Sculpted

Sculpted is a done-for-you Clay consulting service. Our clients enjoy unlimited Clay outreach campaigns for one monthly subscription.

We handle everything from Clay table builds and inbox setup to copywriting and sequencing. 

Order unlimited Clay campaigns and we'll turn them around within 1-3 business days.

Here's how it works:

- Subscribe to a plan and order as many Clay plays as you'd like (play = Clay table / outbound campaign)
- Your play goes live within a few days 
- We'll revise the campaigns until you're 100% satisfied

Sculpted replaces a gazillion SDRs and implements new tools for one flat, monthly fee.

Our clients enjoy:

- Unlimited Clay table requests 
- Lightning-fast delivery
- Top-performing salespeople
- In-house developers for complex outbound plays 
- Scale outbound pipeline without scaling cost
- No long-term commitments 

All you have to do is book a call to get started --> meetings.hubspot.com/tuwiner/sculpted-intro-meeting

Co-Founder

ChristianHaskins.com

I create websites with strong messaging that’s been tested and refined through intense customer research. Not guesses and assumptions.

Founder

GPTConverts

Use ChatGPT trained on your SaaS to answer highly-specific questions that can make or break a visitor's conversion. Try it yourself for free.

Rebel Websites

I wrote high-converting websites and content for clients like Luke Matthews, Izzy Prior, Offended Marketing, and a lot more I can’t fit here.

Lead Copywriter

Simply Social NY

Simply Social NY is a Syracuse, New York-based digital marketing agency that helps brands transition into the digital world. 

Services include Social Media Marketing, Content Marketing, Web Design & Development, SEO & SEM, Conversion Rate Optimization and more!

Enact

I developed Wordpress plugins utilizing the Google Cloud Compute API that allowed clients to create and manage WordPress sites at a click of a button.

Wordpress Backend Developer

What I do (I'm like a growth-engineering generalist):
 • Clay
 • Copywriting
 • Programming
 • Messaging & Positioning
 • GTM Strategy

Top 3 "humble" brags:
 • Helped generate $1,000,000+ in pipeline for Sendoso in <6 months
 • Went from 0 to 400k followers (+ 3.5M likes) in <8 months for client @adhd_coach_ryan
 • Grew afro from 0 to 35,948 strands in ~22 years

Big SaaS companies I’ve worked with:
 • Clay
 • Sendoso
 • Goldcast
 
...and Sybill, Taplio, WorkRamp, PackageX, HighTouch, MaestroQA, Shypyard, Stedi + more I can't fit.

My background:
 • Programming since 5th grade
 • Freelance copywriting since 17yo
 • Skipped college because I felt I didn't need it

Christian Haskins

Stoked to announce that I’ve recently started a new position as Senior Growth Manager, Cold Outbound at Rippling!

🤖 Christian Haskins

Growth @ Rippling | GTM Engineer Nerd | Broccoli Headed

Conversion Alchemy

Helping B2B SaaS increase conversions, retention, CLTV and ROAS, by matching your copy with the conversation already happening in your customers’ heads.

Founder & conversion copywriter

Powered by Search

Demand Generation Specialist

GrowthMentor

Messaging and copywriting mentor

Zeda Labs LLC

Conversion Rate Optimizer and UX Designer

Skyrocketing Copy

- Turning rocket science into ecstatic “Aha!” moments -

I help profitable or VC funded SaaS companies and tech startups, increase conversions and get more of their dream customers, with clear, deeply researched, uber persuasive copy and conversion rate optimization strategies.

Learn more at skyrocketingcopy.com

Owner, Copywriter and Sales Messaging Engineer

TECNOIDEAL - S.R.L.

Software Engineer

SEO Impressions

Freelancer

iGzoom

Want to make sure all the traffic you’re driving to your website isn’t squandered by confusing, unclear, or weak messaging? 

Not seeing as many demos, trial signups or purchases as you should?

I can help you with:

🔍 Deep research that tells you exactly who your best prospects are, how and what they think - so you can give it to them on a silver platter
❓ Questions and answers, lots of them. And the right ones. So you, me, and your entire team are on the same page and we can turn your ideas and expertise into conversion copy that converts
🎯 A battle-tested messaging strategy that aligns with your goals and truly differentiates you in the market - but it’s also NOT the usual crappy and lazy jargon you see all competitors use
⛳ Words that clearly, concisely and persuasively convey what you do, who you do it for and why people should buy - visitors will think you read their minds
🤩 A conversion-optimized UX flow for your entire site and user journey (yes, for all your B2B personas too) so the copy we write doesn’t launch in a vacuum
🗺️ A pre and post-launch validation and testing plan, so we don’t just guess, but we actually implement only what has the highest chance of working

But don’t take my word for it:

If you're serious about finding the content and site structure that will get your prospects to respond, hire Conversion Alchemy. They put in the research to understand your ideal personas, your product, and how to get prospects to convert. 
Matt Aiello, VP of Marketing at ServiceCore

Are you:

✅ A post series A B2B SaaS that’s reaching a plateau or needs to reposition its product?
✅ An early-stage bootstrapped start-up with product-market fit, but no idea how to speak to your target customers?
✅ A savvy marketer or founder who needs support and guidance on how to turn more leads into customers and avoid your ad spend to destroy your margins?

