Chris T.

Rightworks

Innovation Lab - Team Lead

Syndicately 

As VP Business Strategy of Syndicately, I directed the strategic and operational development of our platform, focusing on managing private and alternative investments under 506B and C safe harbor exemptions. Our platform served a diverse client base including wealth management funds, private equity firms, venture capital groups, and mastermind communities. We offered a comprehensive range of investment instruments such as warrants, bridge loans, convertible notes, SAFE agreements, KISS agreements, and convertible bonds. Our commitment to democratizing the deployment of capital ultimately led to the successful sale of the company.

Vice President Business Strategy

PureCars

Set acquisition strategy within a Private Equity-backed innovation department to enhance the product portfolio and meet dealership needs amid Covid-19 disruptions. Identified and acquired high-value technologies, integrating them into a unified platform designed to support inventory visibility, customer acquisition, and operational efficiency for automotive dealerships.
Led post-acquisition integration and platform development, incorporating AI-driven tools such as a Facebook Marketplace solution with machine learning, NLP, and NLG capabilities, enhancing dealership competitiveness in a constrained market. Integrated a Computer Vision and NLU SaaS application to automate Google My Business content management, amplifying digital visibility and streamlining operations across portfolio products.

Vice President of Growth & Innovation

As the Director of Digital Insights & Analytics at PureCars, a leading provider of automotive advertising technology, I am responsible for leveraging data to drive strategic decision-making and optimize our digital marketing efforts.

Key responsibilities include:

Data Analysis & Insights: Conducting comprehensive analysis of complex data sets to uncover insights, identify trends, and make data-driven recommendations that drive business growth and improve performance.

Strategic Decision-Making: Using data and analytics to inform strategic decisions across the organization, from marketing and sales to product development and customer service.

Performance Measurement & Reporting: Developing and maintaining key performance indicators (KPIs) and dashboards to measure the effectiveness of our digital marketing efforts, providing regular reports to senior leadership.

Team Leadership & Collaboration: Leading a team of data analysts and working closely with cross-functional teams to ensure data insights are integrated into all aspects of the business.

Data Governance & Compliance: Ensuring the integrity, accuracy, and compliance of data, adhering to data privacy regulations and best practices.

In this role, I am passionate about turning data into actionable insights that drive business growth and enhance the customer experience. I am committed to fostering a data-driven culture within PureCars and helping the company continue to innovate in the automotive advertising technology space.

Director of Digital Insights & Analytics

General Assembly

As a Data-Driven Marketing Instructor at General Assembly, an innovative education institution specializing in today's most in-demand skills, I was responsible for educating and inspiring the next generation of digital marketers.

Key responsibilities included:

Curriculum Development: Developed and updated course content to ensure it remained relevant and aligned with current industry trends and best practices in data-driven marketing.

Instruction: Delivered engaging and interactive lectures, workshops, and seminars to students, covering a range of topics including data analysis, marketing strategy, customer segmentation, and performance measurement.

Student Mentorship: Provided one-on-one guidance and support to students, helping them to apply their learning in practical contexts, solve problems, and develop their skills.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in data-driven marketing, ensuring the curriculum remained up-to-date and industry-relevant.

Assessment: Conducted assessments to evaluate student understanding and progress, providing constructive feedback to help students improve their performance and achieve their learning goals.

Data-Driven Marketing Instructor

Optimize Organic

As a Fractional CEO at Optimize Organic, an early-stage startup, I was tasked with the challenge of revitalizing the business and positioning it for growth and acquisition.

Key responsibilities included:

Turnaround Strategy: Developed and implemented a comprehensive turnaround strategy to address the startup's challenges, streamline operations, and position it for growth.

Leadership: Led a cross-functional team to execute the turnaround strategy, fostering a culture of innovation, agility, and resilience.

Data-Driven Decision Making: Utilized data-driven insights to inform strategic decisions, identify opportunities for improvement, and measure the impact of our initiatives.

Operational Efficiency: Introduced efficiencies to reduce costs, improve the startup's financial health, and enhance its market value.

Acquisition Management: Successfully revitalized the business within a span of seven months, leading to its acquisition by PureCars in September 2018. Managed the transition process post-acquisition to ensure seamless integration with PureCars.

Fractional Chief Executive Officer

Edelman

As the Director of Marketing Technology at Edelman, one of the world's largest global communications firms, I was responsible for leading the integration of technology in our marketing strategies to drive business growth and enhance brand reputation on a global scale.

