs.
• Implementing strategies to increase awareness and engagement in squash across Illinois.

Board Member

Rehlko

As Chief Brand & Sustainability Officer at Rehlko, I lead the charge in creating an energy-resilient world for a better future. I oversee brand strategy, marketing, digital, communications, and sustainability for a dynamic $4B standalone entity. From rebranding Kohler Energy to Rehlko and defining a mission rooted in resilience, to launching a global rollout, I drive key initiatives across seven businesses. I’ve also shaped our mission and values—Curiosity, Trust, Pace, and Excellence—and steer our sustainability strategy, fostering partnerships and setting ambitious, measurable goals. Passionate about impactful growth, I aim to build lasting value in brand and sustainability.

Chief Brand and Sustainability Officer

Midwest Sustainability Network

The network of Midwestern sustainability leaders and corporate CSO's, exchanging ideas, building action plans and fostering collaboration in the heartland of green innovation.

Club CMO

Currently active in a Peer Advisory Board to develop a CMO playbook to maximize the impact CMOs have across the lifespan of their role.

The CMO Club is the world’s most engaged community of marketers supporting marketers. We’re committed to helping each other solve our biggest challenges and celebrate our greatest accomplishments in a candid, trusted environment.  This isn’t another member network.  This is a global family of innovative growth leaders building lasting friendships.

Active Member

Kohler Co.

- Lead global marketing organization for Kohler Energy.
- Leading business transformation of Kohler's legacy Power business into a leader in Energy Systems of the future.
- Modernizing marketing for one of the most trusted consumer and B2B brand in the world.

Vice President Global Marketing - Kohler Energy

Ste. Michelle Wine Estates

Was given added responsibility of Communications in November 2020.  Managed a team of 60 and 100+ retail & seasonal employees.
-	Developed Marketing and Sales focus period calendar resulting in turnaround: +14% net sales vs YA and profits of $46M in H1 2021.
-	Successfully restaged the 2 largest brands (Chateau Ste. Michelle and 14 Hands = 70% of sales) and developed new campaigns.
-	Led all DTC efforts through Covid, including: 10 E-Comm sites, 14 shops,10+ clubs, representing a record 20% of EBITDA. 
-	Drove record PR share of voice and leadership on social behind core brands, new Kraken NHL partnership and wine awards & ratings.
-	Opened new successful Urban Tasting Rooms in Kirkland, WA (“The Blend”) and the Erath Urban Tasting Room in Portland, OR.

Chief Marketing and Communication Officer

Brought in by new CEO to lead overall transformation of marketing organization: Brand Management, Innovation, Digital, Direct to Consumer, Retail shops, e-commerce, and in-house creative agency. Business of $692M in annual net sales.
-	Led commercial transformation of company toward vision of becoming leading modern US wine company, after 4 yrs of sales decline.
-	Drove 3rd party e-commerce sales +180% vs YA to $28M retail in 2020, by reallocating resources during pandemic.
-	Wrote new purpose statement for the entire company and translated it into business strategies, KPIs and new visual identity.
-	Reorganized and upskilled marketing capabilities, including team structure, digital focus, talent, in-house and external agencies.
-	Defined marketing and commercial strategy for portfolio of 20 brands. including popular, premium and luxury wines, during Covid.
-	Created elicit Wine Project, Ste Michelle’s innovation hub to disrupt the industry, and launched 3 brands including Liquid Light.

Chief Marketing Officer

Recruited to lead transformation of marketing toward a more digital, agile and innovative team. Member of Americas Leadership teams. Managed Net Sales of $407M, five direct reports and team of 22, including consumer insights.  
-	Repositioned The Laughing Cow toward “healthy snacking” resulting in returning brand to >$75M in sales after 3 years of decline.
-	Drove planning process toward 2025 vision, optimizing A&P investments, and overheads.  Grew Boursin brand +12%.
-	Sat clear goals and objectives, including annual A&P and Trade spend, in close collaboration with sales team.
-	Negotiated and signed a breakthrough multi-year marketing agreement with Disney/Pixar and delivered break-through advertising.

Freudenberg Household Products

Operational and financial responsibility for O-Cedar and Vileda brands in North America, a division of Freudenberg, a diversified 7 billion global technology private company and global leader in consumer cleaning tools and systems.

VP Marketing North America

Pernod Ricard

Operational and P&L responsibility for large portfolio of brands within the French Business Unit of Pernod Ricard, including Mumm Champagne, Havana Club, Pastis 51, Suze and Wyborowa. Managed team of 15.

