CSH Consultants, LLC.

Undertake exhaustive industry, competitor, and customer explorations, leveraging diverse research tools like qualitative, quantitative, and ethnographic methods. Forge partnerships with top-tier leadership to chart and champion traditional and online marketing blueprints. Facilitate creation and growth of GTM
infrastructures, positioning clients as industry vanguards. Ally with multifaceted teams spanning IT, Sales, and Product sectors to magnify market reach and refine user interactions. Govern tasks like traffic prediction, financial oversight, budgetary governance, and the blueprinting of digital marketing maneuvers.

● Elevated client campaigns to reach $30M in annual revenue
● Achieved 7.5% surge in excess share of voice and marked 3.5% ascent in market infiltration through brand
strategy.
● Mastery in digital campaign leadership with an emphasis on remarkable ROAS outcomes.
● Demonstrable expertise in crafting websites and augmenting user engagement.
● In-depth grasp of website analytics paired with commitment to decisions rooted in robust data.
● Adeptness in conceiving and materializing consumer database marketing schemes.
● Skilled in launching products, pioneering market routes, and sculpting brand identities.
● Recognized for talent management, particularly within high-caliber e-commerce entities.
● Grounded knowledge in Search Engine Optimization (SEO), web layout logic, and intricacies of e-commerce
tools and technologies

Principle

IPA (Institute of Practitioners in Advertising)

Member

Sales Revenue Inc.

Marketing Consultant

American Marketing Association

Alumanate

Fractional CMO

LGND BARBELL Co., LLC.

Instituted branding and corporate identity plans to accentuate product consciousness and market share expansion. Utilized Consumer Data Platforms (CDP) and qualitative methodologies for precise target audience identification. Rectified inconsistent brand communication through all-encompassing brand strategy, ensuring harmony in brand voice across multifarious channels. Commanded inception and realization of high-impact on-ground marketing events to bolster member experience and cement brand loyalty. Nurtured strategic partnerships, notably becoming an official Deka, a premier fitness events provider, and saw significant member participation in Deka Challenge event; deployed contemporary promotional techniques and inbound marketing methodologies.

● Steered $100K marketing and creative budget; oversaw sales projections, monitored expenses, and directed product branding initiatives.
● Envisioned and realized Tiered Membership Event, offering exclusive amenities and strategic partnership; led end-to-end event logistics from venue scouting to attendee engagement tactics; The Tiered Membership Event witnessed attendance of over 600+ participants, with 33% of extant members upgrading; initiative contributed to 22% increase in Q1 revenue.
● Registered 88.4% boost in website traffic, 27.3% growth in GMBL profile interactions, and substantial increases across multiple social media metrics such as 17% increase on Instagram, 67.3% in user engagement on social media channels, and 73.4% increase in positive customer feedback..
● Crafted and executed strategic lead generation blueprints; realized robust 22% growth in sales revenue within six months. 
● Overhauled sales process and integrated automation tools for enhanced lead management; redefined sales process witnessed 25% shortening in sales cycle, coupled with amplified efficiency and customer experience.

The Alaska Network

Designed and executed marketing strategy to improve brand awareness and reach 65% of target audience

Achieved a 1100% increase in web traffic and a 186% increase in sales by deploying an integrated marketing plan across multiple sales channels

Oversaw onboarding, training and development, and performance outcomes of 8+ employees to ensure customer service excellence

Managed budget, costs, forecasting, and reporting processes, resulting in a 96% increase in accuracy of projections

Supervise 14+ team members and coordinate schedules and workflow to boost operational efficiency
Led social media marketing, advertising, and public relations endeavors to spearhead innovative branding initiatives, including email marketing campaigns and company website development

President of Marketing And Business Development

ALPINE AIR ALASKA, LLC

LifeTime Meals, LLC

Innovated strategies and tactics to boost company’s reputation and drive qualified traffic while building strategic relationships with key industry players, agencies, and vendors

Deployed successful marketing campaigns from ideation to execution by producing valuable and engaging content for website and blog to attract and convert target groups

Implemented organic and paid acquisition channels to increase website activity, including content creation, event management, and pay-per-click and lead generation campaigns

Director of Marketing And Business Development

The legends sports complex

Director of Sales, Marketing, & Personal Training

Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

ESG (Customer Success as a Service®️)

ESG delivers Customer Success as a Service® (CSaaS), enabling you to build, operationalize, and transform your CS organization. Helps you improve metrics and accomplish your ultimate goal of reduced churn and increased retention. The services combine consultation, process development, people, and automation to increase the capabilities of your Customer Success organization. My role is to represent the ESG brand to the market and to communicate our advanced thinking about the vital role that Customer Success can play (if built and managed well) for most companies.

