Fractional CMO | GTM Visionary

Business-first mindset fractional CMO with experience harmonizing business strategies and marketing tactics across 8 industries.

Christian Hollums

David LaCombe

Imperatives Delivered

Providing strategic marketing leadership to early-stage companies in medical device and healthcare services sectors, including multiple stealth-mode startups and venture-backed growth-stage companies. 

Signature Accomplishments:

Accelerated revenue growth across multiple early-stage healthcare companies, contributing to a combined $7M+ in new revenue within the past 2+ years.

Advised startup leadership teams on product-market fit, GTM strategy, and marketing metrics, influencing $3.3M+ in Seed and pre-Series A fundraising.

Defined ideal customer profiles (ICPs) and segmented target markets for a new SaaS platform, leading to faster adoption in hospital systems and an 18% lift in deal velocity.

Developed a customer experience playbook in collaboration with CS and product teams, reducing onboarding friction and improving NPS from 45 to 72 in nine months.

Led go-to-market workshops with founders, sales, and product teams, ensuring marketing strategies aligned with revenue goals and increasing launch efficiency by 50%.

Chief Marketing Officer

Yeshiva University

Teaching marketing and communications classes at the graduate level within the Digital Marketing and Media program for the Katz School of Science and Health.

Adjunct Faculty

GTM Partners

As a Certified GTM Partner, I license a proprietary GTM Operating System (O.S.), designed to build and guide a Go-to-Market strategy for B2B teams.

The GTM Operating System is an integral component of my fractional GTM Officer services.

I use the O.S. to evaluate:

1. Where can you grow the most?

2. Which product(s) create the highest customer value?

3. How will you engage your customer with a differentiated POV?

4. Which GTM motions get you to your revenue go faster?

5. How do customers experience your ROI?

6. How else can you exceed your customers' expectations?

7. Which GTM metrics drive the health of your business?

8. How do you give your team clarity, alignment, and trust?

Certified GTM Partner

RQI Partners, LLC

Led a cross-functional go-to-market team from Zero to One in an expansion market.

●  Sales/Marketing Leadership: Led the launch, implementation, and scaling of educational services programs to 70+ cities and municipalities, enrolling 40,000+ healthcare providers and generating millions of dollars in ARR within three years of program launch.  Achieved greater than 100% growth year over year.
●  Customer Experience Leadership: Implemented a customer success program that resulted in zero churn during the three-year period.
●  Spearheaded sales process improvement, leveraging Lean Six Sigma methodologies to shorten sales cycle by 20%.
●  P&L Accountability: Analyzed customer acquisition costs and lifetime value.  Worked closely with Finance to forecast and measure the ROI of growth investments.
●  Cross-Functional Leadership: Established and led a startup team of marketers, sellers, and customer success managers.
●  Strategic Partnership: Developed and matured partner-led growth strategy with public and private organizations, including city and county municipalities.

Vice President (Sales, Marketing, and Customer Experience)

Selected to serve on executive leadership team for launch and oversight of account-based marketing arm of partnership between American Heart Association (AHA) and Laerdal Medical. Analyzed local communities across globe and collaborated with thought leaders to aggregate evidence-based best practices for replication and commercialization. Managed and harmonized diverse, matrixed, cross-functional group of subject matter experts (SMEs) in program development, marketing, and sales. 

●	Designed portfolio of services standardizing life-saving intervention, building reproducible service model focused on quality improvement to boost positive healthcare outcomes and generate cost and time savings for municipalities.

●	Served as industry change agent to introduce ability to measure clinical performance and resuscitation effectiveness, providing insights into KPIs to impact diverse clinical entities

Director (Prehospital Sales, Marketing and Customer Experience)

Laerdal Medical

Led strategic direction of prehospital programs to define user requirements, market trends, and KPIs for best practices. Selected to collaborate with executive leadership team to ideate and establish resuscitation partnership organization for Laerdal and AHA.

