With more than 25 years of experience in go-to-market and growth strategies, I have developed the "Spark Strategy" that has led to follow-up projects 100% of the time since we started using it. I love helping clients and partners develop fact-based, revenue-driven and innovative solutions to their problems.

My focus areas include the forward-looking fields of Trustworthy AI, Augmented Work, and Knowledge Management. These themes are integrated into my work to create sustainable and ethical solutions that optimize workflows and enhance knowledge management.

I have a proven track record in orchestrating and leading cross-functional, cross-location, multicultural teams in matrix organizations for developing transformative, cost-saving solutions and strategies in highly technical, complex and ambiguous situations for brands such as Microsoft, T-Mobile, General Electric, Siemens, BMW, Nestle, Loreal, Bayer, Saint Gobain and many others I cannot mention here (non-disclosure agreements!).

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

The greatest satisfaction for me comes from pioneering unique approaches that enable multidisciplinary and multicultural teams in flexible environments, in order to provide a user-centric, prototype-driven environment where they can find self-confidence in their creativity and be innovative like crazy.

Christian Hubmann

Berkhof Digital

Helping companies in their Marketplace and Platform adventure (B2C and B2B)
- B2C marketplace: Strategic advice, IT infrastructure, Mirakl implementation and configuration, taxonomy, and change management
- B2C Omni-channel retailer: strategic advice, scan of IT infrastructure, and selection of the best suitable marketplace vendor.
- B2C/C2C e-tailer: strategic advice, selection of the best marketplace vendor.

Founder

ShoppingTomorrow

2023-2024 Research: The fast, flexible, and easy way to launch your own marketplace

2022-2023 Research: An own marketplace: increase your profitability

Member of the Marketplace Expert Group

ShoppingTomorrow brings e-commerce professionals together in an exclusive and active network, with the aim of providing insights for the industry. What do future developments in the field of business models, customer journey, and technology mean for employees and companies?

Responsible for the bluepaper (see link)

Member of the Cross-border E-Commerce Expert Group

Shopping Awards

As an expert, I help the Shopping Awards in assessing companies on a number of criteria. 
This group only offers access to people working in the e-commerce industry who have been invited by the foundation or members of the group.

Shopping Awards Expert

Maykers 

- Expanding our B2B marketplace/platform in multiple countries with a strong foundation (DK/FR and more to come)
- Dealer-inclusive model: enabling sellers to integrate their local dealer/seller network into the marketplace
- Migration of user towards Maykers 
- Enabling all team members to outperform themselves (Product Owner, Business Analysts, Data, Business Intelligence, UX) 
- Responsible for Product Vision and Roadmap, User Experience (UX), Business Intelligence, and Business Analyses  
- Development of B2B features for our users (buyers, dealers, sellers) 
- Development of a portal for our buyers, dealers, sellers

Head of Product: B2B Marketplace

Senior Product Owner Marketplace

Louwman Group

-	Implementation of an open-source CMS (Wagtail) 
-	Development of 3 cars, motors, and marine websites in one system. 
-	45% reduction of fixed costs
-	Occasion tool development
-	Private lease tool (new)
-	Omni-channel solutions; connecting online with offline (dealers)
-	Restructuring of the product data model
-	Automating content updates
-       Lead Funnels

Senior Product Owner E-Commerce

A.S. Watson Group

-	Real-Time Stock/Store Stock implementation Kruidvat Netherlands, Belgium and Luxemburg and Trekpleister Netherlands
-	Conversion: increased in the lower price range with 744% in NL and 394% in BE 
-	Connecting online with offline with Pick Up In-Store
-	Getting insights from customers to better understand the visitors of the websites
-	Optimization of the customer journey web & app
-	Development of new e-commerce projects
-       Omnichannel strategy

E-Commerce Channel Development Manager

Nextail

- Reporting overall performance of two marketplaces (blokker.nl and intertoys.nl)

Marketplace Manager

- Product owner marketplace platform (Mirakl software)
- Marketplace implementation within blokker.nl and intertoys.nl
- Increased the number of products on blokker.nl from 23.000 to 260.000 in 20 months
- Increased the number of products on Intertoys.nl from 13.000 to 70.000 in 5 months
- Implementation of tools:
o Best offer algorithm: winning the buy-box with an algorithm
o Conversion: increased conversion by 17%
o Dynamic pricing: changing prices automatically
o Caching: improved site updates x24 times
o Optimization of the customer journey
o Content: automated content approval
o Onboarding: increased onboarding time
- Building the omnichannel strategy within the de e-commerce department of the Blokker Holding
- Optimization of the IT landscape within the Blokker Holding on front-end and back-end
- Convincing stakeholders to get support for new projects
- Made order and financial processes more reliable: reduced issues by 80%
- Agile/Scrum methodology

Marketplace Manager Operations & Development (DevOps)

Spotta

- Behavior change within the operational business unit of Spotta
- Implementation of projects:
- Loyalty program: increased grade from 5.8 to 7.5
- Packaging management: realized a saving of 400.000 euros per year
- Online platform for carriers: increased just-in-time deliveries
- Track & Trace system: better insights into the production of products
- The new payment model for carriers: based on weight instead of the amount
- HR project: reorganization of the operational business unit
- Development of new depot policy: selection criteria for optimization of the logistic network 
- Agile/Scrum methodology
- Chairman Young Spotta
- Lean Six Sigma – Orange Belt

Change Manager Process Improvement and Innovation

LeasePlan Nederland

- Coordination and implementation of new clients from the large and strategic accounts
- Translating the needs from new and existing accounts into legal frameworks
- Improvements on the Fleetplan product, which resulted in faster implementation and higher customer satisfaction
- The contact point within the organization for various departments such as Sales, Commerce and Finance.

Specialist Contract Implementation

GE Artesia Bank

Job during my study: 
- Acquisition of new customers such as corporate companies, directors and wealthy individuals
- Highest customer acquisition of all account executives
- Collected the most investable capital of all account executives
- Building and maintaining customer relations
- Preparing relevant information for customized advice
- Responsible for the Oracle CRM system

Account Executive Private Banking

Experienced professional specializing in the development of B2C and B2B marketplaces and e-commerce platforms across a range of industries, including omni-channel retail, automotive, and agriculture. I have a proven track record of building marketplaces from the ground up, managing both the technical implementation and successful international rollouts across multiple countries with customized B2B and B2C features.

Skilled in defining the strategic vision for platforms, I translate this into ambitious roadmaps with clear, actionable features. By working closely with stakeholders, I ensure a deep understanding of their needs, delivering products that truly align with their business objectives.

What other people say:
“Fabian is a kind and fair leader. He keeps the team focused and aligned, unlike any other team leads I worked for. It is a joy to be on his team” 

“Fabian makes Maykers a great workplace because he combines his professional and managerial skills with a positive attitude. Also, he ensures that everyone feels well with their work and is always keen on helping others and finding solutions to problems.“

“Fabian finds deep satisfaction in working hard to achieve a goal. He loves the challenge of meeting new people and winning them over. Fabian derives satisfaction from breaking the ice and making a connection with someone. He takes psychological ownership of what he says he will do. Fabian is committed to stable values such as honesty and loyalty and is intrigued by the unique qualities of each person. Fabian has a gift for figuring out how different people can work together productively. Fabian works hard and possesses a great deal of stamina and takes immense satisfaction in being busy and productive.”

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The Battle

Christian Hubmann

Fabian Berkhof

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