Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

FTI Consulting

As senior director within FTI Consulting's Blockchain and Digital Assets practice, I oversee our client portfolio, focusing on operational excellence and value creation. Building long lasting and impactful partnerships, serving executives and c-levels with the insights and strategies required to thrive in this transformative moment. I specialize in aligning technological innovations with client needs to drive tangible outcomes, measurable results and foster exponential growth across FTI’s service offerings.

FTI Consulting’s blockchain and digital assets experts in the Middle East support government and enterprise clients on high-profile, complex projects. With offices in Dubai, Abu Dhabi, Doha, and Riyadh, the Blockchain and Digital Assets team is strategically positioned at the heart of key global hubs driving this technological transformation.

From cryptocurrencies, tokens and NFTs to reimagining our world into metaverses and the Web3, blockchain and digital assets are creating massive opportunities and disrupting industries at breakneck speed. Combined with the power of AI, Blockchain is positioned to transform every industry through transparency, decentralisation, traceability and automation. 

At FTI Consulting B&DA we focus on:
- Strategic Advisory, Planning and Implementation
- Tokenisation of Real World Assets
- Blockchain-as-a-Service (BaaS)
- Regulatory Compliance Support
- Cryptocurrency Disputes & Investigations
- Mergers, Acquisitions, Bankruptcies & Restructurings

Senior Director, Blockchain & Digital Assets

Ignyte

Mentor

Founder Institute GCC

Startup Mentor

EPAM Systems

Leading Epam's Customer Experience consultancy across Middle East, North Africa and Turkey. Focusing on omni-channel CX to drive bottom line business value for our selected client portfolio. Horizontal and agnostic support across industries and accounts: CPG/FMCG, Automotive, Retail, Tech, Tourism & Hospitality.

Areas of Focus: 
Customer eXperience, UX/UI, Service Design, Creative, Content Production, Performance Media, Social Marketing, eCommerce, Influencer Marketing, CRM, Customer Data Platform, MarTech, Customer Engagement Platform, Customer eXperience Management, Data & Analytics, Research & Insights, Web3, Metaverse, VR/AR, NFTs, Digital Assets, Blockchain, Artificial Intelligence and GenAI.

Director, Experience Consulting

Emakina is a leading independent digital agency in Europe, with the HQ based in Brussels, and a footprint across France, Central and Eastern Europe, Turkey, MENA and US. 

My main role was to set up the Digital Marketing, Experience Design (UX/UI), Omnichannel Marketing practice in the region, complementing the award-winning MarTech, DXP and Commerce capabilities. 

From one man show in Jan 2021, to 45 people strong around the world by end of 2021.  

Emakina was acquired by Epam Systems in November 2021, now part of the Middle East Epam's Digital Engagement Practice.

Client Service Director | Digital & Growth Marketing (former Emakina MENA)

VM Consulting

A boutique and specialized digital consulting agency supporting brands to reduce their digital gaps and transformation roadmaps. Servicing clients globally from Dubai. 

- Non-executive advisor
- Fractional CXO: Chief Digital Officer, Chief Innovation Officer and Chief Marketing Officer

Business & Digital Consultant | Speaker & Mentor

Carbon Mobile

Non-Executive Advisor 

CarbonMobile (Carbon Works, Inc.) is a technology and research company that designs, manufactures sustainable connected devices and consumer electronics based in Berlin. Launching the first of its kind carbon fibre smartphone, Carbon Mobile. The thinnest, lightest and strongest smartphone in the market, using the most advance composite materials. A high-end smartphone for those who seek innovation and new heights for social status. 

Visit www.carbonmobile.com to get your hands on the first batch. Release date: Q3 2018

Backed by Deustch Telekom investment arm Haub:raum and other private investors. 

Seed stage angel investor and board member.

Partner & Board Member

SOL3MATES

Supporting the launch of Sol3mates - The Future of Sneaker's brand into the Web3 space. Middle East ambassador and founding community member.

Ambassador

Metaverse Standards Forum

Member

Merkle MENA

Leading the Customer Experience and creative proposition at Merkle MENA, while acting as client service director and marketing lead. Managing a team of 25 integrated professionals while reporting to the VP – Managing Director. Launching the agency in market, transforming all service lines from Your Social to Merkle MENA, as well as opening the nearshore offices in Beirut. Fully responsible for the CX P&L. 

Along with an amazing pool of professionals, we managed to bring in an undisclosed $ amount of new business - Pringles Arabia, Kelloggs Cereals Arabia, MG Middle East, Visit Saudi, Emirates Loto, CAFU, Eradah Capital, Otsuka Pharmaceuticals, Pocari Sweat, Oronamin C, MetLife Gulf, Carl ZEISS, Bayara, and many more. Exceeding performance on individual and LoB sales targets y-o-y, undisclosed annual value. 