Vice President of Customer Success

PeakSpan Capital

Expert Advisor - Customer Success

Proof Analytics

Advise the executive team around customer success topics and best practices

Proof Advisor

CSM Practice

CSM Practice offers high-quality customer success strategy design services for executives who wish to scale their customer success operations while producing quick tangible business results. We serve customer success teams from all over the world.

Companies that work with us see an ongoing decrease in churn rate, an increase in customer references, and an improvement in customer satisfaction.


We specialize in providing customer success best practice and expert resources to help you launch new Customer Success programs and optimizing your existing ones.

You owe it to yourself to see what we're all about and how we can impact your customer success program.

Advisory Board Member

Oracle

I am part of a small team of architects responsible for building the entire Customer Success strategy, along with associated processes, playbooks, procurement and implementation of the technology stack, and the enablement plan for the North America Customer Success organization (300+ individuals).

Senior Director, Customer Success Strategy, Enablement, and Thought Leadership

Responsible for program design and execution of skills enablement for Oracle NA SaaS Customer Success. Conduct industry and competitor research; own responsibility for the Voice of the Customer (VOC) program; internally evangelize the direction we're headed in Customer Success; strategize and help improve Oracle's Customer Success capabilities and offerings; write and speak on various customer-centric topics at customer and industry events

Senior Director, Customer Success Business Advisory Services

Ownership of Voice of the Customer program for North America SaaS customer success customers. Conduct research and create insight reports for executive team. Write for the Oracle Blog and speak at a variety of industry conferences.

Strategic Advisor

I consult with, and advise, senior Marketing and Customer Success leaders on a wide range of issues related to digital disruption, helping them establish digital leadership and drive results through a customer-centric approach, insights gleaned from a sophisticated data strategy, and an acceleration in organizational speed and innovation.  I also write and regularly contribute to the corporate blog.  See more at - https://blogs.oracle.com/author/peter-armaly

Digital Strategist

Technology Services Industry Association (TSIA)

As VP of Research for Customer Success I am responsible for gathering and analyzing information, handling member inquiries and discerning key trends in the area of Customer Success for technology products.  

Specific responsibilities include:

•	Data gathering, analysis, and presentation of industry bench-marking for members.
•	Ongoing content refinements to bench-marking and industry trend data-gathering instruments.
•	Design, implementation and presentation of multi-member studies.
•	Management of internal and external analyst resources.
•	Presentation of key industry trends to membership at various membership forums.
•	Authoring of articles for inclusion in various publications.

Vice President of Research for Customer Success

BMC Software

Extending my role of the last year and building on my experience with wide-ranging business and customer success technologies, I am now leading the development and implementation of a new customer engagement model. Some of my responsibilities include building a technology platform and hiring and leading a new team of Customer Success Managers who will primarily utilize the platform to influence positive change for customers in our mid-tier groups of companies. Increased rates of retention, expanded solution adoption, and an overall rise in the perception customers have of the credibility and importance to their businesses of BMC solutions and services.These are goals my team and I are shooting for.

Member of the Gainsight Customer Advisory Board.

Director Customer Success

My role at BMC is four-fold: 1) to direct teams of Customer Success Managers spread across the Americas. These are teams of managers and CSMs who are executing their mission of ensuring customers move in the right direction in achieving their business goals, as they relate to their investment with BMC Software solutions. 2) Ensure optimal customer retention and develop strong approaches for solution adoption and expansion; 3) to help lead the evolution of the Customer Success practice at BMC, which involves governance and thought leadership. 4) to evangelize the customer success service within BMC to key stakeholders and organizations.