-	Consolidated Mumm’s leadership position (>40% share) and insured record growth behind Havana Club (+16%).
-	Brand Portfolio Strategy and Planning - Developed 4yr strategic direction and annual brand plans to ensure focus.
-	Implemented new Consumer Decision Journey research and approach to existing planning process.
-	Spearheaded innovation pipeline for local brands (Pastis 51, Suze, etc.), providing strategic directions to R&D teams.
-	Drove innovative digital and social media roadmaps for key brands – in a very strict legal environment.

Group Brand Director / VP Marketing

Managed Martell Cognac, Martell-Mumm-Perrier-Jouët.
-	Reached 1MM cases/yr in China, making it the leading spirit brand in China and the group’s most profitable brand.
-	Successfully redefined and rolled-out new global brand positioning platform for Martell Cognac (model was later used as a template across all Pernod Ricard strategic brands).
-	Developed multiple world-class TV, Print, OOH and BTL global advertising campaigns, delivering record double-digit growth for three consecutive years.
-	Defined innovation pipeline to drive growth over next five years, including luxury products retailing above $1,000.
-	Rolled-out new PR lifestyle initiatives to rejuvenate brand image globally (Martell trunk, Jean Nouvel lamp, etc.).
-	Headed the “digitalization” of the marketing and senior management teams in order to better leverage brand assets.

Global Brand Director / VP Global Marketing

Drove innovation process and culture by developing a pipeline of new products and promoting the use of digital in the marketing mix.  Managed team of four.

-	Drove innovation process and developed pipeline of initiatives for 2009-12, including Malibu by U and Malibu Black.
-	Led new Malibu digital/social strategy, including creation of new viral videos and social-network marketing.
-	Rolled-out new global positioning and advertising behind Tia Maria in key markets (UK, Netherlands and Argentina).
-	Managed global licensing programs for Malibu and Kahlua.

VP Innovation, Malibu-Kahlua International

Coty

Marketing Director

I am a Transformative CMO with 20+ years and strong General Management mindset.  Throughout my career, I have developed the following skills: Brand Strategy, General Management, P&L, E-Commerce, Innovation, Direct-to-Consumer (DTC), e-commerce, Luxury and Retail.  I lead with agility, bias for action and tenacity as well as with empathy, radical collaboration, and a growth mindset.  I am a relationship-builder across internal teams, board, distribution networks, and external partners.  Diversity & Inclusion Champion.  I’m relentlessly convinced that WE can do better.  Recently, I was the Chief Marketing Officer of Ste Michelle Wine Estates and Bel Brands USA.

I have grown into a strong marketer by holding significant marketing positions with some of the best marketing companies in the world, including Procter & Gamble, L’Oréal, and Pernod Ricard. 

At Ste Michelle Wines Estates, I successfully implemented a major transformation of the marketing organization, just before the company being sold to a PE firm.  I had the following areas of responsibility: Brand Management, Innovation, Digital, Direct to Consumer, Communication (PR), Retail shops, e-commerce, and in-house creative agency. I managed a team of 60 and 100+ retail & seasonal employees.

My education includes a degree in Business Administration from HEC Montreal (Canada) and a Master’s degree from Columbia University in New York City (USA).  

• STE MICHELLE WINE ESTATES: I successfully transformed the marketing and DTC organizations into modern marketing organizations, resulting in business turnaround: +14% net sales vs YA and profits of $46M in H1 2021, after several years of sales decline, and prior to company being sold to PE firm.  

• BEL BRANDS USA: I stopped the 3 year decline of the Laughing Cow brand and accelerated the growth of Babybel and Boursin.  I negotiated and delivered a brand-building breakthrough 10-years marketing agreement between Bel and Disney/Pixar.

• FREUDENBERG:  I developed integrated marketing plans across North America and my priority product achieved the #1 selling product of the floorcare segment in $ across US and Canada (Nielsen data 2016).

• PERNOD RICARD: I delivered record double-digit growth for 3 consecutive years on Martell Cognac by repositioning the brand and driving sales in China.  I later successfully managed a large portfolio of brands across multiple categories and market dynamics.

• L'OREAL: I led the company's initial e-commerce efforts and the global interactive strategy for the Consumer Products Division (L’Oréal, Maybelline and Garnier).

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Christian Dion

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