Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

I am a marketing leader with almost 20 years of experience scaling SaaS companies across Europe. Currently CMO at Effectory, the European leader in employee listening, I drive growth by aligning people, process and techology with brand, demand generation, and customer marketing. My focus: creating impact through data-driven strategies while keeping people at the heart of every decision.

As Nelson Mandela said, “It always seems impossible until it’s done.” That mindset has guided me through building high-performing marketing teams, transforming go-to-market strategies, and breaking through growth barriers that once felt out of reach.

I believe that “people only see what they are prepared to see” (Ralph Waldo Emerson). In business, this means helping leaders, teams, and organizations see new perspectives—turning feedback into action, insights into clarity, and connections into growth.

Alongside my role at Effectory, I founded The Marketing Team Coach, supporting marketing teams in unlocking their full potential. My approach connects organizational goals with team ambitions and individual growth—because when these align, performance follows naturally.

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The Battle

Christian Hollums

Sander Van Gelderen

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