Key responsibilities included:

Strategic Leadership: Developed and implemented innovative marketing strategies for large, recognizable brands across international markets, leveraging the latest technology to drive business growth and enhance brand reputation.

Team Management: Led a team of professionals, fostering a collaborative environment that encouraged innovation and the development of cutting-edge marketing solutions.

Technology Integration: Oversaw the integration of technology into marketing strategies, ensuring the effective use of digital tools and platforms to optimize marketing efforts and achieve business objectives.

Data-Driven Decision Making: Utilized data and analytics to inform strategic decisions, measure the impact of marketing initiatives, and identify opportunities for improvement.

Stakeholder Collaboration: Collaborated with various stakeholders across the organization, including sales, product, and engineering teams, to ensure alignment and synergy in our marketing efforts.

Industry Engagement: Engaged with industry professionals and organizations to stay abreast of the latest trends and developments in marketing technology, ensuring our strategies remained up-to-date and industry-relevant.

Director Marketing Technology

Healthgrades

As a Senior Digital Strategist at Healthgrades, a leading online resource for comprehensive information about physicians and hospitals, I was responsible for developing and implementing digital strategies to enhance our online presence, drive user engagement, and promote our services.

Key responsibilities included:

Digital Strategy Development: Developed and implemented comprehensive digital strategies aimed at enhancing our online presence, driving user engagement, and promoting our services.

Data Analysis: Utilized data and analytics to inform strategic decisions, measure the impact of our digital initiatives, and identify opportunities for improvement.

Cross-Functional Collaboration: Collaborated with various teams across the organization, including marketing, product, and engineering, to ensure alignment and synergy in our digital efforts.

Content Strategy: Oversaw the development and implementation of our content strategy, ensuring our content was engaging, relevant, and aligned with our overall digital strategy.

User Experience Optimization: Worked closely with the UX team to optimize the user experience on our website and digital platforms, ensuring a seamless and engaging experience for our users.

Industry Engagement: Stayed abreast of the latest trends and developments in digital strategy, ensuring our strategies remained up-to-date and industry-relevant.

Sr. Digital Strategist

Breckenridge Grand Vacations

Operationalized digital marketing program with demand generation goals: nurturing prospects with engaging content, delivering marketing qualified leads, and optimizing a closed loop marketing architecture

Served as digital media planner and buyer, optimized over $400,000 in placements, generated 35% increase in traffic and 20% page views per session

Grew brand community of 250 fans to 25,000 through CRM supported social media campaigns

Digital Community Manager

Pine Ridge Condominiums

Identified new opportunities for strategic integration of social media with other service lines, such as SEO, SEM, mobile, and print

Developed a comprehensive online strategy which included influencer outreach, content marketing, and social media

Directed multi-disciplinary teams to drive conversions and new customer acquisition

Digital Marketing Coordinator

ALASKA ALPINE ADVENTURES LLC

- Led client trips into Katmai, Lake Clark, Wrangell-St. Elias, Gates of the Artic and Denali National Parks

- Worked unilaterally with third party vendors (whitewater rafting, ice climbing, glacier trekking, sea kayaking, bush pilots, lodging) to ensure a seamless guest experience

- Managed in-field client expectations while negotiating seasonal weather related variables 

- Displayed humor, superlative outdoor skills, and a nuanced perspective on our great Alaskan wilderness

Wilderness Guide

Launching RightExit: Accounting Practice M&A Marketplace

If you're a founder or tech CEO scaling fast—or need to—I'm the person you bring in to architect growth systems, drive revenue, and make your product actually win in the market.

In the last 5 years, I’ve led strategic growth and transformation across SaaS, fintech, and Web3 ventures. I’ve bought, rebuilt, and exited companies, launched AI products, led GTM for marketplaces, and helped businesses navigate M&A, fundraising, and operational scale.

What I bring to the table:

⚙️ Company Builder: Acquired, rebuilt, and exited Syndicately in 18 months—overhauled GTM, pricing, and positioning, resulting in 50%+ YoY growth.
💡 Growth + Product Strategy: Launched AI-powered inventory bots for auto dealers at PureCars during the toughest supply crunch in years—turning lead gen into a competitive moat.
🔹 Built → Scaled → Acquired: Founded Optimize Organic, a SaaS SEO solution used by 5,500 auto dealerships—acquired by PureCars.
📈 Founder-Minded: Built LedgerFund.info, a tokenized RWA acquisition platform for accounting firms. Previously launched ResistanceDAO with 800 NFT holders and 2,500 members.
📊 Full-Funnel GTM: From lifecycle marketing to outbound systems, I’ve worked across paid, product, and partnerships to create scalable acquisition machines.