Let’s talk. 

Chris is an expert in his craft. Being too close to a project (as most founders/owners are), it is a tremendous help to have someone in your camp willing to deep dive with clients and secure the correct feedback, data, and intelligence to greatly improve your copy and conversions.
Chris Keef, Co-Founder - Wholesale Inspector

I was impressed by how quickly Chris was able to get an in-depth understanding of our product and customers. He exceeded our expectations.
Jim Belosic, CEO - ShortStack

We wanted a UX designer who *understood* SaaS & eCommerce, nailed copywriting AND that was technical... This was Chris! 100% would work together again.
Rodolphe Dutel, Founder - Remotive

Chris Silvestri

Using AI personas to test messaging doesn't replace customer research.

It makes you better at it.


And, let’s be honest, the better a researcher you are, the better the copy you write.

Think of synthetic research like a flight simulator.

Pilots use simulators to practice scenarios they can't afford to mess up in real life.

Same with message testing.

You're not replacing customer interviews and research. You're using AI to rehearse: to test your questions, catch obvious gaps, and refine your hypotheses before and after you talk to real people.

When you do get in front of customers, you can ask better questions and actually listen to what they’re saying. 

And once you’ve drafted your copy before launch, you can get directionally accurate feedback and new ideas to optimize it, make it more vivid, and more specific.

AI doesn't replace your craft, but it can improve it if you’re curious enough.

Founder @ Conversion Alchemy | We help B2B SaaS teams find message-market fit with a system that scales and converts.

I never iterate on messaging without knowing what actually doesn’t work, or what question I need an answer to.

For example, let’s say you re-launch a homepage, but conversions stay flat.

Then you rewrite the headline.

Still crickets.

You add social proof. Tweak the CTA. Add a benefit.

Nothing…

Here's why: you're guessing.

You don't know if the problem is clarity, relevance, believability, or something else. So you're fixing random things and hoping one works.

Testing messaging doesn’t mean just gathering feedback. When you do it right, you’re literally diagnosing *which psychological stage needs work*.

Is it awareness? Motivation? Trust? Objections?

Once you know where the friction is, the fix becomes obvious.

Stop optimizing in the dark.

First get clarity, then fix it.

----

Interested in my Message Testing Pyramid framework? It's the series of questions I use when I need to test for a specific psychological stage of the buyer decision making process. Send me a DM and I'll share it.

A few weeks ago I sat down with Donna Owen for a conversation that… didn’t go where I expected. In the best possible way.

Most podcast interviews I do end up in the usual territory of messaging, copy, research, frameworks, all that good stuff.

But here we went personal.

- How I grew up
- What shaped the way I think
- Why I work the way I do
- And how all of that sits underneath Conversion Alchemy

Including WTF I have a “sink it drink it” beer pong tattoo on my arm.

Honestly, it was refreshing to drop the “business-only” mode for an hour and just talk like two humans trying to be intentional about life.

Big thank you to Donna for creating such a thoughtful space. She’s one of the few hosts who really listens and lets the conversation go where it needs to go.

If you want to hear a side of me I don’t normally talk about publicly, creativity, family, discipline, growing up around makers, this is the one.

Link in the comments.

Most teams overengineer personas.

Endless documents.
Fake quotes.
Fictional backstories that look good in a slide deck but never show up in real decisions.

But a super rough, intentionally simple approach will get you further — as long as it’s grounded in real research.

If you’ve done your interviews, gathered transcripts, mapped patterns, and actually listened… then even a lightweight prompt can get an LLM to:

- think like your ICP
- surface how they interpret your messaging
- and reveal the “hidden layer” of reasoning customers rarely say out loud

It’s not meant to be precise.
It’s meant to be directional.

And directional insight is usually all you need to make far better messaging decisions.

(Dinghy GmbH)

What you promise and how you help customers get there are two very different things.

Your prospect might understand your value and still not believe you.

I worked with a client whose messaging was clear, compelling, but still people ignored it.

The problem wasn't awareness or relevance, it was how they built their argument to make it believable.

Prospects read the value prop and thought, "That sounds great, but there's no way it's that easy."

They hadn't addressed the doubt. They hadn't shown them *why* it was possible, or given them a reason to believe this time would be different.

Belief barriers show up after you've made your case, not before. And if you don't surface and resolve them, your prospect will just move on without telling you why.

Communicating value might be table stakes in your case.

But are you earning their belief in your solution (and in their ability to take advantage of it)?

(From my ramblings en route to Thailand for a few weeks ✈️ 🇹🇭)

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The Battle

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