Christian Dion

Helping B2B companies ditch yesterday's marketing playbook for sustainable growth. I work with forward-thinking teams to build modern demand engines that actually drive pipeline and revenue.
I help companies that need:
- Full-funnel strategies across Brand, Demand, and Expand—not just short-term tactics
- Marketing that builds trust instead of burning it on quick wins
- Campaigns that recognize today's chaotic, multi-threaded buyer journey
- Paid media that connects with real buyers, not just vanity metrics
- Systems that create compounding momentum, not siloed activities

**Available for short projects or fractional leadership where I can help transform how you think about demand generation.

Growth Consultant

Pavilion

Member

Motorola Solutions

Led the North American demand gen/paid media team, managing always-on campaigns (and ABM paid media) across public safety and commercial sectors to drive demand and pipeline growth.

Key Achievements:
• Increased Pipeline: Achieved year-over-year pipeline growth by expanding paid media strategy to include new channels and advanced campaign framework.
• Promoted Innovation: Fostered a culture of testing and innovation, introducing DOOH, programmatic display ads, and enhanced email approaches to improve reach, engagement and ultimately, conversions.
• Refined Attribution: Worked with marketing intelligence to evolve success metrics beyond last-touch attribution, capturing a more complete view of campaign impact.

Head of Digital Pipeline Growth

Promoted to lead the North American Digital Campaigns and Paid Media team (a total of 8 marketing professionals).

Head of Digital Campaigns Marketing and Media

Led the Web, SEO and Performance Marketing team on the Rave Mobile Safety business. 

Key Achievements:
• Grew overall MQL volume in 2023 by 138%, driving marketing sourced opportunities pipeline by 35% vs 2022. 
• Expanded demand generation with significant shift in paid social campaigns, a key component to the full funnel marketing strategy set in place.
• Improved SEO and content strategy, driving 2X high-intent demo requests.

Director, Digital Performance Marketing

Broadsign

Led marketing strategy for SaaS ad platform, implementing first ABM program and orchestrating demand generation initiatives. Established go-to-market (GTM) alignment across teams while expanding into new target areas.

Key Achievements:
• Designed end-to-end ABM strategy that increased average deal value 30% and reduced sales cycles by 25%, generating $4M+ pipeline within 12 months.
• Launched content experience platform driving 40% increase in engagement through digital out-of-home (DOOH) insights video series and certification program.
• Enhanced lead routing and qualification process, increasing sales qualified leads 15%.

Marketing Director, Programmatic Solutions

GardaWorld

Coordinated marketing strategy for $1B Canadian security services division with team of 4. Directed digital transformation and integrated programs across B2B and B2C channels. Planned field marketing and recruitment initiatives.

Key Achievements:
• Achieved 120% sales growth in security systems with digital-first strategy, leveraging marketing automation and targeted campaigns.
• Introduced campus recruitment program, boosting training enrolment 20% and role fill rates 15%.
• Developed field marketing content and event programs, posting double-digit pipeline growth in strategic verticals.

Director, Marketing & Communications

Connect&GO

Spearheaded GTM strategy and market penetration across North America and Europe with team of 6. Created vertical-specific positioning / messaging and campaigns while enabling sales through ABM programs.

Key Achievements:
• Executed data-driven ABM strategy and content programs, contributing to 28% year-over-year revenue growth.
• Orchestrated product positioning and GTM strategy for Ski&GO solution, securing partnerships with 2 major ski resorts in first season.
• Optimized marketing technology stack and customer relationship management (CRM), streamlining lead management and reporting.

Vice President Marketing

Sharethrough

Oversaw new customer acquisition and agency partnerships across demand side / supply side platform (DSP / SSP) businesses. Leveraged programmatic expertise to develop and optimize high-impact display campaigns for agency and brand clients. Secured and managed 6 high-growth client accounts within first 6 months, including 2 strategic finance industry wins.

Senior Account Director

Talkable Solutions

Business Development & Growth Consultant with Canadian startups and CPG brands.