If you're hiring a Head of Growth, Strategy Lead, BizOps operator, or just need a sharp generalist to solve big problems and move fast—I’m open to fractional, advisory, or full-time roles.

Let’s talk.

Chief Executive Officer

Community of 2,400+ web 3.0 partners, projects, and providers.

digitalqa

digitalqa is a boutique marketing agency that provides customized web3 marketing solutions

As web3 infrastructure rapidly replaces web2 infrastructure, businesses seek ways to enter this innovative market by implementing blockchain technology, NFT, or tokens into their goods and services.

If you’re interested in achieving highly result-driven marketing goals that can work towards generating the best results for your web3 business, then digitalqa can be the way to go.  

We are the decisive factor behind your success!

Founder

Friendly Fire

Helping Friendly Fire with further expansion strategies by implementing blockchain. Currently analyzing the effect blockchain could have on a company and developing a plan for implementing it. 

Providing information about the development and implementation of key blockchain strategies that will help optimize business efficiency.

Blockchain Advisor

EQIBank

EQIBank is a global digital bank and financial services organization for businesses, corporations, and HNWI

Marketing Communications Manager

GATE

GATE is an innovative web3 company with the mission to build the building blocks of Metaverse - characters, spaces, items, and experiences - through a series of NFT projects in gaming, art, and utility.

rabbitff.com
NFTFND
pocketrockets.space
chummyfinclub.com

- Developing, executing, and monitoring marketing campaigns across a variety of channels
- Analyzing the performance of marketing campaigns and strategies
- Writing and editing creative and technical content across different mediums

Marketing Manager

Revuto

- Developing, executing, and monitoring marketing programs across a variety of channels
- Tracking the performance of a company’s marketing campaigns and strategies
- Writing and editing creative and technical content across different mediums

- Setting and implementing social media and communication campaigns to align with marketing strategies
- Providing engaging content for social media accounts
- Monitoring and reporting on feedback and online reviews

Community Manager

UniCo Group

- Determing targets and preparing strategic plans to ensure that targets are met
- Analyzing of existing strategies and practices, identifying areas for improvement and developing innovative strategies related to the goals achievement
- Focused on area of product development and marketing strategies

Business Strategist

Trokut Test Group

Generating new leads, processing inquiries and developing a sales and marketing strategy in field of

- Condition Based Maintenance, Ultrasound solutions
- Condition Monitoring Systems, IIoT
- Advanced 3D printing solutions

Sales - CBM & IIoT Solutions

MMM Agramservis d.o.o.

- Attracting new potential customers
- Increasing brand awareness and sales
- Making product presentations
- Understanding and solving customer needs and worries

Brand Representative for client TCL

MPG Zagreb

For client - Philip Morris Zagreb d.o.o.

* Started as a Promoter on brand promotion trought HoReCa and retail channel

* Afterwards continued as the Coordinator on projects:
- Ultra Europe Festival Split
- Špancirfest Varaždin

* Because of my performance I have been promoted to the position of Client Executive Assistant for client PMZ, I was responsible for planning and executing activities on projects:
- Inspired By Music
- Design Your Own

* As the Field Assistant in Central region - Croatia, as part of the permanent hostesses' team, I was responsible for organizing and leading the team of hostesses, collecting and processing the reports from the field


For client - Samsung

* As the Coordinator on promotions for Samsung S7 Edge/S7 & VR, I was in charge of setting up the promotion zone, administration, organization of hostesses' duties and other accompanying content

Marketing Promotions Coordinator

Driving Decentralized Engagement & Growth

As the founder of digitalqa, a boutique marketing agency that provides customized web3 marketing solutions, I help blockchain projects achieve their growth and engagement goals. I have successfully created and managed several marketing campaigns for web3 projects with an overall value of over $10M, leveraging data-driven and strategic approaches.

I have also been advising Friendly Fire, an esport company that is exploring the potential of blockchain technology for further expansion. I have been analyzing the impact and benefits of blockchain for their business and developing a plan for implementing it.

My core competencies include online marketing, customer relationship management, content marketing, influencer marketing, and presentations. I value market research, consumer insights, and cross-functional collaboration, as they enable me to develop effective and innovative campaigns that drive significant business results. I am always eager to learn new skills and explore new opportunities in the web3 space. 

I have a fintech and startup background with a deep technical understanding of blockchain, and I am passionate about NFTs and DeFi.

taplio

The Battle

Chris T.

Jure Boban

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