Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Subgenre

🔉 Developing Subgenre, an innovative platform that connects passionate DJs with bars, clubs, and venues, promoting lesser-known music genres and fostering a vibrant nightlife culture.

🔉 Leading product development from ideation to launch, including market research, user testing, and iteration to ensure the platform meets the needs of DJs and venue managers.

🔉 Building a bridge between local music communities and venues, aiming to simplify bookings, improve transparency, and centralize knowledge for the nightlife industry.

🔉 Advocating for submersive music genres and the positive cultural and social impact of nightlife through ethical practices and inclusive design.

🔉Collaborating with stakeholders to create a seamless experience that strengthens the connection between artists, venues, and audiences.

Co-Founder

With a wealth of experience in Product and Project Management, including impactful roles at companies like Samsung, I now offer freelance coaching services to help teams optimize their workflows and tackle complex challenges. Currently collaborating with DMV veterinary clinics, I support their product development and marketing efforts, improving processes and prioritization strategies. Always eager to take on new projects and share insights that drive meaningful results. Let’s connect and explore how I can bring value to your team.

Product / Project Management Freelance Coach

Forand Évènements

Part of the Forand team (family), I principally bartend at various events for which Forand Évènements takes care of the event setup, service and cleanup.
Events we participate in include vernissages at the Musée des Beaux Arts of Montreal, the annual Printemps du MAC (Musée d'Arts Contemporains de Montréal), annual gala of Fondation Martin-Matte and other corporate private events.

http://forandevenements.com/

Bar Manager

Team for the Planet

🌎 Team for the Planet is a non-profit company, ambitious and passionate, which is dedicated to tackle the most urgent challenge for humanity: climate change.

🌱 Team for the planet is based on #entrepreneurship, #collectiveintelligence and the sharing of its solutions through #opensource.

Want to know more or bring your support? Check our website: team-planet.com/en 

#teamfortheplanet

Shareholder

Santropol Roulant

Santropol Roulant uses food as a vehicle to break social and economic isolation between generations. Creatively and collaboratively, we strengthen and nourish our local community with our novel approaches to active youth engagement, urban and peri-urban food systems, food security and community care.

Fundraising & Communication Officer

Enabling Publishers to get the most value out of their OOH inventory and answer Media Buyers' needs in the most relevant ways.

Senior Product Manager

Samsung Ads

Building the first Samsung Retail-Media-Network-as-a-Service product to provide our customers with access to a more expansive DOOH experience.

- Leading the vision and strategy of the development and buildout or Samsung's owned and operated DOOH advertising platform.
- Driving the product strategy and roadmap.
- Build an efficient GTM driving towards business goals across multiple Samsung's divisions.

Unifying the OOH selling channels to allow for better optimization and OOH revenue maximization.

Main focuses were on:
1) Creating a compelling product vision centred on delivering value to our customers.
2) Defining a realistic, yet dynamic, product strategy to provide a clear direction to reach our product vision.
3) Establishing major milestones to drive business results via customers outcomes.

Product Owner for Multichannel Ad Sales (Direct & Programmatic)

Streamlining the OOH campaign management workflow and maximizing yield through advanced occupancy optimization.

I strived to fulfill this product vision by:
1) understanding markets and customer needs
2) working closely with the UX team and up to 3 development teams to deliver meaningful functionalities in order to maximize customer value

I particularly enjoyed connecting the dots between engineering, UX/UI, services, marketing, operations and sales to propagate our product vision, roadmap and release plans awareness.

Product Owner for Broadsign Direct & Integrations

I focused on analysing and mapping the entire Broadsign stack, including 6 different products, to define its overall value, as much on the media buyer than media owner side.

Business Analyst

Ayuda Media Systems

- Gather and analyse project requirements including client’s project definition, gap list and business needs.
- Proactively identify & report risks that may ultimately delay the scheduled product delivery dates, and take the appropriate steps to mitigate those risks
- Liaise with key project stakeholders, development team members and customer users to insure the smooth roll-out of Live customer projects and pilots.
- Effectively communicate and assess the impact of project change requests such as: deliverables, delayed completion of tasks, increasing project scope.
- Identify and propose recommended best industry practices to clients, as per the software functionalities.
- Manage day-to-day client implementations of the Ayuda software solution.
- Contribute to the product life cycle by managing client expectations and deliverables.
- Train prospective clients of the Ayuda software.
- Maintain and cultivate the customer relationship and project momentum, with regular update meetings, item lists, deliverables and schedules.
- Ensure internal and external team members work harmoniously, following up with the appropriate team should one’s pending tasks be blocked by the other.
- Contribute to the Ayuda knowledge base repository by documenting client workflows, functional requirements and features. 
- Business Development and establishment of Strategy to extend Ayuda's market reach to Asia Pacific.

Business Analyst & Software Implementation Project Manager

Etix Everywhere

Whilst undertaking my Master's degree in Paris, France, I worked as a Freelance consultant for Etix Everywhere (now Vantage Data Centers) for their business development in Central, Eastern Europe & the Baltics.
I focused primarily on closing existing Data Center projects and was also a consultant for financial structuring of different projects for the sales team.

Freelance International Business Consultant for Northern Europe & the Baltics

In Etix Everywhere (now Vantage Data Centers)'s offices in Luxembourg, I was in charge of their edge datacenter business development for Central, Eastern Europe & the Baltics.
Specialised in establishing international joint ventures, we carried out the development fr0m A to Z of multi-million dollar data center projects (ranging from $3m to $50m+).

I enjoyed working in such a highly-responsible, entrepreneurial and fast-moving start-up environment.

International Business Developer for Northern Europe & the Baltics

Over the years, my career has taken me through diverse paths — from a thriving IT career to a transformative break, traveling and volunteering across Uganda and beyond. These experiences have helped me shape a unique perspective on work, creativity, and life.

Now, as a DJ and freelance consultant, I continue to explore and challenge the status quo, always looking for meaningful ways to connect, create, and evolve. My passion lies in blending innovation with purpose, helping others navigate change while building sustainable, impactful futures.

I believe in the power of disruption, growth, and human connection, and am open to conversations with those looking to explore new possibilities.

taplio

The Battle

Christian Dion

Cécile Roney, MSc.

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