Float

Co-Founder

BDT & MSD Partners

Investment Professional

Deutsche Bank

Analyst

Solix

Christian Alexander Endresen

Hans Just A/S

Brand Manger

Euroinvestor

- Co-responsible for the execution and realisation of the strategic KPIs 
- Responsible for the annual revision of the strategic direction incl. the business model and commercial competitive position
- Collaborated with all commercial functions incl. marketing and advertising to reach the KPIs, drive the strategic direction and remain competitive – in 2022 claiming the position as Denmark’s largest financial media ahead of Børsen
- Developed new strategic podcast formats; one reaching 20.000 downloads a week, ranking no. 57 out of approx. 6.600, within nine months 
- Planned and executed brand activation events with a satisfaction of 4.8/5

Head of Development

Scandinavian Tobacco Group

- Developed and executed strategic and commercial business plans considering NPDs, G2M strategies, KPI target setting/tracking, portfolio pricing, RTM coverage models etc. 
- Developed annual brand plans for all brands in the UK portfolio
- Strategically managed the product portfolio in the UK and IE
- Collaborated with HQ and R&D to create market specific product innovations
- Planned and executed brand activation events and activities
- Designed and developed POSM with external agencies 
- Closely cooperated with the commercial team supporting all sales channels through BTL marketing 
- Responsible for all Public Relations (press releases, features, events and activities)
- Responsible for the marketing budget of £500,000 annually

Brand Activation Manager

- Developed and digitalised the internal product launch process across functions and stakeholders throughout the value stream 
- Assisted with the development and analysis of strategic brand plans and monthly business performance reports 
- Supported the commercial subsidiaries developing marketing materials
- Created brand and product design for NPDs and EPDs

Group Marketing Student Assistant

Sankt Joseph Søstrenes Skole

Key development point: ‘little people’ management

Substitute Teacher

Magasin du Nord

Key development points: Sales experience, customer service and stock management

Sales Assistant

Experienced M.Sc. professional with 7+ years of experience in marketing management, brand building, campaign execution, consumer insight, product launches, POSM, and agency collaboration from global and local roles in a leading FMCG company and one of Denmark’s largest media corporations. Possessing strong skills within stakeholder and project management at executive level.

taplio

The Battle

Christian Alexander Endresen

Clara Maria Endresen

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