Director, Customer Success - Americas

My role at BMC is to lead and direct teams of Customer Success Managers spread across the Americas. These are teams of CSMs who are executing their mission of ensuring customers move in the right direction in achieving their business goals, as they relate to their investment with BMC Software solutions.

Senior Manager - Customer Success, Americas

Customers buy software products to help them achieve specific and measurable business goals. My role at BMC is to lead a team of Customer Success Managers in the Northeast US and Canada. These are CSMs who are executing against their mission of ensuring customers move in the right direction in achieving those business goals, as they pertain to their investment with BMC Software solutions.

Principal Customer Success Manager

Eloqua

My mandate is to grow the Premier Support organization to meet the ambitious needs of a rapidly expanding list of Eloqua customers seeking expert technical guidance. Our customers are seeking to fully exploit the Eloqua marketing automation platform to optimize marketing campaigns and produce real leads. My team accelerates that effort through a thorough understanding of their client's business and a proactive and intelligent customer service approach.

To ensure we're hitting the mark, I study the marketing automation industry, stay at the forefront of technology advancements with SaaS and Cloud Computing, analyze and take specific action on NPS (Net Promoter Score), encourage and arrange ongoing training for staff, and engage in regular conversations with all my customers.

So far, so good. In one year heading the practice, our service has grown 40%, measured by number of customers and revenue.

Director, Premier Support

CA Technologies

Building on the job description of my previous role, I've assumed a much broader mandate in this new fiscal year.  As part of a new global organization focused on this effort, I handle the technical advisory, consulting, and escalation responsibilites for some of CA Technologies largest Canadian accounts.

Customer Success Architect

I act as the lead technical advisor and contact for a number of enterprise accounts in Toronto.  My primary responsibility is to positively impact the customer's real and perceived value of their relationship with CA by extending to them tactical and strategic guidance for their CA solutions. Customers also benefit from my ability to leverage my deep knowledge of industry directions and trends and to couple that with best practice advice for solution development, design and deployment.

Customer Solution Architect

I managed a global team of Technical Client Leads who worked with and guided their assigned customers in attaining a higher degree of value from their BMC solutions.

Practice Manager, Technical Advisor Service

Managing a team of support account managers and engineers who are assigned to support BMC's implemented solutions at its largest enterprise customers. Responsible for assuring customers receive maximum value for the investment they make in Premier service.

Premier Support Manager

Managed team of presales consultants spread across Canada who were focused on selling and supporting BMC's enterprise service and systems management solutions. Developed and implemented strategy to elevate and broaden the technical relationships within our customer base. Promoted and cultivated a climate of knowledge attainment within the BMC sales organization.

Software Consulting Manager

Acted as a liason linking BMC R&D with customers and BMC Field staff.  Responsible for synthesizing strategy and delivering the message to sales organizations and customers via briefings and speaking engagements at industry events throughout North and South America, Europe, and Asia.

Business Unit Field Director

Technical presales consultant supporting various BMC sales teams in North America in their efforts to sell and entrench BMC solutions in the customer base. I had a particular focus on performance and event management in the applications and middleware segment.

Principal Software Consultant

I am a senior-level executive with over 25 years of experience in GTM (sales, marketing, product, and customer success) often acting in the informal role of cultural broker, and specializing now in Customer Success as a Service (CSaaS). CSaaS is a cutting-edge approach that enables companies to build, operationalize, and transform their customer success organizations, improving their metrics and reducing churn and increasing retention. 

As the Vice President of Customer Success at ESG, I represent the ESG brand to the market and communicate our advanced thinking about the vital role that customer success can play for most companies, if built and managed well. I also advise the executive team of Proof Analytics, a leading automated marketing optimization platform, on customer success topics and best practices. Additionally, I am an industry researcher, a co-author of a customer success industry training study, and a visionary leader who has been recognized as one of the top influencers in customer success for several years. My mission is to help customer success leaders understand what it takes to transform their practices and make them fully digital and better-prepared to not just to defend against, but to exploit, the external forces that are disrupting business. I am passionate about creating and sharing quality content (presentations, blogs, podcasts) on customer success and related topics. I am also a customer success expert advisor for PeakSpan, a private equity firm. I enjoy speaking about customer success at company events and engaging with other professionals in the field.

taplio

The Battle

Christian Hollums

Peter Armaly

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