Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

Azorian Cyber Security

Leading the blockchain strategy, innovation and execution for SaaS security products and services at a global scale. This includes working with the executive team to develop the blockchain roadmap, ensuring that all blockchain initiatives are aligned with our core business strategies and that they are executed with excellence. 

● Offering cloud and hybrid cloud solutions to privacy, scalability and security with blockchain technology
● Running initiatives with engineering teams utilizing a variety of programming languages such as Rust, Shell, Go, Solidity, Typeform, JavaScript, Makefile, Dockerfile, C, and Python.
● Roadmapping of ICOs, IDOs, STOs, IEOs, INOs, and minting strategies to deploy.
● Raising capital via liquidity pools and fundraising events
● Creating company coins and LP staking with various blockchains
● Providing thought leadership on emerging technologies, trends, best practices, policy, and industry standards

VP of Blockchain

Directed and led marketing campaigns along with product development for white and tan hat hacking offerings. Bridged new offerings in the blockchain space.

● Managed external relationships in regards SaaS security products
● Measured analytics of customer and stakeholder feedback to ensure that the metrics met our goals to scale and retain our customer revenue and inflow of capital.
● Built and maintained a business from floor to scale
● Developed and executed revenue-generating strategies, contributing to the inflow of capital through sales initiatives.

Director of Product Marketing

THookz

Leveraging the power of blockchain technology to create cloud, edge, ai, and “big data” solutions, enabling enterprises to create new and improved entertainment infrastructure for more secure, interoperable, decentralized, permissionless, immutable systems. Bridging the gap between our customers and stakeholders through transparency.

● Conceptualized and developed an engaging music platform, showcasing unique content.
● Managed digital campaigns to enhance user interaction and sales.
● Directed the creation of a specialized studio website, optimizing user experience for clients within the creative industry.

Appen

● Collected data on internal infrastructure across finance, marketing, and sales
● Addressed gaps in internal efficiency amongst multiple sectors of the company
● Utilized Excel and Tableau to create "sheet" dashboards of multiple variables, to measure business progress 
● Consulted with teams and stakeholders on data to make the company’s business processes flow more efficiently

Senior Business Analyst

Lionbridge

● Conducted advanced search testing for Google
● Assisted teams to understand gaps in the customer lifecycle
● Reviewed and measured key metadata for variable(s) key to metric(s), metric(s), necessary to the building of KPIs
● Presented current data and future data prognosis, KPIs and other key performance metrics to management and varying stakeholders
● Recommended options for content optimization and SEO

Search Analyst

Chief Executive Officer of THookz, (subsidiary of Whimzy LLC,) leveraging the power of blockchain technology to create cloud, edge and “big-data” solutions that enable enterprises to build more secure, interoperable, decentralized, and immutable entertainment and technological infrastructure. 

With over 17 years of experience in the entertainment industry as well as over 13 years of experience in the blockchain and cyber security industries, I have a proven track record of executing innovative solutions, raising capital, and leading high-performing teams.

At THookz, our mission is to bridge the gap between our customers and stakeholders through transparency, data ownership, and privacy. We combine our experience in the entertainment, retail, and fashion industries with blockchain technology, marketing and communication(s) to deliver engaging and informative content on various platforms, such as podcasts, livestreams, and radio broadcasts. We apply ethical hacking insights to design and implement strategic roadmaps for various blockchain offerings.

We are passionate about redefining interoperability, security and immutability..thus empowering those in the finance, technology, fashion, supply chain, science(s), and entertainment industries with cutting-edge blockchain use cases that can truly enrich and protect future portfolios, in the quantum ages to come!

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The Battle

Chris T.

Trevor Hooks

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