Key Achievements:
• Generated $1.5M net new business growth for digital promotion technology startups through targeted sales strategy.
• Steered Canadian market entry for RENOVA luxury household paper brand, delivering $3M earned value with media, event, and influencer campaigns.
•  Negotiated strategic partnerships with Dairy Farmers of Canada and L'Oreal Professional on behalf of supply chain technology solution provider.

Founder

Whirlpool Corporation

New Business Development Manager - innovation

National Account Executive

PepsiCo

Senior Sales Manager

My career path? Let's just say it's been more jazz than classical.

Started in Fortune 500, mastering the most important skill (sales) at P&G and PepsiCo. Caught the digital wave at Yahoo!. Then turned entrepreneur, orchestrating marketing campaigns that turned heads (and delivered 5X ROI).

I blend enterprise wisdom with startup instincts. See opportunities in blind spots. Turn marketing systems into revenue engines.

At Motorola Solutions, transformed demand gen into a pipeline machine, leading an eight-person team that unlocked millions in enterprise deals.

At Broadsign, engineered ABM strategies that conquered markets across continents.

My superpower? Making B2B marketing feel human while delivering hard revenue. Creating systems that scale while keeping authenticity at the core.

In a world obsessed with AI, I still believe the best growth comes from understanding people first.

👉 Currently seeking my next adventure—ready to build something remarkable with a high-growth tech company that thinks differently.

Education, Hospitality, and Rave Enterprise

Vertical Solutions Marketing Manager

In December 2022, Rave Mobile Safety was acquired by Motorola Solutions. Rave now operates as a Motorola Solutions Company.

Demand Generation Specialist

Rave Mobile Safety - a Motorola Solutions Company

demandDrive

Senior Sales Development Representative

Sales Development Representative | CyberMDX

CyberMDX

At CyberMDX, we protect the things that protect human lives. The number of medical, IoT and IoMT devices throughout hospitals are rapidly growing. More devices leads to higher risk of an attack. The CyberMDX solution identifies endpoints and assesses vulnerabilities to detect, respond to and prevent cyber incidents. Deployed worldwide, CyberMDX is designed to integrate with our customers' existing environments through its scalable, easy-to-deploy security solution.

Sales Development Representative

Brightcove

Online Video Consultant

T.K.O Malley's Sports Cafe 

-Managed sales transactions of around $1000 per shift
-Trained and mentored multiple new servers in order to expand our staff and become a more efficient establishment
-Provided excellent customer service and made sure all guests were content with their dining experience
-Worked as a server over the summer throughout college.

Server

Monroe Financial

-Managed social media accounts including Instagram, Facebook, and company website
-Created content for website and social media through taking photos and designing graphics
-Managed inventory 
-Developed detailed marketing plan from extensive research of the industry
-Managed events, partnerships, customer relationships, etc.

Marketing Intern

Pile and Company

-Researched and presented Competitive Analysis for the company 
-Photographed head shots, office shots, and city landscape for company's blog and website
-Worked closely with each department head (Consulting, Finance, Marketing, etc) on different projects including preparing for annual award show, expanding linked in networks, creating master lists of top agencies, etc.
-Organized and analyzed databases and back-end information in order for departments to function more efficiently

Breakthru Beverage Group

-Conducted holistic analysis of industry, market, competition and consumers as fact-based foundation for developing new go-to market strategy. Insights shared via 5 Forces assessment and SWOT analysis.
-Crafted creative brief that concisely identified brand’s positioning, points of difference and character/tonality as foundation for brand, communications and messaging strategy.
-Created comprehensive marketing plan for re-branding of Island Coaster Lager Craft Beer including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation to plan to ensure successful execution.

USC Moore School of Business: Center for Marketing Solutions

The Hickory Tavern

-Greeted and welcomed customers and seated them appropriately 
-Managed and scheduled 5-10 reservations per shift some of sizes up to 100 guests
-Communicated with customers and resolved any issues or questions

Hostess

Experienced vertical solutions marketing and demand generation strategist with a demonstrated history of working in the enterprise safety technology and software industry. Focused on the end user and skilled in campaign strategy, content creation, email marketing, content syndication, direct mail, storytelling, event planning and growth marketing.

taplio

The Battle

Christian Dion

Alexei Sherman

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