Achievements:
• 2 MENA Digital Awards 2020 (Gold – Best use of Digital in FMCG & Silver – Best use of Video) for our work for Pringles Arabia – The Perfect Match.
• Develop the CX transformation strategy for an upcoming flagship digital bank in Dubai/UAE. Launching in 2021.
• Implement and deploy successfully the M&A transition from Oxyma - Your Social to Merkle MENA. Your Social was acquired by Merkle Inc in December 2017, and Your Social MENA rebranded into Merkle MENA in April 2018.

Part of the leadership and new business team within Dentsu Aegis Network MENA, collaborating across global and regional pitches.

Senior Commercial Director

Commercial Director

Heading the customer experience strategy department, as well as servicing legacy client on social media, paid social, creative, content and social intelligence within the Dubai office for regional markets in the Middle East and North Africa. Responsible for CX & eCare efforts required to transform and develop client’s digital channels to be customer-centric, utilizing proprietary maturity frameworks.

Achievements:
• Delivered CX & social care transformation strategy for Daman Insurance.
• Exceeding annual sales targets (top and bottom line targets) in just 6 months.

Social Media Director

Science & Sunshine

As digital strategy director my main function was to deliver top-notch strategy and actionable insights for the business development process. Winning pitches in just 6 months with names such as adidas MENA/Emerging Markets, Dettol Arabia Beauty segment, G&Co, McVitie's Middle East, Home Centre (Landmark Group), Samara Ride, Ellington Group, The Hutch Restaurant, SnugBowl, Shampooch, Matis, Studio971, Kinobed, and Melco Juices.

Digital Strategy Director

Blockchain and Digital Assets, Senior Director at FTI Consulting for the Middle East, a leading global provider for web3, tokenization, blockchain and digital assets. 

With 20+ years of cross-functional experience in marketing, tech, digital, innovation, and business management, I help brands and businesses to achieve their full digital potential, putting their customers at the heart of everything they do.

I have implemented digital and business strategies across industries, such as education, automotive, travel, retail, FSI, FMCG, entertainment, hospitality, real estate and events. My core competencies include human-centric product design, omni-channel marketing, customer experience, growth marketing, eCommerce, Web3, and innovation. 

My mission is to build bridges to reduce the digital gap between brands and customers, on the intersection between tech, creative and data. 

MIT and CXL alumni, non-executive advisor, startup mentor, angel investor, AI aficionado and crypto degen.

Digital Expertise:
- Digital Transformation
- Business & GTM Strategy
- Omni-channel Marketing
- Digital Product Design
- Digital & Performance Media
- Digital & Social Intelligence
- Experience Design (UX/UI)
- Customer Experience
- Growth Marketing & CRO
- Digital Commerce (e/m/s/v)
- Gamification & Loyalty 
- Web3 (Metaverse | NFTs | Blockchain | Digital Assets)
- Innovation & Tech 

Keynotes & Public Speaker:
- Higher College of Technology | Web3 & Metaverse (Abu Dhabi, UAE 2023)
- TMRW Conference | Luxury & Web3, a perfect match (Dubai, UAE 2023)
- Founders Institute | Growth Marketing for Startups (Doha, Qatar 2023)
- Dubai CommerCity | Commerce in Web3 (Dubai, UAE 2022)
- Startup Grind | Commerce in Web3 (Dubai, UAE 2022)
- Blockchain DXB | Metaverse Standards Forum (Dubai, UAE 2022)
- Blockchain Community Day | Commerce & Data in Web3 (Virtual, 2022)
- Annual Investment Summit Expo20 | Building Future Proofed SME Brands (Dubai, UAE 2022)
- Sitecore Symposium | CX Personalization (Doha, Qatar 2021)
- Founders Institute | Brand Stickiness for Startups (Dubai, UAE 2021)
- Digital Marketing Conference (Virtual, 2020)
- ClickJam Conference (Dubai, UAE 2018)
- Your #MerkleBreakfast (Dubai, UAE 2018)
- Your #SocialBreakfast (Dubai, UAE 2017)
- Digital Media Forum (Cairo, Egypt 2016)
- SME Congress (Al Ain, UAE 2015)
- French Business Council (Dubai, UAE 2014)
- Middle East Event Show (Dubai, UAE 2014)
- Digital Media Forum (Dubai, UAE 2014)
- SME Congress (Abu Dhabi, UAE 2013)
- Google Business Groups (Dubai, UAE 2013/2016)
- First Startup Talent Forum (Madrid, Spain 2012)

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Chris T.

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