Director of Prehospital Programs

Managed 28-member team in comprehensive marketing strategies, branding, and operations across US, Canada, and LATAM. Steered product development, events, social media, internal and external marketing communications and public relations, brand positioning, and downstream marketing. Ensured delivery of MQLs to salesforce through predictive analysis of customer behavior and market trends.

●	Developed business case, garnered buy-in from stakeholders, and rolled out organization’s first marketing automation technology stack to create customized buying systems and provide enhanced data insights on qualified sales leads.

●	Enhanced lead generation and nurturing processes to boost growth of MQLs by 8%.

Director of Marketing – The Americas

Selected to define new role, serving as strategic advisor to product development and executive leadership teams in Norway to facilitate evaluation of US market, drive clear communication strategies, and translate consumer needs into service and product requirements for impactful ROI. Identified key industry organizations for acquisition or partnership opportunities and assessed potential business value. 

●	Played instrumental role in developing partnerships and negotiating agreements with software developers and programmers to package bundled solutions for healthcare markets within Laerdal infrastructure.

Regional Portfolio Director – Emergency Care

Responsible for the design, development, implementation and evaluation of blended learning solutions for our customers.

Blended Learning Development Manager

Launched and scaled organization’s first educational services team providing coursework on Laerdal simulators. Designed curricula, created business model, implemented infrastructures, and coached and mentored workforce in training capabilities.

●	Scaled business model across 26 global organizations and grew curricula to broad portfolio of consumer courses, establishing new vertical service offering that generated double-digit, multimillion-dollar revenue.

●	Completed year-long stretch assignment designing customer blended learning strategy for release to market.

Blended Learning Department Manager (2011–2012) | Senior Manager – Educational Services (2006–2012)

Fractional Chief Marketing Officer | Helping CEOs Eliminate GTM Waste & Accelerate B2B Growth | Healthcare & Purpose Driven Brands | Startups to Mid-Market Expertise | Adjunct Marketing Instructor

Your GPS for B2B Growth

I started my first career as a paramedic, where I learned that survival isn’t random—it’s causal. The communities that aligned people, processes, and systems turned near-zero survival rates into world-leading results.

I bring that same discipline to business. For 20+ years, I’ve helped CEOs and leadership teams cut wasted GTM spend, align marketing, sales, and customer success, and drive measurable growth with confidence.

The results speak for themselves:

2x pipeline growth in 9–12 months

13% lower CAC with better-fit leads

22% increase in qualified pipeline valuation

Clearer alignment across founders, product, marketing, sales & customer success.

I work with mission-driven B2B brands—especially those navigating complex ecosystems like healthcare and multi-stakeholder enterprises. Along the way, I’ve partnered with GTM Partners to shape modern go-to-market strategies and with Proof Analytics to apply causal AI that pinpoints what truly drives revenue.

Even if we never work together, I’ll add value—whether it’s a second opinion, a sparring session, or a new lens to help you break through friction.

If you’re a CEO tired of “random marketing” and want a clear path to growth, let’s talk. No pitch. Just perspective.

Founder | Fractional Chief Marketing Officer

Established and built a successful fractional CMO practice, offering strategic marketing guidance and leadership to companies seeking to accelerate growth.

Client Highlights:
- Developed and implemented an Account-Based Marketing program. Increased funnel growth by 116%.
- Completed business process review. Reduced sales cycle by 28%.
- Conducted market feasibility studies for pre-startups in the concept phase.

Partnered with a range of clients, including startups, small businesses, and established organizations across various industries.

Developed customized marketing strategies aligned with each client's unique goals, target audience, and market dynamics.

Led cross-functional teams and collaborated with executives to implement marketing initiatives, resulting in increased brand visibility, customer acquisition, and revenue growth.

Provided expert guidance in voice of the customer, customer experience, digital marketing, content marketing, social media, and account based marketing.

Leveraged data-driven insights and industry best practices to optimize marketing efforts and deliver measurable results.

taplio

The Battle

Christian Hollums

David LaCombe, M.S.

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?