Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

2B Marketing

‣ Consult on demand generation strategies and tactics with local businesses looking to increase revenue from new or existing customers
‣ Review optimization techniques to assist in ranking websites organically or via paid search to increase website traffic and conversions to book services
‣ Develop email marketing campaigns to increase brand awareness and loyalty in the form of repeat purchases
‣ Build analytics, reports and dashboards to assess effectiveness of marketing campaigns and ROI from activities

Principal

Absolute Software

‣ Lead the implementation of company-wide strategic transformation activities and strategic imperatives
‣ Develop the processes, tools, metrics, initiatives, infrastructure, and technology that will support and improve the operations of the Marketing function
‣ Ensure a tight interlock is in place between Marketing and Sales Operations on all customer journey planning to improve sales forecasts and revenue generation

Director, Marketing Operations & Business Development

Gravity Jack

‣ Assisting businesses in the development of ideas and content strategy to showcase AR and VR experiences for their brands.

Marketing & Sales Consultant

Broadlands Historic Condominium

President

Routable

‣ Influenced go-to-market strategy and set calendar of activities to guide demand generation team in implementing marketing campaign initiatives to drive high-quality leads as a part of meeting company opportunity goals
‣ Managed 3 direct reports, an agency partner, and $2M annual budget for online ads, digital, and events marketing
‣ Increased MQL volume (+150%) and improved conversion to opportunity (+88%) by expanding demand generation activities to include new digital channels, utilizing strategic partnerships, email nurturing, attending trade shows, and hosting recurring virtual events

Director, Demand Generation

University of Colorado

Quiq

‣ Provided demand generation expertise in the areas of paid advertising, SEO, website development, conversion optimization, lead generation, marketing automation, sales operations, email marketing, and BI / analytics
‣ Partnered with internal stakeholders to gather requirements, translate needs, and develop clear strategies to implement operational enhancements ensuring deliverables are executed within scope and on time
‣ Administered internal marketing and sales systems having integrated Marketo, Salesforce, ZoomInfo, and SalesLoft to manage account and person data, campaign deployment, automations, and sales / marketing processes
‣ Oversaw lead management through each stage of the demand funnel from campaign development, advertising spend, nurturing, lead scoring, lead routing, and opportunity tracking ensuring accurate attribution and results
‣ Owned website strategy and development increasing organic traffic 50% and on-site engagement 25% YoY
‣ Developed dashboards and report insights weekly to management on campaign effectiveness, lead generation results, and opportunity attribution to assess and recommend innovations to evolve growth strategies

Head Of Digital Marketing

Intelligent Demand

‣ Advised enterprise B2B clients on strategic marketing development, lead management, and systems
integrations/implementations for more efficient marketing and sales demand generation efforts
‣ Audited MAPs and CRMs data, program development, scoring, attribution, and analytics to develop models for improving overall database health, demand generation, lead flow, and business intelligence
‣ Managed projects across industries such as Healthcare, Technology, Design, Finance, and Manufacturing to understand business requirements and delivered solutions for improved revenue generation programs
‣ Developed presentations and documentation for client communications in delivery of projects, requirements, or up-sell opportunities including audit insights, utilization guides, and compliance recommendations
‣ Implemented two Marketo marketing automation systems with Salesforce integrations after conducting
extensive discovery into business requirements, including content migration, data cleansing, operational
programs, lead scoring, and workflow processes
‣ Led implementation of new business intelligence reporting system with development of sales and marketing dashboards across multiple lines of business and data sources aggregating various processes and definitions

Senior Demand Generation Technologist

361 Capital

‣ Initiated $116M new assets (30% of total raised) resulting in $1.2M in revenue, increased lead flow 28% week over week, and generated 3,000 new opportunities in 2015 through demand generation
‣ Campaign management owning strategic planning, copy-writing, implementation and delivery
‣ Lead generation through development of digital assets, sales/marketing communications, sales processes, and lead nurturing programs
‣ Data scientist creating customer personas to segment/target for increased personalization

Digital Demand Generation Manager

Oracle

‣ Developed pricing strategy for SAAS products 
‣ Field enablement and communication of product knowledge and quarterly updates
‣ Managed product proposals through pricing and delivery for general availability

Product Manager

‣ Advise lead flow and marketing integrations for $B+ acquisitions
‣ Improve lead scoring execution - resulting in $1M+ more pipeline in three month period
‣ Manage third-party outbound prospecting team generating $1M+ in pipeline annually
‣ Administered routing of 100K+ leads to global sales resulting in $93M pipeline
‣ Developed and presented analysis of global demand generation activities to senior mgmt
‣ Enhanced sales lead management process ensuing faster lead conversion, increased visibility through reporting, and improved management of prospecting activities
‣ Led copy-writing and creative proofing of online collateral and advertising media

Demand Generation Analyst

Roy Hegger has held various digital marketing, demand generation and revenue operations positions at large enterprise technology companies, financial services, marketing agencies, and tech start-ups since 2008. 

His objectives are to accelerate growth for businesses by driving marketing qualified leads and converting them into sales opportunities. He has an MBA with 12 years experience specializing in digital marketing, demand generation, and revenue operations.  His expertise includes systems implementation and integrations, sales and marketing process development and alignment, technology consulting, strategic integrated demand generation, marketing automation program management and systems administration, and business intelligence.

Modern marketing is shaping how companies engage with their customers.  In a Forbes article (URL below), Roy Hegger explains, "monitor the 'digital body language' of your customers, and respond with the right content."  

Modern Marketing Emerges As Sales-Stoking Science:  http://www.forbes.com/sites/oracle/2013/07/02/modern-marketing-emerges-as-sales-stoking-science/

Recognized leadership in revenue generation and marketing automation, Roy has managed CRM and marketing systems, such as Salesforce.com, Marketo, Eloqua, and Oracle Fusion to deliver business intelligence through analytics, digital advertising campaigns, and process workflows for sales and marketing.

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The Battle

Chris T.

Roy Hegger, MBA

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